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“The mobile marketing and application marketing platform”It provides you powerful segmenting.
What do you like best about the product?
Clever tap helps you track your customer value towards your application. It is very cheaper in price. Easy to understand and use. It provides you tools to manage your product and track its performance. It is one of the powerful apps to process data in huge amount in a second. It helps you start tracking user events up like how are they giving you response to your particular application. We can move into user timelines as well. It helps you get the data in real time. Best for marketers you use this app for their marketing. It provides you best targeting strategies.
What do you dislike about the product?
Clever tap does not provide you built in SMS feature for marketing. It does not have email sender you have to use it externally. You have to pay for data storage. It is more usable for mobile applications than web. It is costly for small companies. More features do require more amount because you cannot have access to such features in free. So no free trail is available, you have to purchase it first. You can test it.
What problems is the product solving and how is that benefiting you?
Clever tap is a unified platform for checking you user behavior for your app. It helps you derive your customer insights. It helps you monitor where your user drop off for particular application. It provides you powerful segmenting. It helps you rating customer to your applications so you can take better decisions in future. You will improve your application and make growth of your business. It helps you solve problems like real time personalization, user on boarding etc. it helps you triggered and scheduled profiles.
CleverTap works great but my onboarding process did not explain its implementation complexity
What do you like best about the product?
I like best how easy it is to see segments of users and recent activity, but also see profiles.
What do you dislike about the product?
I disliked the need to have all our events sent client-side in order to have the best profiles in the CleverTap system, and how the complexities of profile creation and merging were not explained in my onboarding and only came to light over time.
What problems is the product solving and how is that benefiting you?
Setting up re-engagement campaigns quickly and easily via email, push, and text without engineering effort - we have realized this benefit quite well and are happy we chose CleverTap.
Recommendations to others considering the product:
Before you decide to implement, if you are looking to integrate Segment with CleverTap, make sure your Segment event infrastructure is set up properly and logically. It will be more difficult to use CleverTap if this is not the case; it is not CleverTap's fault, just the fact that you will rely on Segment event labeling.
Very useful tool to drive engagement and retention
What do you like best about the product?
The strong segmentation of users through RFM and IBS tools and the ability to engage with them
from the platform itself.
from the platform itself.
What do you dislike about the product?
Limited flexibility in creating graphs to track performance on a daily or weekly basis.
What problems is the product solving and how is that benefiting you?
We are driving engagement and retention through the notifications platform and the segmentation tools. We have grown 10x over the last 10 months and CleverTap had an important role to play in this.
Best tool for detailed user analysis & to target them
What do you like best about the product?
Best part of Clevertap is user analysis. We've used other tool as well but never found in-depth analysis in such simply manner. Also its easy to target particular segment users through that.
What do you dislike about the product?
Mulitple profile management could get better.
What problems is the product solving and how is that benefiting you?
Our biggest problem was retention & first time conversion. Clevertap helped us understanding such user behaviour with the app and target them through segmentation.
One of the best tools!
What do you like best about the product?
CleverTap is a journey for Mobile Marketing and analytics data obtained from this branch. The feature that is my favorite – despite having many – is the ability to analyze data and detect anomalies in funnels, which allows for adjustments to each product in order to stay on the desired path and project expected goals. Additionally, it is capable of processing long-term data associated with each product for which it is used. Therefore, it allows for the constant implementation of updates tailored to a market that changes very quickly. I love it!
What do you dislike about the product?
The implementation process is a bit tedious and cumbersome, since it is not a tool to be used by any type of user with basic levels of technological knowledge. An induction and/or training would be necessary to take full advantage of each function. Likewise, untimely alerts can be a problem for fixing general errors in each product.
What problems is the product solving and how is that benefiting you?
The greatest benefit that this incredible tool brought to our company was to provide important data on tracking our users' behavior, which allowed us to adapt to new trends and visualize as well as project ourselves into the future.
Recommendations to others considering the product:
The only recommendation I can offer is to invest in training or train a master user in order to properly customize CleverTap to do exactly what each company needs according to its objectives and the reason why it invested in this tool.
Of the best to lead Mobile Marketing
What do you like best about the product?
It is one of the best mobile marketing tools I have used in a long time. The feature we use the most in my company, and the one I consider the most outstanding, is the ability to launch campaigns solely and exclusively based on the analysis derived from the online and offline data processing of users.
