Targeted campaigns have boosted revenue and real-time user insights power daily decisions
What is our primary use case?
I use CleverTap for multiple purposes including marketing campaign automation, push notification and in-app message handling, user behavior tracking, segmentation, native display, and back-end integration. I have also used it for promotion purposes.
For example, in a recent campaign, I wanted to send a message or in-app notification to customers who placed orders in the last seven days. I also have a use case where I need to determine if it is a customer's first order. If it is their first order, I send specific messages and notifications.
Our organization operates in the QSR domain. When we have a new product, I want every customer to know about it. Using traditional campaigning through social media would not be efficient. With CleverTap, it is much easier to reach active users of my application. I can show them the new product without changing or deploying any new application to the Play Store.
What is most valuable?
As a developer, I would say the best feature is the capability it provides for the marketing team to run campaigns. For example, when we want to promote something in my mobile application within the QSR zone, I can create a campaign and every user with my application can see in-app notifications and promotions.
As a developer, I am able to see the complete user journey, where users are going, and how many people are currently using my application. If I want to do sampling, I can do sampling based on users. Since I have millions of users, I can do segmentation or sampling. For example, I can target sampling to 100 people whose number ends with 68 only. CleverTap has vast capabilities, and it would take a day to explain every feature, but I have explained the major ones that I use.
CleverTap is impacting my organization in terms of revenue and app stability. I can analyze my application and user behavior. These are the areas that are helping my application stand in a different place in the market and help me generate more revenue.
For how long have I used the solution?
I have been using CleverTap for the last four to five years and I am a current user as well.
How are customer service and support?
I do not see any challenges. CleverTap has a very decent support team.
How was the initial setup?
The setup is very easy. CleverTap is a very simple platform to use. I would rate it a 10 out of 10. Starting from the beginning, the integration of CleverTap is very easy. From the last few conversations, I was discussing the marketing campaign, which is straightforward to set up.
What other advice do I have?
From my experience, CleverTap is doing exceptional work. I would not say there is anything negative to pinpoint about CleverTap, as it is doing an awesome job overall. I would rate it a 10 out of 10.
I have already explained the features including marketing campaigns, native display, and sampling using segmentation. With segmentation, we can do A/B testing and test user behavior. We can also do promotion work. We can integrate CleverTap with both the back-end and front-end very easily.
If you want to make your product different from others, you should use CleverTap, as it has great capability in marketing, promotion, and analyzing user behavior.
Multiple teams use CleverTap. I am from the development team and use CleverTap frequently to analyze my application. We have a product team that analyzes the product, an analytics team that analyzes everything, and a revenue team that observes the revenue from CleverTap. We use it on a daily basis.
We can see real-time data. As a developer, I can see the real-time data, which is critical for monitoring performance. In a single term, marketing is the most important aspect. Every product success requires marketing, so marketing campaigns are the best feature. Additionally, if we are able to track user behavior or do sampling with users, we can easily upgrade our application. These are the best parts of CleverTap.
I would rate this review a 10 out of 10 overall.
Powerful Tool for Personalized Engagement & Retention
What do you like best about the product?
What I like most about CleverTap is its strong segmentation and real-time engagement capabilities. It allows us to create highly targeted user cohorts based on behavior, events, and lifecycle stages, which helps in delivering personalized communication at scale
What do you dislike about the product?
The UI can feel complex and slightly difficult to navigate, especially for new users or while managing large journeys. There are also occasional delays in data syncing or event processing during peak times. Additionally, debugging campaign issues could be more transparent and user-friendly
What problems is the product solving and how is that benefiting you?
CleverTap helps solve user retention and engagement by enabling real-time, personalized communication across the user lifecycle. It allows us to automate journeys, target the right users with the right message, and quickly optimize campaigns using data—leading to better conversions and improved customer experience
Powerful Analytics and On-the-Go Campaign Configuration
What do you like best about the product?
Analytics and on-the-go campaign configuration.
What do you dislike about the product?
The UI/UX could be improved, and I’d also like to see new templates available for push notifications.
What problems is the product solving and how is that benefiting you?
We’re currently working on a recommendation model and exploring new channels, and CleverTap has already helped us with a few initiatives along the way.
Best CRM for Mobile Marketing
What do you like best about the product?
Best CRM for mobile marketing, great UI and UX
What do you dislike about the product?
nothing as of now; they are best in the industry
What problems is the product solving and how is that benefiting you?
