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Insider helped reduce customer churn and build loyalty
What do you like best about the product?
When customers fail to find what they are looking for, they don’t come back resulting in customer churn. However the conversion suite by Insider helped us achieve the impossible, we were not only able to significantly reduce and prevent customer churn but we were also able to reactivate customers who had stopped engaging with us. Conversion suite helped us identify the reasons for the churn which helped us design appropriate campaigns which we could then run in an automated and timely manner. The insights that we gathered using the suite helped us run recommendations using Insider’s smart recommender, InStory, and Emails. In short we were able to nudge our customers at multiple touchpoints and show them what they wanted to see.
What do you dislike about the product?
Understanding Insider tools and utilizing them to their full potential takes time given the plethora of features they come loaded with. However, the growth team at Insider understands what we need and proactively recommends what needs to be done to realize the full potential. I will happily recommend Insider to others.
What problems is the product solving and how is that benefiting you?
In the last six months or so we saw customer churn at an unprecedented rate. The Insider team suggested we use their conversion suite to identify where the leak is and plug it. We are happy to report that the insider's conversion suite turned tables around within a few days and there has been no looking back since.
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Customer Engagement Boosted across the Messaging Channels
What do you like best about the product?
We have been using Insider's suite of marketing tools, including email, SMS, and mobile app marketing, for quite some time now, and the impact on our overall business has been quite positive. We love how easy it is to create and send personalized messages to our customers based on their behavior and interests. The drag-and-drop email builder has made creating visually appealing emails a cakewalk.
At the same time, the SMS and mobile app messaging capabilities have allowed us to reach customers on-the-go and in real-time. The data analytics and reporting features have also been incredibly helpful in tracking engagement and ROI.
At the same time, the SMS and mobile app messaging capabilities have allowed us to reach customers on-the-go and in real-time. The data analytics and reporting features have also been incredibly helpful in tracking engagement and ROI.
What do you dislike about the product?
So far there have been no major issues with Insider's email, SMS, and mobile app marketing tools. Getting a hang of some of their more advanced features is a steep learning curve, but the support team has been responsive and helpful in guiding us through any questions or issues we have encountered.
What problems is the product solving and how is that benefiting you?
Before using Insider's email, SMS, and mobile app marketing tools, we were finding it difficult to engage our customers across multiple channels effectively. With these tools, we have created personalized and targeted campaigns that have increased customer engagement and loyalty. The real-time messaging capabilities have been especially effective in driving immediate actions, such as purchases or sign-ups. Additionally, the data analytics and reporting features have helped us optimize our campaigns and improve ROI.
2.7X higher add-to-carts on our website and 1.4X higher add-to-carts on our mobile website
What do you like best about the product?
The Insider team is extremely quick in actioning any new campaign developments and campaign modifications while consistently providing regular updates. They’ve always provided amazing support and we have a strong relationship with the Account Management team, who provide strategic recommendations and are always happy to assist when facing any technical issues.
We’ve managed to utilise the advanced A/B testing technology provided by Insider, we are empowered to rigorously validate website developments, establish a compelling case for future enhancements, and effectively identify areas of concern and underperforming functions within our website.
We are really impressed with all their products and their capabilities. SMS - we’ve not leveraged through Insider yet but keen to trial!
We’ve managed to utilise the advanced A/B testing technology provided by Insider, we are empowered to rigorously validate website developments, establish a compelling case for future enhancements, and effectively identify areas of concern and underperforming functions within our website.
We are really impressed with all their products and their capabilities. SMS - we’ve not leveraged through Insider yet but keen to trial!
What do you dislike about the product?
We encountered some technical issues with reporting and campaign goals, usually when our website goes through deployments. It takes a bit of time to restore it back to normalcy.
There are some restrictions in developing more complex designs/campaigns.
Certain pop-ups on the site may interfere with the user journey if navigating too quickly.
There are some restrictions in developing more complex designs/campaigns.
Certain pop-ups on the site may interfere with the user journey if navigating too quickly.
What problems is the product solving and how is that benefiting you?
Displaying personalised dynamic content for loyalty members and their status.
Creating visually engaging campaigns to prompt users to log in.
Prompting customers to use our Truefit tool to provide buyers confidence and reduce returns.
