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Great Product, Great Support
What do you like best about the product?
The product has so many potential use cases, I'm constantly thinking of new ways to use their platform. This flexibility along with the amazing support makes them one of my favorite vendors to work with.
What do you dislike about the product?
Their actual product interface could be more user friendly. Right now my team of marketing operations professionals can navigate and understand the tool but I can see some less technical people getting confused.
What problems is the product solving and how is that benefiting you?
Normalization of data, enrichment of data, list uploads, data aggregation...so many benefits. Love their new API factory product and building out even more use cases with that (mainly for our web forms).
Recommendations to others considering the product:
If you have data issues, complex CRM, or don't have an in-house data maintenance team, give them a shot. Their support is truly world class and can find a solution for you.
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I work with openprise to standardize values in our database (like country) and tag contacts
What do you like best about the product?
That openprise has a lot of tables (country, job function, etc) that can be used to standardize values and they do not need to be updated manually.
What do you dislike about the product?
The platform has so many functionalities, but it's not very intuitive and no training is available
What problems is the product solving and how is that benefiting you?
Standardization and list cleanup is definitely what I am using openprise for. It saves a lot of time instead of doing it manually. We also tag contacts with certain values depending on business need and Openprise makes this process easier instead of using other solutions.
A must-have for data-driven marketing & sales organizations
What do you like best about the product?
Openprise offers powerful data ETL and manipulation at-scale without having to write a single line of code.
What do you dislike about the product?
The platform is a little immature in terms of data sources and connectivity they support. Amazon S3, for example, is not supported. Connecting through SSH tunnels is also not supported yet.
What problems is the product solving and how is that benefiting you?
- Salesforce de-duplication & cleanup.
- Lead import and campaign assignment: we've built automated ingestion that sanitizes, normalizes, appends, and de-duplicates leads against SFDC leads, contacts, and accounts before evaluating rules of engagement and assigning to the appropriate campaign. This has allowed us to move away from DemandTools to a cloud-base solution that is more robust and accurate.
- Opportunity analysis
- Automated enrichment and normalization: any lead, contact, or account created manually is appended with relevant information across a number of proprietary data sets.
- Lead import and campaign assignment: we've built automated ingestion that sanitizes, normalizes, appends, and de-duplicates leads against SFDC leads, contacts, and accounts before evaluating rules of engagement and assigning to the appropriate campaign. This has allowed us to move away from DemandTools to a cloud-base solution that is more robust and accurate.
- Opportunity analysis
- Automated enrichment and normalization: any lead, contact, or account created manually is appended with relevant information across a number of proprietary data sets.
Talk About Clean Data ...
What do you like best about the product?
Flexibility - Openprise allows you to clean and append your data, the way that works best for you.
What do you dislike about the product?
Some of the system names can be confusing, but nothing you can't overcome.
What problems is the product solving and how is that benefiting you?
We clean our data and append it before shooting it into marketo, so we can control our data cleanliness.
Powerful data orchestration capability
What do you like best about the product?
By using Openprise, we are able to manipulate data on lead records in salesforcecom - allowing us to increase data accuracy, improve lead routing, and increase the effectiveness of our sales team. Openprise service is the best - they answer all questions promptly and accurately and offer suggestions to help improve our deployment.
What do you dislike about the product?
It is complex to administer. We have signed up for a data mechanic from Openprise to assist us, and they have been incredibly responsive.
What problems is the product solving and how is that benefiting you?
Lead routing and lead/data enrichment
Recommendations to others considering the product:
Ensure you have adequate technical resources to manage this tool.
Openprise Makes Marketing Life Worth Living
What do you like best about the product?
Ease of use, direct integration with Salesforce and Marketo, how it's turned large data processing tasks that would take Marketo forever to do complete and slow the system down super easy to deploy and manage.
What do you dislike about the product?
I don't have a complaint at all, actually.
What problems is the product solving and how is that benefiting you?
We needed easy ways to segment and standardize our data. We've solved for things like tagging specific customer segments in our database to make lead routing easier, adding the metro area to all record entries to improve geo targetting for campaigns, and standardizing state, country codes and phone numbers - real important since we use auto-dialing software.
Finally a simple solution for data cleansing
What do you like best about the product?
Extremely convenient to normalize and keep our databases clean of duplicates or useless records. Does not require developers or data scientist. Can be set-up by data driven people, and run by virtually anyone able to press on a button.
What do you dislike about the product?
Nothing so far. Support is extremely efficient.
What problems is the product solving and how is that benefiting you?
Data cleansing and maintenance
Saves a lot of times and ensures data quality for our sales team.
Saves a lot of times and ensures data quality for our sales team.
What do you like best about the product?
- ability to fill in data gaps with our own data and public data sources (ex. inferring metro area based on zip code)
- ability to create complex segmentations using familiar tools (ex. uploading sales region mapping into a Google Sheet)
- ability to join multiple data sources together into a single repository to visualize and analyze using a data visualization tool (ex. joining Marketo activity data and Lead/contact data across SFDC objects)
- logical and sequence-based interface (if you're familiar with vlookups, Openprise business logic will be a breeze)
- knowledgable CSM and professional services team that really gets to know your data, your business, and help solve key business/data challenges
- ability to create complex segmentations using familiar tools (ex. uploading sales region mapping into a Google Sheet)
- ability to join multiple data sources together into a single repository to visualize and analyze using a data visualization tool (ex. joining Marketo activity data and Lead/contact data across SFDC objects)
- logical and sequence-based interface (if you're familiar with vlookups, Openprise business logic will be a breeze)
- knowledgable CSM and professional services team that really gets to know your data, your business, and help solve key business/data challenges
What do you dislike about the product?
- learning curve when using the platform (but they have great CSMs who will walk you through everything, and I happen to like learning new technologies)
What problems is the product solving and how is that benefiting you?
Increase in database quality from using our own data to fill in gaps (based on decrease in missing data, increase in use of standard values, and ability to segment)
Increase in email list size for regional event email sends (based on address data)
Increase in email list size for regional event email sends (based on address data)
Recommendations to others considering the product:
Sometimes the solution for messy data is to get to the root cause of the issue and tackle the problem at the data field level rather than layering custom groupings and logic on top of it. Openprise helps you do that in the most simple and accurate way possible. The data enrichment, cleansing, standardization, and segmentation that Openprise provides can only improve the way you use other segmentation and personalization tools.
A great team to work with for automation
What do you like best about the product?
The Openprise team have been great partners in our data automation endeavors. They first and foremost listen and understand your business problems and work with you to solve them.
What do you dislike about the product?
Nothing I dislike - great platform and great people.
What problems is the product solving and how is that benefiting you?
- Garbage in and garbage out: they help standardize our data so that it can be effectively used in analysis.
Marketing Automation Specialist
What do you like best about the product?
Openprise helps us keep our data clean without our team having to monitor it every day. Their support has also been one of the best. They are always willing to help and even QA our work.
What do you dislike about the product?
There are a lot of steps to create one job which can be confusing. Having more training tools available would be very helpful.
What problems is the product solving and how is that benefiting you?
We use OP to normalize our data and append missing data to our leads.
Recommendations to others considering the product:
Openprise is your best resource when it comes to using the tool effectively. There is not a lot of training material online, but the team is always willing to help. Lovey has been helping us since day one and we couldn't ask for more!
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