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The Destination for Product Reviews in B2B Tech/Cybersecurity
What do you like best about the product?
The G2 platform is night and day compared to our rough experience with Gartner Peer Insights (i.e. unexplained review rejections, lack of transparency, slow response, etc.). Even as a freemium customer (no paid subscription, our experience with the G2 team has been fantastic. They got our profile up and running within days and helped us bring in new reviews with a dedicated landing page to get us started. Now we have a go-to source for market validation.
What do you dislike about the product?
Not much to dislike. Their market categories could be more well-defined. Sometimes you're comparing apples to oranges in G2 grids when it comes to cybersecurity products, but it's at least a step ahead of Gartner Peer Insights (we're in the "Security - Other" category).
What problems is the product solving and how is that benefiting you?
In a highly competitive market, we needed a review platform that could help us differentiate. Other review platforms were not intuitive and left our end users frustrated. G2 is the only review platform that made it quick and easy for our users to submit quality reviews and expand our customer share of voice.
Recommendations to others considering the product:
Understand what you get for the freemium offer vs paid subscriptions. Make sure that you have a solid G2 market category and audience fit before you attempt to collect reviews from your end users.
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Great onboarding experience with a great team that was helpful.
What do you like best about the product?
Thorough, professional and helpful during the entire process.
What do you dislike about the product?
Wish there was a "Try before you buy" option that I could take advantage of.
What problems is the product solving and how is that benefiting you?
3rd party credibility, awareness and lead generation.
Recommendations to others considering the product:
Invest the time and effort required to make a good profile and be authentic with your outreach to your customers.
Great SaaS Product Review Platform
What do you like best about the product?
G2 is a great resource for information around SaaS Products as well as other software. They have a lot of great insights and I find the reviews reliable as well.
What do you dislike about the product?
I wish it was a bit easier to give reviews, but also understand that they need to make sure they are legitimate, so I understand that.
What problems is the product solving and how is that benefiting you?
G2 is not only a great place to find software, but also allows our SaaS product a great opportunity to grow our brand and gather reviews from customers. It also provides great feedback from customers on both what we are doing well, but also ways we can improve.
One of the best business software review sites around
What do you like best about the product?
G2's model: their combination of market presence and user satisfaction, and visualizing vendors in specific categories on a grid with these dimensions, is beneficial to B2B SaaS buyers and, by extension, B2B SaaS marketers. Their buyer intent data helps Marketing and Sales teams determine the buying behaviour on G2's site. Review collected by and hosted on G2.com.
What do you dislike about the product?
Their reporting needs improvement. G2 had a helpful ROI tool. It synced with Salesforce and would map buyer intent to your opportunities to know whether G2 buyer intent happened on an opp before or during an opp (lead gen vs influence). Unfortunately, they pulled this tool to re-tool it. For now, it's hard to truly measure the impact of G2 buyer intent (without the right resources on your end to configure Salesforce and the G2 SFDC connector to make pull off the same or similar ROI reporting). Review collected by and hosted on G2.com.
What problems is the product solving and how is that benefiting you?
We can let our users Market our solution for us by using G2 as a platform for their trusted voice. We just G2 buyer intent data as an audience for digital ads, and our Sales team uses it for targeted outreach.
We've greatly benefitted from G2:
+$6.5 million in SaaS subscription revenue from accounts that have had some form of G2 buyer intent
+$5 million in open pipeline from accounts that have had some form of G2 buyer intent
28% of recent PartnerStack buyers (i.e. the most recent 50 new customer accounts for PartnerStack) have had G2 buyer intent activity either shortly before connecting with PartnerStack (pre-opportunity creation) or during their buying cycle (post-opportunity creation, pre-opportunity closed won), with 20% of these opportunities having buyer intent on G2 shortly before opportunity creation. 58% of recent Mid-Market buyers had G2 buyer intent activity
The full story can be found on b2bsaasreviews.com
We've greatly benefitted from G2:
+$6.5 million in SaaS subscription revenue from accounts that have had some form of G2 buyer intent
+$5 million in open pipeline from accounts that have had some form of G2 buyer intent
28% of recent PartnerStack buyers (i.e. the most recent 50 new customer accounts for PartnerStack) have had G2 buyer intent activity either shortly before connecting with PartnerStack (pre-opportunity creation) or during their buying cycle (post-opportunity creation, pre-opportunity closed won), with 20% of these opportunities having buyer intent on G2 shortly before opportunity creation. 58% of recent Mid-Market buyers had G2 buyer intent activity
The full story can be found on b2bsaasreviews.com
Recommendations to others considering the product:
ROI measurement is one challenge with G2 buyer intent, so keep that in mind and have a plan for how to communicate the value of it.
