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Ease of Use that Surprises
What do you like best about the product?
Ease of use of the tool and autonomy
What do you dislike about the product?
Some support processes are conducted in a somewhat impersonal manner, which can result in delays in problem resolution. Furthermore, I find it inconvenient not to be able to define the amount of base to be used in a campaign.
What problems is the product solving and how is that benefiting you?
As soon as we acquire the module that enables the orchestration of journeys, we will be able to solve our problem of lack of interaction with the base.
Terrific success using Insider One’s platform suite
What do you like best about the product?
Insider One has become the central growth engine for our digital business, especially as a furniture brand that needs to personalize complex purchase journeys across multiple channels. Smart Recommender helps surface highly relevant products based on behavior and intent, which is critical when shoppers are comparing big-ticket furniture items and need guidance to discover the right pieces faster. Architect’s cross-channel journey orchestration lets the team treat online and offline customers as a single audience, even though member systems are still fragmented in the background, and still run journeys that feel consistent across web, app, email, and SMS. The mobile app and email/SMS channels make it easy to re-engage high-intent browsers with timely nudges, promotions, and back-in-stock alerts that bring them back to complete purchases. On top of the product itself, we value Insider One’’s professional CSM team, who proactively share best practices and are quick to jump in with ideas, troubleshooting, and optimization suggestions, and the intuitive WYSIWYG templates that empower marketers to launch and iterate campaigns without depending on developers.
What do you dislike about the product?
The only recurring friction point has been occasional invoice issues, which can slow down internal approval cycles and require back-and-forth between finance teams to reconcile details. That said, the support team is responsive, takes ownership of billing questions quickly, and resolves them without impacting campaigns or performance, so it feels more like an administrative nuisance than a blocker to value.
What problems is the product solving and how is that benefiting you?
Hoihome’s main challenge has been running effective cross-channel marketing despite having different member systems for online and offline customers, making it difficult to recognize shoppers and activate data consistently across touchpoints. With Insider One, the team can work around this constraint and still orchestrate journeys that feel unified across website, mobile app, email, and SMS, ensuring that high-intent furniture shoppers receive relevant content wherever they interact.
Smart Recommender has helped Hoihome match customers with the right products more efficiently and increase order values, while Architect connects these recommendations into automated flows that nurture browsers into buyers. As a result, Hoihome has seen 145% growth in channel performance in H2 versus H1 2025, 26% year-over-year app revenue growth, and Insider One now contributes 35% of website revenue, driving a 26% revenue uplift between H1 and H2 2025, turning a fragmented data landscape into a tangible growth lever.
Smart Recommender has helped Hoihome match customers with the right products more efficiently and increase order values, while Architect connects these recommendations into automated flows that nurture browsers into buyers. As a result, Hoihome has seen 145% growth in channel performance in H2 versus H1 2025, 26% year-over-year app revenue growth, and Insider One now contributes 35% of website revenue, driving a 26% revenue uplift between H1 and H2 2025, turning a fragmented data landscape into a tangible growth lever.
Great results in CRM
What do you like best about the product?
Journeys and tests that are easy to implement to determine which of our campaigns are more efficient and achieve better results. The platform is also very intuitive, especially when it comes to creating rules and segmentations for the sends.
The data helped us optimize our strategies and maximize conversions.
The fact of having the control group helps us a lot with internal experiments.
The data helped us optimize our strategies and maximize conversions.
The fact of having the control group helps us a lot with internal experiments.
What do you dislike about the product?
It would be interesting if there were an option to automatically send the performance report of an email marketing or web push campaign by email, the day after sending or on a date chosen by the user. This way, the user could configure when they want to receive the result, making it easier to track the campaigns.
What problems is the product solving and how is that benefiting you?
Communication with our client through different channels. Ease of placing banners on the site without relying on the product team. With a focus on increasing conversions, we were looking for a tool to segment and automate journeys. With the Insider platform, we achieved all this and much more! Changing any CTA, text, image, or entire layouts was very easy with the on-site experiment feature.
The personalized approach, after some trial and error with A/B testing, was able to generate a great conversion rate. The revenue numbers have been consistently increasing.
The personalized approach, after some trial and error with A/B testing, was able to generate a great conversion rate. The revenue numbers have been consistently increasing.
Effortless Product Discovery and Campaign Flexibility
What do you like best about the product?
