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Great tool
What do you like best about the product?
The ability to create robust journeys and dynamic segments help us target and retarget our customers and increase communication effectiveness
What do you dislike about the product?
Disability to refresh older CSV upload segments and the fact that past behavior segments refresh just once a day
What problems is the product solving and how is that benefiting you?
We are solving for our growth, onboarding, and collections using CleverTap
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CleverTap provides us powerful tools to run automated campaigns and insightful customer analysis
What do you like best about the product?
- Great on-boarding experience.
- Easy to use dashboard.
- Plenty of ways to interact with customers (for both web and mobile apps).
- Many ways of extracting insightful information on customer behavior.
- Data is not only insightful but also actionable: there are usually buttons next to the data providing actions to improve the results.
- Also some really interesting machine learning applications (like goal prediction, best time to deliver, recommendations).
- Easy to use dashboard.
- Plenty of ways to interact with customers (for both web and mobile apps).
- Many ways of extracting insightful information on customer behavior.
- Data is not only insightful but also actionable: there are usually buttons next to the data providing actions to improve the results.
- Also some really interesting machine learning applications (like goal prediction, best time to deliver, recommendations).
What do you dislike about the product?
Until the moment I couldn't find anything I dislike.
What problems is the product solving and how is that benefiting you?
We expect we'll be able to achieve a high level of engagement with our customers through the distribution of personalized discounts and also to provide them a much better customer service.
Recommendations to others considering the product:
In case you are considering other products, be sure to check the following CleverTap features before taking a decision:
- RFM Segmentation
- Journeys
- Best Time to Deliver
- Intent Based Segmentation
- Goal Prediction
- RFM Segmentation
- Journeys
- Best Time to Deliver
- Intent Based Segmentation
- Goal Prediction
The Bridge to your Customers
What do you like best about the product?
The ease of reaching your customers with easy to use campaign tools and event tracking.
What do you dislike about the product?
Involving the tech team for every change
What problems is the product solving and how is that benefiting you?
- Easy to setup recurring use cases for daily / weekly engagement, leading to an increase of more than15% in the WAU/MAU over a very short period of time.
- We have realised that users tend to engage more if the notifications are delivered at the right time, which Clevertap helps us very extensively.
- We have realised that users tend to engage more if the notifications are delivered at the right time, which Clevertap helps us very extensively.
CleverTap Review
What do you like best about the product?
The best of CleverTap is its features range. We use it as a complete CRM platform: user segmentation, audience building, journey campaigns and performance tracking are some of its main capabilities.
To make it better, its customer service is thorough, attentive and very friendly.
To make it better, its customer service is thorough, attentive and very friendly.
What do you dislike about the product?
It does not have a built-in SMS provider nor an e-mail provider. So these features require integration with third parties.
And, as you use it and pile up data do be stored, its services gets pricier.
And, as you use it and pile up data do be stored, its services gets pricier.
What problems is the product solving and how is that benefiting you?
We use CleverTap throughout all of our CRM processes. User acquisition with targeted member to member communication, activation journey campaigns, reactivation through remarketing and special offers, segmentation of specific users with specific actions, etc. Beyond that, we use Clevertap to keep track of several KPIs and campaign performance, such as user engagement, user cohorts, AB tests, uninstalls, etc. One major problem that it does address is the possibility to personalize the content we deliver to our users; at the same time, its intelligence selects the right time and situation to do it. The level of detail possible to manage is excellent.
Rewarding but at times i would like more user clarity
What do you like best about the product?
Journeys and ab testing are very useful
What do you dislike about the product?
Not being able to understand criteria on segmentation
What problems is the product solving and how is that benefiting you?
Emailing and push notifications
Fan of CleverTap
What do you like best about the product?
I love being able to segment and target users on our mobile communities. The needs of our clients all vary, and CT gives us many options to reach out to key users.
What do you dislike about the product?
I dislike the limit of push notifications. This is our biggest complaint from clients.
What problems is the product solving and how is that benefiting you?
We are sending geo-fenced push notifications to target users in specific areas. It is very helpful!
Best tool for marketing automation & analytics
What do you like best about the product?
- Intelligent products for user segmentation
- Powerful set of products for remarketing, user engagement, user journey etc.
- Helps you bring back lost users through RFM analysis, uninstall user targeting etc.
- Covers all campaign channels such as email, push, webpush, sms
- Powerful set of products for remarketing, user engagement, user journey etc.
- Helps you bring back lost users through RFM analysis, uninstall user targeting etc.
- Covers all campaign channels such as email, push, webpush, sms
What do you dislike about the product?
- With scale it tends to become slightly slow
- Dashboard UI could be slightly better
- Could add more tools for paid marketing attribution etc.
- Dashboard UI could be slightly better
- Could add more tools for paid marketing attribution etc.
What problems is the product solving and how is that benefiting you?
Marketing automation
Marketing analytics
Cross-channel targeting
User segmentation
Marketing analytics
Cross-channel targeting
User segmentation
Recommendations to others considering the product:
Great tool for all your marketing automation requirement; one stop solution, go for it!
Product Manager
What do you like best about the product?
Easy to use/understand and explain
Scalable
Good support
Scalable
Good support
What do you dislike about the product?
Not a fully mature product, but evolving as they grow for sure.
What problems is the product solving and how is that benefiting you?
Custom/Segmented rule-based omni-channel communication to our users
Daily generic pushes
Daily generic pushes
Recommendations to others considering the product:
Go for it - anything outside your core business, that others handle well - rely on them
Great
What do you like best about the product?
I like the account managers willing to help
What do you dislike about the product?
Some features you'd think would be easy are not built (excluding groups for in app messages)
What problems is the product solving and how is that benefiting you?
Reaching people in app easily
Simple easy to use and feature rich
What do you like best about the product?
Cohort and funnel analysis tools are excellent. The Journey based push notification campaigns is such an important tool for use.
What do you dislike about the product?
The dashboard can be richer. Performance of some features (details on events) are a bit slow.
What problems is the product solving and how is that benefiting you?
User journey based Push Notification campaign, to provide value to the customers.
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