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    Financial Services

MoEngage is the best way to engage your users!

  • January 20, 2023
  • Review provided by G2

What do you like best about the product?
I like the fact that I can create customised user journeys to target users at multiple parts of the funnel. The targetted PNs can be customised to contain a variety of personalised traits.
What do you dislike about the product?
At times certain parts of the platform could have self-filled parameter names; I have to copy and paste the exact field name to get it correctly. It would be much easier if they had a drop-down to choose from.
What problems is the product solving and how is that benefiting you?
MoEngage is solving the problem of targetting users via campaigns the product company sets up. The movements can be of various types, and multiple threshold settings are present to ensure users aren't getting bombarded. It benefits me by allowing me to target users to come back to specific features by sending reminders of what they can do next.


    Parvati G.

Amazing software for engaging existing user base and increasing app open rate.

  • January 08, 2023
  • Review provided by G2

What do you like best about the product?
The customer support team at MoEngage is terrific because their account managers immediately solve all the queries and concerns on raising a support ticket.
Secondly, with the immense support of their tech team, with the addition of a few key-value pairs, we have created a highly customised process of notification automation based on user behaviour.
We use MoEngage to create custom user segments based on their activity on the app or upload email IDs, phone numbers etc. and target them via their preferred channels. Session and Source is also an excellent feature that lets us analyse the average session duration per user and the ad platform from which the user landed on our app. This is a perfect way to identify high-value ad platforms.
What do you dislike about the product?
When we use Notification Id in the key-value pairs, that particular notification gets tagged at the end of the notification tray and has a meagre conversion rate. Although sherpa and push amp plus helps in delivering the best notification variant to users, it causes a significant delay in notification delivery.
What problems is the product solving and how is that benefiting you?
We switched from Clevertap to MoEngage a while ago and have been super pleased with the ease of creating push notification campaigns and full-funnel analytics.
Before scheduling any push notification campaign, we use multiple variants of image, text, optimisation event, and key-value pairs. We use sherpa and push amp plus to send the best-performing variant to the maximum user base.
Creating/duplicating/stopping instant push notifications or scheduling a push notification campaign is very easy, even for beginners.
It lets us analyse user behaviour, funnels and retention metrics in real-time through interactive pie charts, line graphs or bar graphs. RFM analysis further helps us predict how new users differ from repeat users and how these new users can be nudged into repeat customers.


    Sanjana G.

MoEngage is an Excellent Customer Engagement Platform

  • December 22, 2022
  • Review provided by G2

What do you like best about the product?
MoEngage helps you to connect with your potential and existing customers in a personalized manner. It gives you the power to reach out to them across all the touchpoints, be it push notifications, emails or SMS. You can also use our analytics tools to understand your users' behavior and preferences better.
What do you dislike about the product?
MoEngage needs to be more customizable to increase its functionality.
What problems is the product solving and how is that benefiting you?
MoEngage is a leading customer engagement platform. It helps businesses generate more sales and boost their bottom line by providing them with marketing automation tools that help create, sequence, optimize and deliver personalized interactions across multiple channels & devices.


    Rahul R.

One of the better marketing automation platform

  • December 18, 2022
  • Review provided by G2

What do you like best about the product?
1. Easy customer segmentation
2. Good delivery rate of push notifications
3. Easy-to-use campaign management tool
What do you dislike about the product?
1. Analytics feature could be more advanced
2. Better support and response expected
What problems is the product solving and how is that benefiting you?
1. Better Customer engagement & retention via targeted marketing campaigns- This ensures that the client gets better ROI & higher LTV from each customer.


    GAURAV K.

Best Cost Efficient User Engagement Tool

  • December 14, 2022
  • Review provided by G2

What do you like best about the product?
It is a platform that we are using for customer onboarding as well as customer retention. Because with MoEngage you get all the different communication channels from SMS to WhatsApp to IVR Callings. Apart from that, you have a proper analytics setup which helps you to understand the user journey on your platform and then work on the strategy of targeting them.
What do you dislike about the product?
The only thing I dislike or complain about is that it has a lot of data discrepancies and also it takes days to load the data passed by events which do not help our or anyone's business. The support team is always clueless regarding this kind of issue.
What problems is the product solving and how is that benefiting you?
With MoEngage, we have started reaching our customers with various offers or when we are launching any new product via SMS, Push Notifications, WhatsApp, IVR, AND Email. And we have increased our user retention along with increasing our sales revenue. There is a lot more to achieve with this tool.


