Data-driven engagement has boosted retention and supports personalized user journeys
What is our primary use case?
My main use case for using CleverTap as a product manager is to drive user engagement, retention, and lifecycle optimization through data-driven insights and personalized communication. In the product ecosystem, CleverTap serves as a central platform to analyze user behavior and translate those insights into actionable engagement strategies. We use it extensively to track key user events across the product, such as onboarding completion, feature usage, drop-offs, and transaction patterns, which helps me understand how users interact with different parts of the product.
One of the core use cases is advanced user segmentation. We create dynamic cohorts based on behavioral patterns, engagement frequency, and lifecycle stages. This allows us to design highly targeted campaigns, for example, the onboarding flow for new users, feature adoption nudges for partial engagement users, and re-engagement campaigns for dormant users.
I can provide a quick example of how we use CleverTap in practice. A realistic, product-driven re-engagement campaign example demonstrates our typical usage. Our use case is the re-engagement of dormant users. One of the most impactful campaigns we run using CleverTap focused on re-engaging users who had become inactive after initial onboarding. We observed that a significant percentage of users were dropping off within seven to ten days after sign-up. While they completed the onboarding, they were not constantly returning to use the core features of the product. This was directly affecting our retention and long-term user values.
First, we identified the target segment. Using CleverTap's segmentation capabilities, we created a cohort of users who signed up in the last thirty days, completed the onboarding, and had no activity for the last seven days. We further refined this segment by analyzing the last active actions, which helped us understand where users were losing interest. We then researched behavioral insights. From CleverTap's event and funnel analysis, we discovered that many users drop off after exploring only one to two features. A key feature had very low adoption, and users who engaged with that feature had significantly higher retention rates. This insight shaped our entire campaign strategy.
Finally, we delivered measurable improvements, including an increase in the reactivation rate among dormant users. We saw a significant uplift in feature adoption for the target features and an improvement in fourteen and thirty-day retention metrics. The campaign was fully automated and required minimal ongoing manual efforts, making our features highly scalable.
How has it helped my organization?
We have seen a positive impact on our organization, especially in how we approach user engagement, retention, and product decision-making. One of the most measurable outcomes that has improved after using CleverTap is early-stage retention metrics. Before using CleverTap, we had limited visibility into why users were dropping off after the onboarding. With its behavior analytics and segmentation, we identified key drop-off points and implemented targeted interventions, such as onboarding nudges, feature discovery campaigns, and re-engagement workflows. As a result, we have seen a noticeable increase in Day Seven and Day Thirty retention along with a reduction in dormant users.
CleverTap has also helped us significantly improve the feature adoption rate, which is critical from a product perspective. By identifying users who had not explored certain high-value features, we were able to trigger contextual in-app messages, send personalized recommendations, and guide users through key functionalities. This has led to a higher percentage of users engaging with core features, which directly contributes to long-term retention and product stickiness.
We have also seen a major shift in how we make product decisions. Instead of relying on assumptions, we can now use funnel analysis to identify friction points, cohort analysis to measure retention trends, and event tracking to understand user behaviors. This has enabled faster and more confident decision-making, reducing the time spent on guesswork and increasing the success rate of our product initiatives.
What is most valuable?
The best features CleverTap provides us are advanced user segmentation, behavioral analysis, and real-time personalization with trigger-based campaigns.
The first feature is advanced user segmentation because it is one of the strongest capabilities of CleverTap. Its granular and dynamic segmentation engine has allowed us to group users based on their behaviors, demographics, properties, and real-time activities. For an instant example, we create a segment of users who signed up in the last seven days but did not complete a key action and target them immediately. CleverTap supports real-time and psychographic segmentation, enabling highly personalized engagement strategies. From a product standpoint, better segmentation equals better personalization, and better personalization equals higher retention.
CleverTap also provides a great feature of behavioral analysis. It provides robust analytics tools such as funnels, cohorts, trends, and event analysis. These features help us understand where users are dropping off, which features are driving engagement, and how different user groups behave over time. From a product manager's perspective, this is extremely valuable because it turns assumptions into data-backed product decisions.
The last feature is real-time personalization and trigger-based campaigns. CleverTap enables us to act on live user behavior. We can trigger a message immediately after a user drops off, recommend features based on recent activities, and send reminders based on inactivity. These real-time capabilities ensure that engagement is contextual and timely, which is far more effective than batch campaigns.
