Streamlined marketplace listings have empowered sales teams and simplify cross-cloud administration
What is our primary use case?
My main use case for Tackle Platform is that I am part of the Enterprise Cloud team, where we administer AWS, Azure, and GCP for our organization. We partner with the Partnerships Alliance team who are responsible for listing the digital products that our company makes on the marketplaces, such as AWS Marketplace. We use Tackle Platform in the company to integrate our listings and marketplace offerings onto AWS Marketplace, allowing the Alliances team to utilize Marketplace with the technical layers abstracted.
My involvement includes deploying the CloudFormation stack to AWS to create that connection. I administer the connection of Tackle Platform to our AWS Marketplace for the Alliance team.
A recent specific example of a time I used Tackle Platform in that process is when the Alliance team created a new environment within Tackle Platform for our UK listings. I went into the platform and followed the integration steps to set up that new environment with our UK AWS account by deploying the CloudFormation stack. I can also delete an old CloudFormation stack and update it through the platform, and that finalizes the connection between Tackle Platform and AWS.
What is most valuable?
Tackle Platform's best features include its documentation, which I find quite easy to follow, and I think that is very important because Tackle Platform is mainly used by salespeople or Alliance team members who only bring in engineering individuals like myself when they need something carried out. We have limited visibility of how Marketplace is actually used and how it works, making the documentation very useful to bridge that gap.
Within the platform, the steps to deploy the stack set are listed very clearly, explaining why those steps are necessary and providing estimates for how long specific tasks will take. Tackle Platform also prompts you for details to input into the platform, such as the stack ID if you are updating a stack, linking it into your AWS account, making it very efficient, quick, and easy to use.
The documentation helped me during the process by reducing errors and saving time. Since engineering teams generally do not have much awareness of how Marketplace works due to limited interaction, the clarity of the documentation would have saved 50% of the time I otherwise would have spent if the documentation were typical of a standard company.
Tackle Platform has positively impacted my organization by abstracting the technical layer for the Alliance team to create marketplace listings, which is very important as their focus and time should be on sales activities. This has saved them time, complexity, and cost, as they do not need dedicated engineers in their own team. They can use Tackle Platform that abstracts the technical layers. Then, that team can interact with my team when they need an admin activity created, ultimately saving time, cost, and complexity for the team that uses the tool the most.
What needs improvement?
Tackle Platform is an easy-to-use tool, which is good, but I imagine if the Alliance team ever wanted to migrate from Tackle Platform, it would be very complex to do that because all of our marketplace activity is deployed via this stack set owned by Tackle Platform. The lock-in feature is strong with Tackle Platform, which is a risk for people to consider if they were to use it.
Additionally, I understand the pricing can be quite high, as they charge a platform fee plus a percentage of marketplace revenue generated. For organizations selling heavily through Tackle Platform, it could become quite expensive.
For how long have I used the solution?
I have been using Tackle Platform for just over a year.
What do I think about the stability of the solution?
Tackle Platform is stable. I have never noticed any instability.
How are customer service and support?
The customer support is great. I have interacted with them on numerous occasions via email and meetings. Many of Tackle Platform's employees are ex-cloud, having come from AWS or Google Cloud, meaning they do not just understand how to use Tackle Platform, but also have a deep understanding of how the cloud platforms work. Their support has been brilliant and very helpful in the past.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
I do not think we previously used another solution. We may have deployed marketplace configuration directly on AWS before. We started using Tackle Platform to make managing the marketplace much easier.
What was our ROI?
I see a return on investment in terms of time saved, at least 50%. This is because Tackle Platform makes it very easy for the Alliance team to manage marketplace activity through its user-friendly UI, and it simplifies my team's tasks as well since the documentation clearly outlines what needs to be deployed. Because it is a CloudFormation template, we do not have to code anything customized. We just click and deploy a template, leading to at least 50% time savings in speed.
Which other solutions did I evaluate?
I did not personally evaluate other options before choosing Tackle Platform.
What other advice do I have?
Our team gets involved on a rare occasion, maybe once every couple of months to update a stack or create a new stack for a new account. In terms of time saved, I estimate at least 50% time savings for the Alliance team because rather than onboarding a new technical individual and showing them how this works, and given that most of the Alliance team are salespeople rather than technical individuals, I would imagine at least 50% saved because of these factors.
