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70% clickthrough rate achieved with personalized discount coupons
What do you like best about the product?
We implemented Insider’s Coupon Code overlay on our desktop and mobile websites. This allowed us to target returning customers with personalized discount coupons, incentivizing purchases. By increasing the chances of product purchases, we were able to achieve a 69% clickthrough rate and also improve the conversions from returning customers
What do you dislike about the product?
We were a little disappointed with the analytical capabilities as we were unable to decipher the true impact of all the campaigns and the investment we made in using Insider. Beyond this, the usage of Insider and their support has been close to flawless.
We need automated reports from Insider end. Also the CVR report is not accurate.
We need automated reports from Insider end. Also the CVR report is not accurate.
What problems is the product solving and how is that benefiting you?
We wanted to present personalized coupons for customers returning to their website in a bid to improve the user experience, boost conversions, and increase customer loyalty, and retention. They required an on-site engagement strategy that could effectively engage and convert the segment of ‘returning customers’.
Insider’s segmentation capabilities helped us target different segments of users of different interests and affinities with differing campaigns with different goals. This helped us maximize our conversions as users were receiving tailored content and communication.
We also wanted to ensure that our customers stay on the website for a longer time to reduce the bounce rate. We also wanted to boost conversions by crafting seasonal campaigns to engage with the shoppers at the best time. All this was possible through Inisder’s cross-channel campaigns.
Insider’s segmentation capabilities helped us target different segments of users of different interests and affinities with differing campaigns with different goals. This helped us maximize our conversions as users were receiving tailored content and communication.
We also wanted to ensure that our customers stay on the website for a longer time to reduce the bounce rate. We also wanted to boost conversions by crafting seasonal campaigns to engage with the shoppers at the best time. All this was possible through Inisder’s cross-channel campaigns.
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Insider helped us improve our conversion rate and the overall customer experience
What do you like best about the product?
By using Insider's cross-channel marketing solution, Architect, we managed to set up a solution that lets us expand and upsell to all our other domains as well. We’ve been able to improve our engagement and conversions by utilizing multiple communication channels. While as of now we have been working on the e-parts domain alone, we now have a working plan in place for expanding to the automotive domain by this year.
What do you dislike about the product?
The boost in conversion and website experience has been significant and it has met our primary desire. However, we do feel that the improvement in ROI has not met the mark we expected yet. We are hoping this will pick up the pace soon, and we will reach that milestone soon enough.
What problems is the product solving and how is that benefiting you?
Since we were having difficulties improving our conversion rates, we were looking out for a solution that could help us improve user experience on our website. After getting acquainted with Insider's Web Suite, Architect, and a whole slew of products, we were able to focus on providing an individualized cross-channel customer experience to our customers which has been ideal for our business.
With the help of the Insider team, we managed to reduce our bounce rates and increase product page views. We were also experiencing high cart abandonment rates on our website and were looking for a way to address this. Using Insider’s Email and Web Push Notifications technology and email campaigns, we had set up automated push notification and email targeting churned customers that had abandoned their carts. This helped us bring our churned customers back to our website and complete their purchase.
As a result, our cart abandonment rates dropped significantly, which further maximized our ROI.
With the help of the Insider team, we managed to reduce our bounce rates and increase product page views. We were also experiencing high cart abandonment rates on our website and were looking for a way to address this. Using Insider’s Email and Web Push Notifications technology and email campaigns, we had set up automated push notification and email targeting churned customers that had abandoned their carts. This helped us bring our churned customers back to our website and complete their purchase.
As a result, our cart abandonment rates dropped significantly, which further maximized our ROI.
Impressive CDP platform that connects data across channels
What do you like best about the product?
Insider enables us to create cross-channel marketing campaigns from a single panel -
Inone. We’ve used their On-site, In-app, app and web push products - and each is impressive in
different ways.
Kudos to the product team for building these fantastic products.
Inone. We’ve used their On-site, In-app, app and web push products - and each is impressive in
different ways.
Kudos to the product team for building these fantastic products.
What do you dislike about the product?
