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Moengage - Linking With Suite
What do you like best about the product?
The entire process has been easy and the POCs from both the teams were able to help us with the integration seemlessly.
This has helped in capturing of the business data easily for us.
This has helped in capturing of the business data easily for us.
What do you dislike about the product?
The only issue that we faced was that sometimes there were problems with the script running and things breaking in mid way which led to the data being captured wrongly and also sometimes it led to the data not being captured at all.
What problems is the product solving and how is that benefiting you?
Moengage has been helping us seamlessly in capturing data of the consumers who interact with our App in any way.
The entire activity that the cinsumer takes - the data of it is captured perfectly for us as it helps in knowing the funnel journey of the consumer.
The entire activity that the cinsumer takes - the data of it is captured perfectly for us as it helps in knowing the funnel journey of the consumer.
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Reachability is less
What do you like best about the product?
Push notification, events and nice interface
What do you dislike about the product?
Reachability, user drop because of that and customer experience
What problems is the product solving and how is that benefiting you?
Non tech people can easily use
Efficient and insightful Marketing automation and user Engagement software.
What do you like best about the product?
1. MoEngage is an incredible option that helps us boost user retention and re-engagement by sending push and in-app notifications. It helps us nudge dormant users with highly targeted and personalized notifications.
2. User journey and behavior analysis through highly interactive and vibrant charts and graphs help us identify useful user patterns and activity across various features.
3. Campaign creation is pretty effortless, we can create as many variants to test as we want. Analyzing the performance of all the variants is very easy too. Notification text and even Background color can be customized and no stringent rules for Image dimensions.
2. User journey and behavior analysis through highly interactive and vibrant charts and graphs help us identify useful user patterns and activity across various features.
3. Campaign creation is pretty effortless, we can create as many variants to test as we want. Analyzing the performance of all the variants is very easy too. Notification text and even Background color can be customized and no stringent rules for Image dimensions.
What do you dislike about the product?
1. Various numbers like impressions delivered, daily uninstalls and other important down-the-funnel events seem to be disproportionately high when compared to actual numbers. Not a very reliant tool for data analysis.
2. While analyzing user paths, funnels, behavior or any other analysis which includes custom events, and attributes, MoEngage takes an awful lot of time to load data.
2. While analyzing user paths, funnels, behavior or any other analysis which includes custom events, and attributes, MoEngage takes an awful lot of time to load data.
What problems is the product solving and how is that benefiting you?
1. Our team uses MoEngage to schedule various types of daily notifications for users.
2. I think the most wonderful and less talked about feature is the ease of use from mobile devices too, this has come really handy in critical situations, highly commendable efficiency from the web too.
3. I frequently use their analyze feature which lets me analyze user behavior, funnel, retention, session duration and source of users, uninstalls etc.
4. User path analysis is highly critical for maintaining retention of our product and the interactive visualization and drop-off at each step offered by MoEngage in vibrant color theme is a wonderful job done.
2. I think the most wonderful and less talked about feature is the ease of use from mobile devices too, this has come really handy in critical situations, highly commendable efficiency from the web too.
3. I frequently use their analyze feature which lets me analyze user behavior, funnel, retention, session duration and source of users, uninstalls etc.
4. User path analysis is highly critical for maintaining retention of our product and the interactive visualization and drop-off at each step offered by MoEngage in vibrant color theme is a wonderful job done.
Good Platform for runtime data Visibility
What do you like best about the product?
The way the mo engage integrates the events from our app and tracks the live runtime event-level activity data is really really impressive. Infact we use google firebase also for tracking the similar level of data for visualizing and verifying what is happening in the business. We use both tools (MoEngage and Firebase) for cross-validation of our business metrics/events across platforms.
What do you dislike about the product?
Even though the tool was great, we felt there are few issues with the tool which didnot solve our purpose greatly.
1) They claim, the tool captures data at runtime but we have over a period of time observed lag of data which usually takes around a week's time to normalize. Which is causing a lot of damage to our business
1) They claim, the tool captures data at runtime but we have over a period of time observed lag of data which usually takes around a week's time to normalize. Which is causing a lot of damage to our business
What problems is the product solving and how is that benefiting you?
MoEngage is a good tool consisting solutiong for Consumer Analytics. A lot of event level(most granular level of data capturing can be automated and stores for visualizations and analysis purpose)
2) Querying can be done without writing the queries but just by applying some filters on the data. What is really appreciate is the great inbuild functionality that is available in the tool.
3) Last but not least, Their AI-driven personalization is a great tool to schedule campaigns for our business and it automatically picks the active user base and send it over all the campaigns scheduled.
2) Querying can be done without writing the queries but just by applying some filters on the data. What is really appreciate is the great inbuild functionality that is available in the tool.
3) Last but not least, Their AI-driven personalization is a great tool to schedule campaigns for our business and it automatically picks the active user base and send it over all the campaigns scheduled.
Customer engagement and app analytics in a single package
What do you like best about the product?
After a user has been onboarded on our app, we use MoEngage to enter these users into onboarding flows, direct them to event-triggered user journeys and send them personalized notifications based on their behavior or interaction with the app and a few blanket notifications. The user interface is clean and tidy, professional color theme, self-explanatory process to create dashboards, funnels and campaigns.