Out of these features, advanced user segmentation has helped me the most because it directly influences almost every product and engagement decision we make. As a product manager, segmentation is essentially the foundation layer for everything else, whether it is analytics, personalization, or campaign execution. In CleverTap, we use segmentation daily to break down our user base into meaningful and actionable cohorts instead of treating all users the same. For example, we continuously work with segments such as new users who have not completed the onboarding, power users who engage frequently with key features, dormant users at risk of churning, and users who performed a specific action but did not convert. This level of granularity allows us to prioritize product decisions and engagement strategies more effectively.
In practical terms, advanced segmentation helps us make better decisions. Whenever we analyze a feature or a drop, we do not look at overall metrics; we look at specific user segment trends. For instance, if a feature adoption rate is low, segmentation helps us answer questions such as whether the issue is with new users or only with existing users, whether it is limited to a specific geographic or device type, or whether there are certain behaviors leading to higher adoption. These questions allow us to move from generic assumptions to precise and data-backed insights.
For how long have I used the solution?
I have been using CleverTap for the last one year.
What do I think about the stability of the solution?
In my experience using CleverTap, it is quite stable. We have not experienced any downtime. CleverTap has been largely stable and reliable, especially for day-to-day operations such as campaign execution, user segmentation, event tracking, and dashboard reporting. We have not experienced any major prolonged outages that significantly disrupted the business operations of our organization.
What do I think about the scalability of the solution?
From a product manager's perspective, CleverTap handles growth quite effectively when implemented properly from the start. It is highly scalable and well-suited for growing products, whether moving from thousands to millions of users. Its architecture is designed to handle millions of users and real-time events, high volume of campaign delivery, and large-scale behavioral data processing. In my experience, it is quite scalable. We have not experienced any downtime, and it can handle growth and increasing users with ease.
How are customer service and support?
My experience with the support team is quite good. They are knowledgeable and always happy to help us. One point that stands out is that CleverTap does not provide only basic support. It offers a dedicated customer success structure, which includes onboarding managers, customer success managers, and technical account managers. They also provide implementation guidance, strategic advisory, and training in webinars. This structural approach helps the team get up to speed faster and extract value from the platform. They are very responsive with day-to-day support. The support team is generally responsible and knowledgeable. They are helpful in resolving common issues related to campaigns, segmentation, and integration. From my experience, the support team is quite supportive for our issues.
Which solution did I use previously and why did I switch?
As a product manager, I have previously used different solutions. I have used a combination of multiple tools rather than a single unified platform. Previously, my stack included a product analytics tool and a separate engagement platform for push notifications and emails. The challenges with our previous approach were that user behavior was scattered across different tools, and it was difficult to connect behavioral analytics with engagement actions. Decision-making often required manual data manipulation. These challenges prompted me to switch to CleverTap to overcome these issues.
How was the initial setup?
CleverTap's pricing is primarily based on monthly active users, data points, and events tracked, along with add-ons and channels. For example, in my company, which is a startup, the plan can start around seventy-five dollars per month as a rough idea for smaller monthly active user tiers, but pricing scales significantly as the user base and usage grows in my organization. CleverTap uses a tier-based licensing system rather than strict per-seat pricing. The team can allocate user tiers, and billing is calculated based on average monthly usage of licensed users. For example, if usage exceeds the allocated tier, it moves to the next pricing tier. This provides flexibility, but it also means that the organization needs to actively manage user access and usage to stay within the budget.
What about the implementation team?
We use public cloud to deploy CleverTap.
What was our ROI?
We have seen clear measurable return on investment after implementing CleverTap, both in terms of revenue impact and operational efficiency. From our internal observation, we have seen a double-digit improvement in retention, roughly a ten percent to fifteen percent uplift, and an increase in feature adoption directly contributed to higher user lifetime values. Re-engagement campaigns helped recover a portion of otherwise churned users. These improvements translated into better conversion rates and more consistent revenue growth. From an industry perspective, this aligns with broader findings of organizations using CleverTap. Our organization has reported improvements of up to thirty percent in customer retention and around a rough estimate of a thirty-five percent increase in conversion rates, with even a five hundred sixty-one percent overall return on investment over a compositing study period. Campaign creation and execution time reduced by roughly thirty to forty percent, and the team can now launch and optimize campaigns much faster. We have also saved around eight hours per day on campaign operations due to automation.
