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Insider One Keeps Marketing Organized with Powerful Templates and Customer Insights
What do you like best about the product?
What I like most about Insider One is how it helps us keep a clear overview of all marketing initiatives and what’s possible within the platform. On top of that, we can build visually appealing templates directly in Insider, without needing extra external integrations. The insight into our customer profiles, along with the attributes and events we can connect to them is also extremely valuable when setting up campaigns.
What do you dislike about the product?
With A/B tests for web templates, it’s not easy to identify which specific users were in each variant. That makes it difficult to build a retargeting audience based on the test results afterward.
What problems is the product solving and how is that benefiting you?
Insider One solves the challenge of creating and managing both dynamic and static audiences in an easy way, which we can directly use for advertising. It also brings a wide range of marketing capabilities together in one platform, especially messaging options and personalized, segmented automation journeys/flows. This helps us run more targeted campaigns, move faster, and stay consistent across channels.
User-Friendly, Easy to Implement, and Backed by Highly Knowledgeable Support
What do you like best about the product?
User friendly and easy implementation availablity is a positive effect. Support teams are always reachable and they have very high knowledge about the features of the Insider One tools.
What do you dislike about the product?
Analytics should be exported from the panel.
What problems is the product solving and how is that benefiting you?
Agent is very usefull for the customers to find their correct product and it is really good to connect agent via meta tools.
Feature-Rich, Intuitive Platform with Excellent Insider One Support
What do you like best about the product?
The array of features and support available through Insider One to aid the development of our initiatives.
What do you dislike about the product?
Nothing really. It's a very easy to use and intuitive platform.
What problems is the product solving and how is that benefiting you?
Improving out digital capability and arsenal. Before Insider One we had limited digital presence and tools within our arsenal. With Insider One, we've greatly expanded this to support with an omni-channel presence and communication strategy.
Innovative, Feedback-Driven Partnership Tailored to Our Needs
What do you like best about the product?
I like the partnership and innovative attitude they have working with us. They are always willing to take feedback and make minor adjustments unique to our needs.
What do you dislike about the product?
The inability to use more than one app per regional panel. We have at least 3 in-house apps we use for our different customer types and products. We can only have a single app featured in each panel at a time. They've helped us find workarounds but it has created some challenges.
What problems is the product solving and how is that benefiting you?
They're solving the personalization problem. We've never had marketing that we could target the right user at the right time, this allows us to do that. We're also very invested in omni-channel and integrating with our current in-house architecture. That has proved to be a challenge Insider One is up for and, despite challenges and setbacks on both side, we've always been able to come through with a workable solution. Many of the issues have been caused by our internal set up so we're barely coming out of the implementation phase, but we have a clear path forward and anticipate getting more defined results.
A Fast, Measurable Personalization Platform
What do you like best about the product?
How quickly we can turn personalization ideas into live, measurable experiences.
What do you dislike about the product?
Some advanced use cases still take more setup and coordination especially ensuring experiences don’t conflict across placements. But they provide excellent support for this. So it's not really a show stopper.
What problems is the product solving and how is that benefiting you?
Solving the challenge of showing the right products, messages, and offers to different customers without relying on constant dev work.
Versatile Omnichannel Marketing with Powerful AI Personalization
What do you like best about the product?
Insider One is a versatile and impressive solution that supports wide range of channels for marketing, from mobile apps, web, site search and others
The personalization process includes integration with powerful AI capabilities that ensures all customers profiles are unified and updated
The support guide from Insider One is vibrant and consistent, more so in matters onboarding and customer response
Insider One has brilliant campaigns tools that include marketing strategies and AB testing
The personalization process includes integration with powerful AI capabilities that ensures all customers profiles are unified and updated
The support guide from Insider One is vibrant and consistent, more so in matters onboarding and customer response
Insider One has brilliant campaigns tools that include marketing strategies and AB testing
What do you dislike about the product?
Insider One has advanced journey orchestration that makes the app have a complex learning encounter
The app has diverse channels that overwhelms users, more so in handling matters campaigns
The app has diverse channels that overwhelms users, more so in handling matters campaigns
What problems is the product solving and how is that benefiting you?
Insider One facilitates the process of customer data storage and unification and this helps users to have a simple control system
The tool connects with multiple campaigns apps, which involves chats, emails, print media and others
We use Insider One to personalize the messaging process, something that brings easy connections with customers
The building of customer journey and consistency in updating it is something the software has always managed
The tool connects with multiple campaigns apps, which involves chats, emails, print media and others
We use Insider One to personalize the messaging process, something that brings easy connections with customers
The building of customer journey and consistency in updating it is something the software has always managed
Unified Platform That Supercharges Personalization and Efficiency
What do you like best about the product?
What I like best about Insider One is how it brings data, AI-driven decisioning, and omnichannel execution together in a single platform. Instead of managing separate tools for personalization, journeys, and analytics, teams can design and optimize customer experiences from one unified system.
The real-time, behavior-based capabilities stand out. Insider One allows teams to react to customer actions as they happen, which makes personalization more relevant and impactful across web, mobile, and messaging channels.