What do you dislike about the product?
Sometimes we see a major delay in getting the call back of delivery status which results in delays in the sending time of notification and hence affects the next notifications too.
While doing AB testing between variants, we should be provided an option that if one variant is performing better than the other, then all impressions of the best performing variant would be served, right now even with Sherpa this feature is lacking.
Importing users and then creating a custom segment is a very long process, this too with a limit on the users that can be imported at once.
While doing AB testing between variants, we should be provided an option that if one variant is performing better than the other, then all impressions of the best performing variant would be served, right now even with Sherpa this feature is lacking.
Importing users and then creating a custom segment is a very long process, this too with a limit on the users that can be imported at once.
What problems is the product solving and how is that benefiting you?
MoEngage has provided us a platform with which we can reach out to our users, educate them about important use cases of the product they are missing on, increase our feature adoption, and run experimentation around the success/failure of various features through in-app surveys and event usage.
The campaign creation flow is very smooth, we can target/exclude by choosing from various user attributes, behavior, event triggers etc.
Retention and uninstall mapped to session count and source help us in eliminating poor-performing campaigns, not only on the notification front but on acquisition channels too.
Geofencing is a very important feature that lets us send geographically segmented and personalized notifications(using locale and custom user attribute in text) to our users.
The campaign creation flow is very smooth, we can target/exclude by choosing from various user attributes, behavior, event triggers etc.
Retention and uninstall mapped to session count and source help us in eliminating poor-performing campaigns, not only on the notification front but on acquisition channels too.
Geofencing is a very important feature that lets us send geographically segmented and personalized notifications(using locale and custom user attribute in text) to our users.
Marketing platform which helps me in launching email, notifications and SMS campaigns
What do you like best about the product?
Flows have got multiple features to make shooting campaigns easier. I find the segmentation engine very easy to use and also the behaviour analysis is easy to do.
What do you dislike about the product?
SMS integration is very difficult. Also, most features like 'best time to send ' are add-ons at extra pricing even though these are basic features.
What problems is the product solving and how is that benefiting you?
Helps me solve my product marketing worries, i can set up and shoot campaigns all under one umbrella
Mo Engage
What do you like best about the product?
A very useful tool in marketing
It also helps in marketing automation
Works smoothly with RFM segmentation, flows, and email templates.
Easy to monitor the workflows
It also helps in marketing automation
Works smoothly with RFM segmentation, flows, and email templates.
Easy to monitor the workflows
What do you dislike about the product?
It is a very user-friendly tool designed with respect to giving the user a nice and easily accessible interface, but if the limitation of extracting the data shall not be limited to 60 Days, it would be a great help.
What problems is the product solving and how is that benefiting you?
We can easily track the frequency and monetary basis as per the use of our events.
It helps in solving the problem of evaluating the Targets on different parameters.
It helps in solving the problem of evaluating the Targets on different parameters.
It’s a very useful tool in terms of marketing
What do you like best about the product?
It's best for its better automation of marketing automation tools such as flows, email templates and RFM segmentation. best in support system and regular meetings with the team
What do you dislike about the product?
The data can be extracted for only 60 days and certain events are missing out which will help in better marketing automation and better analytics insights on the same
What problems is the product solving and how is that benefiting you?
It is solving how we can evaluate our Tg based on their recency, frequency and also monetary basis with the use of events. It helps us to get better partner insights
notifications are easy and efficient with MoEngage.
What do you like best about the product?
MoEngage helps us retain our user base easier than expected, the process is efficient yet powerful, and the RFM segment is magnificent for user targeting.
Using flows we can build our own user journey and retain them easily, compared to firebase MoEngage works way better, it provides visuals with text and stylized notification.
carousel notifications,
Using flows we can build our own user journey and retain them easily, compared to firebase MoEngage works way better, it provides visuals with text and stylized notification.
carousel notifications,
What do you dislike about the product?
MoEngage's service is comparatively slow, and the delivery rate is good but slow results. Analytics does not provide whole data and has an issue with the Database.
What problems is the product solving and how is that benefiting you?
User segmentation and identification are accessible and affordable. The fetching database is easy with MoEngage. Using the RFM segment is straightforward and gives excellent data related to the user base.
Decent CRM Marketing Tool
What do you like best about the product?
MoEngage is a CRM tool that is easy to use. It also has an intuitive UI that makes it easy to navigate and understand, especially for someone who is not in the marketing field.
What do you dislike about the product?
The functionalities of MoEngage can be quite limiting compared to several other tools out there such as NetCore. In my opinion, they also don't have the greatest onboarding team as we struggled with integrating to MoEngage for the longest time due to not having the full picture of everything that was required.
What problems is the product solving and how is that benefiting you?
We are trying to build a complete user engagement journey using Email in MoEngage. This will allow us to onboard our customers seamlessly along with giving us the capabilities to retarget and resurrect customers that may have dropped off at the various touchpoints we have.
Recommendations to others considering the product:
If you need a good CRM Marketing tool to help with your marketing automation, I would recommend MoEngage. However, just be wary regarding the onboarding process and make sure you have your team working closely with MoEngage. Otherwise, you may realise that you would be needing to continuously do integration work to reap the full benefit of the tool.
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