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12X ROI and Increase in bookings from Insider’s messaging channels re-engagement
What do you like best about the product?
Not just one, there are couple of things that we liked about this platform:
1. The integration was not at all challenging. In fact, the customer support and account management team made the process hassle free.
2. To every marketing and growth related business problem, Insider has got a solution.
3. Understanding each product might take a while in the beginning but one can easily get a hang of it once they start using it.
1. The integration was not at all challenging. In fact, the customer support and account management team made the process hassle free.
2. To every marketing and growth related business problem, Insider has got a solution.
3. Understanding each product might take a while in the beginning but one can easily get a hang of it once they start using it.
What do you dislike about the product?
Our journey with Insider has been exceptionally smooth, seamless, and successful. While we initially thought that the integration process would be time-consuming, with the support and guidance of Insider’s growth managers and customer support team, we were able to integrate all the channels quickly. We are delighted that we chose Insider as our growth partner. It has truly helped us provide our customers with an experience that boosted our conversion rates and enhanced our business's bottom line
What problems is the product solving and how is that benefiting you?
Given that the travel industry is highly competitive, our primary aim was to win the price war and bring back churned users to our website, transforming them into paying customers. After understanding our core objective, the account managers at Insider suggested we use their Architect tool, an AI-backed customer journey orchestration tool that could help us identify the best communication channel to reach a particular target customer and engage them.
As recommended by Insider’s growth consultants, we also utilized this channel to notify our target customers about offers, discounts, and add-ons at discounted rates, leading to increased conversions, Average Order Value, and enhanced business profitability.
The team also advised us to leverage other channels such as Email, WhatsApp, and SMS to re-engage churned and existing customers respectively through personalized yet promotional messaging across multiple channels, including sending exciting coupon codes. This strategy helped us upsell related add-on products to users who had booked a flight ticket with us.
With these implementations, we observed a 10.4% spike in the conversion rate and a 12X boost in overall business ROI.
As recommended by Insider’s growth consultants, we also utilized this channel to notify our target customers about offers, discounts, and add-ons at discounted rates, leading to increased conversions, Average Order Value, and enhanced business profitability.
The team also advised us to leverage other channels such as Email, WhatsApp, and SMS to re-engage churned and existing customers respectively through personalized yet promotional messaging across multiple channels, including sending exciting coupon codes. This strategy helped us upsell related add-on products to users who had booked a flight ticket with us.
With these implementations, we observed a 10.4% spike in the conversion rate and a 12X boost in overall business ROI.
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4.5X ROI and 28% uplift in CR - All thanks to Insider’s CDP
What do you like best about the product?
Since we had a vast volume of customer data available with us, we were on the lookout for a tool that’s capable of unifying data on a single level. That’s when we got to know about Insider as a solution that’s capable of solving all the problems that marketers and growth managers face. After using Insider’s tools like CDP, Architect, etc for some time now, we are happy that these tools offer marketers the ease to collect and collate data on one platform, providing them the convenience of reaching out to a wide set of audience in a short span of time. From integration and implementation to execution and result monitoring, we’ve been impressed with every aspect of Insider.
What do you dislike about the product?
We understand that a single tool isn’t just enough to cover everything. However, when we came across Insider, we were blown away with the remarkable capabilities of its growth management platform. While initially, it did take some time to understand and integrate different tools and channels, it wasn’t too challenging or time consuming because Insider’s support team was readily available to guide us at every step.
What problems is the product solving and how is that benefiting you?
We were looking for a platform that could automate cross-channel marketing efforts and help us streamline and personalize our CX. Since we were struggling with data silos across different platforms, we needed a solution that could unify our data and enable us to build 1:1 experiences for our target customers. That’s when we found Insider, a Growth Management Platform that’s CDP tool offered us the fastest TTV without the support of IT teams. As suggested by team Insider, we also leveraged their Architect tool, an AI-powered customer journey builder that helped us track journeys for each customer throughout the browsing session. These tools empowered us to reach out to all our customers on a more personalized level across channels including SMS, WhatsApp, etc. at the best time. Within a few days of implementation, we were able to migrate entire data to a single platform and create individualized customer experiences, which further resulted in 4.5x ROI and 28% increase in conversion rates.
Improved CLTV by 2.5X using Architect’s cross-channel journey orchestration
What do you like best about the product?
