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1,166 reviews
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External reviews are not included in the AWS star rating for the product.


    Apparel & Fashion

Great Tool & Support Team

  • September 08, 2025
  • Review provided by G2

What do you like best about the product?
How helpful our account manager is - as I am new to browser notifications, the team have been able to guide us in a direction that is increasing our revenue YoY. The platform is easy to use and navigate.
What do you dislike about the product?
I have nothing I dislike about Insider - nothing
What problems is the product solving and how is that benefiting you?
increasing revenue on browser notifications, adding new automations to the flow, & helping us with our subscribers unsubbing


    Damla .

The unified experience drove user engagement across platforms

  • September 05, 2025
  • Review provided by G2

What do you like best about the product?
First of all, the team is able to provide consistent brand experience across web and mobile. Secondly, it has become easy for us to drive app installs and reactivations using architect tool.
What do you dislike about the product?
Initial learning curve for Architect is steep, but once familiar, it empowered our team to launch customer journeys independently.
What problems is the product solving and how is that benefiting you?
We used Insider to create unified digital experiences for our customers across all their platforms. Architect allowed our marketing team to trigger contextual journeys based on the actions a user took. This led to higher engagement rates and a seamless transition from web to app.


    Özüm A.

40% uplift in conversion rates within the messaging channels.

  • September 05, 2025
  • Review provided by G2

What do you like best about the product?
The Mobile App that enabled us to launch weekly campaigns on our app store during the all year. SMS and WhatsApp to send timely updates to customers about new product launches and offers. Our conversion rate is now up by a whopping 40% all thanks to Insider.
What do you dislike about the product?
We just learned about the SMS Explorer tool, which has made it easier for us to scale our SMS marketing. Would have been advantageous if this had been recommended to us earlier by the Insider team.
What problems is the product solving and how is that benefiting you?
With Insider's dynamic and real-time information, we were able to fine-tune our strategy and increase consumer engagement and conversion rates.
The real-time messaging support service allowed us to interact with clients in real time and offer fast assistance, which helped us retain customers and increase new insurances sales.


    Batuhan G.

Launched successful Loan Campaigns with omnichannel messaging

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
-Insider helps us to create unified messaging across email and SMS, which we felt was important for the successful campaign.
-We could target customers based on behavioural and demographic data.
What do you dislike about the product?
More advanced scheduling options would help in longer campaigns, but the current capabilities of the tool is sufficient for weekly sends.
What problems is the product solving and how is that benefiting you?
We used to run monthly campaigns promoting loan products and financial tools. Insider gave us the capability to segment our users based on eligibility and send cohesive SMS-Email journeys. This led to an increase in CTR and loan applications.


    Eylül K.

Achieved fast form fills for test drives

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
-We used WebSuite and customized pop-up campaigns to recommend the car prospects are looking for.
-Really liked their reporting feature; we were able to export campaign performance for 6 months in just 2 mins.
What do you dislike about the product?
Training is a bit time-consuming but their platform is easy to understand so some parts of training can be avoided.
What problems is the product solving and how is that benefiting you?
We were not getting test drive form fills and struggling with conversions. Insider’s team collaborated and made us familiar with their platform. We launched relevant campaigns, analyzed outcomes, and started getting responses for test drives.


    Yigithan O.

Achieved 10%+ Conversion Rate Uplift and Stronger ROI Using Insider’s Cross-Channel Orchestration

  • September 02, 2025
  • Review provided by G2

What do you like best about the product?
Robust scenario-based customer journeys with Architect enable deep personalization
Unified campaign management across web, email, and SMS drives consistent brand experience
Easy-to-use interface for segmenting audiences and setting up frequency-capped journeys
Fast recovery of abandoned carts and automated win-back for dormant customers
Highly responsive customer success team with deep industry expertise
What do you dislike about the product?
Occasionally, some advanced journey analytics take extra configuration time, but their support team is always ready to help optimize reporting. UI updates could be a bit more frequent to keep up with evolving needs—but roadmap transparency is improving.
What problems is the product solving and how is that benefiting you?
With Insider, we’ve automated recovery of high-value abandoned carts and enabled personalized messaging that increases conversion rates by over 10% in our core European markets. Targeted omnichannel engagement has helped us win back dormant customers, reactivate lapsed buyers, and boost customer lifetime value. Multi-country orchestration is now seamless, allowing us to run hyper-local campaigns at scale—from email and SMS to AI-powered website journeys—without overwhelming our team or over-communicating to customers.


    Ahmet A.

