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Excellent marketing tool
What do you like best about the product?
Its ability to deliver personalized and data-driven marketing automation at scale. The platform’s powerful segmentation tools enable us to target specific customer groups with tailored campaigns, which has significantly improved user engagement. The real-time analytics dashboard provides actionable insights, allowing us to make data-backed decisions quickly. I also appreciate the ease of use, with intuitive tools for managing push notifications and in-app messages.
What do you dislike about the product?
One thing I dislike about CleverTap is the steep learning curve, as the training materials could be more intuitive and comprehensive
What problems is the product solving and how is that benefiting you?
CleverTap solves the problem of delivering personalized, data-driven marketing at scale. It helps by automating customer segmentation, enabling targeted campaigns, and providing real-time analytics for data-backed decisions. This benefits me by improving user engagement, streamlining campaign management, and making it easier to track performance, leading to more effective marketing strategies
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Its give you a lot of tools to manage and understand your clients
What do you like best about the product?
The facility of the platform, very easy to use and intuitive
What do you dislike about the product?
I think that in the page of campaings the goals are missing.
What problems is the product solving and how is that benefiting you?
The clevertap journey help me to improve the funnel conversion of my app. And make users do what I want them to do
Personalization at Scale Made Real
What do you like best about the product?
CleverTap lets us achieve the true superpower of personalization at scale. With it, we have used real-time segmentation and the "Journeys" feature to create campaigns that feel personal, not robotic. It's almost like having a direct line to the needs of our users. We have used the platform mostly around the time when it was reactivating users, and the results have been lower churn and more engaged users who seem to be coming back for more.
What do you dislike about the product?
Some feature are complicated, and for many who lack either sufficient tech skills or a supportive dev team, it can feel impenetrable. Also, the In-App banner creative tool is a little limited.
What problems is the product solving and how is that benefiting you?
CleverTap is basically helping us to set up clear rules of engagement. We've established the exact moment in the journey where sending a particular type of communication is most effective at keeping the user from going off the deep end (i.e., churning). Using these "rules of engagement," we've constructed quite a few segment- and funnel-specific strategies that together lead to a remarkable number of users coming back again and again.
A powerful tool for inbound marketing automation.
What do you like best about the product?
I like all the information you can get from the consumer throughout the sales funnel.
What do you dislike about the product?
I find the integration difficult and the documentation outdated
What problems is the product solving and how is that benefiting you?
Clevertap makes it easy for me to have all my customers in one place, segment them by lists and send them personalized communications.
Excellent communications manager.
What do you like best about the product?
For now, Clevertap is one of the fundamental tools for my communication and customer retention tasks within the company where I work. The variety of channels and the tools to strategically segment the users of our application greatly simplify our effort to generate strategic communications with a real impact on the use of the application. The integration into our platform was simple and quick, despite having encountered a couple of very specific issues that we were able to resolve with the support team.
What do you dislike about the product?
The design and distribution of some sections are not clear, especially in analytics.
What problems is the product solving and how is that benefiting you?
Thanks to Clevertap, we were able to increase the frequency of use of different products in our application and precisely measure the use of each tool we offer to our users.
Capable product that does not work
What do you like best about the product?
Good amount of functionality and ideas behind the product. We aplied the Clevertap for our customer marketing automation project at the middle-size transportation and logistics company, however after initial success the whole system stopped working and had to be replaced with customer.io
What do you dislike about the product?
Even simple things do not work and support is a waste of time
What problems is the product solving and how is that benefiting you?
Staying in touch with customers, mass communication
Good, but can be improved
What do you like best about the product?
What I like most is that you can see a lot of data and have diverse information about the clients. And that can be translated into sales, making the corresponding campaigns.
What do you dislike about the product?
What I like least is that it has different errors or limitations when creating campaigns. You can't do basic things like applying different segmentation filters.
I also feel that it could have more updated things, like artificial intelligence in the journeys. The email templates are very basic and the resources are limited.
I also feel that it could have more updated things, like artificial intelligence in the journeys. The email templates are very basic and the resources are limited.
What problems is the product solving and how is that benefiting you?
CleverTap gives me the information I need to make decisions and improve my campaigns, such as email open rates, for example. It also helps me keep all communication centralized, for example I can send app push, web push, email, etc. from only one place.
Good tool for engagement and segmentation
What do you like best about the product?
The interface is easy to use, the analytics and reporting module is useful, and also the automated journeys section.
What do you dislike about the product?
Information about user engagement with the channels is not so readily available in a simple way, it can be done but requires applying quite a few filters.
What problems is the product solving and how is that benefiting you?
The sending of automatic communications to our clients benefits us in the development of the customer lifecycle.
Practically everything I need is all in one place.
What do you like best about the product?
It’s their precision in audience segmentation and the detailed metrics that enable personalized and effective campaigns.
What do you dislike about the product?
It's that its interface can be a bit complex at first, and some advanced features require a steeper learning curve.
What problems is the product solving and how is that benefiting you?
CleverTap helps us solve key problems such as:
Lack of personalization: It allows us to create specific campaigns for segmented audiences.
Low retention: With detailed analytics, we optimize strategies to keep users engaged.
Difficulty measuring results: Its clear metrics help evaluate and improve the impact of our actions.
Lack of personalization: It allows us to create specific campaigns for segmented audiences.
Low retention: With detailed analytics, we optimize strategies to keep users engaged.
Difficulty measuring results: Its clear metrics help evaluate and improve the impact of our actions.
User Friendly interface to Analyse data and reach out to relevant user at their best time
What do you like best about the product?
The best thing about CleverTap is that its user friendly. One can learn to make journeys and execute the campaigns in short span.
The Analytics helps us to review the trends and act quickly to do moment marketing.
The Support and tech team are really very helpful and supportive, as they will not only help you to set up the integrations, but also suggest more ways to use the capabilities of CleverTap in efficient manner.
We use the platform daily to monitor the trends and the preset templates have helped us to turn around things with ease and quickly
The Analytics helps us to review the trends and act quickly to do moment marketing.
The Support and tech team are really very helpful and supportive, as they will not only help you to set up the integrations, but also suggest more ways to use the capabilities of CleverTap in efficient manner.
We use the platform daily to monitor the trends and the preset templates have helped us to turn around things with ease and quickly
What do you dislike about the product?
There are no downsides as such but room for improvement.
I would like to give below recommendations:
1. The product should be customisable based on the industry requirement
2. Analysis can be further refined to help users deep dive into data. E.g. Funnel and flows can be further deep dived to understand exact drop offs
3. Error prompts incase of any issue in the campaign to resolve in real time
I would like to give below recommendations:
1. The product should be customisable based on the industry requirement
2. Analysis can be further refined to help users deep dive into data. E.g. Funnel and flows can be further deep dived to understand exact drop offs
3. Error prompts incase of any issue in the campaign to resolve in real time
What problems is the product solving and how is that benefiting you?
CleverTap is helping us to understand the user journey and mapping the points of interaction and dropoffs.
We are able to reach out to the users based on their activity.
E.g. Targeting the Cart abandons and giving them real time offers with web exit intent,
Sending personalised news based on their interest and activity to engage the users
We are able to reach out to the users based on their activity.
E.g. Targeting the Cart abandons and giving them real time offers with web exit intent,
Sending personalised news based on their interest and activity to engage the users
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