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Solid software comparison website
What do you like best about the product?
I like that G2 lets us take ownership of our profile and showcase the company with relevant images, videos, descriptions. A paid plan also lets you update the banner and redirect people to our landing page. It gives good insights on who interracted with our profile and website, creating paths that help us understand which pages were visited before or after the G2 visit. They also have a good incentive prorgam that helps collect reviews easily. It's a good website to improve your market presence and brand awareness.
What do you dislike about the product?
As a lead generation tool it isn't best though, at least for our industry. The leads we were getting were not relevant, not within our ICP, the volume of those also wasn't great.
What problems is the product solving and how is that benefiting you?
It helped us boost our reputation and be present on all relevant software comparison websites.
G2 has empowered our team with relevant resources right when we need them.
What do you like best about the product?
Reference pages and competitor comparisons continue to be very useful during the sales cycle.
What do you dislike about the product?
nothing comes to mind, keep up the great work!
What problems is the product solving and how is that benefiting you?
G2 is helping us identify buyers with genuine intent for our solution. As an outbound AE this has really helped me with building pipeline.
Strong service with some clear benefits and a good team
What do you like best about the product?
After an initial slow period, we've managed to make a real difference to our grid positions. The interfaces for managing everything and the whole voucher setup is pretty slick. My Account Manager is very helpful and has been genuinely happy to help in any way he can even when I've not been in a position for him to be able to upsell me for additional services. I've also had a couple of issues along the way that have needed to be referred on to different teams and those people have also been responsive.
What do you dislike about the product?
Quite a high review rejection rate, which may be correct, but the frustration is that you can't see the actual review content to make your own judgement about whether they have come to the right decision or whether it's something you should be able to dispute. I understand why they run it that way but as someone trying to generate reviews its means there's this black hole of information you can't see. When I've previously explored some of the additional services we don't currently pay for, it's been hard to see enough value compared to the cost. Pricing may be too high.
What problems is the product solving and how is that benefiting you?
We are using G2 to gather reviews that demonstrate our strong user base and the positive experiences of our customers. In our space lots of companies are not willing to do a public case study, and these reviews are useful to fill in some of that gap. By generating reviews, we also hope to see more traffic to our profile over time and increased brand discovery, but since G2 is not the only review site, the impact is limited since the strategy really needs to be repeated elsewhere, which takes a lot of time and effort to do.
G2 is great for understanding what companies are in market for your solution
What do you like best about the product?
Understanding what companies are in market for your solution, where visitors are located from, what the companies are looking at and ultimately booking meetings based off of the intent in the tool.
What do you dislike about the product?
For my industry, the intent data is heavily weighted towards the US market
What problems is the product solving and how is that benefiting you?
Helping us understand what companies are in market for our solution which helps focus demand generation efforts
Gathers the best reviews in the B2B SaaS space
What do you like best about the product?
G2 is a must-have to build credibility and trust. What I love the most is the badges and reports, that help you show your success, and compare your product positioning to others.
What do you dislike about the product?
The categories aren't that specific, which consequently puts us in front of tools that aren't competitive solutions
What problems is the product solving and how is that benefiting you?
The intent signals help us catch leads exploring competitive solutions at the right moment, while the rest helps us build stronger brand trust and presence.
Best alternative at the moment
What do you like best about the product?
I like it as a source of information for competitor intelligence
What do you dislike about the product?
I don't use G2 a lot, mostly because the price we were quoted for a higher tier, where the interesting features are, was way higher than anything we'd be able to defend as an investment.
What problems is the product solving and how is that benefiting you?
It helps be understand what certain users like and dislike about our product and competitors.
A newer way for Demand gen
What do you like best about the product?
G2 solutions helped achieving multiple touch points and definitely better touchpoints during the product purchase consideration.
The segmentation and ability to link to multiple platform is superhelpful.
The segmentation and ability to link to multiple platform is superhelpful.
What do you dislike about the product?
The enrichment can be more user level, currently it's just account heavy. It would be great if we can get job designation/persona , will be more useful in segmentation.
What problems is the product solving and how is that benefiting you?
User discovery while product consideration , building market presence via reviews that matter , great marketing collateral as a social proof in ABM journeys.Helping get more leads is also super helpful
Great tool for marketing and sales
What do you like best about the product?
G2 provides an excellent opportunity to connect with potential customers and showcase our product's strengths through honest user reviews. One of the most valuable aspects for us has been the quarterly reports and badges, which have been incredibly useful for both our marketing and sales efforts. These features not only boost our credibility but also help us stay ahead in a competitive market.
What do you dislike about the product?
Due to the strict quality control, sometimes some of our customers reviews are not approved.
What problems is the product solving and how is that benefiting you?
G2 helps us boost our credibility in front of our prospects.
Powerful but limited
What do you like best about the product?
Solution increases visibility almost instantly and allows companies to get in front of providers who do not have accounts with G2 quickly. This pushes your business up the ranks quickly and allows you to better target your ICP on a very popular platform.
What do you dislike about the product?
The platform is limited in what it can achieve. Unless you are willing to spend money on its ads there is only so much you can do. To make it work as stated on the tin there is a lot more costs to incur.
What problems is the product solving and how is that benefiting you?
G2 helps us identify potential buyers who are currently in the research or buying process. This combined with being able to stand out from our competitors with an upgraded profile means we increase our chances of not only making a ROI on our investment into G2 but also a profit on the channel. As a brand reputation tool it is extremely valuable allowing us to sit on page 1 of search engine traffic in some way on very important keywords.
Great platform to strengthen your brand authority!
What do you like best about the product?
I'd say that G2 is the must-have platform for B2B products. Many potential customers use it to check the reviews on the products and compare them with other vendors.
What do you dislike about the product?
It's great for brand strength, but it doesn't bring new customers. It's more of a validation platform.
What problems is the product solving and how is that benefiting you?
G2 is solving for us a problem of social proof. Our potential customers can visit our G2 profile and read the unbiased reviews on our product to make a purchase decision.
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