Better product discovery across hundreds of sneaker and apparel models from brands like Nike, adidas, Puma, New Balance, Skechers, Vans, and more, which reduces the feeling of being overwhelmed.
Flexibility to quickly swap in new campaigns for back-to-school, winter, running season, or net‑50% promotions without needing major development work.
Clear uplift reporting on engagement and conversion, which helps the team see which onsite experiences are truly moving the needle.
Flexibility to quickly swap in new campaigns for back-to-school, winter, running season, or net‑50% promotions without needing major development work.
Clear uplift reporting on engagement and conversion, which helps the team see which onsite experiences are truly moving the needle.
What do you dislike about the product?
Because Yalı spor spans many sports, brands, and price levels, aligning eCommerce, marketing, and buying teams on which segments and rules to prioritize took time and internal discussion. Once the first set of high-impact scenarios was live, though, it became much easier to replicate successful patterns across other categories and campaigns.
What problems is the product solving and how is that benefiting you?
Reducing bounce and increasing engagement by greeting visitors with content that reflects their likely sport or category interest from the first visit.
Making it easier for shoppers to navigate a very wide catalog of footwear, apparel, and equipment without feeling lost, especially on mobile.
Making it easier for shoppers to navigate a very wide catalog of footwear, apparel, and equipment without feeling lost, especially on mobile.
Transforms Our Website into a Curated Sports Store Experience
What do you like best about the product?
Insider lets us bring the feeling of a curated sports store to our website, even though there are hundreds of SKUs and dozens of major brands to represent. Shoppers see more of what they care about, and the digital team can roll out and refine these experiences quickly without heavy development effort.
What do you dislike about the product?
As personalization became central to the user experience, it demanded closer collaboration between eCommerce, marketing, and merchandising teams to prevent campaign overlap and inconsistent messaging. While Insider offers the necessary technical controls, establishing effective internal processes and coordinated calendars was a gradual process.
What problems is the product solving and how is that benefiting you?
Reducing bounce and increasing conversion by making the first page view feel relevant for each visitor segment by sport, gender or style.
Helping customers quickly find the right products in a crowded multi-brand catalog, especially on mobile.
Giving strategic campaigns (brand days, outlet, big promos) strong visibility without sacrificing usability.
Helping customers quickly find the right products in a crowded multi-brand catalog, especially on mobile.
Giving strategic campaigns (brand days, outlet, big promos) strong visibility without sacrificing usability.
CX and policy conversions across channels
What do you like best about the product?
The chatbot gives our customers fast answers 24/7 on core needs like policy details, payment information, and claim status, which reduces wait times at the call center.
Web Suite lets us personalize banners, forms, and journeys on our site for different product lines (auto, home, health, travel) and customer segments.
Architect brings everything together so we can design end-to-end flows—quote, follow-up, reminder, and renewal—across web, chatbot, SMS, and email from a single canvas.
SMS is extremely effective for time-sensitive tasks like payment reminders, renewal alerts, and claim updates, while Email Suite gives us more space for education and cross-sell.
The reporting layer shows us exactly how many quotes, policy purchases, and renewals each journey drives, which makes it easier to prioritize new CX initiatives.
Web Suite lets us personalize banners, forms, and journeys on our site for different product lines (auto, home, health, travel) and customer segments.
Architect brings everything together so we can design end-to-end flows—quote, follow-up, reminder, and renewal—across web, chatbot, SMS, and email from a single canvas.
SMS is extremely effective for time-sensitive tasks like payment reminders, renewal alerts, and claim updates, while Email Suite gives us more space for education and cross-sell.
The reporting layer shows us exactly how many quotes, policy purchases, and renewals each journey drives, which makes it easier to prioritize new CX initiatives.
What do you dislike about the product?
Insurance journeys are complex and highly regulated, so designing chatbot content, web experiences, and multi-step flows that are both compliant and user-friendly takes time and cross‑functional alignment. Once the key patterns are designed and approved, however, they are easy to reuse and adapt for new products and campaigns.
What problems is the product solving and how is that benefiting you?
Reducing pressure on the call center and customer communication center by handling common questions and simple transactions through the chatbot and automated journeys.
Increasing quote-to-policy conversion by following up automatically via email and SMS when customers abandon forms or need more information.
Improving renewal and payment discipline with proactive, multi-channel reminders that make it hard for important dates to be missed.
Making customer communication more consistent across bancassurance, agency, and direct digital channels, while still tailoring content to each product line.