What's my experience with pricing, setup cost, and licensing?
From a product manager's perspective, CleverTap follows a usage-based and tier pricing model, which is fairly standard for customer engagement platforms, but it comes with both advantages and some complexity.
Which other solutions did I evaluate?
Before choosing CleverTap, I evaluated other options. The other options I evaluated are Mixpanel, WebEngage, and Firebase Analytics. Each of these platforms has strong capabilities, but they differ in terms of how well they balance analytics, engagement, and ease of use.
What other advice do I have?
My advice to those looking to use CleverTap is to start from basics. Approach CleverTap not just as a marketing or engagement tool, but as a strategic product growth platform. Before implementation, spend time defining key user events, important user properties, and success metrics aligned with product goals. Create a well-structured tracking plan to get better insights, more accurate segmentation, and more effective campaigns. Fixing event structure later can be complex, so getting this right early is critical. Also, define the product user journeys and key performance indicators. I would rate my overall experience with CleverTap as an eight out of ten.
Targeted student campaigns have improved placement coordination and training participation
What is our primary use case?
My main use case for CleverTap was managing communication and engagement with the students around training programs and placement activities. For example, during placement season, I used to send targeted reminders to a specific group of students about upcoming company drives, pre-placement talks, or training sessions. The segmentation feature helped me reach out to only the relevant students based on their eligibility or program, which improved participation and reduced unnecessary communication. I notified those specific groups about all the activities so that the information could reach the relevant student at the right time, and it improved the coordination as well.
The CleverTap segmentation feature is one of the very useful aspects of the platform. The ability to segment students based on different criteria, such as branch, academic year, or eligibility for a specific placement drive, helped me send more relevant communication instead of broadcasting the same message to everyone. As a result, students received information that was directly applicable to them, which improved response rates and participation in training sessions and placement-related activities.
One additional aspect I found useful while using CleverTap was the ability to observe engagement patterns. It helped me understand when students were more responsive to notifications and updates, and this allowed me to plan my communication around training sessions or placement drives and deadlines more effectively so that the messages reach students at a time when they are more likely to notice and respond.
What is most valuable?
I believe the best features CleverTap offers are obviously the segmentation and analytics. One of the things that stood out for me was the combination of segmentation and analytics and notification scheduling working together in a structured way. The segmentation feature made it easier to categorize students based on factors such as program or year of study or eligibility of certain placement opportunities. This ensured that communication was more targeted and relevant rather than sending the same update to everyone. The analytics also helped me understand engagement levels, such as how many students were opening the notification or responding to certain announcements. This gave us useful insight into how effective our communication was and where we needed to improve. The notification scheduling feature was helpful because instead of sending messages manually every time, we could plan communication in advance for things such as training sessions or placement drives or important deadlines. Overall, the features helped make my communication with students more organized and timely in every placement.
CleverTap has very unique and good features which really align with my role, but one thing I would like to highlight is that the platform offers quite strong capabilities when it comes to engagement analytics and campaign management, which is more important. For organizations that manage communication with large groups such as students in our case, it provides a structured way to plan and monitor engagement activities.
What needs improvement?
One area where I feel there could be improvement is the ease of use for non-technical teams. While the platform offers powerful features such as segmentation, analytics, and campaign management, new users may need some time to fully understand how to navigate the dashboard and configure campaigns effectively. For teams in an academic institution or non-technical environment, a more guided onboarding experience, such as step-by-step workflows, a simplified dashboard, or built-in tutorials would make the initial learning curve easier. This would also allow teams to start using the platform more confidently without requiring extensive technical support. Another important improvement could be clearer visualization of engagement data so that the user can quickly interpret insights and make communication decisions faster. Overall, the functionality is strong, but improving usability and onboarding would make the platform even more accessible for a wide range of users.
In addition to the usability and onboarding, another area that could be enhanced is integration with other commonly used platforms. For institutions such as ours, it would be helpful if the platform could connect more seamlessly with student information systems or learning management platforms, so that audience segmentation and communication could be managed even more efficiently. Support documentation and quick help resources are generally useful, but having more examples or use cases specifically designed for non-marketing environments would make adoption easier for teams in education or similar sectors. Sometimes the features are explained mainly from a marketing perspective, whereas organizations such as ours use them for engagement and communication. Overall, the platform is quite capable, but improving integration and providing more context-specific guidance would make it even more practical for a broader set of users.
