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External reviews

977 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Çiğdem .

Recommending the right products is now easy

  • February 23, 2024
  • Review provided by G2

What do you like best about the product?
We were able to engage, retain, and convert customers.
The algorithms used by Smart Recommender optimised suggestions during the course of the buying experience, increasing cart value
What do you dislike about the product?
A more advanced gamification experience will be a great addition
What problems is the product solving and how is that benefiting you?
Our customer churn was exceptionally high over the last two months.
Insider’s Web Push helped us quickly send highly personalised notifications and stop the churn.
Smart Recommender’s AI capabilities ensured we presented the right recommendations to our customers.


    Gökhan A.

Gained 2.45X higher conversions with personalized Responsive Layout Banner

  • February 23, 2024
  • Review verified by G2

What do you like best about the product?
Commitment to marketing by their creative approach towards consumer engagement.
2.45x boost in our conversions using personalised Responsive Layout Banner.
Ability to customise content to individual tastes for a more meaningful relationship with our customers.
What do you dislike about the product?
We were slow to understand the full capabilities of the products as we were using it limitedly. Responsive Layout Banners explorer tools on their website were really helpful in giving us new campaign ideas.
What problems is the product solving and how is that benefiting you?
We overcame issues with consumer engagement and conversion rates.
Ability to effectively target and interact with our audience on a more personal level because of Insider's platform, which improved the overall customer experience.
Significant outcomes in terms of higher conversion rates and general business expansion.


    Real Estate

Effective tool to acquire quality leads

  • February 23, 2024
  • Review provided by G2

What do you like best about the product?
Insider has been a fantastic growth partner, providing the robust Customer Data Platform (CDP) tool. With their Web Suite and Web Push, customised to suit our business, we've been able to seize opportunities in the competitive real estate market. Their magic banners have been particularly impressive, enabling us to create a more engaging website that enhances user interaction, delivers personalised experiences, and facilitates conversions.
What do you dislike about the product?
We truly appreciate the convenience of running campaigns independently from tech reliance, making it a standout feature for us.
What problems is the product solving and how is that benefiting you?
The real estate market is booming, with unprecedented investments in both residential and commercial properties. However, effectively targeting and showcasing properties to this vast pool of buyers posed a challenge. Insider came to our aid, to become our growth partner.

Their Web Suite revamped our website, efficiently segmenting customers and displaying tailored content using magic banners. Additionally, they proposed web notifications to keep users engaged with updates on new listings, responses, and offers, even when they weren't actively browsing our site. Our experience with Insider has been wonderful, resulting in the acquisition of more quality leads.


    Hospitality

Increased number of bookings since we started using Insider’s products

  • February 23, 2024
  • Review provided by G2

What do you like best about the product?
The products we are are using - Webpush, email, Architect Insider product is very innovative & utilized advanced big data to enable the team to launch targeted effective campaigns. Insider also constantly enhances their product with new features.
What do you dislike about the product?
Data integration can be a bit complex sometimes.
What problems is the product solving and how is that benefiting you?
We are mainly addressing the drop-off of users to other 3rd party online booking platforms after
researching on our website. We’re bringing them back to our website through remarketing ads.
By using cart / browse abandonment web pushes & emails, we are able to retarget & drive more
users to book via our booking platform.


    Merve U.

Great tool to segment our users and reach them from the channel they choose over one panel.

  • February 22, 2024
  • Review verified by G2

What do you like best about the product?
It is easy to use. Customer support is mostly fast and helpful.
What do you dislike about the product?
I don't like the data confusion we have over insider. Also, there are a lot more can be done, especially in architect tool. Most of the time it is hard to analyze the data. For ex. when i go over a users events, i see journey production. When i want to see the details i only see inapp id or email id etc. In numerous of inapps there is no other way to find that inapp but look one by one to each inapp in that journey.
What problems is the product solving and how is that benefiting you?
It collects all in one panel and helps me to find ways to reach customers without putting effort to our tech team. I can easily change, monitor the information i want my users to see.


