Improved data workflows have revealed gaps while pipeline automation has boosted revenue growth
What is our primary use case?
Openprise serves as our main RevOps automation solution, providing us with an end-to-end solution that helps us seamlessly connect the entire process from opportunity creation until final delivery within our executive search business. It has significantly improved visibility and control of our operations. Openprise is also helping us by offering personalized pipeline status, allowing our team to track each stage of growth or delivery with considerable precision.
Openprise provides us with a split pipeline structure that has been particularly beneficial as it enables us to manage our business development and project delivery in parallel. This ensures that no opportunities are lost and outcomes are delivered efficiently.
What is most valuable?
Openprise offers multiple features that I appreciate, but one of the major features I love is the no-code workflow automation for data onboarding, cleaning, deduplication, and standardization. Openprise also comes with 300+ pre-built integrations such as Salesforce, HubSpot, Marketo, and Snowflake, which helps us integrate things properly. Additionally, it works with AI-driven data enrichment and validation, which adds a layer of referential integrity.
The AI-driven data enrichment and validation in Openprise have helped our team by refining data in one place and searching it, making visibility much greater through cleaning, deduplication, and standardization of the data flow. Openprise provides centralized data quality regardless of what tech stack we are using, which is very positive. It also provides real-time sync and task automation for marketing and sales.
Openprise has positively impacted our organization as we have seen a very good return on investment over three years. In our case, data error reduction was achieved by 77.7%. Apart from that, it has improved our forecast accuracy by 47.5%. Moreover, it has also helped us in sales by providing a productivity boost of 32.3%. Additionally, marketing lead revenue increased by 61%.
What needs improvement?
Some advanced features of Openprise can be advanced for non-technical people, as advanced features overwhelm beginners, particularly guided onboarding wizards, which could be improved. Additionally, API quota management for high volumes can hit sync limits, so built-in bulk API optimization could address this concern.
Scalability is something that may be a problem with Openprise.
For how long have I used the solution?
I have been using Openprise for almost three years.
What do I think about the stability of the solution?
Openprise is stable, and we did not encounter any bugs or defects while using it.
What do I think about the scalability of the solution?
The scalability of Openprise is somewhat challenging. Whenever there is high volume, it may be unstable sometimes. Scalability can be improved by building in bulk API optimization in the right direction.
How are customer service and support?
The customer support of Openprise has provided us exceptional quality; I would give it a 10 out of 10.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
We were not using any alternative before Openprise, but we evaluated some options such as Syncari, LeanData, and RevOps.io.
How was the initial setup?
The deployment of Openprise in our environment was easy and does not require anything very technical, although our team was ready for that. Our team completed all setup within three days.
In terms of the configuration process, we had some challenges. Custom integration for niche tools required support from Openprise. Additionally, the OAuth setup for Salesforce demands service account permissions, which we faced initially.
What about the implementation team?
Our team consistently demonstrates a strong can-do attitude with Openprise and shows genuine determination to resolve every challenge or pain point. Rather than offering generic fixes, they take time to understand our specific business needs and tailor the approach accordingly. They are also open to feedback, actively listen, adapt quickly, and continuously refine their methods to deliver the best possible outcome.
What was our ROI?
I have definitely seen a return on investment with Openprise, as we have experienced a boost in sales productivity by 33%, and marketing lead revenue increased by 61%.
What's my experience with pricing, setup cost, and licensing?
Openprise provides custom enterprise focus, typically around $995 a month for basic implementations. When we go for advanced options and if the number of users is more, it can go up to $5,000 to $15,000 a month for a mid-sized business. It comes with contract-based billing, which presents no problem.
The experience with pricing, setup cost, and licensing was straightforward.
What other advice do I have?
Openprise has positively impacted our organization as we have definitely seen a very good return on investment over three years. In our case, data error reduction was achieved by 77.7%. Apart from that, it has improved our forecast accuracy by 47.5%. Moreover, it has also helped us in sales by providing a productivity boost of 32.3%. Additionally, marketing lead revenue increased by 61%.
The productivity boost from Openprise has changed our team's day-to-day work as the centralized sync of data and workflow automations have unified the processes and helped us in lead generation. The sales team was able to allocate more time, which resulted in a productivity boost of 10% to 20%. Openprise features have definitely helped us positively.