For how long have I used the solution?
I have been working in my current field for more than five to six years.
What do I think about the stability of the solution?
CleverTap is pretty stable. I hardly experienced any times with downtime or reliability issues. From my experience, CleverTap has been quite stable. I did not face any major downtime issues while using the platform for communication and engagement campaigns. Notification and scheduled campaigns generally went out as planned, which was important during busy periods such as placement season when timely communication is critical.
What do I think about the scalability of the solution?
In terms of scalability, the platform appears well-suited to handle communication with large user groups. In my case, we needed to reach hundreds of students across different programs and years, and the system was able to manage segmented campaigns and scheduled notifications without any noticeable performance issues. This makes it practical for organizations that need to communicate with large audiences on a regular basis, and it makes our work easier.
How are customer service and support?
I hardly had a chance to connect with the customer support, but we had limited but generally positive interactions with CleverTap's support team. Most of the queries were related to understanding certain features and configuring engagement campaigns. The responses were fairly prompt, and the team was helpful in guiding us through the steps needed to use specific functionalities. In most cases, the documentation and support resources were also useful in resolving basic questions.
Which solution did I use previously and why did I switch?
Before exploring CleverTap, most of our communication with students was handled through more basic channels, such as email groups or messaging platforms such as WhatsApp. While these methods worked for simple announcements, they did not provide a structured segmentation or analytics to understand engagement. As our placement activities and training programs expanded, we needed a more organized way to manage communication with different groups of students and track responses. This was one of the reasons we explored platforms such as CleverTap, which offered better segmentation, scheduling, and engagement insights compared to traditional communication methods. We tried to explore different solutions, but CleverTap was outshining all those, and we chose it in the very first go.
How was the initial setup?
We are using CleverTap in public cloud deployment since it is a cloud-based platform, and it is convenient for our team to access it from different locations without needing any on-premises infrastructure. This made it easier to manage communication campaigns and engagement activities without worrying about technical setup or maintenance on our side.
What about the implementation team?
I was not offered a gift card, but I would love to receive one from your end. However, the feedback I have provided reflects my genuine observation and experience while exploring CleverTap. CleverTap has been really useful for me, and I think I don't need to add anything more. If you have any other specific questions, I will be happy to answer them.
What was our ROI?
On monetary terms, while I am not the right person, we did not conduct a formal ROI calculation, but we did observe a clear operational value from using the platform. One of the biggest benefits was time saved in managing communication with a large group of students. Earlier, our team had to manually send multiple reminders and updates for training sessions, placement drives, or interview schedules. Now, with CleverTap's campaign, scheduling, and segmentation feature, it works in one go. Much of this communication could be planned in advance, which reduced manual effort for the team by roughly 15 percent to 20 percent during the peak placement period. We also noticed better participation in certain sessions because of the information being shared in a more targeted and timely manner. Overall, even without a strict financial ROI metric, the platform added value by improving communication efficiency and helping our team manage student engagement in a more organized way.
What's my experience with pricing, setup cost, and licensing?
We did not purchase it through AWS Marketplace. The platform was accessed through a direct engagement with the vendor. From our side, we primarily interacted with the application for managing engagement and communication campaigns rather than being involved in the procurement or market process. I am not the right person to comment on the pricing, setup cost, and licensing because it has been taken care of by the management.
Which other solutions did I evaluate?
I was exploring other options before using CleverTap. We looked at a few other engagement and communication platforms to understand what options were available. Some of the platforms we briefly considered included MoEngage and WebEngage, as they also offer customer engagement and notification management capabilities. However, our focus was mainly on finding a platform that could help us manage targeted communication, scheduling, and engagement insights in a structured way. CleverTap appeared to align well with those needs, particularly in terms of segmentation and campaign management, which is why we explored it further for our use case.
What other advice do I have?