The only problem we have is the learning it takes for new users to come up to speed with how
the product works. So the Implementation effort at that time is a lot because we’re still trying to
figure out how it works. So we had to create a few test campaigns to understand the full
abilities of the products. Once we got there, things became easier.
the product works. So the Implementation effort at that time is a lot because we’re still trying to
figure out how it works. So we had to create a few test campaigns to understand the full
abilities of the products. Once we got there, things became easier.
What problems is the product solving and how is that benefiting you?
The Customer Data Platform connects all the user information from different platforms and channels to build unified user profiles. A CDP with complete visibility of attributes, events, and past behavior for every customer and a full scope of channels to reach them is wow.
Cross-channel marketing campaigns triggered super easily with Insider!
Cross-channel marketing campaigns triggered super easily with Insider!
Product discovery improved by revamping our website experience with Web Personalization
What do you like best about the product?
Web Push - reminded customers of abandoned browsing sessions. This has helped increase the website traffic and tackle high bounce rates.
Predictive capabilities provided us with the ability to predict customer needs and preferences.
Smart AI-powered personalized recommendations and layout optimization have made it easier for customers to find what they are looking for.
All these put together helped us show more relevant recommendations based on the interest, affinities and predicted behavior of the customer.
Predictive capabilities provided us with the ability to predict customer needs and preferences.
Smart AI-powered personalized recommendations and layout optimization have made it easier for customers to find what they are looking for.
All these put together helped us show more relevant recommendations based on the interest, affinities and predicted behavior of the customer.
What do you dislike about the product?
Syncing the recommendations to our product catalog proved to be a challenge. Whenever we added new products, getting those to be recommended to our products wasn’t easy and this impacted the sales of the latest products.
What problems is the product solving and how is that benefiting you?
Before implementing Web Suite and Web Push, we faced a major challenge of a high bounce rate and low engagement on our website. Customers were unable to find the most relevant products easily and this was impacting our sales.
With Web Suite, we were able to analyze customers' browsing habits and preferences to create customized recommendations. We also optimized our website layout to make it more user-friendly and visually appealing. Additionally, Web Push helped us send timely reminders and notifications to customers who had abandoned their transactions, encouraging them to complete the process.
As a result of these changes, we have seen a significant improvement in engagement on our website. Customers are spending more time exploring our products and services, and the bounce rate has significantly reduced. We have also received positive feedback from our customers, who appreciate the personalized experience and the convenience of timely reminders.
With Web Suite, we were able to analyze customers' browsing habits and preferences to create customized recommendations. We also optimized our website layout to make it more user-friendly and visually appealing. Additionally, Web Push helped us send timely reminders and notifications to customers who had abandoned their transactions, encouraging them to complete the process.
As a result of these changes, we have seen a significant improvement in engagement on our website. Customers are spending more time exploring our products and services, and the bounce rate has significantly reduced. We have also received positive feedback from our customers, who appreciate the personalized experience and the convenience of timely reminders.
Ótima experiência de aprendizado
What do you like best about the product?
A possibilidade de criar segmentos e atingir o cliente de forma assertiva.
What do you dislike about the product?
As vezes é um pouco complicado entender o painel das campanhas para ativar uma personalização nova.
What problems is the product solving and how is that benefiting you?
A insider nos ajudou a personalizar campanhas por Região, o que ajuda quando temos alguma inauguração de loja e/ou aniversários das cidades.
Conseguimos comunicar quando temos um produto mais barato no APP.
Conseguimos mostrar para o cliente um produto que ele realmente esteja procurando de acordo com a navegação.
Conseguimos comunicar quando temos um produto mais barato no APP.
Conseguimos mostrar para o cliente um produto que ele realmente esteja procurando de acordo com a navegação.
Driven traffic and ramped up opt-in rates with Insider's superior, AI powered Web Push
What do you like best about the product?
Insider's Web Push feature is a useful tool that offers us a range of benefits for our business. Firstly, we were able to set up campaigns with incredible ease, meaning that even those without extensive technical knowledge were able to take advantage of the tool’s offerings and capabilities. With Insider's AI-powered segmentation, we are able to create segmented push notifications for each type of content, ensuring that our messages are delivered to the most relevant customers.
Tracking performance is also straightforward with Insider's Web Push, thanks to its intuitive analytics dashboard. We are able to quickly see how each campaign is performing and adjust our strategies accordingly to improve engagement and conversion rates.