    Prashanth G.

Best user engagement & analytics platform in the market

  • November 01, 2022
  • Review provided by G2

What do you like best about the product?
1. Tool is simple & straightforward. Creating events & funnel is easy as it's just a one-time user education.
2.Provides end-to-end analysis of user journey & behaviour with graphs & reports.
3. Pushing of personalised & in-app notifications helped us to retain the inactive users.
What do you dislike about the product?
1. It takes a lot of time to display the data; often there is a delay is the callback response.
2. Sometimes, there is a mismatch in the data when we compare the numbers with MoEngage to the DB & console data.
3. Storage time of attribute data is very less & can't do the cohort analysis with old users.
What problems is the product solving and how is that benefiting you?
Scheduling of push/in-app notifications along with user walk tour which was done manually before is now being automated. Reduced a lot of effort & increased user retention.


    Marketing and Advertising

Super Easy to Automate CRM Campaigns

  • September 20, 2022
  • Review provided by G2

What do you like best about the product?
Decomplexity of setting up CRM campaigns
What do you dislike about the product?
Overwhelming to figure out complex cases to push out campaigns.
What problems is the product solving and how is that benefiting you?
CRM Automation for basic SMS & EMail campaigns


    Ishita A.

Moengage - Linking With Suite

  • September 07, 2022
  • Review provided by G2

What do you like best about the product?
The entire process has been easy and the POCs from both the teams were able to help us with the integration seemlessly.
This has helped in capturing of the business data easily for us.
What do you dislike about the product?
The only issue that we faced was that sometimes there were problems with the script running and things breaking in mid way which led to the data being captured wrongly and also sometimes it led to the data not being captured at all.
What problems is the product solving and how is that benefiting you?
Moengage has been helping us seamlessly in capturing data of the consumers who interact with our App in any way.
The entire activity that the cinsumer takes - the data of it is captured perfectly for us as it helps in knowing the funnel journey of the consumer.


    Ashutosh S.

Reachability is less

  • September 02, 2022
  • Review provided by G2

What do you like best about the product?
Push notification, events and nice interface
What do you dislike about the product?
Reachability, user drop because of that and customer experience
What problems is the product solving and how is that benefiting you?
Non tech people can easily use


    Sai P.

Efficient and insightful Marketing automation and user Engagement software.

  • August 26, 2022
  • Review provided by G2

What do you like best about the product?
1. MoEngage is an incredible option that helps us boost user retention and re-engagement by sending push and in-app notifications. It helps us nudge dormant users with highly targeted and personalized notifications.
2. User journey and behavior analysis through highly interactive and vibrant charts and graphs help us identify useful user patterns and activity across various features.
3. Campaign creation is pretty effortless, we can create as many variants to test as we want. Analyzing the performance of all the variants is very easy too. Notification text and even Background color can be customized and no stringent rules for Image dimensions.
What do you dislike about the product?
1. Various numbers like impressions delivered, daily uninstalls and other important down-the-funnel events seem to be disproportionately high when compared to actual numbers. Not a very reliant tool for data analysis.
2. While analyzing user paths, funnels, behavior or any other analysis which includes custom events, and attributes, MoEngage takes an awful lot of time to load data.
What problems is the product solving and how is that benefiting you?
1. Our team uses MoEngage to schedule various types of daily notifications for users.
2. I think the most wonderful and less talked about feature is the ease of use from mobile devices too, this has come really handy in critical situations, highly commendable efficiency from the web too.
3. I frequently use their analyze feature which lets me analyze user behavior, funnel, retention, session duration and source of users, uninstalls etc.
4. User path analysis is highly critical for maintaining retention of our product and the interactive visualization and drop-off at each step offered by MoEngage in vibrant color theme is a wonderful job done.