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External reviews

298 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Ray J.

Smooth UX, excellent API

  • April 21, 2021
  • Review verified by G2

What do you like best about the product?
Contentful has made it extremely easy to split the responsibilities for some of our web applications and allow development to operate separately from Content management. We're a non-technical organisation with staff having a wide range of experience levels and comfort regarding using technology so the ease-of-use and friendliness of Contentful's UI has been great.

From a dev perspective having such flexible GraphQL/REST access to the data to pipe into multiple mediums is great.
What do you dislike about the product?
Only missing feature I can think of is the ability to batch webhook requests. So no matter how many updates are made in [window of time] only one webhook request will be fired. Would save a lot of build minutes when it comes to static site rebuilding.
What problems is the product solving and how is that benefiting you?
Separating our content and content-editing concerns from our presentational concerns has been a huge advantage. The team responsible for managing the data can operate separately from the team responsible for development, and multiple methods can be used to present that data to our organization's clients. We work with vulnerable people and not all are comfortable with using the internet to receive information, so we're able to present the same data using automatically generated leaflets and digital signage in our waiting rooms for the rest.


    Ansa A.

A great content management tool for your business

  • March 16, 2021
  • Review provided by G2

What do you like best about the product?
A unified structure to collect content form all sources and publish them as per your requirements. The tool provides a power open API integration that enables you to connect with any third app. The tool also have draft and editing option available for posted and scheduled content. It also keeps track of modification history to revert any change.
What do you dislike about the product?
The program requires a developer to get the most out of it. There is no preview option available for your contents. Third party plugins like spell checker are not very efficient. Granting access to more people to work on one's content is not possible with a very difficult back end to operate correctly.
What problems is the product solving and how is that benefiting you?
The tool is very helpful, flexible and cost efficient as compared to other content management systems. It has a very clean and powerful interface. The tool also enables folder organization and supports media uploads. Sometimes we faces access problem while giving our team rights to edit content.
Recommendations to others considering the product:
It has a very clean and powerful interface. The tool also enables folder organization and supports media uploads. Sometimes we faces access problem while giving our team rights to edit content.


    Karen M.

Great CMS tool that helped scale our website, BootUpPD.org!

  • March 02, 2021
  • Review provided by G2

What do you like best about the product?
Contentful makes it easy for our team to create and manage website content without having to worry about messing up the code! Paired with GatsbyJS, they've made website development and management easier than imaginable. They're quick to answer questions, allow for ultimate content modeling flexibility, quick querying via Graphql, and our developer loves working with them. Gone are the days of operating a headless WP, Drupal or *insert old tech here*, security updates, and complicated plugins - we use Contentful.
What do you dislike about the product?
The learning curve for those who are unfamiliar with CMS tools. The rich text editor is also something that can use some improvement.
What problems is the product solving and how is that benefiting you?
A faster, more reliable website that we can't break! A robust tool that allows for customization while maintaining structured content throughout the site.


    Frank R.

We used Contentful for various small and mid sized projects successfully

  • December 11, 2020
  • Review verified by G2

What do you like best about the product?
Setting up a project takes minutes and then you are up and running. Also the environments mechanism makes it very easy to try out things. The UI is very easy to use.
What do you dislike about the product?
The smaller instances could provide more languages and it would be good to set permissions on content level.
What problems is the product solving and how is that benefiting you?
We create marketing microsites and corporate websites.


    Martin P.

Great experience implementing as an agency partner

  • December 09, 2020
  • Review verified by G2

What do you like best about the product?
The best thing about Contentful is that you can truly use your content anywhere. You name the channel and Contentful will be able to deliver. It’s a welcome departure from the prescribed ‘one size fits all’ solutions you find with many CMS/DXP vendors. Contentful is almost 100% un-opinionated on how you develop your application, removing as many obstacles from the process as possible. This means our clients aspirations of a bespoke, best-in-class customer experience, that scales and adapts when they need it, can be readily achieved
What do you dislike about the product?
Some of the constructs and concepts can be a bit unfamiliar to those unfamiliar to headless CMS and require training
What problems is the product solving and how is that benefiting you?
Omni-channel delivery
Speed to market
Structured content
Flexibility and agility of technology choices


    Thomas F.