What do you dislike about the product?
When heavy data and large files are used, the processing of flowcharts can be a bit slow and tedious, causing the processes to be delayed a bit. In my opinion, it's not something to discard this tool for.
What problems is the product solving and how is that benefiting you?
We use this tool to monitor data from users who access our campaigns and launch them according to the analyses obtained from the registration and order of said data. The program makes it relatively easy, and once fully implemented, it is quite easy to use.
Recommendations to others considering the product:
My biggest recommendation would be to consider implementing this product and investing a bit in training to take advantage of each of its features and the ability to customize it, both according to the situation and the analysis readings as well as the already established business schedule.
One tool for product & marketing needs
What do you like best about the product?
I like the fact that Clevertap is comprehensive in its offering both as an analytics solution and customer engagement. So all stake holders right from product / engineering / marketing to leadership end up being users of Clevertap.
What do you dislike about the product?
To harness the true capabilities of the product - Clevertap requires marketing and tech to partner and work together for a proper implementation. So it isn't exactly a trivial project.
What problems is the product solving and how is that benefiting you?
We are looking to reduce customer drop-offs at key on-boarding points with Clevertap. We can see this can be largely automated using Clevertap. For our product team Clevertap opens up a lot of insights on how users are using our product and where the drop-offs are happening.
We also like to reach out to our global customers with different messaging for different countries. That is easy with Clevertap. We also have the ability to target users depending on their status with us. So different customers get different messaging depending on where they are in their usage of our product.
Our users end up being from both web and mobile app, so having a combined profile and view of what these users are doing is very helpful to us. Clevertap does that well.
We also like to reach out to our global customers with different messaging for different countries. That is easy with Clevertap. We also have the ability to target users depending on their status with us. So different customers get different messaging depending on where they are in their usage of our product.
Our users end up being from both web and mobile app, so having a combined profile and view of what these users are doing is very helpful to us. Clevertap does that well.
Recommendations to others considering the product:
Map your requirements and what level of integration would serve these needs well.
Great tool to improve retention
What do you like best about the product?
Ability to send push notifications in real-time and re-engage dormant app users. The granular insights and A/B testing helps a lot to improve conversion rates.
What do you dislike about the product?
More templates provided would be nice to have
What problems is the product solving and how is that benefiting you?
User segmentation and personalizing our campaigns helped us in engaging customers who were drifting away.
Recommendations to others considering the product:
Give more time to the product to see complete and valuable results.
Loved the Pre-Built Segmentations of CleverTap
What do you like best about the product?
I love using CleverTap, I use it to send notifications to our app users on a weekly basis. Using CleverTap, I could segment basis on recency and frequency (their best feature - it’s prebuilt)
What do you dislike about the product?
One thing where I think CleverTap can do better is for Ui/UX. Apart from this I think CleverTap has the features sorted.
What problems is the product solving and how is that benefiting you?
Increasing our signups and maintaining our DAU/MAU has been the core problem we have solved with CleverTap
this is one review
this is one review
Recommendations to others considering the product:
Use the customer success team to get setup for success. You do not need to worry about scale, the platform will scale according to your size.
Intuitive, Feature rich and Accurate - Must have for teams of all sizes
What do you like best about the product?
The toolkit enables powerful marketing automations out of the box. If not for CT, our team would need to spend several days and weeks building the same set of automations. Further, the analytics capabilities are at par with most tools out there and sufficient for most day to day use cases for product and growth teams.
What do you dislike about the product?
Some of the queries especially around Funnels and Flows can be slow, especially when using a large dataset. Further, user flow analysis, as of now, has limited capabilities.
What problems is the product solving and how is that benefiting you?
1. Measure acquisition activities: Drill down into the performance of each of our acquisition activities, ensuring they drive meaningful results
2. Run re-engagement campaigns: Utilize user segmentation to run targeted re-engagement activities to drive overall business metrics
3. Monitor product metrics daily: Create dashboards providing 360 degree view of the business as well as views for respective functions
4. Customer communication: Multi-channel communication facilitating both mass and segmented campaigns
2. Run re-engagement campaigns: Utilize user segmentation to run targeted re-engagement activities to drive overall business metrics
3. Monitor product metrics daily: Create dashboards providing 360 degree view of the business as well as views for respective functions
4. Customer communication: Multi-channel communication facilitating both mass and segmented campaigns
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