I would advise others looking into using Tackle Platform to consider it if they have significant marketplace activity they want to streamline. However, for a very small organization not yet using the marketplace heavily, it may not be worthwhile due to added management and cost. For a large enterprise with many listings on the marketplace, I would definitely say it is a great tool to use. I would rate this product a 10 out of 10.
Wonderful !
What do you like best about the product?
The Azure listing support and propensity to buy.
What do you dislike about the product?
There is no AWS on prem listing support.
What problems is the product solving and how is that benefiting you?
Operations and cosell experience
Hugely simplifying the AWS Marketplace experience for vendors
What do you like best about the product?
I have been using the Tackle Cloud GTM Platform for about 18 months now as we scale our AWS Marketplace business, and the big thing for me has been how it brings all the functionality you need, together, in a far more user friendly way than using the AWS tools directly.
The ability to manage Private Offers, check the propensity to buy of your prospects, manage your co-sell opportunities and report on everything including your disbursements, all in the same easy to use platform, has been invaluable. The fact that it can all then be integrated and managed through Salesforce, if that's how you wish to manage it, brings another layer of simplicity into play.
This platform, however, is backed up by an incredibly knowledgable and helpful team, who are always willing to go above and beyond to assist in so many different scenarios, and this level of customer support is what makes Tackle stand out even more.
What do you dislike about the product?
Some of the reporting isn't as intuitive as it could be, but other than that there isn't a lot to dislike that I have come across yet
What problems is the product solving and how is that benefiting you?
The platform, and the Tackle team as a whole, is really helping build our AWS Marketplace GTM motion. In the early stages of this build we could not have done this without the the knowledge and help from this team, leveraging the platform in the process
Constantly innovating
What do you like best about the product?
Tackle is easy to use and solves many problems that co-selling on a large scale can create. The account propensity scoring is helpful for giving insight to sales teams on which opps are best to submit. The account teams are awesome and I've been really happy with their product at the two companies I worked with.
What do you dislike about the product?
No complaints! I know that there are many competitors but they are frequently coming out with new features.
What problems is the product solving and how is that benefiting you?
Tackle helps us to manage our co-sell program
Tackle Makes GTM with Hyperscalers Efficient and Scalable
What do you like best about the product?
I have spent the past five years working on go-to-market strategies and co-selling initiatives with the major hyperscalers—AWS, Microsoft, and Google. Throughout that time, Tackle has greatly streamlined the process and saved me a considerable amount of time. Having the ability to manage the entire workflow within a single platform, rather than navigating multiple tools, has been invaluable. The added capability to manage most, if not all, of the process directly within Salesforce has been a true game changer in my day-to-day work.
What do you dislike about the product?
I believe this is less an issue with Tackle and more a reflection of the varying capabilities offered by the hyperscalers themselves. There is not always complete parity across the different marketplaces. However, it appears that when new features are introduced by the hyperscalers, Tackle makes them available either immediately or shortly thereafter.
What problems is the product solving and how is that benefiting you?
The primary challenge Tackle has solved for me is providing a single platform to manage the entire co-sell and go-to-market process with the hyperscalers. I can now oversee every stage in one place—from deal registration and scheduling co-sell interactions to creating private offers and closing out deals.
A Must-Have for any B2B SaaS Company with a Cloud GTM Strategy
What do you like best about the product?
As a cybersecurity company, our sales process can be complex. Tackle has been instrumental in simplifying our cloud go-to-market strategy. The platform's integration with Salesforce is seamless and has been a game-changer for our sales team. We can manage our prospects propensity to buy (Tackle Prospect) in Marketplace and co-sell opportunities all within the familiar Salesforce environment. Setup was easy in the Tackle Platform where all the mappings took place and I can manage all my marketplace listings, users, settings and integrations. This has significantly reduced the learning curve and increased adoption across the team.
The co-sell automation is another standout feature. It has streamlined how we share and track opportunities with our cloud partners, saving us a tremendous amount of manual effort on a 1 person team. The "Likelihood to Procure" scores in Tackle Prospect have also been incredibly valuable, allowing us to focus our efforts on the leads that are most likely to convert through the marketplace.
Finally, the customer support from Tackle has been top-notch. They are responsive, knowledgeable, and have been a true partner in our success.
What do you dislike about the product?
