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CleverTap Review from User Perspective
What do you like best about the product?
Helps in Customer Retention by targeting own app audience & driving customer satisfaction.
What do you dislike about the product?
Segmented Audience Targeting needs to be improved which might help to get better ROI for marketing campaigns.
What problems is the product solving and how is that benefiting you?
CleverTap is helping us communicate about the brand's initiatives & offers to our app audiences in a professional yet handy way. It helps us improving customer retention as well as getting better ROI from the campaign.
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Best Automation & solution tool in the market
What do you like best about the product?
Let me first emphasize the integration part which is so easy & smooth. Ease of access & features are way better than any competitive tool. I use CleverTap daily for analytical & execution purposes. The cherry on top is that their Customer support team is also very helpful.
What do you dislike about the product?
few bugs are there but these are avoidable.
What problems is the product solving and how is that benefiting you?
It solves our day-to-day challenges by providing us with the granular details for the presentation of our data. Plus it's so so easy to use everything is so simple.
Best support & CX
What do you like best about the product?
The support time handles all issues on the spot, and the training for new features is very informative and practical.
What do you dislike about the product?
I think the team covered all the possible scenarios
What problems is the product solving and how is that benefiting you?
- User Behavior
- Mapping the events
- Mapping the events
A great tool to Increase User Engagement
What do you like best about the product?
1. Personalization & Automation, automatically drive specific marketing actions to each user through their past/current behavior or my custom lists.
2. Real-time tracking and available to run A/B tests, so I can monitor my campaign performance.
3. Clevertap AI feature (Intent-based segmentation) helps me specifically predict users with high uninstall rates so I can take appropriate actions to retain them.
4. Frequently receive good-fit solutions/guidelines from CleverTap's consultant based on my needs.
2. Real-time tracking and available to run A/B tests, so I can monitor my campaign performance.
3. Clevertap AI feature (Intent-based segmentation) helps me specifically predict users with high uninstall rates so I can take appropriate actions to retain them.
4. Frequently receive good-fit solutions/guidelines from CleverTap's consultant based on my needs.
What do you dislike about the product?
CleverTap documentation is quite confusing, so I frequently needed assistance from the customer support team.
What problems is the product solving and how is that benefiting you?
I have different user segments with different levels of loyalty and behavior, CleverTap helps me identify these user segments and automate marketing campaigns to increase user engagement.
Best Engagement & Retention tool in the market
What do you like best about the product?
CleverTap offers a combination of capabilities which include personalized engagement, analytics and several automation features. This makes it a comprehensive solution which is very useful when building and optimizing customer engagement and it supports multiple communication channels, example: push notifications, email, SMS, in-app messages. We find this versatility to be very valuable since it enables us to reach users across mediums, hence increasing success of our engagement campaigns.
What do you dislike about the product?
The applicability of AI/ML can be further enhanced. Currently, it is available for functionalities within campaign-builder, but there can be a layer such that it can be accessed across entire workflow.
What problems is the product solving and how is that benefiting you?
The combination of analytics and powerful segmentation options means that we can quickly create cohorts of users basis multiple criteria. These can then be targeted via automated journeys. This has proved to be very useful in reactivating dormant users or users at risk of churn. The platform aids our decision making process as well.
Easy Adoption For Starters, Future Proofing to Get More Advanced
What do you like best about the product?
For starters like us, what I appreciate most about CleverTap is how 1. It is easy to use and adopt (very user friendly) and 2. how the Clevertap support team is there to make sure our organization can get better and better.
What do you dislike about the product?
Limited to communication / engagement platforms. It has a potential to become an "all in one platform" for CRM
What problems is the product solving and how is that benefiting you?
Primarily on Marketing Automation - being able to send out communications delivery to our target customer base when and how we want it. It also has good analytics and dashboards that allows us to identify and refine our campaign set ups month on month.
Great for analysis
What do you like best about the product?
The analysis is great, along with that the thing of having more features to personalise the use experience easily is good.
What do you dislike about the product?
Some times, some features take tech intervention to integrate causing some dealy in the begining, other wise it is good once everything is set up.
What problems is the product solving and how is that benefiting you?
We are trying to improve the funnel conversion rates through personalisation and retargetting, that is where Clevertap is helping us with personalised retargetting to improve the conversion rates. We were able to use the flows under the analytics section to understand the user behaviour, where in the users were hopping back and forth between the different pages to make the final decision, this insight we would not have been able to draw out with the visual representation of the journey.
Customer Journey Mapping Strategies For Retention
What do you like best about the product?
- Ease of Implementation
- Customer Segementation Paramters
- Good Customer Support
- Mapping Journeys and creating automation is much easier
- Customer Segementation Paramters
- Good Customer Support
- Mapping Journeys and creating automation is much easier
What do you dislike about the product?
- Initially for first time user a bit difficult but later it become easy
What problems is the product solving and how is that benefiting you?
Quick Mapping of their journey on website and utilizing it
Smart and Effective Tool for Retention marketing
What do you like best about the product?
- Segmentation of the users
- Personalized push notifications and emailers
- The analytical dashboard is impressive
- The UI of the platform makes it easier for a beginner to use
- Personalized push notifications and emailers
- The analytical dashboard is impressive
- The UI of the platform makes it easier for a beginner to use
What do you dislike about the product?
- Onboarding time
- Not suitable for smaller business (pricing wise)
- Not suitable for smaller business (pricing wise)
What problems is the product solving and how is that benefiting you?
Segmentation and Retargeting the audience
Greatly amplified ease of mobile marketing!!
What do you like best about the product?
Detailed analytics of my customer journey. Helps greatly in planning my customer journey and mobile marketing. The team for customer support was ever ready to get on a call and clear doubts
What do you dislike about the product?
The features and dashboard can get overwhelming for a new user, but easy to learn as we use and integrate
What problems is the product solving and how is that benefiting you?
Clevertap is a great tool for streamlining mobile marketing by giving me detailed analytics on my customers and their journeys, which helps me plan my marketing journeys better
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