Insider's Web Push also offers great customer support. Their Customer Success Managers are knowledgeable and responsive, ensuring that any issues or questions we have are resolved quickly and efficiently. With Insider’s optimization capability, we were able to predict an ideal time of engagement for our users, increasing the likelihood of prompting positive responses from them.
Tracking performance is also straightforward with Insider's Web Push, thanks to its intuitive analytics dashboard. We are able to quickly see how each campaign is performing and adjust our strategies accordingly to improve engagement and conversion rates.
Insider's Web Push also offers great customer support. Their Customer Success Managers are knowledgeable and responsive, ensuring that any issues or questions we have are resolved quickly and efficiently. With Insider’s optimization capability, we were able to predict an ideal time of engagement for our users, increasing the likelihood of prompting positive responses from them.
What do you dislike about the product?
Just as we were getting started with Web Push, we were in complete awe of the tool. It had so much to offer and all of it seemed extremely useful and handy. However, if we want to include an opt-in reminder in your web push notifications, we will need to purchase a separate feature as it is not included in the standard web push package. That being said, this was a short-lived problem and we managed to utilize Web Push in the best ways possible, thanks to the assistance we got from Insider’s account management team.
What problems is the product solving and how is that benefiting you?
Insider's Web Push feature has really turned things around for our business in more ways than one. A primary standout benefit is the ability to reach users even after they have left our site. With high opt-in rates, we are able to interact with our customers effectively and keep them engaged with our brand.
As a matter of fact, Insider has even been recognized as one of the top 5 drivers of traffic to our PPTV site. This is due in large part to the power of Insider's Predictive Segments, which have helped us target disinterested users who haven't visited our website in a long time. By delivering personalized messages to these users, we have successfully brought many of them back to our site.
We have also leveraged Insider's web push messages to target users who are more likely to engage when offered discount coupons. This strategy has proven to be highly effective, as we were able to capture the interest of users who weren't even on our website. As a result, we have seen a significant boost in our revenues.
As a matter of fact, Insider has even been recognized as one of the top 5 drivers of traffic to our PPTV site. This is due in large part to the power of Insider's Predictive Segments, which have helped us target disinterested users who haven't visited our website in a long time. By delivering personalized messages to these users, we have successfully brought many of them back to our site.
We have also leveraged Insider's web push messages to target users who are more likely to engage when offered discount coupons. This strategy has proven to be highly effective, as we were able to capture the interest of users who weren't even on our website. As a result, we have seen a significant boost in our revenues.
99.5% delivery rate and 8.17% clickthrough rate achieved with Insider’s Email
What do you like best about the product?
Our experience working with Insider has been nothing short of amazing. We're astounded by the exceptional results we've achieved with our email campaigns. Specifically, our unique click-through rates have surpassed industry benchmarks by a significant margin. This outstanding performance has exceeded our expectations and further solidified our trust in Insider's capabilities.
Additionally, we leveraged their Architect tool and found it to be quite intuitive. The tool enabled us to create more relevant and personalized customer journeys, which further maximized our use of first and zero-party data. While we are still in the initial stages of automating our marketing efforts with Insider, we are eager to leverage the platform to its fullest potential in the near future.
Additionally, we leveraged their Architect tool and found it to be quite intuitive. The tool enabled us to create more relevant and personalized customer journeys, which further maximized our use of first and zero-party data. While we are still in the initial stages of automating our marketing efforts with Insider, we are eager to leverage the platform to its fullest potential in the near future.
What do you dislike about the product?
We found that Insider's email template creator is slightly more complex as compared to other ESP providers. When we started using the tool, we did encounter occasional glitches. One such instance was the temporary unavailability of the formatting bar while creating an email. However, despite these minor issues, we still appreciate the advanced features and capabilities that the tool offers.
What problems is the product solving and how is that benefiting you?
As the competition in the education sector is fierce, establishing a strong position in the market was not an easy feat for us. Despite our efforts to run multiple email campaigns to reach out to a wide range of students, we were facing challenges with the high input time of our global team and low ROI on marketing spend. However, our fortunes changed when we discovered Insider.