Insider customer support team is always responsive and supportive. Based on their suggestions, we chose the Architect, Email, WhatsApp, SMS, and Eureka tools. These tools entirely transformed our marketing strategy.
Personalized cross-channel marketing automation became straightforward and could be easily managed by our team.
By tailoring our customer experiences throughout the customer lifecycle, our loyal customer base expanded significantly.
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Our traffic rose, user base expanded, and customers visited our platform more frequently, finding greater value through these personalized campaigns. Thanks to Insider for making all of this possible.
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Personalized cross-channel marketing automation became straightforward and could be easily managed by our team.
By tailoring our customer experiences throughout the customer lifecycle, our loyal customer base expanded significantly.
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Our traffic rose, user base expanded, and customers visited our platform more frequently, finding greater value through these personalized campaigns. Thanks to Insider for making all of this possible.
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What do you dislike about the product?
Within a few weeks of implementing Insider’s product suite, our customer click-through rates and lifetime time value were at an all-time high. We can confidently recommend Insider as the best growth development partner in the market.
What problems is the product solving and how is that benefiting you?
We weren't able to effectively leverage cross-channel marketing automation for our campaign growth. However, with Architect's cross-channel journey orchestration, we easily engaged our customers. The Architect tool was straightforward to use due to its intuitive UX and dashboard, allowing us to map our engagement plan for different customer touchpoints seamlessly.
Furthermore, Insider's A/B testing enabled us to use machine learning algorithms to determine and direct customers to the winning path variation over a specified time duration automatically. This became a turning point in enhancing our CLTV. Thanks to all these efforts, our customer numbers and sales grew beyond our expectations.
Furthermore, Insider's A/B testing enabled us to use machine learning algorithms to determine and direct customers to the winning path variation over a specified time duration automatically. This became a turning point in enhancing our CLTV. Thanks to all these efforts, our customer numbers and sales grew beyond our expectations.
Observed a 25% uplift in conversions with Insider’s WhatsApp, SMS, and email marketing
What do you like best about the product?
As a travel business, our primary goal has always been to drive higher conversions through our website rather than simply obtaining clicks. Before using Insider, reaching a larger user base was challenging. However, after onboarding Insider, their account managers and growth team recommended that we utilize their WhatsApp marketing solution. And guess what? We succeeded in delighting our customers with superlative experiences.
By using their WhatsApp tool, we were able to send out promotional messages on one of the most-loved messaging platforms, alerting customers to discounts and offers on travel. While we recognized that WhatsApp is a crucial communication channel in today's times, to ensure that we don't miss any of our customers, we decided also to use their SMS and Email channels to provide discount updates. These strategies boosted our on-site conversions by 25% and ultimately increased our revenue and growth.
By using their WhatsApp tool, we were able to send out promotional messages on one of the most-loved messaging platforms, alerting customers to discounts and offers on travel. While we recognized that WhatsApp is a crucial communication channel in today's times, to ensure that we don't miss any of our customers, we decided also to use their SMS and Email channels to provide discount updates. These strategies boosted our on-site conversions by 25% and ultimately increased our revenue and growth.
What do you dislike about the product?
In the beginning, the platform seemed a bit difficult to understand since there are a number of products in their product suite. But their support team is super helpful and enables us tailor our marketing strategy to ensure positive business outcomes.
What problems is the product solving and how is that benefiting you?
Insider proved to be quite useful for us. With just one platform, we got everything we needed in terms of acquiring, engaging, and retaining our customers while also generating greater return on investment. When we decided to choose Insider, we were a little skeptical about our decision but after witnessing significant improvements in our travel business’ metrics, we found it to be one of the wisest choices as with changing customer needs, preferences, and demands, the platform helped us optimize our user experiences and achieve desired business outcomes.
Insider helped improve our conversion rates by 50%
What do you like best about the product?
Insider's support teams are the most humble, knowledgeable, and proactive individuals we've ever worked with. Based on their suggestions, we opted for the Web Suite, Mobile App, and Recommendation tools. The personalized recommendation engine enabled our business to offer suitable products, content, and experience suggestions to our customers across all channels.
Using artificial intelligence and machine learning, the system analyzed customer data, including browsing history, purchase history, and demographics, to understand their preferences and interests. We used this data to better understand our customers' behaviors and recommend relevant home and furniture products to them. This positively impacted our items sales.