This has helped us create consistent and personalized user experiences. We’ve been able to increase the number of logged-in users and known customer data
This has led to an Increase in the number of users engaging/creating profiles with True Fit tool
Creating visually engaging campaigns to prompt users to log in.
Prompting customers to use our Truefit tool to provide buyers confidence and reduce returns.
This has helped us create consistent and personalized user experiences. We’ve been able to increase the number of logged-in users and known customer data
This has led to an Increase in the number of users engaging/creating profiles with True Fit tool
10.02% CTR on Mobile Web campaigns
What do you like best about the product?
Insider's Customer Data Platform has proven to be an outstanding solution that revolutionized our data management. By seamlessly integrating data from diverse sources, it empowers us to consolidate and create unified customer profiles. As a result, we have enhanced our database and expanded our reach to a broader audience, thereby strengthening our marketing campaigns across various channels.
The segmentation capabilities of Insider have left us deeply impressed. With this platform, we can precisely target the right audience and deliver personalized campaigns that significantly boost engagement and conversions. The impact on our marketing efforts has been remarkable.
Throughout our journey with Insider, the Customer Success team has been an invaluable asset. They have provided unwavering support during the onboarding process, campaign setup, and have consistently offered innovative ideas for continuous improvement. Their dedication has played a pivotal role in our success.
Furthermore, the Analytics dashboards provided by Insider are remarkably user-friendly. They enable us to effortlessly analyze the performance of our campaigns, empowering us with actionable insights to refine our strategies. Overall, Insider has been a game-changer for our marketing endeavors, driving our growth and helping us achieve our goals.
The segmentation capabilities of Insider have left us deeply impressed. With this platform, we can precisely target the right audience and deliver personalized campaigns that significantly boost engagement and conversions. The impact on our marketing efforts has been remarkable.
Throughout our journey with Insider, the Customer Success team has been an invaluable asset. They have provided unwavering support during the onboarding process, campaign setup, and have consistently offered innovative ideas for continuous improvement. Their dedication has played a pivotal role in our success.
Furthermore, the Analytics dashboards provided by Insider are remarkably user-friendly. They enable us to effortlessly analyze the performance of our campaigns, empowering us with actionable insights to refine our strategies. Overall, Insider has been a game-changer for our marketing endeavors, driving our growth and helping us achieve our goals.
What do you dislike about the product?
Due to the vast array of segmentation types provided by Insider, it is sometimes difficult for us to understand how to generate more advanced and customized segmentation. It takes a bit of training and learning to come up with the best-segmented campaigns.
What problems is the product solving and how is that benefiting you?
Implementing lead collection campaigns on our website has resulted in increased opt-in rates for both the mobile app and web push notifications. Consequently, we have witnessed higher open rates for the campaigns we designed for these channels, amplifying their overall effectiveness.
One of the standout features of the platform is its impressive collection of pre-built templates. These templates, available across various products, facilitated rapid campaign setup without the need for developer intervention. Leveraging the built-in templates, we could effortlessly customize campaigns using the intuitive campaign builder and launch them swiftly. This streamlined process saved valuable time for our teams throughout the campaign creation process.
One of the standout features of the platform is its impressive collection of pre-built templates. These templates, available across various products, facilitated rapid campaign setup without the need for developer intervention. Leveraging the built-in templates, we could effortlessly customize campaigns using the intuitive campaign builder and launch them swiftly. This streamlined process saved valuable time for our teams throughout the campaign creation process.
Amplified click-through rates by 7% with Insider’s email solution
What do you like best about the product?
To begin with, let’s just say that we love our collaboration with Insider. Insider's comprehensive point system, real-time analytics, and user-level dashboard provide us with a holistic view of our marketing efforts. With Insider’s real-time data-capturing capabilities, we succeeded in filtering and accessing different data points specific to our customers, allowing us to gain valuable insights into their behaviors, preferences, and engagement patterns. And that’s not all! We count on Insider's reports to analyze crucial subscriber metrics such as opt-in rates and uninstall tracking. These insights help us gauge the effectiveness of our email campaigns and make necessary adjustments to improve our overall performance.