Increasing quote-to-policy conversion by following up automatically via email and SMS when customers abandon forms or need more information.
Improving renewal and payment discipline with proactive, multi-channel reminders that make it hard for important dates to be missed.
Making customer communication more consistent across bancassurance, agency, and direct digital channels, while still tailoring content to each product line.
marketing specialist
What do you like best about the product?
The ability to treat first‑time visitors, loyal Braun fans, and deal hunters differently instead of using a “one size fits all” homepage.
Easy merchandising of priority categories like IPL, beard trimmers, and kitchen appliances via targeted sliders and story-like formats.
Behavioral triggers (browse abandonment, PDP views, cart events) that power highly relevant on-site and message-based nudges.
Fast iteration: marketers can launch and adjust campaigns without submitting long IT tickets for every change.
Easy merchandising of priority categories like IPL, beard trimmers, and kitchen appliances via targeted sliders and story-like formats.
Behavioral triggers (browse abandonment, PDP views, cart events) that power highly relevant on-site and message-based nudges.
Fast iteration: marketers can launch and adjust campaigns without submitting long IT tickets for every change.
What do you dislike about the product?
As we added more journeys and experiments, it became important to put governance around frequency, overlapping experiences, and brand rules. Insider supports this with controls and reporting, but internal processes and ownership are still essential to keep everything consistent.
What problems is the product solving and how is that benefiting you?
Reducing friction in the path from interest to purchase for high‑consideration items like IPL and premium shavers.
Increasing repeat purchases in categories like blades, brush heads, and accessories through targeted lifecycle journeys.
Making our website work harder as a primary brand and sales asset, not just one channel among many marketplaces.
Improving team productivity by giving marketing a self‑service way to test ideas and scale what works.
Overall, Insider allows us to act more like a modern, data‑driven D2C brand
Increasing repeat purchases in categories like blades, brush heads, and accessories through targeted lifecycle journeys.
Making our website work harder as a primary brand and sales asset, not just one channel among many marketplaces.
Improving team productivity by giving marketing a self‑service way to test ideas and scale what works.
Overall, Insider allows us to act more like a modern, data‑driven D2C brand
Insider and MindBehind transformed the way of communication with our customers
What do you like best about the product?
Having a single conversational entry point where customers can ask product questions, get regimen advice, and discover Bioderma, Institut Esthederm, and Etat Pur lines via WhatsApp.
MindBehind’s chatbot flows, which turn complex skincare choices (skin type, concerns, routines) into a simple guided conversation instead of long website journeys.
The ability to send targeted WhatsApp campaigns for specific concerns (acne, sensitivity, sun care, hyperpigmentation) with deep links into curated product sets.
Being able to keep everything inside WhatsApp—from discovery to browsing catalog items and adding to cart—thanks to Insider’s WhatsApp Commerce capabilities.
Strong support and best practices for the beauty category, including how often to message, how to structure consultations, and how to balance automation with human handover.
WhatsApp has become a natural extension of our ecobiology philosophy, letting customers get tailored skincare guidance in a channel they use every day. The combination of Insider’s WhatsApp marketing and MindBehind’s chatbot dramatically reduces friction between “I have a skin concern” and “I know exactly which product to buy and how to use it.”
MindBehind’s chatbot flows, which turn complex skincare choices (skin type, concerns, routines) into a simple guided conversation instead of long website journeys.
The ability to send targeted WhatsApp campaigns for specific concerns (acne, sensitivity, sun care, hyperpigmentation) with deep links into curated product sets.
Being able to keep everything inside WhatsApp—from discovery to browsing catalog items and adding to cart—thanks to Insider’s WhatsApp Commerce capabilities.
Strong support and best practices for the beauty category, including how often to message, how to structure consultations, and how to balance automation with human handover.
WhatsApp has become a natural extension of our ecobiology philosophy, letting customers get tailored skincare guidance in a channel they use every day. The combination of Insider’s WhatsApp marketing and MindBehind’s chatbot dramatically reduces friction between “I have a skin concern” and “I know exactly which product to buy and how to use it.”
What do you dislike about the product?
Designing multi-brand, multi-market conversational flows that respect our scientific positioning and regulatory requirements takes careful planning and iteration. MindBehind’s builder and templates help, but internal medical, marketing, and legal teams still need to align on guardrails and content governance.
What problems is the product solving and how is that benefiting you?
Turning WhatsApp into a scalable consultation channel where customers can receive regimen advice and product recommendations without needing a store visit.
