Reviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
1,278 reviews
from
External reviews are not included in the AWS star rating for the product.
Moving from disconnected campaigns to more relevant, customer-centric journeys with Insider
What do you like best about the product?
What we appreciate most is having a single place where customer data and engagement come together. The Customer Data and Experience Platform helps us understand user behavior, purchase history, and interactions in one view, which makes decision-making much easier.
What do you dislike about the product?
Because the platform and Orchestration Suite offer many advanced capabilities, there is a learning curve at the beginning, especially when working with more complex conditions and journey logic. That said, onboarding support, documentation, and templates make it easier to get comfortable and start seeing value.
What problems is the product solving and how is that benefiting you?
Insider helps us break down data silos and create a more complete view of our customers. This allows us to build lifecycle journeys such as welcome, replenishment, win-back, and loyalty flows that feel more relevant.
We are also able to improve product discovery and basket value by using personalization at key moments, such as on exit intent or basket pages. Campaigns can be launched faster, with less dependency on development teams, and our marketers can test and iterate more freely.
Overall, Insider has helped us move away from one-size-fits-all campaigns toward more personalized experiences that better reflect customer intent.
We are also able to improve product discovery and basket value by using personalization at key moments, such as on exit intent or basket pages. Campaigns can be launched faster, with less dependency on development teams, and our marketers can test and iterate more freely.
Overall, Insider has helped us move away from one-size-fits-all campaigns toward more personalized experiences that better reflect customer intent.
Centralizing CRM for Better Engagement and Conversion
What do you like best about the product?
A very comprehensive platform, with several new guidelines for the consumer sector, which is very broad. In addition, the implementation team truly delivers and provides strong support. It is also a very user-friendly platform.
What do you dislike about the product?
I believe Insider needs to further develop its commercial processes, as there is a lot of misalignment of information regarding sales and contracts.
What problems is the product solving and how is that benefiting you?
Insider One has helped us centralize and organize our CRM actions into a single platform, making it easier to manage journeys, segmentations, and activations across different channels. This improves operational efficiency, increases the accuracy of customer communications, and directly contributes to better engagement and conversion results. Additionally, the platform supports more strategic decision-making through better-structured data and automations.
Boosts Engagement with Localized Promotions and Customer Insights
What do you like best about the product?
MindBehind helps Carrefour meet customers on their preferred messaging channel and deliver localized promotions tied to zip code or nearest store. The result is higher engagement and richer insight into what customers actually browse, which feeds back into commercial and assortment decisions.
What do you dislike about the product?
Because WhatsApp is so immediate and personal, Carrefour needs a clear strategy for frequency, opt-in, and escalation to human agents to avoid fatigue. MindBehind provides guidance and controls here, but internal teams still need to invest time in defining rules and governance.
What problems is the product solving and how is that benefiting you?
Increasing engagement with promotions by swapping generic emails and paper catalogs for interactive WhatsApp experiences.
Giving customers quick access to store locations, hours, and deals through a single, easy-to-use conversational entry point.
Collecting behavioral data on which offers and categories customers actually explore, which helps optimize retail campaigns.
Giving customers quick access to store locations, hours, and deals through a single, easy-to-use conversational entry point.
Collecting behavioral data on which offers and categories customers actually explore, which helps optimize retail campaigns.
All-in-One WhatsApp Business Solution with Powerful Personalization
What do you like best about the product?
Deep, native WhatsApp Business capabilities, from opt-in growth and template approval to analytics, all managed in one place.
MindBehind’s conversational flows layered over Insider’s segmentation, so each WhatsApp experience feels tailored to the user’s behavior and interests.
Ability to run both rich promotional broadcasts and 1:1 conversational journeys that handle FAQs, recommendations, and even cart and payment actions.
Being an official WhatsApp Business Solution Provider means faster, more reliable delivery and access to the latest WhatsApp features.
MindBehind’s conversational flows layered over Insider’s segmentation, so each WhatsApp experience feels tailored to the user’s behavior and interests.
Ability to run both rich promotional broadcasts and 1:1 conversational journeys that handle FAQs, recommendations, and even cart and payment actions.
Being an official WhatsApp Business Solution Provider means faster, more reliable delivery and access to the latest WhatsApp features.
What do you dislike about the product?
Setting up advanced conversational flows and aligning them with multiple brands and markets requires careful planning, governance, and ongoing optimization.
What problems is the product solving and how is that benefiting you?
With Insider’s WhatsApp Marketing and MindBehind, we can meet consumers in their favorite messaging app and guide them from curiosity to purchase through seamless, two-way conversations.
Insider tools turn insurance into simple steps from quote claim
What do you like best about the product?
Architect simplifies creating journeys focused on insurance events—quote, policy issuance, renewal, claim—ensuring customers consistently understand the next step and where to navigate.
