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External reviews

977 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    irem M.

AI capabilities are top class! Makes our lives easier

  • July 04, 2024
  • Review provided by G2

What do you like best about the product?
We've used the AI capabilities and they've worked great to improve our productivity and efficiency. Content Generation, Send Time Optimization, and Predictive Segments - all of them were successful in different ways.
What do you dislike about the product?
The pricing could be more supportive and helpful - and that might bring higher ROI.
What problems is the product solving and how is that benefiting you?
Use cases solved: Increasing leads with gamified spin the wheel to provide coupons, brought in more SMS subscribers.
Increase in email open rate with personalized content for right user segments.


    Simmi B.

Great retention and website personalization tool

  • July 02, 2024
  • Review provided by G2

What do you like best about the product?
emailers, webpush, and smart recommendations are the features I have been using since some time, the capabilities and segments that can be created for better targeting of our customers helps in achieving better conversion rate and engagement.

The personalisation features where different website inventories can be shown for different customers is really interesting and helps in increasing engagement.
What do you dislike about the product?
implementation time in case of customised requirement is a little high as it needs their tech team involvement.

rest everything is good.
What problems is the product solving and how is that benefiting you?
personalization - targeting differnet customers with different creatives , recommendation, communication channels like emailer and webpush


    Ana Beatriz C.

I find the tool very efficient and intuitive. However, the measurement aspect is lacking.

  • June 27, 2024
  • Review verified by G2

What do you like best about the product?
The tool is very efficient and intuitive in terms of operationalization.
It provides good structuring of templates and journeys.
What do you dislike about the product?
The measurement aspect is lacking.
There is significant room for improvement in the analysis and monitoring of campaign results via WhatsApp.
The tool should provide more detailed insights to enable more informed decision-making.
What problems is the product solving and how is that benefiting you?
The lack of robust data extraction features limits our ability to gather comprehensive information on campaign performance.
Insufficient analysis tools hinder our ability to identify patterns and trends, making it difficult to optimize our strategies.
Poor measurement capabilities affect our ability to accurately assess the effectiveness of our WhatsApp campaigns.
The inability to obtain detailed insights impedes our ability to make data-driven decisions, which is crucial for the success of our CRM initiatives.
This gap in functionality can lead to less effective communication with our customers, potentially reducing engagement and conversion rates.


    Entertainment

Onsite and Web Push helped increase our conversion rates

  • June 26, 2024
  • Review verified by G2

What do you like best about the product?
Onsite personalisation features helped to streamline our website visitors' navigation and product discovery. We obtained an in-depth instruction and assistance required to properly comprehend the product and integrate it into our website. And we were particularly delighted with the way these worked in perfect harmony to create powerful, personalised customer experiences at scale.
What do you dislike about the product?
We did need some time to generate fresh scenario concepts before utilising Insider. But now, with Insider everything is so straightforward and effortless.
What problems is the product solving and how is that benefiting you?
Insider helped us to promote relevant movies to different web site users and helped users navigation when we have a lot movies. It also helps us give more visibility to our seasonal campaigns.


    Food & Beverages

Activated omnichannel customer journeys across customer lifecycle and it has been easy!

  • June 26, 2024
  • Review verified by G2

What do you like best about the product?
We really like all the products - Architect, App, Email, SMS, WhatsApp
Architect along with the CDP helps us consolidate user data from all our data sources and create great experiences across the different channels. With lots of advanced segmentation options, we’re able to target the right users with the right messages on the right channel.
We also love the Call an API channel on Architect that allows us to extend our messaging to other non-native channels like Line and VIber - allowing us to create true omnichannel CX.
We also love the Insider team throughout - and they’re always super supportive.
What do you dislike about the product?
We love both Insider’s products, team, and services. So not much to complain.
What problems is the product solving and how is that benefiting you?
Before using Insider, we had to use different vendors for each of the different channels and due to this we were not able to create synchronized experiences across the customer lifecycle. Now that is achieved with the CDP+Architect. This ensured that we organized all our data and communication channels into one single platform with the actionable CDP.


