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Turnkey tools
What do you like best about the product?
G2's marketing tools can adapt to teams of all sizes. They have plenty of features to help scale the customer voice into other teams and systems (e.g. reference pages, quote library, integrations with 6sense). It is simple enough for a team of one to learn quickly, but robust enough for an entire marketing org to find value out of it. More than anything, the direct support I've received from G2 has been huge in my continuing to advocate and find value in the platform. Our Account Manager and Customer Success Manager have become valued professional peers — it really feels like I've built a rapport with them. They are patient and not pushy and bring a consultative approach to our partnership.
What do you dislike about the product?
For companies with a large product ecosystem, you may experience limitations with how much you can do across multiple product pages (depending on your subscription). G2 Categories don't always align 1:1 with the products we offer, which can sometimes poorly position us against other companies within the category. As more unique AI products and tools emerge, I'd love to see G2 keep pace with corresponding categories.
What problems is the product solving and how is that benefiting you?
It is helping us increase our brand visibility and social proof at scale, which helps us infuse the voice of the customer into more channels, and increase our reputation and rankings within G2.
Expand your Reach
What do you like best about the product?
I worked previously for a SMB organization who relied on G2 and customer reviews to build their credibility and lead flow in a new business category.
What do you dislike about the product?
Cannot replicate grid report unless paid content subscription.
What problems is the product solving and how is that benefiting you?
Defining a new ICP and their purchase solutions that would lead them to us (point solutions versus a complete platform solution)
G2 is the best buyer review site for software
What do you like best about the product?
The platform is very modern and easy to use. Lots of greaf analytics features.
What do you dislike about the product?
Can be expensive to get access to certain features and hard to measure ROI
What problems is the product solving and how is that benefiting you?
Giving buyers a quick snapshot of product reviews and information from credible sources
Incredibly powerful marketing tool
What do you like best about the product?
This is an amazing marketing tool and our Customer Service Manager is incredibly resourceful and available to help when we need it. Always offering new ideas, helping us know what the next steps are. Once the G2 ball gets rolling, it picks up momentum really quickly!
What do you dislike about the product?
There are quite a few different pieces to manage with G2 and it can be quite overwhelming at first, but it all starts coming together after a while. The integrations seem to be more complicated than we initially thought, but that isn't uncommon.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions is offering the validation and credibility that we need in the eyes of prospects and potential customers who are researching our services.
Most reputable review site in the market
What do you like best about the product?
G2, with its extensive customer base and status as the review site attracting the most traffic, is well-equipped to address your specific needs and challenges. It simplifies the process of identifying your requirements and discovering how others are tackling issues similar to yours. Additionally, G2's grid report and award system provide us with current insights into the competitive landscape, encouraging us to continually explore new methods to engage our customer base."
What do you dislike about the product?
Its product-based approach poses a challenge for businesses with multiple products like ours. Our customers are familiar with our overarching brand, making it difficult for us to obtain reviews that are specific to each individual product.
What problems is the product solving and how is that benefiting you?
This solution stands as our top choice for accumulating customer reviews and effectively displaying our solution specifics to potential clients. The ease of use and efficiency of G2's system particularly enhances our ability to meet these needs, providing a straightforward and user-friendly platform for both collecting valuable feedback and showcasing our offerings to those considering our services.
G2 reviews are a low lift way to fuel our MQLs
What do you like best about the product?
We set up our lead flow to sync automatically with Salesforce from G2 and were able to easily start collecting highly-qualified leads. The team at G2 is also very helpful and provides timely responses whenever we reach out and they have helped us through several team transitions and strategy changes.
What do you dislike about the product?
We do want to promote some of our performance but with new results coming out all the time and the landscape always changing, it is difficult for us to commit to the additional spend for a content subscription so we haven't done it so far.
What problems is the product solving and how is that benefiting you?
G2 helps us understand our market position - both by helping us promote our strengths, but also providing performance data back to our product teams to understand where we can improve.
Great Trust Builder
What do you like best about the product?
I like the simplicity of their backend system to enhance your profile and get more reviews. It makes it easy to view stats, and grab any marketing badges you'll need. It also like the social templates it gives you.
What do you dislike about the product?
The market presence and G2 scoring for reporting needs to be fixed. I also think the intent audience should not be an add on but included with your esential subscription.
What problems is the product solving and how is that benefiting you?
G2 gives us a place to collect feedback from our users what they like about our platform and how to improve it going forward. We also get great reviews to use on our marketing campaigns and collateral.
Strong brand, strong partner
What do you like best about the product?
G2 has a strong brand reputation in the software reviews space with both consumers and software providers. By leveraging them as a third-party source for quality customer feedback, we've been able to build and strengthen our own company's brand reputation.
In addition, the G2 CSMs we have had for the last few years have all been committed to partnering with us to grow and strengthen our profile and position in category. I know they're available to support us whenever we have a need.
In addition, the G2 CSMs we have had for the last few years have all been committed to partnering with us to grow and strengthen our profile and position in category. I know they're available to support us whenever we have a need.
What do you dislike about the product?
Due to our organizational structure and priorities we aren't able to make full use of all the G2 tools, content, and integrations available. For what we are paying in subscription fees, this can sometimes be challeging to justify as an expense.
What problems is the product solving and how is that benefiting you?
We are responsible for monitoring and managing our brand reputation online. G2 Marketing Solutions makes it easy for us to to track and respond to customer reviews on their platform.
unbiased feedback direct from customers at its best!
What do you like best about the product?
I LOVE the team. They are always available for questions. They also go out of their way to ensure we have the tools needed to get the most out of the platform.
What do you dislike about the product?
Its not really a G2 thing but I wish I could get the team to spend more time with as it really is a game changer.
What problems is the product solving and how is that benefiting you?
Direct quotes from customers.
Direct FEEDBACK.
Buying patterns
Direct FEEDBACK.
Buying patterns
Fantastic experience with the G2 Platform and Account Management
What do you like best about the product?
The G2 platform has be instrumental securing reviews from our global customers. The platform is intututive in terms of company profile set up, reports are detailed, and the account management support that my team and I have received has been exceptional.
What do you dislike about the product?
Nothing comes to mind as we have had a very positive experience.
What problems is the product solving and how is that benefiting you?
The platform allows us to solicit feedback from our global customer base in terms of our technology platform. The feedback received allows us to make enchancements, identify areas for future developed, while also allowing us to highlight user experiences with prospects.
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