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A great platform for customer evidence and social proof
What do you like best about the product?
G2 is a valuable tool for getting your customers talking about your product on the record about what they like or dislike about your products. G2 allows your customers to share highlights of their story of using your product in a public way and in their own words which is useful to prospective buyers evaluating your products.
Feature enhancements and integrations are regularly made on G2 Marketing solutions that help Marketers utilize and gain value from the platform. I've also had a consistently positive experience with their Customer Success team through regular check-ins to help ensure that we are achieving value from G2 Marketing Solutions.
Feature enhancements and integrations are regularly made on G2 Marketing solutions that help Marketers utilize and gain value from the platform. I've also had a consistently positive experience with their Customer Success team through regular check-ins to help ensure that we are achieving value from G2 Marketing Solutions.
What do you dislike about the product?
There can be an over-indexing on review volume and recency and not as much of an emphasis on the quality of review, the content, or how Marketing teams are utilizing reviews which can be difficult for Marketers wearing a lot of hats.
It's important to strike a balance of review quality and quantity, to respond to reviews, and to be disciplined in taking advantage of all that reviews have to offer Marketing teams today.
It's important to strike a balance of review quality and quantity, to respond to reviews, and to be disciplined in taking advantage of all that reviews have to offer Marketing teams today.
What problems is the product solving and how is that benefiting you?
G2 is helping to solve our ability to learn more about our customer's stories including the value they are achieving by using our product, and what they like/dislike about our product. It also helps us understand more about our customer advocates and which customers may be willing to participate in other opportunities with us such as serving as a reference, participating in a customer story, or expand their footprint with us.
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Helpful Team!
What do you like best about the product?
G2 captures a lot a traffic and generate many views on your product site. The best part is their proactiveness to help you maximize your ROI and their openess to correct situations that aren't working.
What do you dislike about the product?
They could have more connectors, specifically to Salesforce.
What problems is the product solving and how is that benefiting you?
Biggest benefit to Product Marketing are the online reviews and customers willing to be a reference.
Partnering with G2 helps us elevate our brand!
What do you like best about the product?
Our account managers are committed to helping us achieve our goals. They are responsive and attentive to our ideas, and they are constantly working to find solutions as well as suggest new approaches.
The vendor portal is incredibly intuitive and allows us to access the information we need whenever we are seeking it.
The vendor portal is incredibly intuitive and allows us to access the information we need whenever we are seeking it.
What do you dislike about the product?
The simpleness of the questions makes it easy to source higher quanitity of reviews, but the quality of feedback we receive is often less than ideal. We'd love to get more in-depth review responses from our customers.
What problems is the product solving and how is that benefiting you?
G2 helps us scope our competitive positioning in our market. We are able to manage peer reviews for our brand-- both elevating the positive sentiments in our marfketing efforts and resolving issues alerted to us. We are also using G2 to integrate buyer intent data into our marketing practices.
Easy to use for brands to boost visibility of their software solutions to target audiences
What do you like best about the product?
Its very easy for brands to build out their product profiles and generate review campaigns to boost reviews. In my opinion it is vital for software products to have a presence on the platform in order to effectively competein their product category. I like the recent feature we leveraged - adding our products to a product suite.
Our G2 reps are always responsive and helpful when we need support, and its been great that we can leverage G2 badges and testimonials in our own marketing campaigns to demonstrate legitimacy.
Our G2 reps are always responsive and helpful when we need support, and its been great that we can leverage G2 badges and testimonials in our own marketing campaigns to demonstrate legitimacy.
What do you dislike about the product?
It can be a challange to grow organically if your products are not already well-known, so it requires investment. IT's still important to have a presence on the platform.
What problems is the product solving and how is that benefiting you?
G2 showcases the real value of our products according to real customers to adds credibility and trust to our brand.
Powerful Marketing/Sales Tool
What do you like best about the product?