WhatsApp has proven to be an exceptional channel in terms of delivering an impressive return on investment (ROI) in a remarkably short span of time. Insider's Cart Reminder Push Notifications have proven to be remarkably successful in helping us achieve our revenue objectives and enhancing the retention of our mobile app users. These targeted push notifications serve as effective reminders, encouraging users to complete their abandoned purchases and driving revenue growth. Insider's exclusive in-app recommendations have played a pivotal role in revitalizing our merchandising strategy, resulting in impressive outcomes. With a much-needed nudge from personalized recommendations, we have been able to optimize product offerings and deliver tailored experiences that resonate with our users, ultimately leading to higher customer engagement and improved business performance.
WhatsApp has proven to be an exceptional channel in terms of delivering an impressive return on investment (ROI) in a remarkably short span of time. Insider's Cart Reminder Push Notifications have proven to be remarkably successful in helping us achieve our revenue objectives and enhancing the retention of our mobile app users. These targeted push notifications serve as effective reminders, encouraging users to complete their abandoned purchases and driving revenue growth. Insider's exclusive in-app recommendations have played a pivotal role in revitalizing our merchandising strategy, resulting in impressive outcomes. With a much-needed nudge from personalized recommendations, we have been able to optimize product offerings and deliver tailored experiences that resonate with our users, ultimately leading to higher customer engagement and improved business performance.
What do you dislike about the product?
We have genuinely enjoyed utilizing the tool thus far and have not encountered any aspects that we dislike. As we march into more intricate use cases and workflows, we eagerly anticipate exploring Insider's other product offerings. We are convinced that Insider’s offerings will provide us with the necessary capabilities to design and execute complex customer journeys and tighten our marketing efforts substantially.
What problems is the product solving and how is that benefiting you?
When we didn’t know about Insider and its products, our marketing and analytics team was unable to break the barriers of user responsiveness. Especially across multiple media channels such as watch video, hang out rooms, and audio rooms, our team was unable to engage, influence, and convert new users productively.
To change this situation, we called on Insider’s Mobile App Suite to save the day with their versatile templates that have been instrumental in capturing opt-in consent for communication channels such as WhatsApp and SMS at crucial touch points along the buyer journey. This allowed us to interact with our customers in a compliant and seamless fashion. As a result, our subscriber base has experienced significant growth of 20%, thanks to Insider’s Mobile app push tool.
On another note, even our Email campaigns were suffering a severe downtime because of high bounce rates and minimal click-throughs. Our email domain was weak and lacked the efficiency it needed to captivate our users effectively. To our pleasant surprise, Insider’s Modular Email Editor aided in setting up and launching an attention-grabbing email campaign with incredible ease. After running a quick spam test, we got our email domain reputation back on track and increased click-through rates to open emails by 7%.
To change this situation, we called on Insider’s Mobile App Suite to save the day with their versatile templates that have been instrumental in capturing opt-in consent for communication channels such as WhatsApp and SMS at crucial touch points along the buyer journey. This allowed us to interact with our customers in a compliant and seamless fashion. As a result, our subscriber base has experienced significant growth of 20%, thanks to Insider’s Mobile app push tool.
On another note, even our Email campaigns were suffering a severe downtime because of high bounce rates and minimal click-throughs. Our email domain was weak and lacked the efficiency it needed to captivate our users effectively. To our pleasant surprise, Insider’s Modular Email Editor aided in setting up and launching an attention-grabbing email campaign with incredible ease. After running a quick spam test, we got our email domain reputation back on track and increased click-through rates to open emails by 7%.
Successfully pulled back 14% of e-KYC customers through app push
What do you like best about the product?
Insider’s unified platform has a clear supporting system that helped us track key metrics in real-time. It enabled us to engage our users across different channels and platforms effortlessly. Their mobile app suite has excellent capabilities and we were able to boost instant engagement with app push, fetching us great results.
What do you dislike about the product?
Nothing specifically, but we have that their app analytics have limited features. It would be great if more detailed insights are provided.
What problems is the product solving and how is that benefiting you?
We were looking for a solution that could help us create customer segmentation and improve multichannel communication with our users. After understanding our challenges and requirements, the Insider team advised us to use their innovative Mobile App Suite to automate customer communication. We also implemented app push notifications that enabled us to pull back and convert 14% of successful EKYC users.
We also leveraged their Architect solution, an AI-powered customer journey orchestrator that enabled us to create different segmentations based on their unique needs and behavior. By using Architect, we were able to amp up the overall customer experience across channels.
We also leveraged their Architect solution, an AI-powered customer journey orchestrator that enabled us to create different segmentations based on their unique needs and behavior. By using Architect, we were able to amp up the overall customer experience across channels.
