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CleverTap All-In-One Customer Engagement Platform

CleverTap | 1

Reviews from AWS Marketplace

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External reviews

495 reviews
from G2

External reviews are not included in the AWS star rating for the product.

    Julia M.

Fan of CleverTap

  • March 25, 2019
  • Review provided by G2

What do you like best about the product?
I love being able to segment and target users on our mobile communities. The needs of our clients all vary, and CT gives us many options to reach out to key users.
What do you dislike about the product?
I dislike the limit of push notifications. This is our biggest complaint from clients.
What problems is the product solving and how is that benefiting you?
We are sending geo-fenced push notifications to target users in specific areas. It is very helpful!

    Leisure, Travel & Tourism

Best tool for marketing automation & analytics

  • March 25, 2019
  • Review verified by G2

What do you like best about the product?
- Intelligent products for user segmentation
- Powerful set of products for remarketing, user engagement, user journey etc.
- Helps you bring back lost users through RFM analysis, uninstall user targeting etc.
- Covers all campaign channels such as email, push, webpush, sms
What do you dislike about the product?
- With scale it tends to become slightly slow
- Dashboard UI could be slightly better
- Could add more tools for paid marketing attribution etc.
What problems is the product solving and how is that benefiting you?
Marketing automation
Marketing analytics
Cross-channel targeting
User segmentation
Recommendations to others considering the product:
Great tool for all your marketing automation requirement; one stop solution, go for it!

    Nikhil L.

Product Manager

  • March 24, 2019
  • Review provided by G2

What do you like best about the product?
Easy to use/understand and explain
Scalable
Good support
What do you dislike about the product?
Not a fully mature product, but evolving as they grow for sure.
What problems is the product solving and how is that benefiting you?
Custom/Segmented rule-based omni-channel communication to our users
Daily generic pushes
Recommendations to others considering the product:
Go for it - anything outside your core business, that others handle well - rely on them

    Biotechnology

Great

  • March 22, 2019
  • Review verified by G2

What do you like best about the product?
I like the account managers willing to help
What do you dislike about the product?
Some features you'd think would be easy are not built (excluding groups for in app messages)
What problems is the product solving and how is that benefiting you?
Reaching people in app easily

    Kunal C.

Simple easy to use and feature rich

  • March 20, 2019
  • Review verified by G2

What do you like best about the product?
Cohort and funnel analysis tools are excellent. The Journey based push notification campaigns is such an important tool for use.
What do you dislike about the product?
The dashboard can be richer. Performance of some features (details on events) are a bit slow.
What problems is the product solving and how is that benefiting you?
User journey based Push Notification campaign, to provide value to the customers.

    Ruchita M.

Best combination of Analytics + Engagement

  • March 19, 2019
  • Review provided by G2

What do you like best about the product?
The ease of getting the insights for a certain requirement and weaving a campaign easily.
What do you dislike about the product?
There are some limitations on the product front but nothing which's major or such which does not have a workaround.
What problems is the product solving and how is that benefiting you?
Like said earlier, the ease and the flexibility of understanding data.

    Arool B.

A fantastic way to understand user behaviour, improve engagement and run targeted campaigns

  • March 19, 2019
  • Review provided by G2

What do you like best about the product?
1. The UI
2. Segmentation
3. Third-party integrations
4. Dashboards
5. Journey feature
6. Cohort analysis
What do you dislike about the product?
1. App uninstall data isn't clear. E.g. in a month if there are 1,000 uninstalls, the system doesn't count any new device reinstalls, from the same user login
2. Discrepancy in third-party data; e.g. Bit.ly clicks don't match the platform data with CleverTap data
3. Deliverability of third-party communication, through CleverTap; e.g. reduced deliverability of SMS
What problems is the product solving and how is that benefiting you?
Understanding user behaviour in terms of app usage, behaviour by time of day, engagement and stickiness, behaviour by geography. Improved response to time-bound, targeted campaigns and substantial increase in revenue.

    Information Technology and Services

Overall happy with CleverTap

  • March 19, 2019
  • Review provided by G2

What do you like best about the product?
Being a one stop shop for automating our customer communication, with advanced features.
What do you dislike about the product?
There are specific gaps in functionalities that we have reported to the team along the way. But overall it's great.
What problems is the product solving and how is that benefiting you?
Marketing automation. Allow to communicate with our user base about promotions.
Transactional communications. Implementing communication related to features in our apps.

    Begoña B.

Super complete service for user engagement.

  • March 19, 2019
  • Review provided by G2

What do you like best about the product?
The ability to create journeys as welll as A/B testing.
I also appreciate the fact that the product is constantely improved with new functionalities and the personalized service from Customer success managers.
What do you dislike about the product?
The fact that we couldn't use it with Opera.
Personally, it has been a bit difficult to work with Arabic, because it is not fully compatible with CleverTap. Previews don't display in the right direction, signs get changed, so it's difficult to track buttons on in-apps, etc.
What problems is the product solving and how is that benefiting you?
We use CleverTap to promote reading. CleverTap allows us to engage users and make them read more. We find journeys and recurring messages specially useful for these tasks.
Recommendations to others considering the product:
Check that it is fully compatible with the tech you're using.

    Internet

Clevertap: as right hand for growth marketing

  • March 18, 2019
  • Review provided by G2

What do you like best about the product?
Clevertap is one-stop marketing tool for automation engagement and mobile analytics. Clevertap has very user friendly UI and has a lot of relevant featur that can align with tech-businesses purpose.

As automatiom engagement tool:
Clavertap has segmentation feature, allow user to build persona strategy.
Has a lot of variety of type of engagement, PN, in app, SMS, email. But the uniqueness are they has advance feature like "Journey" help user to build atomation customer lifecycle.

As analytics tool:
Clavertap provide essential dashboard, like customize cohort.
What do you dislike about the product?
Would be great if clevertap can provide manual export RAW data, like appsflyer did
What problems is the product solving and how is that benefiting you?
Cracking user acquisition funnel from install to first purchase by monitoring every event and breakdown it using cohort and flow feature, to better knowing user end to end journey. Increase 40% acquisition

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