I also appreciate the balance between power and usability. Non-technical users can launch campaigns and journeys through visual builders, while more advanced teams can go deeper with integrations, segmentation logic, and customization as their maturity grows.
Overall, it enables teams to move faster, stay aligned across channels, and scale personalized experiences without adding unnecessary operational complexity.
The real-time, behavior-based capabilities stand out. Insider One allows teams to react to customer actions as they happen, which makes personalization more relevant and impactful across web, mobile, and messaging channels.
I also appreciate the balance between power and usability. Non-technical users can launch campaigns and journeys through visual builders, while more advanced teams can go deeper with integrations, segmentation logic, and customization as their maturity grows.
Overall, it enables teams to move faster, stay aligned across channels, and scale personalized experiences without adding unnecessary operational complexity.
What do you dislike about the product?
Because Insider One is a broad and powerful platform, the learning curve can be challenging at the beginning. New users may need time and structured onboarding to fully understand how different modules work together and how to prioritize use cases effectively.
What problems is the product solving and how is that benefiting you?
Insider One solves the problem of fragmented customer data and disconnected engagement tools. Instead of managing separate platforms for analytics, personalization, and messaging, it brings these capabilities together under a single customer profile.
This unified approach allows us to understand customer behavior across channels and act on it in real time. As a result, we can deliver more relevant experiences, respond faster to user intent, and maintain consistency across touchpoints.
It also reduces operational overhead. Teams spend less time moving data between tools and more time optimizing journeys and campaigns. That efficiency makes it easier to scale personalization efforts without increasing complexity or reliance on engineering support.
Overall, Insider One helps us move from reactive, channel-based campaigns to proactive, data-driven customer engagement, which directly improves both customer experience and business outcomes.
This unified approach allows us to understand customer behavior across channels and act on it in real time. As a result, we can deliver more relevant experiences, respond faster to user intent, and maintain consistency across touchpoints.
It also reduces operational overhead. Teams spend less time moving data between tools and more time optimizing journeys and campaigns. That efficiency makes it easier to scale personalization efforts without increasing complexity or reliance on engineering support.
Overall, Insider One helps us move from reactive, channel-based campaigns to proactive, data-driven customer engagement, which directly improves both customer experience and business outcomes.
Personalized Attention and Exceptional Team
What do you like best about the product?
The personalized attention and the team's disposition
What do you dislike about the product?
So far, there is nothing I don't like.
What problems is the product solving and how is that benefiting you?
We deploy conversational AI on WhatsApp
All-in-One Ecommerce Solution with Seamless Personalization
What do you like best about the product?
I like that we can find everything we need as an ecommerce website in one platform. We can communicate to our customers personalize way and we can show them our personalized scenarios thanks for the Insider's CDP. The integration/onboarding process was easy and quick.
What do you dislike about the product?
We spent time getting our brand and performance teams on the same page regarding frequency and style. With those rules in place, Insider’s tools handled the rest, ensuring a balanced experience for the customer.
What problems is the product solving and how is that benefiting you?
Our main problem is communicating our customers in a personalize way with different channel in one platform. Insider One helps us to solve and manage this. We can easily segment our users and make e-mail, sms, push scenarios easily. Also we can make lots of personalization, small UX improvement without the need of out IT.
Empowering WA Journeys with Reliable Tools and Driving AI-powered WA conversions for LATAM retailers
What do you like best about the product?
Brucke benefits from Insider’s tools to design high-performing WhatsApp journeys. With
Mindbehind and commerce add-ons, our AI assistants now handle everything from lead
tracking to transaction-ready conversations. We especially value the autonomy in building
campaigns and the technical depth of the support team, who help us navigate complex
enterprise setups. The platform’s reliability in handling verified lines and compliance gives us
confidence in expanding into fintech-focused solutions.
Mindbehind and commerce add-ons, our AI assistants now handle everything from lead
tracking to transaction-ready conversations. We especially value the autonomy in building
campaigns and the technical depth of the support team, who help us navigate complex
enterprise setups. The platform’s reliability in handling verified lines and compliance gives us
confidence in expanding into fintech-focused solutions.
What do you dislike about the product?
Occasionally, feature releases or tailor-made setups require longer lead times, especially for
intricate clients and also the different platforms and logins/accounts that we have to use on our daily basis: Insider, Mindbehind, zendesk.. its hard to understand the difference during the enrollment.
intricate clients and also the different platforms and logins/accounts that we have to use on our daily basis: Insider, Mindbehind, zendesk.. its hard to understand the difference during the enrollment.
What problems is the product solving and how is that benefiting you?
Building compliant, automated WhatsApp journeys for enterprise clients like Bavaria and
ETB
- Validating conversational AI as a driver for conversions and lead generation
- Designing an abandoned cart MVP with payment integration for future fintech
operations
- Combining data and automation to scale personalized commerce journeys across
LATAM
ETB
- Validating conversational AI as a driver for conversions and lead generation
- Designing an abandoned cart MVP with payment integration for future fintech
operations
- Combining data and automation to scale personalized commerce journeys across
LATAM
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