Personalized recommendations increased average order value by 18% in 2 months

  • September 02, 2025
  • Review provided by G2

What do you like best about the product?
By combining behavior-based targeting with predictive segmentation, we’ve transformed how customers interact with our website. Eureka enables us to interpret intent more accurately and surface the right results, making every search more meaningful.
What do you dislike about the product?
The detailed dashboard provides multiple sub-reports, giving us valuable insights to refine our strategies
What problems is the product solving and how is that benefiting you?
Our objective was to optimize conversion, retention, and customer satisfaction across web and mobile. We wanted to create a seamless, personalized luxury shopping journey. Insider helped us achieve these goals with Smart Recommender and AI-powered automation, enabling us to engage each customer according to their unique needs, behaviors, and preferences across the entire journey


    Alaa Z.

Happy Insider customer for >2 years

  • August 27, 2025
  • Review provided by G2

What do you like best about the product?
We’ve most recently started utilizing the power of Insider’s Architect product to streamline customer engagement. This has significantly improved lead generation, and this has enhanced lead conversion rates (Leads generated).
What do you dislike about the product?
We weren’t confident about the app's capabilities initially, and that meant we didn’t get started with it right away, along with the other channels. That’s something we plan to explore in the future.
What problems is the product solving and how is that benefiting you?
Better lead generation & qualification
Increased conversions
Data-driven Insights


    Mays S.

Drove 30K+ Conversions & Higher Loyalty with Insider’s Advanced Segmentation

  • August 25, 2025
  • Review provided by G2

What do you like best about the product?
What truly stands out about Insider is how seamlessly it supports our customer engagement goals at scale across multiple channels. With Insider’s advanced segmentation, we can precisely target customers based on behaviors like checkout abandonment, leading to highly personalized journeys.
Ease of campaign setup through Web Suite, App Suite, WhatsApp, and Email allows us to launch campaigns quickly without heavy operational overhead.
Recommendation engine plays a pivotal role in product discovery, ensuring that customers are presented with relevant fashion choices.

The Architect module has been a game-changer for lifecycle marketing, helping us build tailored journeys that drive repeat purchases and strengthen our loyalty program.
Insider’s analytics and metric tracking are reliable and give us confidence that our strategies are backed by solid data.
Their support team is highly responsive, proactively helping us test new strategies and also pushing product feedback to the right stakeholders.
What do you dislike about the product?
While Insider meets most of our expectations, some features for specific products, particularly for optimization at scale, could be further fine-tuned. The positive aspect is that Insider’s team actively listens, takes this feedback back to the product team, and frequently introduces updates aligned with customer needs.
What problems is the product solving and how is that benefiting you?
1-Insider has addressed a variety of challenges tied to customer engagement, retention, and segmentation in the fashion retail space:
2-Improved engagement on both app and web through personalized recommendations and coupon optimization.
3-Life cycle personalization through Architect has helped nurture users beyond the initial purchase.
4-Targeted replenishment campaigns now convert users more effectively, fueling repeat sales.
5-Checkout abandonment campaigns have been particularly impactful, driving 30,000+ conversions with a 4%+ conversion rate — a significant revenue driver for us.
6-Stronger segmentation capabilities allow us to refine our loyalty program and elevate customer retention across channels.


    Saad I.

Insider’s Omnichannel personalization boosted lead capture and user engagement

  • August 21, 2025
  • Review provided by G2

What do you like best about the product?
The platform makes campaign setup remarkably simple and easy to manage, even for complex audience journeys.
The ability to bring offline and online user data together provides a unified view of our customers, helping us create personalized experiences.
Architect’s intuitive design allowed us to quickly build and activate journeys for recent purchasers and cart abandoners.
The built-in gamification templates like "spin the wheel" were highly effective in engaging users and collecting leads.
What do you dislike about the product?
Some features require a bit of upfront configuration, which can slow down the initial setup. However, once the settings are in place, everything runs quite smoothly and delivers consistent results.

Also, lack of native integration with 3rd party SMS or Whatsapp vendors is a pain point.
What problems is the product solving and how is that benefiting you?
With Insider, we’ve been able to design omnichannel customer journeys that drive personalized engagement across our website, email, and other touchpoints. Cart abandoners and recent purchasers are now nurtured with targeted flows, leading to stronger retention rates. By integrating offline data into Insider, we’re beginning to extend personalization into broader customer segments, ensuring a holistic engagement approach.

One of the most successful campaign experiments so far has been the onsite gamification feature—using the “spin the wheel” campaign on our UAE panel helped us capture over 450 quality leads, while also increasing time spent on-site. Beyond lead generation, Insider has enabled us to strengthen brand loyalty by making our digital presence more interactive and user-centric.