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External reviews

977 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Özge .

Easy to communicate and use the tools

  • August 04, 2023
  • Review verified by G2

What do you like best about the product?
It is super user-friendly, so it is easy to use it in ad-hoc manner.
What do you dislike about the product?
Sometimes the calculation of segment number can be wrong.
What problems is the product solving and how is that benefiting you?
It meets the expactations of mobile marketing tools and gives the end result in a very concise manner.


    Cosmetics

Access to features we coudn't have without them, and in a fully personalized way.

  • August 03, 2023
  • Review verified by G2

What do you like best about the product?
We can manage our own experiences as we wish - the personalization degree is pretty convenient
What do you dislike about the product?
Some experiences - hardcoded - unfortunately can't be manageg on our own, which can be frustrating sometimes
What problems is the product solving and how is that benefiting you?
Help increasing CR and having a better online experience


    ASBURÇE .

Best tool to connect with customers across multiple communications channels

  • August 03, 2023
  • Review provided by G2

What do you like best about the product?
The platform has served as a one-stop solution for all our marketing needs. Since we wanted to reach out to our customers across multiple channels including Email, SMS, Mobile app, Website, etc., with Insider we were able to achieve what we desired. With this platform, we were able to gain detailed insights and reporting in real time so that we could make better business decisions.
Some of the other features that we leveraged and liked a lot are Social Proof, InStory, and Insider’s suggestions to add responsive banners that we were able to implement on our website and mobile by using single templates. This saved us a lot of time and effort and the best thing is we were able to launch multi-channel campaigns in one go.
What do you dislike about the product?
The pricing for a few of their tools was somewhat high in comparison to other platforms but the capabilities that this platform brings is undoubtedly unmatched. We are highly satisfied with the results we’ve been able to achieve after partnering with Insider.
What problems is the product solving and how is that benefiting you?
- Easy to connect with customers on their most preferred channel
- Improved website and mobile app UX
- Succeeded in delivering stellar experiences to customers
- Faster integration as compared to other platforms
- Top-notch customer support


    Cosmetics

A really easy to use platform to set up marketing campaigns - 15% AOV increase

  • August 03, 2023
  • Review verified by G2

What do you like best about the product?
So many choices for us to choose from. Insider provides many ready to use templates for each of its products, making it very easy to setup campaigns at pace. This is apart from the custom options that are provided.

The platform is really easy and clear to use - and we also got ample support to understand its usage. Good features for previewing and testing before a campaign goes live. The analytics is very clear and easily exportable - while also giving us a good view of the performance of the campaigns.

Having weekly meetings with our customer success manager is a really great added value. It helps us have a trusted first point of call for guidance and assistance. It’s really helpful.
What do you dislike about the product?
Responsive templates have saved us so much time on creating homepage banners for multiple devices but this feature hasn't been rolled out across the whole platform yet. I hope this happens soon as it will make us more efficient.

In addition to more responsive templates, another thing that would reduce our output time would to be able to have multiple languages in the same campaigns.

The process for creating custom rules could be much more streamlined, so that we don’t require as much coding or development assistance.
What problems is the product solving and how is that benefiting you?
Most software providers help brands personalize experiences for known customers but what Insider has a step above than them is that it helped us personalize experiences for a large segment of unknown users too. This helped us increase conversions and also fetched us a higher AOV overall.

The AI powered product recommendations solution, Smart Recommender, helped us show “Recently Viewed” products at an important section, and this provided users an improved navigation, while also increasing AOV by 15% and conversion rates by 43%. The "top brand" placement on the homepage delivered a 10% average order value uplift and a 28% conversion rate uplift. It was also super helpful in showing recommendations on the “404 / no product found pages" where the risk of user drop-off is quite high.

The abandoned cart web push messages helped us drive traffic back to the website while it also generated a 7 figure revenue (EUR) for us in just 6 months.


    Ceren K.

Awesome platform - helped us reduce customer churn by 12%

  • August 03, 2023
  • Review verified by G2

What do you like best about the product?
We noticed that a good chunk of customers were dropping off without making a purchase but we were struggling with figuring out the exact reason for the drop offs. So for this we need a solution that could help us gather customer feedback.After consulting with Insider, we were suggested to implement an exit-intent survey overlay on our website which included a few questions to understand the reason for leaving. From these overlays, we got to know that the customers were facing difficulties finding the product they were actually looking for.
What do you dislike about the product?
Nothing to dislike, did not face any challenges. Would recommend it to others forsure.
What problems is the product solving and how is that benefiting you?
We optimized the hamburger menu and category section on our website and mobile application. We also used their InStory feature on our website that displayed products in highly personalized social media-like stories to fasten product discovery and improve browsing experience. These strategic implementations suggested by Insider reduced our drop off rates by 12% and increased website engagement rates by 4 times.