    Automotive

Uplift in test drives using Web Push, SMS and Email powered by Architect

  • February 22, 2024
  • Review provided by G2

What do you like best about the product?
Insider's personalization capabilities are brilliant. In the automotive industry, it can be challenging to offer a personalised experience. So, we needed a data collection system that could help us divide customers into segments. Insider's CDP solution is just what we were looking for. It easily creates segments and allowed us to send personalized messages to our customers using modern channels like WhatsApp. We have already seen a significant uplift in test drives since using Insider's CDP.
What do you dislike about the product?
The product helped us deliver personalization at scale and improve our team's productivity. Since they offer various types of solutions, we were unclear which ones we should leverage first. But the team offered us specific solutions to help hit our most important metrics - the support was great.
What problems is the product solving and how is that benefiting you?
We were looking to improve the number of test drive bookings; this is critical for us to get sales. In order to do that we needed to improve our CX and deliver personalized experiences that encouraged customers to engage with us. Insider helped us segment our customers in the easiest way possible, we were then able to send messages through WhatsApp to improve ROI. We've been so impressed with the results we've seen from Insider.


    Şükrü Y.

Architect's built-in templates enable faster campaign conception and implementation.

  • February 21, 2024
  • Review verified by G2

What do you like best about the product?
Automated email and SMS campaigns with the aid of Insider's email marketing and SMS solution.
The user interface helped give hyper-personalized experiences to the clients.
We were able to develop responsive and automated email and SMS campaigns with the aid of Insider's email marketing and SMS solution.
What do you dislike about the product?
Insider has been a real asset in growing my company. The Insider support staff is really knowledgeable and responsive.
What problems is the product solving and how is that benefiting you?
We were able to construct unique trips from the beginning by adding the initial element, conditions, and channels, then configuring them as needed thanks to Architect's cross-channel orchestrations.
Together, Architect, SMS, WhatsApp, and Email increased our conversion rates by 30%.
Their opt-in templates stood out due to how nicely they complemented our company's offerings.


    Bart B.

Bart`s positive Insider review :)

  • February 20, 2024
  • Review verified by G2

What do you like best about the product?
Insider is very usable for user which dont have any experience regarding code writing which is pretty common in other marketing automation tools which I used. Very user firendly process of campaign creation. Safe tests options.
What do you dislike about the product?
Still some solutions needs support Insider Developers. Not every ideas can realize via tool. Sometimes support works long in cructial cases like proper analytics and campaign measurement.
What problems is the product solving and how is that benefiting you?
- segmentation
- collect user data
- creating journeys
- creating on-site campaigns
- creating email & sms capaigns
- creating feedback campaigns
- creating lead generation campaigns
- creating conversion support campaigns


    Cansın G.

More form completions on our website since we started using Insider

  • February 20, 2024
  • Review verified by G2

What do you like best about the product?
Insider’s web solutions are great. We are really happy that it’s improving the traffic volume and quality too because customers are converting more. The responsive web templates are also great because the web solutions are useful for mobile web too.
What do you dislike about the product?
We’d like to see more finance specific templates coming in because they’ll be more relevant for us.
What problems is the product solving and how is that benefiting you?
Easy campaigns creation
More traffic
Better traffic volume
Higher traffic to conversions
Happy customers


    Furkan C.

Insider’s Web suite - Best solution for gaming companies

  • February 20, 2024
  • Review verified by G2

What do you like best about the product?
The pop-up campaigns of Web Suite were very interactive and it increased our engagement rate. The vast array of templates helped us create campaigns easily. We saw an uplift in AOV after implementing the trigger message campaign by the SMS tool.
What do you dislike about the product?
I think their dashboard can be more intuitive.
What problems is the product solving and how is that benefiting you?
In just 2 months, we managed to improve the traffic on our website by creating more relevant content and campaigns for our customers. This helped us improve customer relationships and drive towards retention.