While the platform is generally very intuitive, the initial setup and configuration of the Salesforce integration required a bit of a learning curve since we were new to Salesforce and had to setup our Salesforce instance first. It's a powerful integration, and once we had our side figured out the Tackle piece was plug-and-play, but it's something to be aware of if you need to setup your salesforce first. In all this was a challenge on our side and not on theirs. The only thing better would be if SFDC helped us get aligned for Cloud GTM from the onset with Tackle in mind.
What problems is the product solving and how is that benefiting you?
Tackle is solving several key problems for us:
Sales Process Friction: Before Tackle, managing marketplace and co-sell opportunities was a manual and time-consuming process that lived outside of our CRM. Then we used the ACE native integration from AWS which required us to hire a consultancy to set everything up and that took time and a learning curve, not to mention it was a terrible mess to undo so that SFDC could function with any changes we had to make to it. Everytime we changed fields something broke. Now, it's all integrated into our new and clean Salesforce, which has created a much more efficient workflow for our sales team.
Lack of Insight into Cloud Buyers: We didn't have a clear way to identify which of our prospects were most likely to purchase our solutions through the cloud marketplaces. Tackle Prospect has given us that visibility, allowing us to be much more strategic in our sales outreach.
Co-sell Complexity: The process of sharing and tracking co-sell opportunities with our cloud partners was cumbersome and prone to error. Tackle has automated this process, which has not only saved us time but has also strengthened our relationships with our partners.
Overall, Tackle has helped us accelerate our cloud sales, improve our sales efficiency, and strengthen our partner relationships. It's a critical part of our cloud GTM strategy, and I would highly recommend it to any B2B SaaS company that is serious about selling through the cloud as easy as possible.
Tackle platform helps operationalize rev ops and accelerate deals
What do you like best about the product?
The Tackle team takes customer feedback and uses it to improve the platform, helping users work more effectively. I really like that I can create private offers straight from Salesforce. This not only makes the process more efficient but also ensures a smoother, more logical end-to-end journey for the user, all while minimizing mistakes.
As co-selling with AWS, GCP, and Azure continues to grow, so does Tackle's support for it. The auto-create and close feature will be a huge benefit for any customer, helping them maintain a clean pipeline with the hyperscalers. Overall, the platform is intuitive, and Tackle makes sure its customers are enabled for success.
What do you dislike about the product?
Looking forward to the reporting we can get from the new T4SF and co-sell support for GCP.
What problems is the product solving and how is that benefiting you?
Creating, extending and tracking private offers
Tackle Simplifies Cloud Marketplaces with an Intuitive, Unified Platform
What do you like best about the product?
What I appreciate most about the Tackle Cloud GTM Platform is how it simplifies and unifies the complexity of selling across cloud marketplaces. It’s not just a tool—it’s a strategic enabler for our business.
One of the biggest game-changers has been the intuitive UI that works seamlessly across multiple hyperscalers. My teams no longer have to wrestle with the backend systems of AWS or Azure. Instead of learning multiple platforms to build listings, share offers, or track payments and contract statuses, they can operate within one unified experience. That alone saves us time, training overhead, and frustration—and it lets us scale faster across marketplaces without increasing operational complexity.
We use this platform every day for co-sell, offer management, and reporting, which speaks to how central it is to our cloud GTM operations.
On top of that, Tackle’s insights and data are incredibly valuable. Knowing which customers prefer which cloud marketplace is a huge advantage for our sales and GTM teams. Instead of casting a wide net, we can focus our efforts on high-propensity-to-buy customers and guide them through purchasing via their preferred marketplace, whether that’s AWS or Azure. That level of targeting has helped us increase close rates and better align with how our customers want to buy.
And I can’t say enough about the Tackle Coaches and Support team. The Coaches provide proactive guidance and best practices that help us avoid issues before they even arise. When problems do pop up, the Support team is incredibly responsive—we often get answers in minutes, not days. That kind of partnership and expertise has been essential to our success.
Tackle makes cloud marketplaces work for us—not the other way around.
What do you dislike about the product?
One area where I see real opportunity for improvement is support for non-SaaS offerings like Professional Services across all cloud marketplaces. These services are a critical part of how we deliver value—whether through onboarding, implementation, or long-term consulting—and they represent meaningful revenue that we want to transact through the marketplaces.
Today, because Tackle doesn’t fully support Professional Services, I’m forced to use multiple systems to manage what should be a unified process. I have to go outside of Tackle to create listings, build and send offers, and access disbursement or payment reports. This creates unnecessary friction and breaks the otherwise seamless workflow Tackle enables for our SaaS products.