    Health, Wellness and Fitness

Insider helped streamline our tech stack

  • August 03, 2023
  • Review provided by G2

What do you like best about the product?
Insider has streamlined processes, improved our comms to customers and allowed us to create hyper-targeted, cross-channel campaigns.
What do you dislike about the product?
Honestly, there's not much to dislike. The only difficulty was the integration taking a long time due to the sheer volume of data points we had and the complexity of our business model. But the team was great at helping us through this process.
What problems is the product solving and how is that benefiting you?
Before Insider came into the picture, we struggled with a fragmented tech stack and different tools for emails, reporting, customer data, and A/B testing resulting in inefficiencies.

But Insider provides an all-in-one solution. Now, we can communicate seamlessly across channels, segment audiences, and optimise campaigns.


    Bart S.

70% ATC lift with Insider’s marketing suite

  • August 03, 2023
  • Review verified by G2

What do you like best about the product?
We have been using many tools from Insider such as Onsite, WebPush, and Smart Recommender. Though all the tools we have used are best in their own right and we intend to use a couple of more tools in the near future, my personal favorite is the Smart Recommender. It's truly transformed the user experience, and now we are able to showcase exactly what they wish to see which nudges their sweet spot and we are able to get conversions in a jiffy.
What do you dislike about the product?
Understanding the capability of various tools and utilizing them to their full potential sometime, however the Insider support team helped us navigate through these and in a short span of time we were able to leverage the tools to our advantage.
What problems is the product solving and how is that benefiting you?
We had unsatisfactory sales per click and an overall low conversion rate. By utilizing Onsite, Web push, and Smart Recommender by Insider we were able to get a 2% uplift in conversion rate, a 70% uplift in add to cart rates, and an incremental revenue of 33k. The benefits have been far too many, and we are looking forward to using some more tools from Insider.


    Ömer Faruk K.

Insider kept getting our customers back for more and more purchases

  • August 02, 2023
  • Review provided by G2

What do you like best about the product?
Our marketing team was doing a great job of running campaigns however our website failed to captivate the audience since we were not able to maximize to show personalized experiences. The web suite from Insider changed the game thanks to their Personalize It Yourself kit.

Their journey orchestration tool helped us in tracking customer behavior and preferences and enabled us to display captivating and responsive results on the website ensuring the customers stayed and discovered more. All of this together helped us generate double the sales from our previous quarter.
What do you dislike about the product?
We were spoiled for choice with Insider, so many templates and tools to choose from, one of the best marketing solutions in the market. No complaints at all
What problems is the product solving and how is that benefiting you?
Holding the customers' interest and getting them to spend more time on our website was a task. Reaching out to customers only available on email and SMS to get back and finish their purchase was another tough nut to crack. Insider’s Web Suite, Mobile App, Email, and SMS tools helped us overcome these challenges and double our sales within a quarter. Will definitely recommend Insider as a personalization vendor.


    Telecommunications

User Experience enhanced with Web Push and Conversion Rate boost

  • August 02, 2023
  • Review verified by G2

What do you like best about the product?
We’ve been using Insider’s channels and products for a while now and found their products to be feature-rich, fast, and efficient.
What makes this Growth Management Platform stand out from the rest is the support provided by their dedicated support team.

While we faced a few problems integrating the tools, their account and growth management teams were always available to solve any problem. We couldn’t imagine that just by using a few of their functionalities, our conversion rates would grow.
What do you dislike about the product?
We initially encountered a few integration problems, but the Insider team resolved them in a blink of an eye.
What problems is the product solving and how is that benefiting you?
We wanted to optimize our website and boost conversion rates, and to achieve this, we were looking for a feature-rich platform that could help us run A/B testing and make the experimentation efficient. With Insider’s Web Suite, we’ve been able to quickly run our experiments and implement changes on the production side. Insider’s timely web push notifications helped us bring back customers who didn’t complete their purchase and complete the transaction.
With the suggestion of Insider’s growth management team, we also leveraged their AI-powered Smart Recommendation engine that enabled us to improve product discovery on our website.


    Maria F.

Great SMS Platform!

  • August 02, 2023
  • Review verified by G2

What do you like best about the product?
We absolutely love the simplicity and sophistication that Insider brings to the table. It's user-friendly while being packed with advanced features. We've been using their SMS product, which has swiftly become a cornerstone of our marketing toolkit. We are now reaching our customers in a more direct and effective manner than ever before.
What do you dislike about the product?
Product is developing so fast, sometimes we do not get a chance to use all the features.
What problems is the product solving and how is that benefiting you?
Boosting our in-store sales during those quieter, non-peak hours at our main restaurant spots wasn’t an easy task. That is where Insider proved to be a great solution. With its tools and an amazing growth team, we've not only been able to drive more sales but also encourage our customers to make profitable purchases and utilize their Loyalty points more frequently.