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Achieved Digital Transformation and Journey Orchestration with Multi-Channel Marketing Strategy
What do you like best about the product?
We liked the products we used - Web Personalization, App Personalization, CDP, SMS, and Journey Orchestration. We had a smooth and successful migration. We also completed SMS integration well with proxy feature delivery. The personalized campaigns led to a solid uplift in conversion rates.
What do you dislike about the product?
We had initial apprehensions about commitments to delivery of product launch timeline but it was managed well in collaboration with their Product teams
What problems is the product solving and how is that benefiting you?
Our overall ambition when we kicked off the partnership with Insider was to drive Multi-Channel orchestration and Digital Transformation to provide the most personalized experiences while utilizing our resources and automation efficiently. We started with Orchestration, App Personalization, and SMS marketing while connecting it all together with their Unified Customer Database. We are in the process of scaling the use cases after having completed the initial integrations, setup and successful launch of high-value business campaigns. We are continuing to see great results as we scale.
Generated 20X ROI with customized campaigns using Smart Recommender
What do you like best about the product?
- The Insider team is very supportive and helped a lot with the Insider features to customize and personalize campaigns.
- AI-powered recommendations have become our greatest tools to help customers find products.
- AI-powered recommendations have become our greatest tools to help customers find products.
What do you dislike about the product?
- Shopify data integration was complicated. The support team connected to resolve the same.
What problems is the product solving and how is that benefiting you?
The team focused on improving the omnichannel experience for the user. We were missing the opportunity to track users from different channels at the same time. After onboarding the Insider platform, we started hyper-targeting our users. Based on buyer behavior, it started placing relevant complementary recommendations across different touchpoints, which helped us generate 20x ROI.
Specific, friendly, simple - comfortable
What do you like best about the product?
The best thing about Insider is that I can address any of my doubts or questions and get a quick answer. Sensational support from the mentor (I salute you Wojtek!), who not only keeps in touch, but also points out solutions, teaches, is committed to the development - corporate and personal - of his client. The tool itself, which I use to set up webpush notifications, tabtalks and surveys, is very intuitive and easy to use. The settings via attributes and events really supports every scenario I need, while being the most specific answer to my needs.
What do you dislike about the product?
I have no complaints. The tool supports formats according to market standards, warns if a given format, e.g. graphic, is inappropriate, and text length is not suitable.
What problems is the product solving and how is that benefiting you?
It attracts traffic to our online store, informs customers about promotions and benefits of watching our website.
Easy to work and implement
What do you like best about the product?
Insider stood out for having the best usability, robust and well-structured documentation, localized and responsive support, and the most competitive pricing.
What do you dislike about the product?
Need to improve easy way to know the incrementality
What problems is the product solving and how is that benefiting you?
Currently, we use Insider exclusively for patient-related journeys, led by the growth team.
Overall great for product recommendations, does what is says on the tin
What do you like best about the product?
Team are great, engaged and quick to respond to any questions and regular weekly WIP’s. Constantly innovating and reacting to market trends.
What do you dislike about the product?
Reporting is limited and can be challenging. Would like a forum where global results are shared and a more proactive approach in how to drive product recommendations even harder.
What problems is the product solving and how is that benefiting you?
Product recommendations
Observed a sales growth of 21% within a year
What do you like best about the product?
-We like the strong segmentation capabilities of Insider
-The team is exceptionally supportive and advises us with effective recommendations for better campaign performance.
-The team is exceptionally supportive and advises us with effective recommendations for better campaign performance.
What do you dislike about the product?
Our e-commerce is hosted on VTEX, so the integration process of each tool took more time and resources than expected and the bureaucracy that usually happens in the ticket support process.
What problems is the product solving and how is that benefiting you?
We needed to centralize our marketing strategies and market segmentations within a single platform for enhanced efficiency. We picked Insider and started using Onsite and Smart Recommender, Architect, Email, and WhatsApp tools.
We created a smooth buyer journey across channels like Web push, WhatsApp, SMS, and email, and personalized recommendations with the Smart Recommender tool. With this year's sales campaign, we achieved a 21% growth
We created a smooth buyer journey across channels like Web push, WhatsApp, SMS, and email, and personalized recommendations with the Smart Recommender tool. With this year's sales campaign, we achieved a 21% growth
Avaliação | Omint x Insider | Rafael
What do you like best about the product?
I really like all the possibilities Insider offers us, in terms of automated and personalized communications.
What do you dislike about the product?
Sometimes we have some issues with functions that don't work on the first try
What problems is the product solving and how is that benefiting you?
With Insider, we managed to solve some problems in our communication process. We also started sending messages through other channels, like WhatsApp, SMS and Web Push. This helps us reach our target audience more effectively.
Evaluation
What do you like best about the product?
The Insider platform offers a variety of features that facilitate the management of marketing campaigns, customer communication, and task automation. We use the tool daily to monitor and manage the company's campaigns. Customer support is efficient and always assists in identifying new situations, providing clear guidance at each step.
What do you dislike about the product?
The language limitation is one of the main difficulties, as both the training materials and the system and support during onboarding were offered in English. This barrier compromised the implementation, causing rework and impacts on the project schedule.
What problems is the product solving and how is that benefiting you?
Customization.
Omnichannel Retargetting Revs Up Conversions
What do you like best about the product?
We like the fact that now we can generate dynamic web content and app content updates according to the user behaviour. We also like Email and SMS retargeting, which closed the loop across channels for us.
What do you dislike about the product?
Some of the SMS features could use more templates, but manual customization did allow for deeper personalization.
What problems is the product solving and how is that benefiting you?
We needed to streamline our brand’s retargeting efforts across the web, mobile, email and SMS channels. If a user explored a vehicle but it did not convert, Insider triggered a personalized email or SMS, bringing them back into our funnel. This omni-channel approach has increased our lead-to-conversion ratio significantly. Insider has also strengthened our digital sales process.
2X ROI in a short span of time
What do you like best about the product?
The versatility of the Web Suite guarantees a smooth online presence and enables thorough website optimization.
Text messaging was the easiest way to stay in touch with customers. Using Insider's SMS tools, this goal was quite easy to accomplish.
The Insider's Email service excels in delivering pertinent and customized messages. "
Text messaging was the easiest way to stay in touch with customers. Using Insider's SMS tools, this goal was quite easy to accomplish.
The Insider's Email service excels in delivering pertinent and customized messages. "
What do you dislike about the product?
The generic template library and lack of industry wise customization
What problems is the product solving and how is that benefiting you?
Earlier, easy navigation of website was a challenge. Using Insider’s Web Suite we could design an attractive and easy to navigate website. This helped enhance sales and get more website traffic. Timely SMS and Email alerts reduced cart abandonment and enhanced sales yielding us 2X ROI within days of using Insider.
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