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977 reviews
from G2

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    Alperen G.

Maximized engagement and conversions with Insider’s personalization capabilities

  • October 13, 2023
  • Review provided by G2

What do you like best about the product?
We like Insider as a whole because all their tools come with great functionality enabling marketers to solve the toughest of their marketing challenges with AI-backed automation tools. Before we started using Insider we were experiencing poor engagement rates on our website as well as app. Also, delivering 1:1 experiences to our website visitors and app users wasn’t easy because we had no clue on how to track user journeys for individual users and identify where exactly our customers were dropping off. After we discussed this problem with Insider, their support team provided us with some great suggestions. As advised by them, we utilized their web suite to optimize the layout of our website and also used their dynamic category optimizer to make category search seamless for our potential customers.

To create personalized onsite experiences, their team recommended we use their Architect tool to determine unique user behavior, identify their interests and preferences. The integration was quite seamless in that we were able to get a detailed 360-degree view of our customers and create individualized campaigns for a unique set of customers. After 2 months of applying these recommendations, our user drop off rates decreased drastically and our sales became 4x.
What do you dislike about the product?
Partnering with Insider was one of the best decisions that we’ve ever made. All the tools and channels they suggested we use were simple and allowed fast integration. Happy that we used Insider as the platform helped us achieve noticeable results - improve CX, boost conversions.
What problems is the product solving and how is that benefiting you?
Previously, we were struggling to deliver personalized experiences to our customers and optimize categorization on our website and mobile app. Because of this, our customers were facing difficulties finding the products they actually wanted to buy and losing interest during the search process. Problems like these were leading to increased drop offs and poor conversions. But when Insider came into the picture, they gave us a few amazing recommendations including page and category optimization.By implementing these changes with the help of Insider’s help, our visitors and app users started engaging on both the channels, resulting in improved engagement and retention rates. Not only this, we became successful in delighting our customers with personalized experiences, which as a result maximized our conversions.


    Gökçe G.

2X the conversion rates with Insider’s Web Push

  • October 13, 2023
  • Review provided by G2

What do you like best about the product?
Insider’s tools seamless integration and intuitiveness impressed us the most. We chose the Architect, Email, and Web Push tools. At first, we were unsure about using Web Push as a communication channel. However, Insider’s Web Push tool reassured us that we had made the right decision. It is one of their top tools offering outstanding features that allow us to manage opt-ins and fine-tune campaigns for engagement without overwhelming our users.
What do you dislike about the product?
There's nothing to dislike about Insider. They have a great team and product, and together they deliver a top-notch customer experience.
What problems is the product solving and how is that benefiting you?
Our conversion rates had been slowing down, and we needed an immediate solution. After reading positive reviews, we reached out to the Insider team. And they have the top tools like Web and App Push. Their segmentation abilities allowed us to launch targeted campaigns effortlessly. Pushes like price alerts and back-in-stock notifications encouraged customers to make purchases. Since launching these campaigns, our conversions and recovered revenue rates have increased.

As for Architect, it played a critical role in crafting journeys across multiple channels like Web Push, App Push, In-app, Email, and SMS for a single use case. With the Next Best Channel capability, we engaged users on their favorite channels, boosting user interaction. The A/B split winner auto-selection feature lets us automatically pick the most effective customer journey from an A/B split test.


    Ali N.

Eureka’s personalized customer experience increased ROI by 20%

  • October 13, 2023
  • Review verified by G2

What do you like best about the product?
After integrating Insider's online personalization tools, our ROI increased by 20%. We selected their Web Suite, Smart Recommender, and Eureka tools. Features of Eureka, such as Search Keyword Preview, Search Relevance, and Localization, were instrumental in marketing and attracting new customers. We efficiently reached a broader target audience in a shorter time, promoting our supplemental products and offering tailored experiences to potential customers.

The Web Suite's gamified templates boosted our customer growth and effectively optimized our CAC. Of all the features, the interactive coupon placement stood out, enhancing our gross profit margin and average order value.
What do you dislike about the product?
We really love how Insider transformed our retail brand website into an interactive and user-friendly platform. Working with Insider was our best decision. We highly recommend them.
What problems is the product solving and how is that benefiting you?
We aimed to offer a more personalized experience to our retail customers. Insider's product suite met these needs and entirely transformed our customer experience.

Individualized customer journey
Using Insider's segmentation, dynamic content, user attributes, and product attributes, we were able to truly individualize customer journeys for different personas.

Better product discovery
The Smart Recommender engine enhanced product discovery by presenting users with items they'd likely appreciate. By utilizing different AI algorithms on various website pages, we observed significant positive outcomes.
Improved search recommendations
Eureka enabled us to designate specific keywords and phrases for customer searches. This ensured that our customers could swiftly and effortlessly locate the products and information they were looking for.