My advice for others looking into Openprise is that anyone seeking proper RevOps solutions that emphasize value realization through proof of concept success and making it simple should definitely consider it. It is suitable for agile organizations or waterfall organizations through RevOps transformation.
Openprise works well with all sources, whether AWS or Azure, and we have not encountered any problems.
In terms of the procurement process, it was easy for us and involved a structured enterprise sales process focused on the RevOps team and IT leaders. The proof of concept with actual data sources helped validate workflows, data quality, and ROI metrics.
Openprise is a great solution that has definitely transformed our sales funnels. I gave this review a rating of four out of five.
Robust and versatile tool for Lead routing process automation
What do you like best about the product?
Strong Database and storage modules and flexible options to arrive at different and complex lead routing methods
What do you dislike about the product?
The UI can be made better for navigation and configuration.
What problems is the product solving and how is that benefiting you?
Openprise helps to automate lead routing in enterprise companies dealing with higher volume of leads from different sources of marketing and assign them to sales teams distributed across geography, segment and business units.
Powerful data mgmt tool
What do you like best about the product?
Once the jobs are created and tested, it is a create it and forget it!
What do you dislike about the product?
Ramp-up is not an easy process with a robust tool.
What problems is the product solving and how is that benefiting you?
Control reports and tasks that needed to be done manually are now being done while I sleep - huge win
Our data is finally in tune and singing
What do you like best about the product?
Flexible, seemingly endless possibilities, reasonably intuitive, excellent support, constantly evolving.
What do you dislike about the product?
UI could use a bit more refinement. It can be challenging to keep jobs organized and the instance tidy.
What problems is the product solving and how is that benefiting you?
We use Openprise to improve our data integrations between our marketing system (Marketo) and our CRM (Microsoft Dynamics). With Openprise, we have solved common issues with the native Marketo/Dynamics integration, including translating GUID values from our CRM lookup tables to readable values in Marketo, comparing field data between systems to find and fix mismatches. Additionally, we use Openprise to automate the deduplication of contacts, auto-assign new marketing contacts to accounts in Dynamics, and keep our data clean and normalized.
With the Openprise Marketplace, we have improved the quality of our emailable contacts and improved overall response rates by running new email addresses through Briteverify and running contacts through additional Openprise filters to determine email eligibility.
As a result of using Openprise, we have cut back significantly on the amount of time we spent manually updating our data and improved the overall usability of our systems by fixing common Marketo/Dynamics integration issues.
Recommendations to others considering the product:
As an admin and daily user of Openprise, I can confidently say that it works exceptionally well for most data integration and integrity issues I've encountered. Not only has it helped to solve our primary data concerns, but with the flexibility of the system, I am constantly finding ways to use Openprise to eliminate manual hours looking at spreadsheets.
Amazing Company, with Incredible Customer Support
What do you like best about the product?
I love the customer success team. Leigh Ann has been absolutely amazing to work with. She's kind, thoughtful, and always gets the job done. I also love how we can bring any issue we have to the table, and Openprise will help identify several solutions that they can provide. We are always looking for solution-oriented vendors, and Openprise is exactly that.
What do you dislike about the product?
Everything about Openprise is great, except for one thing which in my opinion is the user interface. The system isn't set up to be self serve. I always need a customer success person to implement changes, make updates, etc... I'm not sure if Openprise can become more user friendly for the common folk simply due to the complexities of everything that needs to get set up to properly create a job or a bot, but user simplicity would definitely be something to addd to the road map.
What problems is the product solving and how is that benefiting you?
OpenPrise has helped us with many things such as -
1) Pipeline Attribution Model
2) Connecting Salesforce data from one object to another
3) Regional Mapping at the Account/Contact/Lead level in Salesforce
4) One of the main support groups for Sales Ops
OpenPrise Review
What do you like best about the product?
The scalability and volume capacity of OpenPrise is impressive
What do you dislike about the product?
It'd be helpful to have a file directory
What problems is the product solving and how is that benefiting you?
Lead routing. It can identify and churn through thousands of leads a day
Wonderfully Flexible Cloud Tool for Enriching and Maintaining Clean Customer Databases
What do you like best about the product?
I like the variety of ways it offers to infer, enrich, clean up, and de-duplicate your data and then automate those functions. I've set up several automated jobs that routinely clean up our database. When I started using Openprise I couldn't access custom tables in Marketo through the tool, but they put it on their roadmap and now I am using a custom table in an automated job. It's so nice to work with a company that listens to your needs and implements such a feature.