I would like to give others looking into using CleverTap the advice that this is a wonderful platform, and it makes your work easier. You can use this platform for engagement and communication. CleverTap offers a range of powerful features such as segmentation, campaign scheduling, and analytics. Organizations can definitely get the most value when they have a clear engagement strategy in place. I would also recommend spending some time understanding the segmentation and analytics capabilities early on, as these features can significantly improve how you target different user groups for teams that are new to such platforms. Investing a little time in onboarding and exploring the available resources can help you make better use of the platform's capabilities. I would rate my overall experience with CleverTap as an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Easy-to-Use Multichannel Engagement with Powerful Journeys and Segmentation
What do you like best about the product?
Clevertap is easy to use and lets me reach our user base across multiple channels, daily. The journeys feature helps ensure our communication is consistent and well-timed. It also makes cross-promoting content much easier thanks to its detailed user segmentation, and I can set up customer engagement journeys without much effort.
Clevertap is also quick to help when it comes to fixing bugs and implementing new product features.
It integrates smoothly with partner platforms, which makes it easier to run campaigns through certain paid channels.
Their recommendation engine further helps us optimize user journeys and improve overall satisfaction.
What do you dislike about the product?
Some features don’t fully support practical, workable use cases yet, and a few could be refined further to create smoother, more effective user journeys.
What problems is the product solving and how is that benefiting you?
At our organization, we use Clevertap to engage customers, drive viewership for our content, and increase subscriptions. We rely on push notifications to improve content discoverability and help reduce customers’ choice paralysis. In addition, we use push and in-app notifications, native banner features, and RCS and Whatsapp marketing to build awareness, drive subscriptions, and increase watch time around new content releases.
Targeted journeys have boosted engagement and support teams track user behavior daily
What is our primary use case?
I use CleverTap for behavioral analytics and customer engagement, where I create targeted campaigns for specific segments, analyze campaign performance, and take marketing decisions based on the engagement data.
I intend to use CleverTap extensively for a campaign, but there are constraints with many features not up to mark or due to broken features. However, the combination of SMS, email, push, and in-app notification makes it a good tool to have.
I also use CleverTap day-to-day for event tracking for our users, which helps in building cohorts for push notifications and other items. Additionally, our support team uses CleverTap to identify and troubleshoot issues remotely in a great way.
CleverTap's Omnichannel Journeys feature is used for drip campaigns, trigger-based campaigns, and personalized initiatives, and the marketing automation is very effective.
How would you rate primary use case?
What is most valuable?
CleverTap helps in enhancing the user experience, increasing engagement, and keeping track of events, for example, which user clicked which event and what actions took place. It even notices which services have not been used for a long time and reminds about it. The analytics is good, and the communication made by CleverTap through emails and SMS is effective. Additionally, push notifications are great, and the segmentation of customers is excellent, including Omnichannel journeys.
CleverTap has positively impacted my organization by increasing engagement, increasing activation and reactivation. I have seen a plus 30% open rate for push notifications, a plus 3% conversion rate, and a 20% return on investment for growth.
How would you rate valuable features?
What needs improvement?
The area where CleverTap can be improved is in identifying customer behavior. Tutorials on how to use this tool should be made public and online, and it should make its interface simpler for new users while providing a module for better understanding.
Tracking a particular user for specific functionality in CleverTap should be more helpful than it currently is.
CleverTap needs improvement in ease of use for new users.
How would you rate room for improvement?
For how long have I used the solution?
I have been using CleverTap for about five years.
How would you rate use of solution?
What do I think about the stability of the solution?
CleverTap is stable in my experience.
How would you rate stability?
What do I think about the scalability of the solution?
CleverTap's scalability has been great for my organization. It is highly scalable.
How would you rate scalability?
How are customer service and support?
The customer support for CleverTap is very responsive and proactive.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
I previously used Mixpanel and MoEngage.
How would you rate previous solutions?
How was the initial setup?
CleverTap's pricing, setup cost, and licensing is that it is very easy to use, although not very easy for new users.
How would you rate initial setup?
What about the implementation team?
I purchased CleverTap through the AWS Marketplace.
What was our ROI?
Since I started using CleverTap, I have seen some improvements, especially because it has been very efficient and perfect for my organization. It saves manual work with automation, helps in real-time marketing, and also saves time and cost because of the automation.
What's my experience with pricing, setup cost, and licensing?
The cost is relatively competitive and affordable, but smaller organizations might find it a bit difficult to use this tool, especially when they are working under a limited budget.
How would you rate pricing?