    Ilknur A.

Significant reduction in cart abandonment with Insider

  • October 13, 2023
  • Review provided by G2

What do you like best about the product?
In the age of smartphones consumers no longer shop only on the web, mobile apps are the new luxury in shopping. Insider's AI-backed technology aids in creating highly personalized campaigns by presenting the most pertinent products based on users' desktop and mobile web browsing habits. The conversions we get from their dynamic URLs integrated messaging using Web push is mind boggling. With the help of automated web push triggers from Insider, we can send notifications to clients on time, with content they find interesting, even when they are offline.

Also, human support is very caring and solution oriented.

They are very helpful. Customer methods are great
What do you dislike about the product?
More variety in ready-to-use templates will be a good addition. The current templates are also nice and offer us enough variety, but the heart desires more.
What problems is the product solving and how is that benefiting you?
Our customers shop both on our website and mobile app but at times were unable to find the product they were looking for when switching devices. The outcome, they lost interest or ended up shopping from a competitor website. Insider, helped us deliver a consistent and seamless experience both on the mobile app and the web. The web notifications with dynamic URLs made it simple to find the product they wished to purchase which resulted in fewer incidents of cart abandonment.


    Abdulkadir E.

Comprehensive digital growth achieved with Insider

  • October 12, 2023
  • Review verified by G2

What do you like best about the product?
Insider’s comprehensive range of products have helped us create delightful onsite user experiences across all pages, right from homepage to checkout. By providing us with innovative ideas and solutions like banner overlays, AI-backed product recommendations, web and app push notifications, gamified templates, onsite and in-app messaging, etc., Insider’s team has helped us amp up the customer experience game for our website visitors.
What do you dislike about the product?
Insider's pricing is slightly on the higher side but the benefits one reaps totally makes it worth the money spent. All in all the overall experience and results have been positive.
What problems is the product solving and how is that benefiting you?
Insider's personalized recommendation feature, Web Push, and App Push feature have helped boost customer engagement, conversions, and customer experience on our website and mobile app. The Email tool enabled us to automate our email campaigns, resulting in higher delivery rates, open rates, and click-through rates. To provide a seamless user experience on our app, we utilized Insider's mobile app templates, which helped us to streamline the customer journey and incorporate dynamic content, eliminate unnecessary steps, and enhance user engagement.


    Selin B.

Best 1:1 messaging experience for our customers with WhatsApp tool

  • October 12, 2023
  • Review provided by G2

What do you like best about the product?
Insider's website tools have boosted our user engagement. From the homepage to the cart, we've enhanced user interaction using features such as AI-driven product suggestions, on-site messages, interactive email templates and more. As suggested by the Insider's team, after assessing our needs, we went for Web Suite, WhatsApp, Email, SMS, and Architect. Their Architect provides tailored product suggestions on various pages, including checkout, which is super impressive
What do you dislike about the product?
We've been working with Insider for some time. And to date, we haven’t faced any issues regarding the product.

We've been working with Insider for some time. And to date, we haven’t faced any issues regarding the product.
What problems is the product solving and how is that benefiting you?
Delivering personalized and seamless 1:1 messaging experiences was our biggest challenge. Insider’s WhatsApp tool completely resolved this issue. Now, WhatsApp is the best channel for connecting to our customers. With Insider's Single WhatsApp message and Triggered messages, we've been able to create different kinds of personalized campaigns to influence our customers across their shopping journey.Also, the Email has been a game changer in our marketing efforts. It's so easy to craft interactive and engaging email experiences for our customers. At first, we were skeptical about going ahead with Insider, but we have seen such high open rates and engagement that we know now that we have made the right choice.


    Akile Ekin D.

Insider increased our conversion rates by 17%, maximized ROI by 5x

  • October 12, 2023
  • Review verified by G2

What do you like best about the product?
What we liked the most about Insider is that the Growth Management Platform offers excellent solutions for businesses of all sizes and industries. Another factor that sets Insider apart from its competitors is their highly supportive and experienced customer support team, which is always available to assist their partners in navigating even the most challenging business issues.

We're glad that with this platform, we were able to not only provide our customers with a delightful experience but also generate 5X more ROI, drive more conversions, and improve overall business profitability.
What do you dislike about the product?
So far, we have used Insider’s Mobile App, Eureka, Web Suite, and InStory tools and have seen

tremendous growth in our business’ bottom line. We’d love to leverage their other tools in the near future.
What problems is the product solving and how is that benefiting you?
As an online beauty and hygiene brand, our goal was to effectively promote our new product launches to our valued customers. To achieve this, we needed a solution that could captivate our target audience's attention, enhance product visibility, and present our products in engaging and interactive formats. The Growth Consultants at Insider provided a brilliant suggestion: implementing their InStory tool to transform our product presentations into captivating social media-like stories on our

They also advised us to incorporate gamified templates into both our website and mobile applications. As suggested, we introduced 'Spin the Wheel' on both platforms, providing our website visitors and app users an opportunity to win exciting discount coupons. The results were remarkable - our engagement rates surged, and conversion rates saw a 10% increase. All thanks to Insider’s InStory campaigns and gamification strategy.