Using G2 and growing your product profile is an incredibly power tool for customer aquisiton and retention. Its easy to find endless ways to utilize the profile to by building different types of content to be used in organic and paid digital channels. Something we do all year long. Also using their buyer intent to give your sales team and account managers insight on new and current customers. The G2 staff are also genius, they help ten fold in making sure you maximize the potential of your G2 account. Its efforless to run review capturing campaigns.
What do you dislike about the product?
I have not found a disadvantage to using G2 after using it for 4 yrs.
What problems is the product solving and how is that benefiting you?
It effortlessly creates powerful content to use for customer aquisiton. Building marketing campaigns around the customers voice usign the testimonies from your G2 profile. A secondary side effect of having this profile allows our product dev team to get insight from customer feedback.
Turnkey tools
What do you like best about the product?
G2's marketing tools can adapt to teams of all sizes. They have plenty of features to help scale the customer voice into other teams and systems (e.g. reference pages, quote library, integrations with 6sense). It is simple enough for a team of one to learn quickly, but robust enough for an entire marketing org to find value out of it. More than anything, the direct support I've received from G2 has been huge in my continuing to advocate and find value in the platform. Our Account Manager and Customer Success Manager have become valued professional peers — it really feels like I've built a rapport with them. They are patient and not pushy and bring a consultative approach to our partnership.
What do you dislike about the product?
For companies with a large product ecosystem, you may experience limitations with how much you can do across multiple product pages (depending on your subscription). G2 Categories don't always align 1:1 with the products we offer, which can sometimes poorly position us against other companies within the category. As more unique AI products and tools emerge, I'd love to see G2 keep pace with corresponding categories.
What problems is the product solving and how is that benefiting you?
It is helping us increase our brand visibility and social proof at scale, which helps us infuse the voice of the customer into more channels, and increase our reputation and rankings within G2.
Expand your Reach
What do you like best about the product?
I worked previously for a SMB organization who relied on G2 and customer reviews to build their credibility and lead flow in a new business category.
What do you dislike about the product?
Cannot replicate grid report unless paid content subscription.
What problems is the product solving and how is that benefiting you?
Defining a new ICP and their purchase solutions that would lead them to us (point solutions versus a complete platform solution)
G2 is the best buyer review site for software
What do you like best about the product?
The platform is very modern and easy to use. Lots of greaf analytics features.
What do you dislike about the product?
Can be expensive to get access to certain features and hard to measure ROI
What problems is the product solving and how is that benefiting you?
Giving buyers a quick snapshot of product reviews and information from credible sources
Incredibly powerful marketing tool
What do you like best about the product?
This is an amazing marketing tool and our Customer Service Manager is incredibly resourceful and available to help when we need it. Always offering new ideas, helping us know what the next steps are. Once the G2 ball gets rolling, it picks up momentum really quickly!
What do you dislike about the product?
There are quite a few different pieces to manage with G2 and it can be quite overwhelming at first, but it all starts coming together after a while. The integrations seem to be more complicated than we initially thought, but that isn't uncommon.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions is offering the validation and credibility that we need in the eyes of prospects and potential customers who are researching our services.
Most reputable review site in the market
What do you like best about the product?
G2, with its extensive customer base and status as the review site attracting the most traffic, is well-equipped to address your specific needs and challenges. It simplifies the process of identifying your requirements and discovering how others are tackling issues similar to yours. Additionally, G2's grid report and award system provide us with current insights into the competitive landscape, encouraging us to continually explore new methods to engage our customer base."
What do you dislike about the product?
Its product-based approach poses a challenge for businesses with multiple products like ours. Our customers are familiar with our overarching brand, making it difficult for us to obtain reviews that are specific to each individual product.
What problems is the product solving and how is that benefiting you?
This solution stands as our top choice for accumulating customer reviews and effectively displaying our solution specifics to potential clients. The ease of use and efficiency of G2's system particularly enhances our ability to meet these needs, providing a straightforward and user-friendly platform for both collecting valuable feedback and showcasing our offerings to those considering our services.
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