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A powerful automation tool that makes user success a reality
What do you like best about the product?
A wide range of tools/delivery mechanisms for targeted campaigns. An intuitive interface that makes it easier to evaluate the performance of campaigns and dive deeper into the specifics of engaged users. Prompt support by a dedicated CSM and tech support staff.
What do you dislike about the product?
Nothing worth calling out here. The tool works well.
What problems is the product solving and how is that benefiting you?
CleverTap enables creation of engagement campaigns/journeys for various target segments. This has helped in improving engagement and optimising churn.
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Marketing automation tool with top of the class analytics capabilities
What do you like best about the product?
The best thing about Clevertap is although you are paying for a marketing automation tool, you get an excellent product analytics tool out of the box, which is at par with the best-in-class product analytics tools like Mixpanel, etc. It helps you automate SMS, emails, In-app messages, pop-up messages, etc, based on customer journeys and at various touch points in your application. You can quickly check the ROI and efficiency of these marketing campaigns that you run or just create some A/B test to see which campaigns truly deliver your ideas. You can also analyse how customers are interacting with your application and take marketing decision based on that.
What do you dislike about the product?
It has a bit of a learning curve. Analytics can sometimes become a pain to understand and interpret, especially funnels, because, unlike Mixpanel, you cannot set how you want to count your conversion in Clevertap. It is fixed to measure unique conversions only. Secondly, the interface isn't intuitive and can be extremely slow sometimes. The user search capabilities are one specific feature that I dislike about Clevertap because I cannot search my users from their phone numbers. I have to convert the phone number to either email or identity and then search for users from that, which can be cumbersome.
What problems is the product solving and how is that benefiting you?
Clevertap is a marketing automation tool that helps you connect with your customers by interacting with them through emails, SMS, push notifications, in-app messages, etc. This is highly beneficial and helps you run marketing campaigns that your tech team would otherwise have to build. Clevertap has been a life saver to run marketing campaigns on a daily basis and to analyze their impact and gauge our ROI
Most useful tool for communicating with customers
What do you like best about the product?
The platform has a fantastic interface that includes excellent and exciting features for creating straightforward campaigns. More analytical features are available in this platform compared to other software. This software helps in analyzing all the campaigns designed and targeting interested customers.
What do you dislike about the product?
When the data is more on the interface, or the campaign is more extensive, the software takes a little bit more time to get started, or the processing time of the software increases due to this.
What problems is the product solving and how is that benefiting you?
Using this platform for having excellent customer retention toward our business and services. Storing of confidential and vital data has been solved with this software.
Most amazing tool for making clients busy and engaged everytime
What do you like best about the product?
The most helpful and valuable feature of the clever tap is that it creates an excellent analytical report showing the use of the software by the user. Making and targeting our clients with the most proper campaigning techniques. All the campaigns done with this software are also being managed under this platform only, no other third-party application needs to be installed for the same.
What do you dislike about the product?
When new data or information is uploaded under this platform, it takes a little time while refresh the data and the dashboard page. So basically platform does not support larder files, or does not work properly with larger-sized files.
What problems is the product solving and how is that benefiting you?
There is a feature available in this platform called automation marketing which enables us to set and automatically do campaigns about our company, which has resulted positively. Under this software, all our marketing team members are creating outstanding campaigns engaging more clients and customers towards our services.
Best platform for tracking customers data
What do you like best about the product?
A perfect and handy platform for notifying and sending notifications to your customers, clients, vendors, and team members. There is also a feature for scheduling the sending of information. This is very useful in generating graphical reports for better customer understanding. Texting your client is one of the fantastic features of this platform. Several marketing and advertising tools are available for small or medium-sized businesses. Integrating it with other CRM platforms is much easier with this platform as compared to other similar software.
What do you dislike about the product?
This platform does not allow a group of members to work on a single project or segment. When searching for a company or a brand name, this platform does not show the accurate result on time.
What problems is the product solving and how is that benefiting you?
Before this software, we had an issue storing our client's data and sharing it with team members and problem solvers. So this software helped us in doing the work and saved our time data. It has really improved the time we take to communicate and resolve their problems.
Great platform with minor quirks
What do you like best about the product?
The segmentation, the straightforward UI and the slew of communication channels.
What do you dislike about the product?
The analytics still need workings & data representation capabilities are limited. Should add a few more filters in specific segments.
What problems is the product solving and how is that benefiting you?
CleverTap is helping us reach out to different sets of users at the right time over their preferred channels.
Very effective but expensive and have scope of improvements
What do you like best about the product?
Effective Segmentations,
Insightful reports,
Journeys
Ability to create campaigns directly through reports
Scheduling
Insightful reports,
Journeys
Ability to create campaigns directly through reports
Scheduling
What do you dislike about the product?
Intent-based goals are yet to be developed the AI is weak.
Business POC and Accounts Manager support is weak; it often takes days to resolve a simple issue or reach them
The platform is rather expensive for a start-up, and every feature costs as an add-on, which one might get as a package on other automation platforms
Business POC and Accounts Manager support is weak; it often takes days to resolve a simple issue or reach them
The platform is rather expensive for a start-up, and every feature costs as an add-on, which one might get as a package on other automation platforms
What problems is the product solving and how is that benefiting you?
It gives me the ability to reach every segment of my target audience with the right kind of messaging separately.
Segment creation tool - Clevertap
What do you like best about the product?
We can create audience segments and use them for targeted advertising
What do you dislike about the product?
The UI needs a bit of improvements, other than that nothing else
What problems is the product solving and how is that benefiting you?
CleverTap is helping us create target audience segments for marketing
Best tool for CLM
What do you like best about the product?
User friendly UI, high flexibility and endless options for creating business logic and valuable outpust in the form of analytics and campaigns
What do you dislike about the product?
The complexed pricing structure, need to spend a lot of time to understand the tool.
What problems is the product solving and how is that benefiting you?
Placement of the campaigns in exact touch points with limited inputs. Analytics output on the app in few clicks
Customer Journey Channel
What do you like best about the product?
CleverTap is the good tool for getting the customers journey. We are using this tool for our OTT platform Lionsgate Play and it's giving us the good insights about the customers choice. Hihgly recommend to everyone.Have very good featuresfor understanding we have Analytics and segments.
What do you dislike about the product?
System maintenance issues, sometimes it got stuck in between work. Everyday I got the email regarding the schedule download timing and the features that not available during downtime was the major issue.
What problems is the product solving and how is that benefiting you?
By CleverTap we are tracking our customers on OTT platform, helping our team in terms of analysis. Reseting the passwords, checking payment dates, even customer lifecycle on application across all over the region.
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