Powerful personalization tool with solid impact
What do you like best about the product?
I'm highly impressed with insider self serviced portal which is very user friendly, enabling user to implement different campaign and user experience on website in real time. Besides data report readily available in the portal, Insider team also offer very proactive input and support for our business, and they are a trusted partner that really could assist client to improve their user journey
What do you dislike about the product?
Nothing much to point out regarding things to dislike with Insider function and service.
What problems is the product solving and how is that benefiting you?
It's a time consuming progress for us to build our own display / campaign features on our website, and there would not be enough data available for solid analysis for self-built functions. We are not able to offer personalization based on traffic source or other criteria too due to fundamental technical limitation. Insider resolved our issue in this area, offer us the capability to carry out various A/B testing and experience effortlessly.
ROI of 9.26X with powerful tools for Website Personalization
What do you like best about the product?
We are thoroughly impressed with the level of experience and expertise of their problem solving team. They are immensely knowledgeable and skilled in providing support for various challenges related to the implementation and execution of Insider channels. Moreover, they’re quite responsive and take the time to explain solutions in a clear and concise manner, ensuring that we were satisfied with the solutions and recommendations they provided.
The proactive suggestions from Insider’s growth consultants were extremely helpful in enabling us to trigger personalized campaigns. After partnering with Insider, we witnessed that in just one year, we witnessed an ROI of 9.26x.
The proactive suggestions from Insider’s growth consultants were extremely helpful in enabling us to trigger personalized campaigns. After partnering with Insider, we witnessed that in just one year, we witnessed an ROI of 9.26x.
What do you dislike about the product?
Nothing major that we dislike, but in the beginning, we found Insider’s ticketing system was not up to the mark and resolutions were taking a lot of time. After raising this to Insider, their team worked on it and made it efficient. Overall, we’re glad that we onboarded them as our growth partner as with the support of their team, we have been able to achieve desired results.
What problems is the product solving and how is that benefiting you?
Before onboarding Insider, we were experiencing poor product discovery resulting in high abandoned rates. After understanding our issues, the Insider team suggested we use their Mobile Conversion Suite and AI-powered Smart Recommender tool. With this implementation, we were able to enable our users to narrow down their search and display the products based on their needs and preferences. As a result, the product discovery on our website was improved drastically, cart recovery and abandoned purchases were improved by 22%, and conversion rates were uplifted by 29%.
We also implemented Insider’s InStory tool on our desktop and mobile website to create social media-like stories. This implementation helped us keep our potential customers attracted, engaged, and converting them. Within just a few weeks, we observed that users who were exposed to stories were buying 25% more than those who did not.
We also implemented Insider’s InStory tool on our desktop and mobile website to create social media-like stories. This implementation helped us keep our potential customers attracted, engaged, and converting them. Within just a few weeks, we observed that users who were exposed to stories were buying 25% more than those who did not.
insider marketing tool review
What do you like best about the product?
Insider upholds multichannel showcasing efforts across various stages, including sites, portable applications, email, online entertainment, and that's just the beginning. This permits organizations to draw in with clients through their favored channels, guaranteeing a predictable and composed showcasing approach.
What do you dislike about the product?
A few clients could find the Insider showcasing instrument mind boggling or challenging to explore, particularly in the event that they are curious about comparable promoting devices or need specialized skill. This can make it moving for clients to set up and completely use the instrument's highlights.
What problems is the product solving and how is that benefiting you?
The Insider marketing tool offers robust analytics and reporting capabilities. It provides businesses with actionable insights into their marketing performance, customer behavior, and campaign effectiveness. By leveraging these insights, businesses can optimize their marketing strategies, make data-driven decisions, and continuously improve their marketing efforts.
Great Technology and even better people
What do you like best about the product?
The upside to using Insider is that they always recommend the latest technological innovation without making it too hard to implement. The team is always on standby to help with queries we might have.
What do you dislike about the product?
Nothing that I can point out that does not work well, we are constantly updated on tickets and our account Manager has been nothing but helpful and proactive on our account.
What problems is the product solving and how is that benefiting you?
We have a very small CRM team in house and with the help of Insider we are able to execute elaborate ecommerce personalisations with the help of their team. Our business metrics and KPIs are always at the forefront of our operation with Insider.
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