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Great Partnership
What do you like best about the product?
Working with G2 was a simple and easy experience that allowed us to drive a number of positive reviews on their platform. The partnership they create and the guidance they provide was extremely helpful.
What do you dislike about the product?
We didn't have visibility into the reviews as they we're coming in- would've been interesting to see in real time what sort of feedback was being left.
What problems is the product solving and how is that benefiting you?
We're trying to drive product awareness outside our company-owned assets and marketing campaigns.
Recommendations to others considering the product:
Leverage their expertise as you look to build your campaigns- they have a lot of great data and insight to share.
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Great Review Platform!
What do you like best about the product?
G2 is singlehandedly the best source for reviews to help you choose the right software for your business. I love how the platform is very user-friendly which makes it super easy to navigate. There is a lot of value in customer feedback, and this is definitely the most reliable platform to find that information.
What do you dislike about the product?
G2 is great and I've found nothing I dislike about the platform.
What problems is the product solving and how is that benefiting you?
I use G2 to gather customer reviews and leverage those reviews as key marketing collateral! SOCIAL PROOF is a very crucial element in marketing, and G2 helps us pull gather all that data and use them in the best possible ways.
G2 has been a great enterprise partner
What do you like best about the product?
Our Account Manager and CSM are super involved in growing our profiles. They're super smart and strategic. They're also always available for when we need support running reviews campaigns.
What do you dislike about the product?
No dislikes here. They have been great partners!
What problems is the product solving and how is that benefiting you?
As an Enterprise business, brand visibility is super important when it comes to potential buyers. Customer voice is also very important and G2 helps validate that for us. They are a very well-known vendor in the reviews space. We've been able to capture customer testimonials in real time and have even leveraged the platform to generate leads.
Recommendations to others considering the product:
Ask questions and be curious about how you can utilize the tool. There are so many features that we just haven't been able to touch and the opportunities are endless.
G2 is a fantastic partner to work with!
What do you like best about the product?
Our partnership is always helpful and strategic. I feel like they really listen to our goals and concerns and respond with insightful and useful suggestions on how to further our reviews and our profile.
What do you dislike about the product?
There isn't a lot I dislike about G2. I do wish there was more tracking available when using the resource pages.
What problems is the product solving and how is that benefiting you?
Just having third party validation for our company is invaluable. Our reps having a place to send customers to see real reviews from unbiased sources is worth its weight in gold. But we also benefit from things like the Resource Pages for marketing campaigns.
Light up your Voice of the Customer
What do you like best about the product?
Super easy for customers to leave reviews. Quick and easy + incentive. Good for helping get a high volume of reviews in quickly to help better compete in your industry. Also appreciate their actual tool - good analytics platform and easy to manage profile compared to other Review Sites. Customer success has also been great.
What do you dislike about the product?
The need to pay for multiple profiles to "own" them. Especially when you have a platform where you'd prefer it all to roll up nicely together. Seems disjointed and just a way for them to get more money.
What problems is the product solving and how is that benefiting you?
Voice of the customer, offsite SEO, lead gen/buyer intent, retargeting
Customer support like no other
What do you like best about the product?
The dedication that my account manager had to my account to ensure we truly were getting the most out of the account. When we had to build business justifications for our C-suite, they were with us at every step. Look, I know part of their job is to look for new business opportunities, but I can attest that they only did so to ensure that we continued to get value out of the account. And we did.
What do you dislike about the product?
I wish there was more insight into the G2's product roadmap and transparency in how customer feedback helps drive that innovation. G2 needs to do a better job in focusing and showcasing their customers and how we shape where G2's product is headed next.
What problems is the product solving and how is that benefiting you?
Prospect insights, competitive intelligence and fuel for our paid advertising programs. We have deepened our understanding of our prospects and customers, and enriched our digital acquisition programs with G2 content.
G2 Marketing Solutions are Essential Business Tools
What do you like best about the product?
There are several helpful aspects of working with G2 Marketing Solutions, some of which include everything from an easy to use platform to innovative marketing ideas. However, a few of the most important aspects to mention are the traffic driven to our business pages, the qualified leads and opportunities, and the collaborative spirit of G2's Customer Success Teams. When a service provider acts like an extension of ones business, only good can result.
What do you dislike about the product?
We have not had any issues working with G2 Marketing Solutions. To date the collaboration has been seamless and collaborative.
What problems is the product solving and how is that benefiting you?
The various programs and services within G2 Marketing Solutions have helped our business in several ways. The programs have helped to drive qualified leads for our sales team while simultaneously improving our industry standing and improving communication with users of our services. The ability to respond to feedback is essential in maintaining a solid business relationship, and G2 makes that essential step easier with their Marketing Solutions.
Great onboarding and continuous support!
What do you like best about the product?
The best thing about G2 is how the implementation and customer success team from G2 take the time to onboard you onto the platform, set goals, and provide the tools to meet the goals.
In a couple of months, we were able to double review volume with one campaign and generate new sales and marketing collateral to leverage across the organization.
In a couple of months, we were able to double review volume with one campaign and generate new sales and marketing collateral to leverage across the organization.
What do you dislike about the product?
There is nothing to call out at this point.
What problems is the product solving and how is that benefiting you?
The team has helped us gather valuable product and competitive insights through G2's Research Team and Review Data, increase number of reviews, capture important VOC data, and our CSM has supported us every step of the way!
G2 Marketing Solutions is key part of the buyer's journey
What do you like best about the product?
I like the fact that G2 is a key part of buyer's decision making process to proceed forward with a company or not after reviewing the products reviews found on G2.
What do you dislike about the product?
We found it hard to integrate the intent data into something meaningful in our Marketo instance.
What problems is the product solving and how is that benefiting you?
The problem we solved with G2 was being able to highlight the benefits of Glint vs competitors via a peer review platform like G2.
Recommendations to others considering the product:
G2 marketing solutions pays for itself, when the G2 team provides you with all the companies that have visited G2 to research your solution and those you have opportunities with, you will see the ROI for yourself. Being able to see who is visiting the G2 website, what competitors they are comparing your product against, and when informs you what companies are actually in market and ready to make a purchasing decision.
Powerful software backed by the best customer service
What do you like best about the product?
The insights I am able to use to make impactful marketing decisions.
The account management team
The integrations capabilities
The buyer intent reporting.
What's not to love?!
The account management team
The integrations capabilities
The buyer intent reporting.
What's not to love?!
What do you dislike about the product?
There is honestly nothing to dislike at this point.
What problems is the product solving and how is that benefiting you?
An easy way to delve into the buyer journey and understand some of the behaviours and how I can use this to shape and focus my marketing activities.
Recommendations to others considering the product:
Take the time to really understand how you would like the integrations and reporting to work for your needs. We did and it's paying off now.
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