Simplifying product discovery across three brands and many ranges by using guided conversations instead of long category trees.
Running concern-based and lifecycle WhatsApp campaigns (new routine, refill, seasonal SPF, post-peel care) that feel relevant rather than intrusive.
Connecting conversational engagement to actual sales by enabling browsing, add-to-cart, and purchase flows inside WhatsApp.
Simplifying product discovery across three brands and many ranges by using guided conversations instead of long category trees.
Running concern-based and lifecycle WhatsApp campaigns (new routine, refill, seasonal SPF, post-peel care) that feel relevant rather than intrusive.
Connecting conversational engagement to actual sales by enabling browsing, add-to-cart, and purchase flows inside WhatsApp.
Outstanding Personalization and Support Elevate Our CRM Strategy
What do you like best about the product?
The technical capabilities and new features offered by the plateform.
The speed of implementation, the reactivity of technical support.
The guidance, recommendations and ongoing support provided by our account manager.
The feeling of being supported by an ambitious company that is constantly evolving.
The speed of implementation, the reactivity of technical support.
The guidance, recommendations and ongoing support provided by our account manager.
The feeling of being supported by an ambitious company that is constantly evolving.
What do you dislike about the product?
The plateform could offer a more user-friendly experience, in line with its technical excellence.
The campaign design and configuration section, not always intuitive (e.g. the need to sometimes go directly in the html or javascript to adjust specific variables).
The campaign design and configuration section, not always intuitive (e.g. the need to sometimes go directly in the html or javascript to adjust specific variables).
What problems is the product solving and how is that benefiting you?
The extensive technical capabilities provided by Insider, such as personalized and segmented product recommendations, innovative solutions for acquiring new leads, and on-site push notifications to highlight our current offers, have allowed us to make significant progress in both our CRM strategy and e-commerce operations. The support from the Insider team has been exceptional—their consistent follow-up on our campaigns and the presence of a clear development roadmap are especially valuable for a small team like ours.
Essential Platform for Personalized, Multi-Channel Marketing Success
What do you like best about the product?
Email Suite with dynamic, open-time recommendations and behavioral triggers that feel much closer to 1:1 conversations than batch newsletters.
Web Suite that lets us personalize home, category, and product pages based on browsing behavior and interest in specific Shark Ninja brands.
SMS as a fast, high-visibility channel for drops, back-in-stock alerts, and time-sensitive promos, all orchestrated from the same platform.
For a business that launches many new appliances and accessories each year, Insider makes it much easier to put the right product in front of the right customer at the right time, whether that’s in the inbox, onsite, or via SMS. The platform has become a core part of how SharkNinja runs always-on growth programs around launches, replenishment, and cross-sell.
Web Suite that lets us personalize home, category, and product pages based on browsing behavior and interest in specific Shark Ninja brands.
SMS as a fast, high-visibility channel for drops, back-in-stock alerts, and time-sensitive promos, all orchestrated from the same platform.
For a business that launches many new appliances and accessories each year, Insider makes it much easier to put the right product in front of the right customer at the right time, whether that’s in the inbox, onsite, or via SMS. The platform has become a core part of how SharkNinja runs always-on growth programs around launches, replenishment, and cross-sell.
What do you dislike about the product?
Because there are so many options across Email, Web, and SMS, the initial setup of journeys and experiments can feel a bit overwhelming. Once our core playbooks were in place, though, the ability to duplicate and adapt them for new campaigns made ongoing work much easier.
What problems is the product solving and how is that benefiting you?
Increasing D2C revenue per visit by using personalized email and onsite recommendations to surface the most relevant products and accessories.
Supporting frequent new product launches with fast, multi-channel campaigns that don’t depend heavily on IT.
Improving retention through lifecycle programs coordinated across email and SMS.
Giving a single view of performance across email, web personalization, and SMS, so marketing can clearly see which touchpoints drive incremental sales.
Insider helps SharkNinja turn its growing product catalog and strong brand demand into structured, measurable, and scalable growth across owned channels.
Supporting frequent new product launches with fast, multi-channel campaigns that don’t depend heavily on IT.
Improving retention through lifecycle programs coordinated across email and SMS.
Giving a single view of performance across email, web personalization, and SMS, so marketing can clearly see which touchpoints drive incremental sales.
Insider helps SharkNinja turn its growing product catalog and strong brand demand into structured, measurable, and scalable growth across owned channels.
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