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External reviews

301 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Non-Profit Organization Management

User-friendly and Intuitive

  • October 24, 2023
  • Review provided by G2

What do you like best about the product?
it is the first time I am ursing a headless CMS. I found Contentful to be really intuitive and user friendly, even for beginners. The guide that is provided is really helpful and I liked the fact that you can find everything on the same page. The team was also available for my questions and ready to help. thank you!
What do you dislike about the product?
when uploading images, the quality from the original picture can be reduced
What problems is the product solving and how is that benefiting you?
the website was transfered from an organization to ours, the fact that Contentful is intuitive, even for beginners, was really useful in implementing the required changes rapidly.


    Museums and Institutions

Flexible system for setting up various digital platforms

  • October 24, 2023
  • Review verified by G2

What do you like best about the product?
I experience working with Contentful as a pleasant activity. You will quickly understand how to work with this headless CMS and what options it offers for building web pages. You can choose from different content types to work with, resulting in varied-looking pages. The ability to call a content type of your choice from anywhere on a page is useful and saves a lot of time.
What do you dislike about the product?
Because the parts of a page are built in a nested manner, it sometimes takes some time to find where exactly you are. But you quickly learn to find your way around this. It helps you think carefully about the way you build your page.
What problems is the product solving and how is that benefiting you?
Contentful gives us the opportunity to have different users work on the website at the same time and quickly manage different web platforms.


    Rexford A.

Navigating the Pros and Cons of Contentful: An In-Depth Review

  • October 11, 2023
  • Review verified by G2

What do you like best about the product?
Contentful is a cloud-based service, eliminating the need for users to manage infrastructure and ensuring high availability.
What do you dislike about the product?
Some users like myself find the content entry and editing interface less intuitive compared to other CMS platforms.
What problems is the product solving and how is that benefiting you?
Traditional CMS solutions can be restrictive in terms of customization. Contentful offers flexibility in content modeling, allowing you to tailor the system to your unique requirements.

Benefit: Contentful can accommodate the growing needs of my digital projects without sacrificing performance.


    Marketing and Advertising

Easy Navigation

  • September 29, 2023
  • Review verified by G2

What do you like best about the product?
What I like most about Contentful is that it's easy to navigate. They have a tutorial for you as soon as you join, and after you get the hang of it, it's like second nature. It's really helped my team make a cohesive website. I use Contentful every day for my job and it's one of the best software I've used for content management.
What do you dislike about the product?
There isn't anything in particular that I would say I dislike about it. The only thing I could think of is that it seems intimidating at first, but once you know your way around you'll have no issues.
What problems is the product solving and how is that benefiting you?
It's solving the way that we have to categorize things for our website. It puts everything into consideration when you're designing your website. It makes it so easy to have a cohesive website.


    Non-Profit Organization Management

Intuitive and easy to use

  • July 07, 2023
  • Review provided by G2

What do you like best about the product?
As a headless CMS, you are able to update and create content without any risk. This is helpful when the tasks are shared within an organization of people with different levels of knowledge of website administration.
What do you dislike about the product?
Very little ability to edit the main styles unless you are very skilled programmer. I would integrate a basic customization area where an admin can handle the basic look features.
What problems is the product solving and how is that benefiting you?
Our organization is large and many people are involved in the creation / editing od content. Contenful helps us with a clean interface and ease to use


    Ayo S.

Flexible but Complex

  • June 13, 2023
  • Review verified by G2

What do you like best about the product?
I like that once you create a module or component it's easy to reuse and modify
What do you dislike about the product?
Sometimes too rigid, and I don't like clicking through a million layers to get to a component.
What problems is the product solving and how is that benefiting you?
We have a complex website that contentful allows many types of users to keep updated


    Michael M.

Great headless CMS, which is easy to use

  • May 29, 2023
  • Review verified by G2

What do you like best about the product?
Contentful is a really nice headless CMS which gives an easy start, but supports you also when you are growing. The Rest based integration into your frontend works well and the SDKs which are provided make it even easier with the integration.

Even users which haven't used a CMS before were really easy to onboard and it was easy to integrate also customized previews.
What do you dislike about the product?
Contentful provides a nice branch functionality for changes within the structure of your CMS. And allows to merge them with each other. Unfortunately something like that doesn't exists for the content itself.

Therefore I would wish an easier way to release content to production. The release feature improves this however already a lot.
What problems is the product solving and how is that benefiting you?
As a non profit skiing club we are offering to our members and customers skiing lessons and events in a non profit manner. Contentful helps us thereby to keep our webpage always up-to-date in an easy manner and allows several volunteers to contribute to it.


    Carles S.

A developer-friendly CMS

  • May 23, 2023
  • Review verified by G2

What do you like best about the product?
Contentful is one of the best Headless CMS on the market. It offers a very intuitive user interface, it’s very flexible and highly scalable. Contentful it’s a good tool if you want to decouple content creation from delivery.
The most significant advantage of Contenful is that it provides a powerful API, SDK and a vast ecosystem integration. The platform has an extensive documentation and developer resources that make it easy to integrate Contentful into existing workflows or create custom solutions.
What do you dislike about the product?
I don't miss too many features of Contentful. But maybe it could improve the massive import and export of content from the app, without using Contentful cli.
What problems is the product solving and how is that benefiting you?
Contentful solves the problem of being able to separate data input from output. In addition, the interface of your app is very simple to use.
We have been able to develop our project in a simpler and faster way.


    Silvia C.

Easy to use and with a fast learning curve

  • May 22, 2023
  • Review verified by G2

What do you like best about the product?
- It has a large number of functions to enrich text (bold, italic...).

- It allows adding new fields to already functional structures as well as modifying existing ones quickly and efficiently.

- It allows monitoring the existing links between the different content created, being able to understand at a glance the consequences of possible content modifications.

- It offers a wide variety of filters that make it easy to locate specific content.

- It is user-friendly for users with basic experience in CMS platforms, with a smooth learning curve and key functionalities at the click of a button.
What do you dislike about the product?
- If the text entered in certain fields contains remains of any previous format, the text is not interpreted correctly. If this problem were solved, hours of revision would be saved.

- It could incorporate the use of AI for translations so that the user only has to fill the inputs in one language and the rest of the languages are filled in automatically.
What problems is the product solving and how is that benefiting you?
I can have all the content centralized and available for different outputs.


    Christian M.

With contentful for 5 Years now - build an ecommerce shop + cms for multiple platforms on it

  • April 28, 2023
  • Review provided by G2

What do you like best about the product?
a headless cms with an awesome UI to configure content types that does not struggle on a larger scale. Good APIs for an easy integration in web, very good availability, no noticable service interruptions in all those years. EU company (berlin based) which in the beginning made negotiations and contact easy (no time zone difference, understanding for our market ...)
What do you dislike about the product?
Some important features for us got added late and through apps instead of a more in depth implementation, during those 5 years we have the 5th customer success manager and 3rd sales contact. All of them were and are great but as a customer you wonder about the fluctuation of employees in that regard. It seems that management has shifted to the US during the last couple of years with less understanding and interest for our market (tourism) in the EU.
What problems is the product solving and how is that benefiting you?
Distributing content accross multiple platforms (web, ios, android) on a larger scale and storing lots of content in Contentful like ecommerce data and much more.