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MPL x Clevertap
What do you like best about the product?
The UI of the platform is great, easy to navigate and learn
What do you dislike about the product?
New feature request prioritisation can be better handled
What problems is the product solving and how is that benefiting you?
Funnel drop-offs, daily engagement and new user onboarding journeys.
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CleverTap is one of smartest CRM tools & have representative to help their clients in monthly.
What do you like best about the product?
Easy to set up Campaigns and track campaign performance.
What do you dislike about the product?
So many great features that we can't connect because we can't customize users' profiles.
What problems is the product solving and how is that benefiting you?
CleverTap RFM
A lot more than CRM
What do you like best about the product?
Engaging customers using journeys (programmable chains of communications)
True omnichannel communication
Powerful analytics tools
The speed of processing data
Easy to share access to specific charts and graphs with people outside the retention team using Boards
Our success manager is accommodating and professional
The support team is doing well too
True omnichannel communication
Powerful analytics tools
The speed of processing data
Easy to share access to specific charts and graphs with people outside the retention team using Boards
Our success manager is accommodating and professional
The support team is doing well too
What do you dislike about the product?
Work with templates - there is no separate section, only inside campaigns/journeys
Uploading images - one would have to create a campaign to upload an image to the server
Intermediate past behavior nodes (journeys) only qualify users once a day at midnight; you can't change the time manually (entry nodes work fine)
Uploading images - one would have to create a campaign to upload an image to the server
Intermediate past behavior nodes (journeys) only qualify users once a day at midnight; you can't change the time manually (entry nodes work fine)
What problems is the product solving and how is that benefiting you?
CleverTap is used mainly by the retention team and works perfectly as an all-in-one tool. It is suitable for:
- collecting & analyzing data
- sending engagements (emails, push notifications, SMS) based on users' past behavior
- triggered communications
- assessing campaigns' and journeys' performance
- product analytics
- collecting & analyzing data
- sending engagements (emails, push notifications, SMS) based on users' past behavior
- triggered communications
- assessing campaigns' and journeys' performance
- product analytics
Amazing Omni Channel Engagement Experience
What do you like best about the product?
I love how easy it is to use. Once you understand the array of possibilities, anything you think about executing is possible. The support team is probably playing a good part in making the experience better for the users.
What do you dislike about the product?
The campaign reports required in different formats, which is not customizable so some CTRL C CTRL V required in reporting
What problems is the product solving and how is that benefiting you?
Messaging Automation
Push Notification Amplification
Liquid Content for tailored messaging
Push Notification Amplification
Liquid Content for tailored messaging
CleverTap is a great Retention tool
What do you like best about the product?
It is one tool which has multiple features which can be used for Analytics as well as engagement.All Marketing activities can be managed in one tool
What do you dislike about the product?
Customisation of features takes time and campaign reports are not Ellaborative
What problems is the product solving and how is that benefiting you?
All Growth Marketing activities can be very well managed by this tool which not many tools serve.It has reduced our efforts manifold.Webhook is a very useful feature
CleverTap - An intelligent omnichannel engagement platform
What do you like best about the product?
CleverTap is a customer engagement and retention platform that provides the functionality to integrate app analytics and marketing. The platform helps customers increase user engagement in three ways:
- Tracks actions users are taking and analyzes how people use the product. It measures every action done by the user to help with directions taken by the user while navigating through the App, helps find specific issues faced.
- Segment users based on their actions and run targeted campaigns to these segments. These help us leverage the insights in better conversion.
- Analyze each campaign to understand its effect on user engagement and business metrics.
- The platform is scalable and supports a massive traffic load, analytics on the same, as well as real-time engagement with the base.
One of the best tools available for engagement with the user base, while maintaining user-level insights.
- Tracks actions users are taking and analyzes how people use the product. It measures every action done by the user to help with directions taken by the user while navigating through the App, helps find specific issues faced.
- Segment users based on their actions and run targeted campaigns to these segments. These help us leverage the insights in better conversion.
- Analyze each campaign to understand its effect on user engagement and business metrics.