Given how easy and well-designed everything Tackle does is, I’m confident that if they turned on support for non-SaaS offerings, implementation and ongoing use would be just as straightforward. Bringing Professional Services into the core Tackle experience would significantly enhance their value proposition. It would allow my team to operate entirely within the Tackle UI for all cloud marketplace activity—SaaS and non-SaaS—eliminating context-switching and manual work. That level of integration would make Tackle a true end-to-end platform for how we go to market through cloud marketplaces.
What problems is the product solving and how is that benefiting you?
Tackle Cloud GTM Platform solves the complexity and fragmentation of selling software through multiple cloud marketplaces. Before Tackle, managing listings, offers, contracts, and payments across AWS, Azure, and other hyperscalers meant juggling different portals and processes, which was time-consuming, error-prone, and hard to scale.
Tackle unifies all these activities into a single, intuitive platform that my teams use every day for co-sell, offer management, and reporting. This drastically reduces operational overhead, eliminates manual errors, and accelerates our ability to launch and optimize marketplace listings.
Beyond just unification, Tackle also fills the gaps that cloud marketplaces haven’t addressed yet. For example, the platform provides better communication and visibility into customer interactions—we can see when a customer has opened, viewed, or accepted an offer, which significantly improves the buying experience and lets us respond faster. This kind of insight isn’t typically available directly from the marketplaces themselves.
Moreover, Tackle brings consistent features and capabilities across all marketplaces, so we don’t have to deal with the inconsistencies and limitations of each provider’s portal. This harmonization helps our teams operate more efficiently and deliver a consistent experience to customers regardless of their preferred marketplace.
Finally, Tackle’s data-driven insights help us identify which customers prefer which marketplaces, enabling us to focus our efforts on high-propensity buyers and tailor our GTM strategies accordingly. This targeted approach has improved our close rates and strengthened alignment with customer buying preferences.
Overall, Tackle empowers us to operate efficiently at scale while providing the visibility, control, and enhanced communication needed to maximize the value of cloud marketplaces as a strategic revenue channel.
The Cloud GTM Partner we needed!
What do you like best about the product?
We use the Tackle platform everyday to simplify all areas of our cloud GTM actions. With a small global team we have been able to scale our co-sell and marketplace initiatives far beyond our in house capabilities. The speed and ease of integrating the platform allowed us to see a very quick return on investment. Once in place implementing the processes across our teams were easier and faster than we have seen with our own processes.
Ease of Use: The platform provides an intuitive and user-friendly interface that simplifies the entire process of listing and managing products on cloud marketplaces. From creating private offers to tracking transactions, the dashboard makes complex tasks feel manageable.
Speed to Market: Tackle's streamlined workflow and deep integration with cloud providers allow us to get our products listed and transact quickly. What would have taken months to figure out on our own was accomplished in a matter of weeks with their guidance.
Expert Support: The team at Tackle.io is a major asset. They are knowledgeable, responsive, and genuinely invested in our success. Their expertise in cloud marketplace strategies and best practices has been invaluable.
What do you dislike about the product?
I would like to see more detailed reporting but I am aware that Tackle is already working on this.
What problems is the product solving and how is that benefiting you?
Tackle has streamlined our co-sell and marketplace offer creation processes significantly. We have taken processes that would take 20 minutes down to under 5 minutes, saving significant administrative time. This has allowed us to focus on gaining value from our co-sell partnership with AWS versus clicking buttons and updating the ACE platform.
Great product, even better people
What do you like best about the product?
Tackle has made it simple for us to set up and manage our cloud marketplace listings, and the platform gives us clear visibility into the data we need. It’s easy to use, fast to implement and does exactly what we hoped in integrating our sales platform into it. But the real standout is the Tackle team—their knowledge, support, and advice are second to none. They don’t just provide a tool, they act as a true partner in helping us succeed on the marketplaces.
What do you dislike about the product?
Nothing. It keeps getting better and is already the best out there in my opinion.
What problems is the product solving and how is that benefiting you?
We were struggling to get our tools listed on the cloud marketplaces, but Tackle made the process incredibly easy. Their guidance and platform gave us a clear path to follow, and we were able to get everything set up and live in just six weeks!! We are already seeing huge benefits and I know of many others in Partnerships roles that just can't get this started.