Using artificial intelligence and machine learning, the system analyzed customer data, including browsing history, purchase history, and demographics, to understand their preferences and interests. We used this data to better understand our customers' behaviors and recommend relevant home and furniture products to them. This positively impacted our items sales.
What do you dislike about the product?
We are more than happy to recommend Insider to brands looking to improve their marketing campaigns. We're very satisfied with our choice to go with Insider.
What problems is the product solving and how is that benefiting you?
Our customer conversion rates were not satisfactory. We couldn't convert our website visitors into customers. We reached out to the Insider team and explained the problem. Their response was both immediate and impressive with their actions. The Web Suite, Mobile App, and recommendation engine all worked seamlessly together.
Before partnering with Insider, our mobile website was underutilized because we couldn't capitalize on its traffic. But using Insider's personalization capabilities, we have improved the user experience, which in turn has seen an improvement in the conversion rates. Thanks to Insider for making this possible.
Before partnering with Insider, our mobile website was underutilized because we couldn't capitalize on its traffic. But using Insider's personalization capabilities, we have improved the user experience, which in turn has seen an improvement in the conversion rates. Thanks to Insider for making this possible.
18% Revenue uplift with Insider
What do you like best about the product?
The ability to deliver personalized experiences across channels based on unified customer data and AI. The powerful segmentation allows us to target different user personas throughout their journey. Insider's intuitive journey across Web, Mobile, Email, Push and WhatsApp makes engagement seamless.
The highly accurate product recommendations optimized by AI have significantly grown our cross-sell/upsell revenue and reduced cart abandonments. We're able to optimize campaigns using Insider's detailed analytics and attribution reporting which provides a 360-degree customer view.
The highly accurate product recommendations optimized by AI have significantly grown our cross-sell/upsell revenue and reduced cart abandonments. We're able to optimize campaigns using Insider's detailed analytics and attribution reporting which provides a 360-degree customer view.
What do you dislike about the product?
The initial learning curve in navigating the platform due to its vast capabilities was quite hard at the beginning. However, Insider's customer success team ensured we overcame this quickly through training and support. The only other aspect is the lack of more out-of-the-box messaging templates, but their template editor makes customization easy.
What problems is the product solving and how is that benefiting you?
The key problems Insider has helped solve is low website conversion rates and high cart abandonment. Their website personalization improved the on-site experience and helped us influence visitors better. Insider's exit-intent and gamified opt-in templates also helped drive subscriber conversions. The unified customer data and ability to send contextual 1:1 journeys across channels has boosted revenue and loyalty. We can now engage users seamlessly throughout their lifecycle leading to 18% revenue growth.
Increased customer lifetime value using Insider’s email tool
What do you like best about the product?
Insider's email tool is the best in the market. It's super convenient now for us to create email campaigns using the tool's modular email editor. It's just dragging and dropping elements like coupons, real-time timers, and recommendations. Apart from the email tool, we also used Insider's SMS and Mobile app. Both devices are working great, and we are delighted with the way we can send personalized messages to our customers across messaging channels.
What do you dislike about the product?
Insider is our trusted partner at every step of our journey, and we are very impressed by the way they assisted us.
What problems is the product solving and how is that benefiting you?
Though generating traffic wasn't a significant issue, we struggled to gain quality leads and subscribers. However, using Insider's mobile app gamification templates boosted our user registration experience. It gave us visitors to register with us in a concise span. Also, the other tools, email and SMS, played an essential role in enhancing our user experiences. We regularly use single SMS feature to target specific audiences for our products.These practices have helped us to increase our customer lifetime value and engagement rates.
Centralized customer data management doubled our business ROI
What do you like best about the product?
Insider’s CDP's Identity Resolution Management feature impressed us the most. By identifying and linking customer data from multiple sources, it created a unified customer profile for us. This enabled us to obtain a complete view of each customer and their interactions with our brand.
Using the CDP, we can now stay on top of data collection, gathering customer information from sources such as email addresses, phone numbers, and customer IDs.
This has made our management considerably easier. In addition to the CDP, we chose the Architect and Email tools, and neither failed to impress us. We experienced a significant increase in our business ROI as our marketing operations became more streamlined.
