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My short but best experience of Marketing Analytics was with Moengage
What do you like best about the product?
It helped me with an overall picture of Marketing Analytics from Campaign Management, Advance Dashboards, and KPIs
What do you dislike about the product?
What I personally didn't like was its data export pattern where the data had to be cleaned before it was ready for analysis
What problems is the product solving and how is that benefiting you?
It helped me analyse our campaigns which had Open rates, Impressions and CTR by which we predicted our revenue
All in One for Product and Growth Marketing
What do you like best about the product?
I personally like the multi channel capabilities where I can engage my users on Web, Android and IOS through Emails, Push, Onsite and In-App popups
What do you dislike about the product?
I personally dont like it going down or not responding sometimes due to which some of our campaigns get delayed and dont go as per schedule
What problems is the product solving and how is that benefiting you?
Helps in Mobile Marketing through In-App and Notifications
Helps in Retention by RFM segmentation
Helps in Retention by RFM segmentation
MoEgage Worthy Platform
What do you like best about the product?
Likes features for us would be campaign schedule, insights, user segmentation.
What do you dislike about the product?
optimization can be improved. Apart from this all working good for us.
What problems is the product solving and how is that benefiting you?
Notifications, better software for customer engagements.
MoEngage is one stop solution for Marketing, Product and Analytics
What do you like best about the product?
1. User Behaviour - Funnels and User Paths
2. Intelligent Path Optimizers and Conditional Split feature
2. Intelligent Path Optimizers and Conditional Split feature
What do you dislike about the product?
The basic plan is not costly but enterprise plan can be costly for some organizations
What problems is the product solving and how is that benefiting you?
Helps us in daily marketing campaigns, marketing analytics
My first growth marketing experience with MoEngage
What do you like best about the product?
MoEngage helped us most in Marketing Analytics and User Segmentation
What do you dislike about the product?
I disliked some features which I felt could have been free but they were paid
What problems is the product solving and how is that benefiting you?
I used it most during my internship to take out insights using its analytics and segmentation feature
Gets the basics right but can get messy when it goes complex
What do you like best about the product?
Pretty reliable for daily activities. Gets the job done as a CRM and can be considered a reliable channel for your marketing efforts and tracking those efforts.
Overall, a decent enough product.
Overall, a decent enough product.
What do you dislike about the product?
Can sometimes get very confusing to navigate. And the tool tends to break at the most unexpected times.
Their UX can use a major improvement and ease-of-use needs to be a key priority.
Using this product sometimes can get pretty confusing as you're unable to navigate as easily.
Their UX can use a major improvement and ease-of-use needs to be a key priority.
Using this product sometimes can get pretty confusing as you're unable to navigate as easily.
What problems is the product solving and how is that benefiting you?
A great CRM with moderately reliable marketing automations. Basic stuff like tracking user journey, their data, engaging with them at the right time is taken care of very well.
A must use tool for Product Marketers out there
What do you like best about the product?
It solves all of the problems of me as a Product Marketer
1. Campaigning
2. AB Testing
3. Analytics
1. Campaigning
2. AB Testing
3. Analytics
What do you dislike about the product?
I have been using it for a while but I thing I personally don't like is sometimes SDK doesn't track the events well
What problems is the product solving and how is that benefiting you?
AB Testing and Marketing Analytics
Absolutely fantastic to track the end to end Comms Funnel
What do you like best about the product?
- Multichannel support like SMS/WhatsApp/Email
- Segments creation is very easy through ingestion of attributes as well as events
- Very prolifically made documentation to refer to
- Segments creation is very easy through ingestion of attributes as well as events
- Very prolifically made documentation to refer to
What do you dislike about the product?
- Slow customer support in case of issues
- Report format inconsistencies which causes issue in data ingestion in database
- Non standardized definition of a few metrics acorss channels
- Report format inconsistencies which causes issue in data ingestion in database
- Non standardized definition of a few metrics acorss channels
What problems is the product solving and how is that benefiting you?
MoEngage has helped solve the Segmentation issue and configuration of tailored campaigns for the userbase. It has enabled to track the entire user journey on the app through events as well as track the comms performance through numerous filters and cuts across features.
I am a MoEngage Product Marketing User
What do you like best about the product?
It is a CRM with segmentation, analytics and multi channel marketing capabilities
What do you dislike about the product?
The cost is higher than other CRM alternatives which is a negaitve point
What problems is the product solving and how is that benefiting you?
1. Segmentation Analytics
2. Marketing Analytics
3. Cohort Analysis
2. Marketing Analytics
3. Cohort Analysis
Using MoEngage was a great experience in Growth Marketing
What do you like best about the product?
It helped me in setting up campaigns, push notifications and emails
What do you dislike about the product?
I find some features like content recommendation and personalization little difficult
What problems is the product solving and how is that benefiting you?
It helps us in conversion and renewals
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