What do you like best about the product?

I appreciate how G2 has positioned itself as the definitive B2B software marketplace platform with its comprehensive ecosystem of 3+ million verified reviews spanning 180,000+ products across 2,000+ categories. The platform consistently delivers exceptional value through its sophisticated technological infrastructure and forward-thinking AI innovations.

G2’s conversational review experiences represent a groundbreaking evolution in user feedback collection. The platform’s recent acquisition of unSurvey has transformed traditional review processes by introducing AI-powered voice reviews that allow users to submit feedback through natural conversation rather than traditional form-based surveys. This innovation makes leaving reviews as simple as speaking naturally, with an AI moderator guiding users through the process to capture authentic, nuanced feedback.

The AI-assisted review collection capabilities revolutionize how companies gather customer insights. G2’s alpha feature enables vendors to convert customer call and meeting transcripts into ready-to-submit reviews, eliminating manual reviewer outreach while maintaining authenticity. This transcript-to-review technology identifies genuine users through natural customer conversations and pre-fills review content for approval and publication.

G2’s multilingual localization platform operates seamlessly across Spanish, French, German, Portuguese, and English with plans for additional language expansion. Users can browse the platform, submit reviews, and interact with G2 Monty (the AI assistant) in their preferred language, creating truly global accessibility. The localized experience enables international buyers to discover software solutions that meet their specific business needs while providing sellers with enhanced global reach opportunities.

The G2.ai experience for software buyers delivers sophisticated AI-powered recommendations based on the platform’s extensive marketplace data. This innovation leverages G2’s presence in large language model ecosystems to provide instant, highly relevant software recommendations and answer complex buying questions. The system processes buyer-specific requirements against G2’s comprehensive review database to deliver personalized software discovery experiences.

G2’s sentiment analysis through Pros and Cons functionality provides automated insights into review content patterns. The platform uses AI-powered thought provokers in review forms to guide comprehensive feedback collection, ensuring reviews capture detailed user experiences. This systematic approach to sentiment extraction enables more meaningful analysis of user feedback across product categories.

The customer advocacy platform integrations work exceptionally well with tools like UserEvidence, Deeto, and Base. These integrations enable companies to showcase G2 reviews directly within their customer advocacy initiatives, building stronger social proof and reference programs. G2’s partnership with Deeto allows automatic synchronization of verified reviews into customer advocacy workflows, creating unified strategies for leveraging customer voices.

G2’s in-app review collection enhancements generate 3x more reviews per month compared to standard email outreach. The platform’s updated approach simplifies review collection processes while providing marketing teams with current user validation and case study references. This improved efficiency helps companies maintain fresh, relevant review content for their G2 presence.

The developer portal and API access provides secure, self-serve functionality for technical integrations. G2 offers comprehensive API documentation, test environments, and token management systems that enable seamless integration with existing marketing and sales technology stacks. The platform supports OAuth applications and maintains rate limits for reliable third-party connections.

G2’s review refresh capabilities enable companies to request updated reviews from existing reviewer bases. This feature helps organizations maintain current, trusted presences on G2 by encouraging previous reviewers to share updated experiences with evolving software products. The system streamlines the process of keeping review content fresh and relevant.

The AI-generated reference pages functionality automatically creates targeted content based on specified goals and audiences. Companies can input objectives and target demographics, and AI selects relevant review content to create compelling reference materials. This automation significantly reduces the manual effort required to create customer-focused marketing materials.

G2’s performance analytics dashboards provide comprehensive insights into G2-driven campaign performance and revenue attribution. The platform integrates with HubSpot, Salesforce, Dreamdata, and Factors.ai to measure how G2 engagement impacts closed-won revenue and pipeline generation. These analytics capabilities enable organizations to understand G2’s contribution to their overall sales and marketing success.

The executive summary reporting delivers quarterly insights into market trends and competitive performance across entire product portfolios. This strategic overview helps companies track their position within G2’s ecosystem and identify opportunities for improvement. The comprehensive reporting includes competitor analysis and market positioning data.

G2’s review syndication network extends content reach across major marketplaces including AWS, Microsoft Azure, and Ramp. This syndication increases vendor visibility and provides buyers with trusted review content wherever they research software solutions. Partners leveraging review syndication experience 14% increases in click-through rates and 13% increases in completed purchases.

What do you dislike about the product?

Honestly, there isn’t anything I genuinely dislike about G2’s platform since it’s constantly evolving and improving. The platform demonstrates remarkable commitment to innovation, continuously introducing new features, AI enhancements, and integration capabilities that address emerging market needs. G2’s consistent evolution ensures that any potential limitations are quickly addressed through ongoing development cycles and user feedback integration.

What problems is the product solving and how is that benefiting you?

G2 has fundamentally revolutionized B2B software procurement by creating the world’s most comprehensive peer-to-peer validation ecosystem. The platform enables organizations to make informed software decisions based on authentic user experiences rather than vendor marketing claims, resulting in more successful technology implementations and reduced buyer’s remorse.