What do you dislike about the product?
I wish there was a graphical user interface to better visualize what tasks are impacting a field. Also, sometimes the job errors are not very clear, but my customer support contact let me know they are working on improving this. Whenever I have shared feedback or requested a feature the support team has been very open to new ideas.
What problems is the product solving and how is that benefiting you?
Cleaning and normalizing database attributes, inferring missing data based on other known data, de-duplicating leads while maintaining a user's communication preferences which is critical, and I've used it to reassign audiences from one category to split into two now twice. All of these I have been able to do in an agile style myself which has relieved IT and enhanced our company's marketing abilities and marketing intelligence.
Recommendations to others considering the product:
Openprise is very quick to get started, unlike so many tools. Their support is great and the tool has so many features. I would recommend it to folks with customer databases as a tool for making automated jobs for maintaining the cleanliness of the data, enriching it with inferred or purchased data and deduplicating the data. The more you apply the tool the more functions you find it can do.
Openprise makes Data Mangement Easy, Efficient and Scalable
What do you like best about the product?
The best is the customer success team. I was new to Openprise but the CS team at Openprise was patient in helping me navigate through the tool, helping me understand how it functions. There is definitely a learning curve to get used to the terms and what actions to use. But rest assured, you have a wonderful team determined to help you.
Once I got an understanding of the capabilities of the tool, I knew it would help save a lot of my time that I would have otherwise spent in database normalization and segmentation projects. The logic building is super simple and edits can be made quickly before the next nightly update.
The use of REST API makes the updates easy, compared to the data updates done within Marketo using smart campaigns.
What do you dislike about the product?
The UI could use some upgrade. Some drag and drop functionality would be a nice added benefit and help reduce the learning curve.
What problems is the product solving and how is that benefiting you?
Territory Mapping
Standardization and Normalization for Segmentation
Periodic Data Clean up
Recommendations to others considering the product:
If you are limited in resources, Openprise helps you save time with your data management projects. I myself haven't explored the tool in its fullest potential (Integration with Salesforce). Openprise also acts as your backup of the Marketo database.
They also offer "Data Mechanics" where you have experts from Openprise implementing projects for you in Openprise. All you have to do is provide your business requirements. Then be ready to review the results when the implementation is complete. Such a time saver.
Great customer support
What do you like best about the product?
Very smooth and pleasant o boarding experience. Many different connectors to data sources. Their Data Mechanic option is great.
What do you dislike about the product?
Certain parts of the UI aren't that great.
What problems is the product solving and how is that benefiting you?
Account de-duplication, lead to account matching and standardizing various fields.
Quickly Became An Essential Part of our Operations
What do you like best about the product?
We have something of an unusual inbound funnel with a large percentage of public email addresses. Openprise's enrichment waterfalls provide far greater coverage than any single vendor we tested. Once we were happy with enrichment, we quickly realized just how much of our operations could be simplified with Openprise, including marketing campaign attribution, and building a data-bridge between our product database and Salesforce.
They also have fantastic customer support. Our customer success rep has gone above and beyond for us to make sure we're getting the most out of the tool as possible.
What do you dislike about the product?
There's certainly a steep learning curve. When trying to build on your own the first time, you really need to rely on their help to answer questions for you as the documentation leaves a bit to be desired, especially with respect to Task Templates. the template names aren't always clear, and the subtle differences between the Infer and Append templates can be difficult to grasp.
In additon, because it's such a complex tool there can be errors when building on your own that are a bit difficult to diagnose. That said, they're very willing to help and we've always gotten to where we needed to go.
What problems is the product solving and how is that benefiting you?
As mentioned above, they've done a far greater job with enriching our inbound funnel than any single vendor. We're also using their tool to populate a Salesforce Campaign Influence model in order to do multi-touch reporting in Salesforce.
Recommendations to others considering the product:
This is one of the most powerful tools I've used in my 10 years of Marketing and Sales Ops work. While we purchased for one use case (enrichment) we have since realized there's a whole world of functionality we could be taking advantage of.
Make sure to ask your sales rep about anything you might be considering. We've already been able to use Openprise to replace some disparate tools, realizing a good deal of cost savings in the process.
