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Our data is finally in tune and singing
What do you like best about the product?
Flexible, seemingly endless possibilities, reasonably intuitive, excellent support, constantly evolving.
What do you dislike about the product?
UI could use a bit more refinement. It can be challenging to keep jobs organized and the instance tidy.
What problems is the product solving and how is that benefiting you?
We use Openprise to improve our data integrations between our marketing system (Marketo) and our CRM (Microsoft Dynamics). With Openprise, we have solved common issues with the native Marketo/Dynamics integration, including translating GUID values from our CRM lookup tables to readable values in Marketo, comparing field data between systems to find and fix mismatches. Additionally, we use Openprise to automate the deduplication of contacts, auto-assign new marketing contacts to accounts in Dynamics, and keep our data clean and normalized.
With the Openprise Marketplace, we have improved the quality of our emailable contacts and improved overall response rates by running new email addresses through Briteverify and running contacts through additional Openprise filters to determine email eligibility.
As a result of using Openprise, we have cut back significantly on the amount of time we spent manually updating our data and improved the overall usability of our systems by fixing common Marketo/Dynamics integration issues.
With the Openprise Marketplace, we have improved the quality of our emailable contacts and improved overall response rates by running new email addresses through Briteverify and running contacts through additional Openprise filters to determine email eligibility.
As a result of using Openprise, we have cut back significantly on the amount of time we spent manually updating our data and improved the overall usability of our systems by fixing common Marketo/Dynamics integration issues.
Recommendations to others considering the product:
As an admin and daily user of Openprise, I can confidently say that it works exceptionally well for most data integration and integrity issues I've encountered. Not only has it helped to solve our primary data concerns, but with the flexibility of the system, I am constantly finding ways to use Openprise to eliminate manual hours looking at spreadsheets.
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The missing link
What do you like best about the product?
Great platform that enabled the integration of the marketing automation platform and the on-premise CRM, allowing us to maximize both systems' capabilities, mitigating the weaknesses in both. Until we found Openprise this wasn't possible at all. The Openprise platform put the automation development into the hands of the business, rather than IT department, enabling us to try new things, learn and adapt quickly. The whole buying and onboarding process was simple. And the customer success team was second to none - knowledgeable and helpful for initial set up and as new procedures were automated and implemented.
What do you dislike about the product?
Some of the help instructions could be more complete. But CSM always there to advise.
What problems is the product solving and how is that benefiting you?
Integrate marketing automation and on-premise CRM. Enabled us to establish a lead handling and nurture infrastructure and process.
Amazing Company, with Incredible Customer Support
What do you like best about the product?
I love the customer success team. Leigh Ann has been absolutely amazing to work with. She's kind, thoughtful, and always gets the job done. I also love how we can bring any issue we have to the table, and Openprise will help identify several solutions that they can provide. We are always looking for solution-oriented vendors, and Openprise is exactly that.
What do you dislike about the product?
Everything about Openprise is great, except for one thing which in my opinion is the user interface. The system isn't set up to be self serve. I always need a customer success person to implement changes, make updates, etc... I'm not sure if Openprise can become more user friendly for the common folk simply due to the complexities of everything that needs to get set up to properly create a job or a bot, but user simplicity would definitely be something to addd to the road map.
What problems is the product solving and how is that benefiting you?
OpenPrise has helped us with many things such as -
1) Pipeline Attribution Model
2) Connecting Salesforce data from one object to another
3) Regional Mapping at the Account/Contact/Lead level in Salesforce
4) One of the main support groups for Sales Ops
1) Pipeline Attribution Model
2) Connecting Salesforce data from one object to another
3) Regional Mapping at the Account/Contact/Lead level in Salesforce
4) One of the main support groups for Sales Ops
OpenPrise Review
What do you like best about the product?
The scalability and volume capacity of OpenPrise is impressive
What do you dislike about the product?
It'd be helpful to have a file directory
What problems is the product solving and how is that benefiting you?
Lead routing. It can identify and churn through thousands of leads a day
Wonderfully Flexible Cloud Tool for Enriching and Maintaining Clean Customer Databases
What do you like best about the product?
I like the variety of ways it offers to infer, enrich, clean up, and de-duplicate your data and then automate those functions. I've set up several automated jobs that routinely clean up our database. When I started using Openprise I couldn't access custom tables in Marketo through the tool, but they put it on their roadmap and now I am using a custom table in an automated job. It's so nice to work with a company that listens to your needs and implements such a feature.
What do you dislike about the product?