- The platform is scalable and supports a massive traffic load, analytics on the same, as well as real-time engagement with the base.
One of the best tools available for engagement with the user base, while maintaining user-level insights.
What do you dislike about the product?
1. The support team availability is commendable however the replies could be a little more query-specific and a little less generic.
2. Product-specific unexpected behaviors take too long to confirm with no short-term resolutions in most cases.
3. Documentation could really be more extensive.
2. Product-specific unexpected behaviors take too long to confirm with no short-term resolutions in most cases.
3. Documentation could really be more extensive.
What problems is the product solving and how is that benefiting you?
Problem: Analysing and Engaging with the user base
CT as a solution: It maintains a user-level data that helps us identify insights for a segment or even for a specific user as per their history. So edge cases are detected in analysing. Boards assemble important day on day data. Campaigns help reach users, are highly customisable as per the use case.
CT as a solution: It maintains a user-level data that helps us identify insights for a segment or even for a specific user as per their history. So edge cases are detected in analysing. Boards assemble important day on day data. Campaigns help reach users, are highly customisable as per the use case.
Recommendations to others considering the product:
While other companies have either analytics or engagement, CT works at both level:
Audience analytics for tracking behavior and trends, and Omnichannel engagement ways that can allow you to convert your insights into communication, further into user actions and interactions.
Audience analytics for tracking behavior and trends, and Omnichannel engagement ways that can allow you to convert your insights into communication, further into user actions and interactions.
Best retention communication and engagement tool
What do you like best about the product?
The quickness in which one can segment users on particular events and communicate through various channels is something I like the most about this tool.
What do you dislike about the product?
Dashboards have certain limitations which could be improved
What problems is the product solving and how is that benefiting you?
Increasing user retention is something we are targetting through clevertap. We have been able to communicate the right set of users at the right moment helping us improve user retention
Excellent option for user behavior tracking.
What do you like best about the product?
The quick customer support and functionalities help us achieve our goals by knowing what our users are doing and where they are dropping.
What do you dislike about the product?
We have found a couple of bugs, but they are quickly resolved.
What problems is the product solving and how is that benefiting you?
We can tackle problems such as drop-offs to get feedback from our customers and improve their experience. Clevertap has helped us increase user adoption!
Helps us evaluate growth of our app and customers
What do you like best about the product?
There are a lot of good features on clevertap. What we like the most is the ability to create different segments of users based on the past behaviors and classify them into different groups!
What do you dislike about the product?
There are no such features that we dislike in clevertap. The Pivots report needs improvement though. It has already been discussed with the Clevertap team. They assured that they are working on it and will sort it out soon.
What problems is the product solving and how is that benefiting you?
Clevertap helps us get and analyze data in no time. We can go into micro-segments with our data and engage with different users.
100% Recommend
What do you like best about the product?
CleverTap easily allowed our mobile application to engage with our user base in many different converting verticals. In one of many scenarios, with CleverTap we were able to optimize our registration funnel and dramatically increase our new registered user base. Not only does the product speak for itself but their team is just that. A team. Amazing support from all angles and a pleasure to work with.
What do you dislike about the product?
The only thing I disliked about CleverTap were the updates that were needed for integrating with SendGrid. SendGrid would send multiple emails to update the email integration. Eventually all was well and only had that issue for a short period of time!
What problems is the product solving and how is that benefiting you?
CleverTap solved all of the below problems:
App user registration (Increased registration rates through push notifications and email)
Optimize app registration (tracked where users were following off in the registration journey and made key changes to app to increase registration rates).
Post Registration Feedback (Used CleverTap to collect app store reviews and request user feedback)
Email campaigns (Integrated with SendGrid, able to automate email drip campaigns
App user registration (Increased registration rates through push notifications and email)
Optimize app registration (tracked where users were following off in the registration journey and made key changes to app to increase registration rates).
Post Registration Feedback (Used CleverTap to collect app store reviews and request user feedback)
Email campaigns (Integrated with SendGrid, able to automate email drip campaigns
Recommendations to others considering the product:
Looking to partner with CleverTap? 100% recommend.
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