G2 is a amazing platform to help get the pulse on your customers feedback
What do you like best about the product?
My favorite part is how easy G2 is to use for our customers and for me as the admin! Most online review platforms make leaving a review difficult or time consuming which mean I have to do a lot of babysitting when we do a review campaign but not G2. I also love how easy it is to leverage the reports for building our sales pipeline!
The other part that really stands out was the support I receive from my customer success manager. It is a huge time saver to know that I have someone willing to help me out when I need it and share best practices.
The other part that really stands out was the support I receive from my customer success manager. It is a huge time saver to know that I have someone willing to help me out when I need it and share best practices.
What do you dislike about the product?
Would love if we could use our CC to purchase Gift Cards. This is on the roadmap I heard.
What problems is the product solving and how is that benefiting you?
We are able to build a easy step for our advocates to share their story with us. Getting the advocates to start their journey by using G2 we are able to grow our program which supports marketing ,sales and CS.
Easy to Launch
What do you like best about the product?
Team was fantastic easy to work with and the on boarding was easy to launch.. Our clients have found it easy to make the reviews and they also appreciate the gift cards that come with our initial contract...
What do you dislike about the product?
Would love to see more leads or opportunities come from our listings.
What problems is the product solving and how is that benefiting you?
A few partners have integrations w G2 and their marketplace which allows marketplaces users to see G2 reviews, so more transparency on what people are saying about the organization has and will continue to help with us with customer acquisition
The goto platform for user reviews
What do you like best about the product?
G2 is an amazing product review site with the most genuine community of users and their reviews for products across categories.
What do you dislike about the product?
Being on the other side of handling the company page for Oorwin, I have found the review moderation policies to be extremely stringent. While the thoughts and efforts are to maintain authentic and genuine reviews, there should be a revalidation for review rejection rates - for eg when it is beyond 50%, there should be a re-check as to why this is happening.
What problems is the product solving and how is that benefiting you?
We are looking to create more brand presence, improve customer connect and showcase out features to all the prospects looking out for staffing software solutions. So far, G2 has checked all the boxes
So much more than a review platform
What do you like best about the product?
When we first partnered with G2, our primary goal was review generation. They made it easy to run review campaigns and took the burden off of our marketing and customer teams to do outreach to clients. With a great library of reviews, we're now able to leverage testimonials across our marketing and sales campaigns to lend 3rd party credibility to our service offerings.
What do you dislike about the product?
G2 has so many capabilities, it was a bit overwhelming to tackle everything at once. Luckily our customer relationship manager helped us focus and prioritize, and we're now fully leveraging all the platform has to offer!
What problems is the product solving and how is that benefiting you?
First and foremost, we were able to solve our review generation and testimonial challenges. We were never able to make that a priority until we started working with G2. We're now leveraging has helped both the marketing and the sales teams
The buyer intent integrations with our CRM and advertising platforms have also been hugely helpful in creating new audiences for marketing campaigns as well as signaling to our sales team when a lead is ready for targeted outreach. We're looking forward to leveraging this even more in the coming year.
The buyer intent integrations with our CRM and advertising platforms have also been hugely helpful in creating new audiences for marketing campaigns as well as signaling to our sales team when a lead is ready for targeted outreach. We're looking forward to leveraging this even more in the coming year.
Well oiled machine
What do you like best about the product?
The process is well put together and easy to follow from a customer perspective
What do you dislike about the product?
nothing really comes to mind. There is lots of info but that can't be changed
What problems is the product solving and how is that benefiting you?
So far we haven't seen anything but it's quite early
Great Experience
What do you like best about the product?
I like all the marketing materials that are provided.
What do you dislike about the product?
I have liked everything thus far, I have no complaints.
What problems is the product solving and how is that benefiting you?
We are seeing the benefits to comparing our product with others.
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