Contenful best Headless Solution on the market.

  • December 08, 2020
  • Review provided by G2

What do you like best about the product?
Easy integration and flexibility to bild a high class user experience.
What do you dislike about the product?
The Image Optimization could be a little bit better - but great to have these build in.
What problems is the product solving and how is that benefiting you?
We build high availability digital products.


    Ted C.

Put simply - the platform that will power the future of content

  • December 04, 2020
  • Review provided by G2

What do you like best about the product?
The flexibility of the solution! It plugs and plays so well with other best of breed solutions.
What do you dislike about the product?
There is a bit of a learning curve for those familiar with traditional CMS's.
What problems is the product solving and how is that benefiting you?
We're creating rich, engaging digital experiences on contentful, it's helped our clients accelerate speed to market, and allowed them to truly leverage their content in an omni channel way.
Recommendations to others considering the product:
Invest early in your content modelling skillsets, you want to make sure you get things right from the offset! Leverage Contentful's team & services to support this.


    Eric F.

Decoupled enterprise tech - most effective for business leaders with go-to-market urgency

  • December 04, 2020
  • Review provided by G2

What do you like best about the product?
For firms with monolithic WCMS software and IT resource dependency, Contentful is designed to co-exist with legacy content and data repositories, and it is so popular that business leaders can design and launch new digital products without being hamstrung by legacy IT.
What do you dislike about the product?
Contentful product marketing is still more of a "tech developers love us" messaging. Contentful could do a better job of more easily describing how quickly they solve business problems for marketers, sales leadership, HR executives and digital product leaders.
What problems is the product solving and how is that benefiting you?
Digital wealth management and investing tools. We've realized super fast go-to-market time frames with helping grow revenue by having digitized services to offer to new markets.


    Ben S.

API First, extensible headless CMS

  • December 04, 2020
  • Review provided by G2

What do you like best about the product?
There are many thing I like about Contentful. For me, what I like best about Contentful is their commitment to enhancing and maturing the product. I have witnessed significant change of the product since I first started using it in 2016.
What do you dislike about the product?
Due to Contentful's powerful content modeling capabilities, the web admin UI can become a challenge, especially when your solution involves many models. Happy to say that the admin UI continues to be enhanced and that Contentful has made serious strides forward over the last couple of years.
What problems is the product solving and how is that benefiting you?
Primarily, I've leveraged Contentful for channel agnostic experience and content management. In a previous role, the team used Contentful to manage offers and mobile app configs.


    Benjamin H.

Contentful worked wonders for our static nonprofit site, Hack4Impact.org!

  • November 12, 2020
  • Review verified by G2

What do you like best about the product?
Above all, the GraphQL API made it super easy to add the *exact* content we want to every area of our site. We just needed to inspect our Content Models, build a query in Contentful's own playground, and copy / paste into the codebase.

We were also very impressed with the user experience. We were able to onboard designers and operation directors in 30 minutes, and they felt confident enough to write new content without coming to the devs. The "Draft" / "Published" states were easy to understand, and the rich text fields were super friendly for complex fields. Couldn't be happier overall!
What do you dislike about the product?
Our only "ask" would be template strings for passing values into our text entries. For example, being able to pass a "name" parameter to Contentful, and then using that name throughout a given content model (i.e. This is {name}'s profile picture).
What problems is the product solving and how is that benefiting you?
Basically, we needed a place to store information about our university chapters, board members, and all future content in a single place. In doing so, our content needed to be:
a) Super flexible as we add fields, text, flags, and other values
b) Easily edit-able, so designers and product managers could update content with confidence (and without the developer tickets)

In the end, Contentful delivers all of this and more!