Which other solutions did I evaluate?
Before choosing CleverTap, I evaluated other options, including MoEngage and Mixpanel.
What other advice do I have?
I would rate CleverTap a nine out of 10 based on my positive experience.
I chose 9 out of 10 because it should include more tutorials for new users to learn how to use it faster. The reason why I rated a nine is that it allowed me to easily create segments within my database and schedule campaigns on a daily basis for different areas of the company. It also allowed me to ramp up communication with my customers easily.
I would recommend CleverTap to others because it is a great tool that is suitable for platforms like ours where I want our users to stay engaged with the business. It provides proper communication, helps in creating automated campaigns for various platforms and event-triggered functionality, and even offers templates to design as per my needs. I want the data management through it to be improved.
CleverTap has fit really well in my marketing department schedule and is used by many users. The approval for campaigns is also very easy and flexible, which can be done on the go by any user with the appropriate credentials. My overall review rating for CleverTap is nine out of ten.
How would you rate other advice?
Which deployment model are you using for this solution?
Hybrid Cloud
How would you rate deployment model?
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
How would you rate cloud provider?
Automation has streamlined multi-channel campaigns and improves data-driven user engagement
What is our primary use case?
My main use case for CleverTap is to keep track records of users and create automated campaigns regarding email, SMS, and push notifications as per user events. I also use it for showcasing pop-ups. CleverTap helps me improve my business by enabling me to understand user behaviors, what device they use, their location, and much more. It aids me with marketing, testing, and more. The analytics help me know how many events I triggered, if users engaged, and whether users interacted with the campaigns or not. CleverTap also has the functionality to deliver messages immediately or at a specific time, which is very helpful. Event tracking for my users helps me build cohorts for push notifications and other action items, and my support team uses CleverTap to identify and troubleshoot issues.
Analytics and customer engagement are also great, especially the behavioral analytics. It has enabled me to create targeted campaigns for specific segments, analyze campaign performance, and make marketing decisions based on the engagement data.
What is most valuable?
The best features CleverTap offers include multi-platform engagement, funnel data, and marketing automation options.
Among those features, I find event tracking, user profiles, cohorts based on attributes, and visualization of data to be the most impactful. Overall, it helps enhance user experience, increase engagement, and keep track of events such as which user clicked which event and what actions were taken.
CleverTap has positively impacted my organization by saving manual work through automation, as it most probably saves thirty to forty percent of my manual work every day. It helps in real-time marketing, and I appreciate that CleverTap is not expensive compared to some of the competitors in the market, making it very cost-effective. However, some bugs have led me not to capture certain user events, which needs improvement.
What needs improvement?
CleverTap can be improved by enhancing the tracking of specific users for certain functionalities.
I would also suggest that CleverTap should make its interface much simpler and more user-friendly for new users and provide a module for better understanding.
For how long have I used the solution?
I have been using CleverTap for the past five years.
What do I think about the stability of the solution?
CleverTap is very stable, with no downtime or lagging experience so far.
What do I think about the scalability of the solution?
CleverTap is highly scalable, working for any size of organization and is very cost-effective, making affordability very high.
How are customer service and support?
CleverTap customer support is very unparalleled and responsive.
Which solution did I use previously and why did I switch?
Before CleverTap, I used MoEngage and Adobe Campaign.
How was the initial setup?
I give CleverTap an eight out of ten because it has been a great tool compared to other tools, very cost-effective, and easy to use. It has helped me increase my customer engagement, deliver the right information at the right time to users, and enhance my marketing strategies through promotional emails.
What about the implementation team?
When I say forty percent of manual work is saved, I mean CleverTap helps in creating automated campaigns for various platforms and even includes event-triggered functionality while also providing template functionality to design templates according to my needs.
What was our ROI?
I have definitely seen a return on investment, as automation helps me save time, increase engagement, retention, and activation and reactivation.
What's my experience with pricing, setup cost, and licensing?
Regarding pricing, setup cost, and licensing, the price is more competitive compared to other competitors.
Which other solutions did I evaluate?
I evaluated other options before choosing CleverTap, including Netcore and Smarttech.
What other advice do I have?
My advice for others looking into using CleverTap is that it is a great tool to manage campaigns and drive retention and engagement through CleverTap. The different types of events help in real-time data and create live segments, while trigger-based campaigns can help resolve drops in the app's website journey. CleverTap is a great and very recommendable tool.
