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External reviews

495 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Financial Services

Clevertap is great tools for app analytics and engagement

  • January 03, 2022
  • Review verified by G2

What do you like best about the product?
-Real time analytics, Push campaign, In-app campaign
-Push Amplification is very powerfull for dealing with OEM Devices
-In App notifications is very great for conversion campaigns
-Great support from Account manager and also Technical Account manager (Varsha & Tejas)
What do you dislike about the product?
Nothing major for dislike for clevertap right now.
What problems is the product solving and how is that benefiting you?
-Push notification services, In-App notification
-Drop off campaign for bring back users who drop in loan journey
-Help to recover sales volume
Recommendations to others considering the product:
Clevertap is great platform for app analytics and also engagement tools using multiple channel


    Kyle F.

Loving the increase in retention.

  • December 31, 2021
  • Review provided by G2

What do you like best about the product?
The ability to identify a certain segment of users and engage them effectively via a journey until the convert into a power user. Also segmenting users based on the stage of their user life cycle and then engage them via effective messaging until they convert into the final stage.
What do you dislike about the product?
Nothing much to dislike. All in all it is very satisfactory.
What problems is the product solving and how is that benefiting you?
Converting users into power users and hence improving the overall retention. Retention is key for a product like ours and clevertap makes that happen in multiple ways.


    Saurav S.

Use It For Customer Lifecycle Management

  • December 30, 2021
  • Review verified by G2

What do you like best about the product?
I have been using this platform primarily for segmenting the customers' life cycle journeys in our application. Apart from this, with the help of CleverTap, we are exporting our base audience for remarketing over Facebook and Google ads.
What do you dislike about the product?
I have always admired the effort they put into making such a platform. But as a user, I am a little disappointed with how they respond to the issues that, as a user, I face.
What problems is the product solving and how is that benefiting you?
As our business is heavily dependent on the application, CleverTap has helped us to segment audience for different stages they are on the app. By this we have been able to focus more on most important segments to increase our revenue.


    Amey S.

Comprehensive Customer Retention Platform

  • December 30, 2021
  • Review verified by G2

What do you like best about the product?
A single platform that assists the marketers to retain and engage their customers by helping build pathways to delight the customer at every touchpoint using a multi-channel approach. Its marketing automation intelligence helps us target customers when the intention of completing a goal (Purchase, filling a lead form, etc.) is relatively high. Omnichannel capabilities ensure that the customers are surrounded by brand communication but not bombarded by it to maintain the end user's interest.
What do you dislike about the product?
More technical, hence, not very convenient for a marketer with limited technical knowledge. Integrations in my experience are rigid. Takes quite a lot of time in understanding the platform end to end.
What problems is the product solving and how is that benefiting you?
Reaching out to customers at the right time using multi-channel targeting (SMS, WhatsApp, Email, Push Notifications, etc.) has not only helped us encourage customer engagement but also gain back >6 months old customers with a personalized message. Our remarketing spends on paid media channels have been reduced by more than 60% since the use of CleverTap.
Recommendations to others considering the product:
If customer remarketing and engagement is your marketing concern, then think no more. CleverTap is all for you. But ensure that integration is done properly and a thorough understanding of the platform and its uses is given by the experts at CleverTap.


    Online Media

Handy Tool for Mobile Marketing and User Behavior Analytics

  • December 28, 2021
  • Review provided by G2

What do you like best about the product?
It has easy to integrate SDK which helps in tracking every user action accurately. Also it has campaigns feature which helps us in sending push notifications efficiently.
It also has pretty decent user behavior analytics and visualization
What do you dislike about the product?
It's deep linking integration with Branch didn't work well for us. We faced a lot of issues are still facing it and it hasn't been resolved yet. The customer support from both the products just keep pushing that the issue is not from our side.
What problems is the product solving and how is that benefiting you?
- User activity tracking
- User Analytics
- Push notifications


    Harsh V.

A great tool for setting up campaign, analysing and reporting

  • December 10, 2021
  • Review verified by G2

What do you like best about the product?
The segmentation/analytics helps in understanding the user behavior which greatly impacts the decision-making for any marketing campaign. Steps to set up a campaign/journey are well defined, making it a user-friendly and easy-to-use tool. This is a great tool for anyone to start acquisition or to build a retention strategy for the customers.
What do you dislike about the product?
Although there is a quick initial response in case any customer ticket is raised, but it takes a little time to resolve queries.
The UI/ functionality in some areas needs more work, such as in the case of journeys and boards sections which could greatly improve the user experience.
What problems is the product solving and how is that benefiting you?
Creating data-driven campaigns for the right set of users. The ability to control the modes and time of channel leads to better customer engagement and hence a better customer life cycle management.
Recommendations to others considering the product:
Clevertap is a sophisticated tool, with an ample amount of features to target the right set of customers with different communication channels, and yet its UI is very user-friendly to give an excellent experience.


    Hitesh R.

Clevertap reveiw from Fitso by Zomato

  • December 07, 2021
  • Review provided by G2

What do you like best about the product?
The ease of creating app notifications. It is actually dumb proof. I also loved the documentation.
What do you dislike about the product?
The restrictions in journey for recursive paths of notifications.
What problems is the product solving and how is that benefiting you?
We have solved messaging to existing and new users via clevertap


    Rahul B.

Clevertap for customer retention

  • December 05, 2021
  • Review verified by G2

What do you like best about the product?
The customer segmentation and customer base target for customer campaigns .Its a very easy to use and target a specific customer according to their behaviour properties
What do you dislike about the product?
Functionality related to analytics should be increased more.Even the customer profile upload and customer properties updation should be made easy.
What problems is the product solving and how is that benefiting you?
Analysis of customer on various parameters.Sms and email campaigning for various brand relatead promotion and programs thereby lead to customer retention
Recommendations to others considering the product:
I would recommend clevertap to every organization who wants to retain their customer and wants analysis of customer on segnentation basis.From sms campaigning to email campaigning it is a great tool to use for.


    Hariharan V.

CleverTap Brings Reporting, Campaigns, Journeys, Analysis, Enhancements in one Platform

  • November 30, 2021
  • Review verified by G2

What do you like best about the product?
Comprehensive Campaigns help to target users precisely with one-time segments or precomputed (Updates every 4 hours) or Live or CSV uploads. This covers the whole base of users in the Best way possible for now.
What do you dislike about the product?
Pricing structure is based on DRP, which needs to be Company-Data Size based. The bigger the company, the humongous the data retention period & size, hence the pricing needs to be juicy as it was when the Company when a Startup decided upon CleverTap.
What problems is the product solving and how is that benefiting you?
Precise user targetting, Higher delivery rates in CleverTap, Brilliant UI for easiest Campaign or Journey or any configuration by a newbie or expert. This truly helps a lot, for the ease.
Recommendations to others considering the product:
CleverTap is the Go to Marketing Automation Tool for every stage of a Company. Blindly trust CleverTap to meet all your requirements & more with their Product, Support & Experience.


    Package/Freight Delivery

Great application to send Piushes and Communication

  • November 25, 2021
  • Review provided by G2

What do you like best about the product?
Its a very easy way to send comumunications to our customers in a very easy to use platform.
What do you dislike about the product?
Some features are not very friendly like changing something on Journeys and stopping certain activities.
What problems is the product solving and how is that benefiting you?
An easy way to communicate towards clients promotions and offers to clients