Email and SMS collaborate for alerts and reminders whereas WhatsApp is utilized for more detailed interactive support when customers seek answers or express concerns.
The Mobile App channel utilizes the data and logic ensuring that, in-app messages correspond with what customers receive via email or WhatsApp minimizing confusion.
The Conversational Support Suite enables agents to intervene whenever a bot or flow requires human assistance maintaining context and history centralized.
Email and SMS collaborate for alerts and reminders whereas WhatsApp is utilized for more detailed interactive support when customers seek answers or express concerns.
The Mobile App channel utilizes the data and logic ensuring that, in-app messages correspond with what customers receive via email or WhatsApp minimizing confusion.
The Conversational Support Suite enables agents to intervene whenever a bot or flow requires human assistance maintaining context and history centralized.
What do you dislike about the product?
Organizing journeys, for product lines (auto, health, property, etc.) requires initial effort but once foundational templates are established, customizing flows for each product and segment becomes far easier.
What problems is the product solving and how is that benefiting you?
Insider helps us reduce drop‑offs in key flows (quote, payment, renewal) by reacting to behavior in real time and nudging customers on the channel they’re most likely to see. It also supports a better service experience by combining proactive notifications with two‑way WhatsApp and chat support, so customers can resolve small issues quickly without calling a call center.
Exceptional Support from the Insider Team
What do you like best about the product?
Great support from the Insider team on a daily basis
What do you dislike about the product?
Lack of a deeper analytical vision.
What problems is the product solving and how is that benefiting you?
Customization in the customer journey
Powerful Segmentation Tools and Personalized Impact
What do you like best about the product?
The segmentation tools and multiple ways to impact the user.
What do you dislike about the product?
The analytical part of the platform. They could have more data and reports.
What problems is the product solving and how is that benefiting you?
Insider is helping us communicate in a segmented way with our users and perform customizations in our digital journey.
Ease of Use and Agile Support Make the Difference
What do you like best about the product?
What I like most about Insider is the ease of use of the platform and the promptness with which the support and the team responsible for our account attend to us. Moreover, the materials you provide in the academy are excellent.
What do you dislike about the product?
The only negative point I have regarding the platform is the lack of integration of our data into the platform.
What problems is the product solving and how is that benefiting you?
Insider is helping us to better understand/know our customers.
Versatility and Exceptional Impact on the Platform
What do you like best about the product?
I really like the versatility of the platform and the multiple possibilities to impact our customers.
What do you dislike about the product?
The data is not structured, it needs to evolve in the analytical dashboard.
What problems is the product solving and how is that benefiting you?
The ability to understand consumer behavior and automate journeys to impact them are challenges that Insider solves very well for our company.
Architect-powered email automation: personalized journeys at scale boost our engagement
What do you like best about the product?
Architect’s drag-and-drop journey builder lets us automate complex email flows with branching logic and real-time triggers, making campaign setup agile and scalable.
The Email Suite’s design features are intuitive—reuse templates, add interactive modules, and personalize with dynamic blocks and content.
Easily test, preview, and optimize each message before launching—built-in spam testing and device previews avoid last-minute inbox surprises.
All analytics and performance reporting are centralized so teams can iterate quickly, learning which journeys, creative elements, and segments convert best.
Frequency capping and audience management help prevent user fatigue, keeping engagement rates high with respectful, relevant messaging.
The Email Suite’s design features are intuitive—reuse templates, add interactive modules, and personalize with dynamic blocks and content.
Easily test, preview, and optimize each message before launching—built-in spam testing and device previews avoid last-minute inbox surprises.
All analytics and performance reporting are centralized so teams can iterate quickly, learning which journeys, creative elements, and segments convert best.
Frequency capping and audience management help prevent user fatigue, keeping engagement rates high with respectful, relevant messaging.
What do you dislike about the product?
Advanced journey creation can take time to optimize when multiple segments or triggers intersect, but Insider’s onboarding resources are thorough and support teams help resolve issues promptly
What problems is the product solving and how is that benefiting you?
Automated, highly personalized email sequences for launches, events, and offers, with measurable lift in open and clickthrough rates.
Orchestrating multi-step journeys and nurture flows from a single dashboard, saving hours otherwise spent manually segmenting and scheduling campaigns.
Reducing bounce and spam rates with responsive, tested designs and frequency capping for every audience.
Enabling granular, data-driven optimization across segments, subject lines, and content, driving campaign ROI.
Orchestrating multi-step journeys and nurture flows from a single dashboard, saving hours otherwise spent manually segmenting and scheduling campaigns.
Reducing bounce and spam rates with responsive, tested designs and frequency capping for every audience.
Enabling granular, data-driven optimization across segments, subject lines, and content, driving campaign ROI.
showing 21 - 30