I think CleverTap is an awesome tool if you have a mobile app and want your customers to access it constantly. It fits very easily into your marketing department's schedule and can be used by many users simultaneously.
I found this interview brilliant and have no changes to suggest for the future. I would rate this review an eight out of ten.
Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting
What do you like best about the product?
Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp.
We can r track real time data.
Multiple task can be handle.
easy to use the dashboard for reports.
Ease to implementation.
Im using the frequency of use case
Any issued we passed the customer support is helpping.
Its ease to integration
What do you dislike about the product?
Its not allowing to user AI to create any campaigns. Advanced features need to fix.
What problems is the product solving and how is that benefiting you?
Its help to manual campaign to real time campaigns and daily performance reporting.
its help to improve the personalised communication so the we can reach to customers.
Its ease to track customer journey and we can target the user.
Robust Segmentation and Dependable Journey Builder for Multi-Channel Campaigns
What do you like best about the product?
Segmentation is robust, the journey builder has been dependable, and the reporting and dashboards make it straightforward to track performance and keep iterating across our different verticals.
We rely on Clevertap to run journeys and campaigns across email, WhatsApp, web and mobile popups, web push, and mobile push.
At VSF, CleverTap is our central CRM for Sadhana App, Tantra Sadhana, Black Lotus, AstroSadhana, Sadhana Tablet, and Sadhana Shop, spanning both our apps and our websites/landing pages.
What do you dislike about the product?
At scale, it can start to feel complex - we needed strong discipline around event naming, property definitions, and campaign structure across multiple verticals.
And when we’re trying to answer very specific questions (for example, debugging a drop-off within a particular journey branch), the analysis can sometimes require extra effort or an export to get to the bottom of it.
What problems is the product solving and how is that benefiting you?
It helps us centralize lifecycle marketing across products and platforms, rather than relying on separate tools for each channel.
We can coordinate messaging across app and web, automate onboarding, nurture, and reactivation flows, and measure results in one place.
Overall, this improves execution speed, targeting, and visibility, which supports stronger engagement and retention across VSF verticals.
Clever tap; Powerful engagement and data informed decisions made easy
What do you like best about the product?
I'm loving Clever Tap's intuitive interface and powerful analytics because it Makes customer engagement feel effortless. The features are robust, and the insights are game changing. Highly recommend for anyone looking to level up their marketing.
What do you dislike about the product?
Clever Tap has got some sharp edges. Pricing can get costly, especially for smaller teams. Also, wish they had more customizable templates because some designs looks more likely restricted to use.
What problems is the product solving and how is that benefiting you?
CleverTap is solving the problem of businesses struggling to understand and engage with their customers effectively. It's a customer engagement and retention platform that helps companies deliver personalized, data informed campaigns to improve user experience, engagement and retention.
Seamless Marketing Automation with Powerful Analytics
What do you like best about the product?
We use CleverTap for our business marketing needs and it has been awesome. From whatsapp marketing to marketing automation and mobile marketing, everything works perfectly.
I like that CleverTap comes with great marketing analytics features and the ability to personalize marketing makes it even better.
We also leverage on mobile app optimization and comes with great features that has made our marketing efforts smooth.
What do you dislike about the product?
With CleverTap, we have not had issues and everything works.
What problems is the product solving and how is that benefiting you?
We use CleverTap for mapping customer journey and this data helps us personalize marketing which ensures high conversion rates. In addition, the tool is awesome when it comes to marketing automation as well as mobile marketing.
Powerful for Marketing, But Improvement Needed in Previews
What do you like best about the product?
I really like the different communication methods that CleverTap offers, as they allow me to effectively manage my marketing strategies. I find the strategy plan and the platform itself very valuable. Additionally, their statistics system through events conducted in the application in Analytics is good, as it provides me with the necessary information and analyses to make decisions.
What do you dislike about the product?
I would like CleverTap to improve its preview function in campaigns. It would be very helpful to have some kind of message preview in campaigns that are native display. Additionally, I found that the initial setup was not so easy since there are sections of the platform that are a bit complicated to understand.
What problems is the product solving and how is that benefiting you?
I use CleverTap to improve communications and create effective journeys, especially with its communication methods.