Using the CDP, we can now stay on top of data collection, gathering customer information from sources such as email addresses, phone numbers, and customer IDs.
This has made our management considerably easier. In addition to the CDP, we chose the Architect and Email tools, and neither failed to impress us. We experienced a significant increase in our business ROI as our marketing operations became more streamlined.
What do you dislike about the product?
We are very happy that we chose Insider as our growth development partner. They exceeded our expectations.
What problems is the product solving and how is that benefiting you?
Before working with Insider, our data experiences were siloed. We couldn't deliver personalized experiences to our customers. However, the Insider CDP, Email and Architect tools completely transformed this situation.
Marketing automation across channels became straightforward. We can now create automated campaigns in minutes, with both simple triggers, such as "subscribed," and complex ones like "browse abandonment," "price change," and "back in stock." Using the "Next Best Channel" feature, we have been able to reach each user on their preferred communication channel. This targeted approach ensures we connect with users on the right channel, preventing us from overwhelming them with messages.
Marketing automation across channels became straightforward. We can now create automated campaigns in minutes, with both simple triggers, such as "subscribed," and complex ones like "browse abandonment," "price change," and "back in stock." Using the "Next Best Channel" feature, we have been able to reach each user on their preferred communication channel. This targeted approach ensures we connect with users on the right channel, preventing us from overwhelming them with messages.
Accelerated Campaign Launch and Revenue by 30% using Insider’s messaging products
What do you like best about the product?
We offer a vast product catalog, with numerous items across categories and sub-categories. Presenting these products on our website in a manner that makes them easily discoverable for our customers was daunting. However, the Insider team went above and beyond to support our objectives. We adopted several tools, including Email, WhatsApp, SMS, Eureka, and Mobile App.
Of these, Eureka's AI-powered Search Recommendations feature stood out. It tailored search outcomes for every shopper based on their previous interests and anticipated behaviors, providing AI-driven search results and suggestions. This enhanced the customer experience and had a positive impact on our sales.
Of these, Eureka's AI-powered Search Recommendations feature stood out. It tailored search outcomes for every shopper based on their previous interests and anticipated behaviors, providing AI-driven search results and suggestions. This enhanced the customer experience and had a positive impact on our sales.
What do you dislike about the product?
There's nothing we dislike about working with Insider. Their support team is responsive and friendly. We would highly recommend them.
What problems is the product solving and how is that benefiting you?
We wanted to improve our email campaign click-through rates, but we lacked the necessary resources and expertise. The Insider Email tool expedited our campaign launch and enhanced its effectiveness and click-through rates.Setting up an email campaign with Insider's modular email editor was incredibly convenient. We utilized existing templates and stored various blocks as separate modules for reuse in future emails, saving considerable time and resources.What we particularly appreciated about Insider's email tool was its ability to effortlessly transform a standard email into a conversion powerhouse by incorporating interactive, responsive, and dynamic elements. We relished the drag-and-drop feature, which allowed us to include real-time timers, coupons, and recommendations effortlessly.Thanks to these improvements, we saw a 30% increase in revenue and experienced quicker email campaign launches.
Easy to use, Amazing results.
What do you like best about the product?
The ability to create customized journeys tailored to user segments leveraging behavioral data and AI was the best part. Architect provided an intuitive platform to map cross-channel engagement campaigns targeted to different user groups. The in-app personalization also enabled gamified experiences boosting engagement.
What do you dislike about the product?
The complexity of navigating the extensive capabilities Insider offered. However, their stellar customer success team ensured we overcame the initial teething issues through stellar onboarding guidance and support.
What problems is the product solving and how is that benefiting you?
As an ecommerce brand in Kuwait, we struggled to effectively segment and target users for personalized engagement. We wanted to take a more strategic approach to influence customers across channels throughout their journey. Insider helped us solve ineffective user segmentation and lack of personalized engagement. Architect enabled us to orchestrate tailored journeys hyper-targeted to different user segments driving relevance.
The App Push notifications and In-app experiences also allowed us to engage users contextually. Insider enabled us to achieve an exceptional 30X ROI within a year through data-driven segmentation and personalized cross-channel engagement.
The App Push notifications and In-app experiences also allowed us to engage users contextually. Insider enabled us to achieve an exceptional 30X ROI within a year through data-driven segmentation and personalized cross-channel engagement.
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