Complete Marketing Automation
Empowers Engagement, Room for Analytics Improvement
What do you like best about the product?
I like CleverTap's segmentation feature. It was really easy to set up with the help of the tech team.
What do you dislike about the product?
Tracking of events in the analytics dashboard can be improved, sometimes it does not show the correct value.
What problems is the product solving and how is that benefiting you?
I use CleverTap to increase email open rates, boost active users, improve conversion rates, and reduce cart abandonment.
CleverTap: All-in-one for Personalized Campaigns and CRM
What do you like best about the product?
I like the ease of segmenting with CleverTap and consider it an all-in-one, as it allows me to create all kinds of campaigns and validate segments to achieve a more personalized experience. It is easy to create simple campaigns and it is a tool that allows for progressive learning as more complex things are created, which I find good.
What do you dislike about the product?
It could allow more advanced journeys that are simpler to make.
What problems is the product solving and how is that benefiting you?
I use CleverTap to create marketing campaigns and automated CRM journeys. It's an all-in-one tool that allows me to validate segments to offer a more personalized experience.
Efficient Automation, Outstanding Consulting
What do you like best about the product?
I really like that CleverTap offers me a dedicated account manager, Juan Carlos, with whom I have meetings every two weeks. His ability to resolve doubts and help me is impressive. He is attentive and proactive, sometimes even remembering pending tasks better than I do. This personalized attention is something I value greatly, especially compared to other CRM tools I have used like Salesforce, HubSpot, Braze, Inblue, and ActiveCampaign, where I have not had the same level of support. This positive experience is the main reason why I recommend CleverTap with a score of 10 to my colleagues and friends. The human touch and constant follow-up from my account manager make a big difference in my overall experience with CleverTap.
What do you dislike about the product?
I have had some difficulties with the CleverTap support team. They are often very technical, and since I am not very technical, it becomes complicated for me to understand certain processes. It would have been helpful to have a more accessible introduction, especially in technical areas like HTML configurations and subscriptions. I feel that these aspects required me to learn on my own in order to then teach it to my team, which turned out to be a challenge since I have a more strategic profile. Additionally, I would like there to be a system of exams or tests for interns, so they could practice and learn more effectively, as they often do not practice enough on their own.
What problems is the product solving and how is that benefiting you?
I use CleverTap to automate processes and maintain life cycles, improving the tracking and analysis of user behavior across various channels, facilitating reactivation and onboarding.
Personalization and Automation at Their Best
What do you like best about the product?
Personalization, automation. We can create a lot of campaigns, journeys with different channels for upgrade our performance.
What do you dislike about the product?
Sometimes clevertap is bug and page load is too slow
What problems is the product solving and how is that benefiting you?
CleverTap allows us to optimize operations with automations, consolidate user information, and make use of each segmentation by understanding behavior through events.
Best CRM Tool To Setup Daily Campaigns
What do you like best about the product?
I am very friendly with using Clevertap on a daily basis. Setting up daily campaigns, journeys, and other campaigns is very easy to implement. even API integration is easy to do on Clevertap. Clevertap support is excellent... we always get a dedicated support agent and spokesperson to solve problems in real time.
What do you dislike about the product?
To be honest... I have not faced any challenges yet with Clevertap, so its very hard for me to provide points that I dislike the most. Sometimes I face issues with insights or analytics in journey campaigns.
Clevertap has provided a solution for this, but there is still a lot more room to improve that feature.
What problems is the product solving and how is that benefiting you?
I only faced challenges with insights in journey campaigns, nodes, and related areas. but Clevertap has now provided a solution for this... they have built Engagement metrics section, which shows daily outcomes with just one click.
Clevertap makes my work easier
What do you like best about the product?
I can access a wide variety of automations, which is really convenient. Even when I need to make adjustments, I don't have to stop the automations; I can simply edit them and let them continue running.
What do you dislike about the product?
The waiting time during the upload of segments and properties can be frustrating.
What problems is the product solving and how is that benefiting you?
The most important feature for me is the ability to track users throughout every stage of each product funnel. This allows me to set up remarketing or automations to address any gaps where users might drop off during their experience. The automations and journeys are extremely helpful for my team, as they enable us to run hundreds of experiments and clearly view the results, which greatly benefits our growth efforts. Additionally, the platform makes it easy and intuitive to reach our users across multiple channels, such as push notifications, pop-ups, app inbox, email, SMS, or WhatsApp. This efficiency in creating and segmenting campaigns is a significant advantage for us.