We also leveraged their Eureka feature to personalize the search experience for our website visitors and mobile app users, helping them to discover their most desired products more swiftly. This strategic implementation propelled our conversion rates, achieving an impressive 17% boost and maximizing our overall business’ ROI.


    Burak Malik .

25% Reduction in bounce rates using Insider

  • October 11, 2023
  • Review provided by G2

What do you like best about the product?
Insider's interest-based personalized onsite experiences boosted our business's ROI. We used their Web Suite, Mobile App, and Eureka tools. The integration was seamless, and we didn't experience any problems using the tools. The gamified templates helped to optimize our CAC effectively. The 'Instory' element library is the best. This feature allowed us the flexibility to incorporate the elements we wanted and customize the experience in a short period. Overall, using all these tools was a great experience for our retail brand team.
What do you dislike about the product?
InStory helped us run truly beautiful and highly engaging campaigns and the results are for everyone to see.
What problems is the product solving and how is that benefiting you?
Insider takes a comprehensive approach to achieving a goal. From enhancing our website's UX to improving customer experience, they perfected every aspect. The Eureka tools were the most effective. By analyzing various customer data points, such as browsing history, purchase history, and search history, they created a profile for each customer, identifying their unique preferences. Using these profiles, we could recommend products most likely to interest the customer.

Additionally, the Web Suite's responsive banners allowed us to use a single template for both mobile and web personalization, making it easier to launch multi-channel campaigns. All these efforts reduced our website bounce rates and increased our revenue.


    ONURALP C.

Generated 15% higher sales, boosted AOV using Insider - Elektrix

  • October 11, 2023
  • Review verified by G2

What do you like best about the product?
Choosing Insider as our Growth Management Platform was one of the best decisions we made. Utilizing their Web Suite channel, we not only improved the user experience and made it more personalized and delightful for our website visitors, but it also helped boost our engagement and conversion rates.

Additionally, we leveraged InStory, their immersive storytelling tool, on our website. This tool quickly captured users' attention through engaging and catchy social media-like stories related to our best-selling products, offers, and discounts.

To deliver highly personalized experiences to all our website visitors, we implemented the Insider team's suggestion of their Smart Recommendation engine, which helped us display the most reviewed and best-selling products to our users, encouraging them to make a purchase. In addition to these changes, we also utilized their Email channel to send out promotional emails to our existing customer database.

These implementations have been game-changers for our home appliances business, as our sales have increased by 15%, and the average order value (AOV) has seen a massive increase.
What do you dislike about the product?
We didn’t face any challenge working with the Insider team. While it took us a while to get a hang of each of their tools and identify what KPIs to track, with the support of their growth and customer success team, the process was smooth. Would surely recommend Insider to other businesses!
What problems is the product solving and how is that benefiting you?
1. Insider's Web Suite improved the user experience for our website visitors, making it more personalized.
2. With the Smart Recommendation engine, we highlighted trending, recently viewed, best-selling, and frequently bought together products, leading to an increased Average Order Value (AOV)
3. The email channel allowed us to keep both existing and churned users updated about real-time offers, discounts, products back in stock, and more, ultimately bringing them back to our website and resulting in increased sales.


    Bilge B.

27% rise in sales using InStory recommendations from Insider

  • October 10, 2023
  • Review provided by G2

What do you like best about the product?
We all love social media – don’t we? Well our customers certainly do. Personalizing campaigns is one thing but the way one presents can transform the outcome. Despite running great offers we noticed that our customers were not exactly buying those products even when eyeing on them for the longest time. Insider’s team came onboard and highlighted the fact that customers were probably not aware of these exciting offers.

We were already using their web suite to optimize the user web experience and Recommender to suggest products they might like and it was showing good results. But they suggested we use InStory – an immersive tool that enables us to run stories like Instagram on user profiles specific to their interest and amplify the current running offers, discount deals, and more. We did and saw a 27% uplift in sales on products that were on offer. Though we like all the tools currently in use, InStory is the clear winner for us.
What do you dislike about the product?
The ability to simulate marketing campaigns similar to social media platforms with such ease is just mind blowing. Thank you Insider!
What problems is the product solving and how is that benefiting you?
The user engagement and conversions on discounted products was low. Insiders suite of marketing tools the web suite, Recommendation, and InStory changed the game for us. The best part was the ease with which we could implement these on our app store and web store with no tech support needed whatsoever. The results were fast and we saw our user engagement and conversions increase by leap and bounds.