The conversational AI review experiences have dramatically improved review collection efficiency and quality. Companies using G2’s new voice review capabilities report higher engagement rates and more detailed feedback from users who prefer speaking over typing. This innovation has accelerated review generation while maintaining authenticity standards, creating more robust review databases for buyer decision-making.

G2’s multilingual expansion has opened entirely new markets for software vendors seeking global growth. Companies can now effectively reach international audiences through localized experiences, expanding their potential customer base significantly. The platform’s ability to serve buyers in their native languages has removed language barriers that previously limited software discovery and evaluation processes.

The AI-powered buyer recommendations have transformed software discovery from a time-consuming research process into an efficient, guided experience. Buyers report faster decision-making cycles and higher satisfaction with software selections when using G2.ai’s personalized recommendations. This enhanced buyer experience has created more qualified leads and improved conversion rates for software vendors.

Integration partnerships with customer advocacy platforms have created seamless workflows for leveraging G2 reviews across marketing and sales initiatives. Companies can now automatically incorporate their best G2 reviews into customer reference programs, website content, and sales presentations, maximizing the value of their review investments.

G2’s advanced analytics and attribution capabilities have provided unprecedented visibility into the platform’s impact on revenue generation. Organizations can now definitively measure G2’s contribution to their sales pipeline, enabling more strategic investments in review collection and platform optimization efforts.
The developer portal and API ecosystem has enabled sophisticated technical integrations that streamline review management and data utilization. Companies can now automate review collection processes, synchronize review data with CRM systems, and create custom applications that leverage G2’s comprehensive marketplace data.

What do you like best about the product?

We've been working with G2 to help increase profile visibility, attract more website visitors, and generate high-quality customer reviews and referrals. The G2 account manager is hands-on and makes it easy to execute campaigns, suggest new tactics, and surface opportunities we hadn’t considered before. Implementation has been seamless, and changes to our profile are made quickly without any friction.

What do you dislike about the product?

One improvement would be the addition of a central knowledge base or customer resource hub — a go-to library that outlines the full range of tools, capabilities, and best practices. A short onboarding course or customer success guide would also go a long way in helping users get the most out of the platform.

What problems is the product solving and how is that benefiting you?

G2 is helping us solve the challenge of increasing visibility in a crowded market and driving more qualified traffic to our company profile. It's also addressing the ongoing need for fresh, authentic customer reviews — which are crucial for building credibility and trust. The added benefit is having a strategic partner who actively helps us manage campaigns and optimize performance.

What do you like best about the product?

I love that its one place recommending most trusted software &
professional service needed for me role.

What do you dislike about the product?

I haven't found any yet but when I do I will feed this back.

What problems is the product solving and how is that benefiting you?

G2 and Sales coach have helped a lot as I am a new CSM and it has been fun learning all this CS and the tools that are available to me to help me be effective in my new role.

What do you like best about the product?

Very easy to use, easy to navigate, good feedback from customers

What do you dislike about the product?

We have not had any negative experiences

What problems is the product solving and how is that benefiting you?

We are running a sales process and this gives investors a one stop shop for information. Easy to upload, track and modify

What do you like best about the product?

What l like best about G2.com is that, it promote transparency in software reviews and also allow users to compare softwares and services.

What do you dislike about the product?

What I dislike about G2.com is that, some of the reviews usually lack context or details and some users usually post biased or inaccurate reviews.

What problems is the product solving and how is that benefiting you?

G2.com simplifies software research by aggregating reviews and ratings, and it also promotes transparency in software reviews.

What do you like best about the product?

What I like most about G2.com is that, it provides a platform for users to share their experiences and it also provides detailed insights into software features and performances.

What do you dislike about the product?

One of the thing I dislike about G2.com is that Some of their reviews may be inaccurate or fake and the site may not cover all software solutions.

What problems is the product solving and how is that benefiting you?

G2.com is a review platform that helps businesses and individuals research and compare software solutions. One of the ways in which G2.com is beneficial to me is, it's provides me with verified reviews and comparisons to help my business make informed decisions.

What do you like best about the product?

Great website to check on your platform reviews and also to understand from others, how is their experience with the same product I'm using.

What do you dislike about the product?

I have no complaints regarding the G2.com website. My experience navigating and utilizing its features has been entirely positive, finding it user-friendly and its content highly valuable for my needs.

What problems is the product solving and how is that benefiting you?

G2.com helps me significantly in my daily life, especially when I'm looking into, choosing, or just trying to understand different software and services for my personal or professional needs.

What do you like best about the product?

G2.com has helped me to discover so many useful apps

What do you dislike about the product?

There's too much rejection, this should be look in to

What problems is the product solving and how is that benefiting you?

G2.com has helped me solve a lots of problems

What do you like best about the product?

The ability to get an AI to speak to people at scale.

What do you dislike about the product?

No customer support on the free plan....

What problems is the product solving and how is that benefiting you?

I had to interview 75 CFOs about their work.

What do you like best about the product?

The organization of the app is nice and neat

What do you dislike about the product?

Not being able to edit past a certain point

What problems is the product solving and how is that benefiting you?

The hr review