We quickly realized the importance of Insider’s tools, particularly their Architect and Email channels. By leveraging this tool, we were able to enhance our email campaigns and optimize them for maximum engagement and conversions. Insider’s Architect tool enabled us to track user journeys and gain an inside view of unique user behavior. Consequently, we were able to communicate with students in a highly personalized manner at the right time. Using this tool, we managed to deliver personalized pages to different users at their most preferred channel, be it through Email, WhatsApp, or SMS, and get a unified customer view on a single dashboard. The results were remarkable, with a staggering 99.49% improvement in Email delivery rates and an average CTR increase of 8.17%.
Currently, we are in the testing phase of using Insider’s tools for lead generation and looking forward to some great results. To sum up, our experience with Insider has been great, and we’re happy with the results we have achieved so far.
We quickly realized the importance of Insider’s tools, particularly their Architect and Email channels. By leveraging this tool, we were able to enhance our email campaigns and optimize them for maximum engagement and conversions. Insider’s Architect tool enabled us to track user journeys and gain an inside view of unique user behavior. Consequently, we were able to communicate with students in a highly personalized manner at the right time. Using this tool, we managed to deliver personalized pages to different users at their most preferred channel, be it through Email, WhatsApp, or SMS, and get a unified customer view on a single dashboard. The results were remarkable, with a staggering 99.49% improvement in Email delivery rates and an average CTR increase of 8.17%.
Currently, we are in the testing phase of using Insider’s tools for lead generation and looking forward to some great results. To sum up, our experience with Insider has been great, and we’re happy with the results we have achieved so far.
Conversion rate improved by 15% with Insider’s omnichannel marketing automation tool, Architect
What do you like best about the product?
Teaming up with Insider has been tremendously advantageous for our business. From the
moment we began utilizing Insider's app push notifications for our university's growth initiatives,
their dedicated growth team has consistently provided invaluable support with personalized
guidance. Their commitment to our success is truly commendable.
In particular, Insider's personalized communication through Course Application Reminder
notifications has proven highly effective in not only helping us achieve our recruitment goals but
also enhancing the engagement and conversion of potential applicants. The strategic
implementation of these notifications has significantly contributed to our overall success in
attracting qualified candidates.
With Insider’s Journey Builder 360, we enjoyed a bird’s eye view of our potential enrollers’ onsite
experience. This helped us address their pain points and highlight our offerings as a University
up a notch. Insider's exclusive WhatsApp recommendations enabled us to approach student
recruitment through multiple channels easily.
moment we began utilizing Insider's app push notifications for our university's growth initiatives,
their dedicated growth team has consistently provided invaluable support with personalized
guidance. Their commitment to our success is truly commendable.
In particular, Insider's personalized communication through Course Application Reminder
notifications has proven highly effective in not only helping us achieve our recruitment goals but
also enhancing the engagement and conversion of potential applicants. The strategic
implementation of these notifications has significantly contributed to our overall success in
attracting qualified candidates.
With Insider’s Journey Builder 360, we enjoyed a bird’s eye view of our potential enrollers’ onsite
experience. This helped us address their pain points and highlight our offerings as a University
up a notch. Insider's exclusive WhatsApp recommendations enabled us to approach student
recruitment through multiple channels easily.
What do you dislike about the product?
Insider’s tools and products have predominantly catered to retail businesses. Certain
implementations took a little longer to come through than expected. This was totally
understandable and we had all the help we needed from Insider’s service team to resolve the
problems at hand.
implementations took a little longer to come through than expected. This was totally
understandable and we had all the help we needed from Insider’s service team to resolve the
problems at hand.
What problems is the product solving and how is that benefiting you?