I wish there was a graphical user interface to better visualize what tasks are impacting a field. Also, sometimes the job errors are not very clear, but my customer support contact let me know they are working on improving this. Whenever I have shared feedback or requested a feature the support team has been very open to new ideas.
What problems is the product solving and how is that benefiting you?
Cleaning and normalizing database attributes, inferring missing data based on other known data, de-duplicating leads while maintaining a user's communication preferences which is critical, and I've used it to reassign audiences from one category to split into two now twice. All of these I have been able to do in an agile style myself which has relieved IT and enhanced our company's marketing abilities and marketing intelligence.
Recommendations to others considering the product:
Openprise is very quick to get started, unlike so many tools. Their support is great and the tool has so many features. I would recommend it to folks with customer databases as a tool for making automated jobs for maintaining the cleanliness of the data, enriching it with inferred or purchased data and deduplicating the data. The more you apply the tool the more functions you find it can do.
Versatile, powerful and easy to learn
What do you like best about the product?
If there are some limitations in automation, data cleansing, or data manipulation on Salesforce, Openprise more than likely provides another solution to those needs. The tool has transformed the way our organization does lead routing and provides a plethora of templates and recipes to make the building process as simple as possible. Openprise support has also gone above and beyond for our organization to understand our project visions, and have offered prompt guidance for them. The team actively listens to the needs of their customers in a community conference and keeps us informed of upcoming features to support us.
What do you dislike about the product?
The user interface for the tool and the templates can take a few training videos to grow accustomed to. A few iterations of updates that include more help text, descriptions, and examples will come a long way in helping a user fully utilize and understand what Openprise has capabilities of doing.
What problems is the product solving and how is that benefiting you?
We have used Openprise to more quickly and accurately route leads and create sales opportunities for our organization. We've been able to benefit tremendously from Openprise's data cleansing templates to normalize our Account and Contact data.
Marketing Operations
What do you like best about the product?
The flexibility and ease of automating all the data management projects you can think of and being able to customise it entirely to the specific needs of your organization.
What do you dislike about the product?
It takes a little while to familiarize yourself with the platform, but with the help of a customer success manager you'll start to learn the ropes and understand how robust the platform can be to build almost anything you need it to do.
What problems is the product solving and how is that benefiting you?
Data Normalisation, Data Augmentation, Segmentation, Attribution, Managing lead flow and quality, lead to account matching and others. We have reaped many benefits from leveraging Openprise, among which we have been able to standardize our data to achieve more accurate reporting. We've also contributed to SDR's productivity by filtering out leads that do not fit our ideal customer profiles.
Data processing and enrichment on auto pilot
What do you like best about the product?
Openprise has completely evolved the way we manage our data, from basic motions like standardization and deduping, to the most complex tasks like GDPR compliance and data enrichment. We've found the most value in Openprise in its ability to connect to key platforms in our tech stack and process millions of records through complex logic in a matter of minutes.
What do you dislike about the product?
The interface is sometimes difficult or tedious to navigate. For instance, when switching between viewing the output of a job and back to the update job screen, you have to click back to view all jobs and access the same job again.
What problems is the product solving and how is that benefiting you?
We've automated processes that we needed dedicated resources to perform manually on a daily basis. We've solved longstanding data duplication and standardization issues and created automatic data appending processes that allow for more accurate data segmentation and targeting.
Awesome no-code platform with extensive capabilities
What do you like best about the product?
What I like most about Openprise is the possibility of large-scale data manipulation from different sources, be it a complex system or even a .csv file.
What do you dislike about the product?
Openprise should invest more time and resources into user experience - especially around attribute selection from a longer list (the possibility of typing the name of the attribute rather than scrolling through the list)
What problems is the product solving and how is that benefiting you?
The tool can be used either as an assistant for various processes or support the processes altogether, depending on business requirements.
An Analytics and Operations Professional's Best Friend
What do you like best about the product?
The open data marketplace, normalizing / mapping tables, enrichment services, and automation - all in one spot!
What do you dislike about the product?
Reporting in the platform could use some help
What problems is the product solving and how is that benefiting you?
Enrichment
Normalization
De-Dupe
The ability to have these in a central place is a gamechanger, really helpful in aligning Mar and Sales Tech Teams
Normalization
De-Dupe
The ability to have these in a central place is a gamechanger, really helpful in aligning Mar and Sales Tech Teams
Recommendations to others considering the product:
Ensure Marketing and Sales are willing to split the budget on this as it covers services across both areas.
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