    Erick S.

A Melhor escolha pro nosso CRM

  • June 14, 2024
  • Review provided by G2

What do you like best about the product?
Utilização simples
Muitas possibilidades de segmentação
Muitas personalizações
Engloba vários canais
Ferramenta de Jornadas completa
What do you dislike about the product?
Ainda não é 100% traduzida
Algumas ferramentas demoram a ser implementadas
What problems is the product solving and how is that benefiting you?
Não conseguiamos unificar as comunicações com o cliente em todos nossos canais e plataformas de venda. Com a Insider isso foi solucionado.


    Retail

Great web personalization and recommendations product

  • June 13, 2024
  • Review verified by G2

What do you like best about the product?
Ease of use of the products we’re using - Web Personalization, Smart Recommender, Web Push
Customer success team is extremely supportive with lots of ideations and quick response turn around time.
Web push: Automations and lots of bulk campaigns for all the customers
Recommendations: Able to decrease drop off from out of stock products by recommending alternatives.
What do you dislike about the product?
Since our product catalog is quite vast, some of the implementations took long as everything needed to be integrated smoothly. Additionaly the learning curve to learn the platorm is high.
What problems is the product solving and how is that benefiting you?
We’ve been able to create a lot of customizations on the web. We deliver very clean designs that look native to the website by using Insider’s web templates that blend perfectly with the website.
We’ve seen a 12% increase in the number of subscribers across all the different markets. Our traffic quality has improved and able to deliver A/B tests effectively.


    Anthony C.

A platform that's worth a TEST!

  • June 12, 2024
  • Review provided by G2

What do you like best about the product?
Insider has become a cornerstone of our optimization strategy. Its built-in A/B testing tools allow us to easily experiment with different website and app elements, ensuring we deliver the best possible customer experience. The platform's streamlined workflow makes creating and managing tests a breeze, and the data visualization tools provide clear insights into what's working. Overall, Insider's A/B testing capabilities empower us to data-driven decisions and continuously improve conversion rates.
What do you dislike about the product?
Although Insider is a powerful testing tool, it is not without its imperfections. I feel the reporting section could do with some improvements, particularly for more advanced metrics.
What problems is the product solving and how is that benefiting you?
Insider streamlines CRO efforts by centralizing A/B testing and customer journey optimization under one roof. Its user-friendly interface allows for swift creation and management of complex website and app tests. Analytics provide insights into user behavior and the statistical significance of changes. This empowers our business to make data-driven decisions that optimize website elements and user journeys, ultimately driving higher conversion rates.


    Benji M.

'Sensible to engage an Insider with the fastest know-how to value'

  • June 10, 2024
  • Review provided by G2

What do you like best about the product?
Insider's one very reliable partner that gets us to revenue fast and easy. Brilliantly uses AI to uncover inside market knowledge from multiple channels, insight that helps us understand, predict, target and captivate better than ever. Insiders always know best, a cinch for roi.
What do you dislike about the product?
It needs one to be constantly in touch with its rapid updates and changes. But that's a good negative because ultimately it's for the better good of business and customer engagement.
What problems is the product solving and how is that benefiting you?
Insider uncovers market, target data and insights from various channels. Inside knowledge that ultimately help us understand clients and prospects better, help us delver personalized experiences that deliver satisfaction and drive growth.


    Nada E.

An uplift of 11% in ROI

  • June 06, 2024
  • Review verified by G2

What do you like best about the product?
Insider customer support team is knowledgeable and have recommended us the perfect tools to help achieve our business goals. Re-engagement has been successful using Web Push and the Web Suite.
What do you dislike about the product?
The analytics dashboard can be simplified more.
What problems is the product solving and how is that benefiting you?
We have been able to sell more and engage customers thanks to the all new website look and feel. The Smart Recommender with its personalization suggestions ensures negligible cart abondonment issues. Our ROI has increased by 11% ever since we onbaorded Insider.