To attain the objective of maximum engagement, we were in search of a comprehensive web
suite or platform that would suit our needs to a tee. This is when we decided to use Insider’s
WhatsApp templates and Architect tool features. Insider's WhatsApp product in conjunction
with their marketing automation tool, Architect allowed us to create highly personalized
WhatsApp campaigns tailored to individual user preferences. In just the first 3 months of
working with Insider, we managed to override our own expectations and clocked in 2X ROI when
the target ROI was set at 1X. Insider also offered us extensive support for various campaign types, including promotional,
triggered, and transactional campaigns, and provided us with a range of templates that align
with our specific campaign objectives. Among these templates, we particularly favor the CTA
template and conversational template, as they enable us to deliver a more engaging and
interactive onsite experience to our target audience. The result of this was a 15% boost in 15%
in conversion rates.
suite or platform that would suit our needs to a tee. This is when we decided to use Insider’s
WhatsApp templates and Architect tool features. Insider's WhatsApp product in conjunction
with their marketing automation tool, Architect allowed us to create highly personalized
WhatsApp campaigns tailored to individual user preferences. In just the first 3 months of
working with Insider, we managed to override our own expectations and clocked in 2X ROI when
the target ROI was set at 1X. Insider also offered us extensive support for various campaign types, including promotional,
triggered, and transactional campaigns, and provided us with a range of templates that align
with our specific campaign objectives. Among these templates, we particularly favor the CTA
template and conversational template, as they enable us to deliver a more engaging and
interactive onsite experience to our target audience. The result of this was a 15% boost in 15%
in conversion rates.
Insider has a lot of features and tools that make the work of the e-commerce department easier.
What do you like best about the product?
Testing version and intuitive way to use available functions
What do you dislike about the product?
Often scenarios do not work properly, preview and test versions differ. Lack of responsiveness on mobile in android-apple version, inability to duplicate messages in scenarios on hello bar. You have to create them anew, lack of prompts for text height and its placement.
What problems is the product solving and how is that benefiting you?
With the insider, we can save time. By implementing scenarios, we can choose from a large pool. Insider has an extensive data collection system, so we can make conclusions and look at which scenarios are best for us. Besides, never ending scenarios do not require us to click on a daily basis, and they are visible to customers and generate profits.
Achieved 9% Open rate with App Push and 240X ROI overall
What do you like best about the product?
Insider offers a plethora of options when it comes to App Push templates such as Slider, Discovery, Carousel, etc. you name it they have it. This has for sure helped us bring a variety to our App Push campaigns, leading to highly engaged customers and achieving a phenomenal open rate and conversion rate. The App Reporting Dashboard is a life-saver and helps us see all important metrics around the campaigns in one place in an easy-to-understand format. All the tools be it Web Suite, App Suite, Email, or Architect have helped us optimize and enhance our productivity and efficiency.
Tracking performance is also straightforward on Insider’s products, thanks to its intuitive analytics dashboard. We are able to quickly see how each campaign is performing and optimize our strategies accordingly to improve our key metrics.
Tracking performance is also straightforward on Insider’s products, thanks to its intuitive analytics dashboard. We are able to quickly see how each campaign is performing and optimize our strategies accordingly to improve our key metrics.
What do you dislike about the product?
A few good features that Insider could introduce can be an option to send an alert on missing coupons or add some new templates with an element of gamification to the App push template library. There's no WhatsApp push and WhatsApp related services yet
What problems is the product solving and how is that benefiting you?
We at Matahari have been struggling with low App Push open rates and conversion rates for a long-time now. Though we have been quite successful in the traditional marketplace we are still struggling with our online marketing campaigns. Insider helped us navigate this new realm of marketing.
Their seasoned and experienced Growth Consultants suggested just the right assortment of Insider products such as Web Suite, App Suite, Email, and Architect to help us achieve desired outcomes. With Insider, we got one of the best account managers and growth teams that helped us enhance customer experience, target the right set of customers with the right message, on the right channel, at the right time, and much more.
Ever since we were onboarded Insider we have seen a 9% increase in our open rates and a significant spike in conversion rates. The first quarter of 2023 has been a huge success with a 240X growth in ROI, thanks to Email Offline Attribution by Insider.
Their seasoned and experienced Growth Consultants suggested just the right assortment of Insider products such as Web Suite, App Suite, Email, and Architect to help us achieve desired outcomes. With Insider, we got one of the best account managers and growth teams that helped us enhance customer experience, target the right set of customers with the right message, on the right channel, at the right time, and much more.
Ever since we were onboarded Insider we have seen a 9% increase in our open rates and a significant spike in conversion rates. The first quarter of 2023 has been a huge success with a 240X growth in ROI, thanks to Email Offline Attribution by Insider.
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