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Cross channel customer journeys boosted conversion rates by 21.83%
What do you like best about the product?
Insider’s Architect tool's cross-channel journeys helped us engage our customers on their most preferred channels. The ability to launch such sophisticated journeys for different user personas across websites proved extremely beneficial for us, boosting our conversion rates by 5%.
Apart from Architect, we also used the Web Suite, Smart Recommender, Web Push, Email, SMS, and WhatsApp tools. The Web Suite stood out with its journey orchestrator. It enabled us to personalize campaigns using easy pop-ups. The messages delivered by these pop-ups were used to promote our products, generate leads, and encourage users to for loyalty sign ups
Apart from Architect, we also used the Web Suite, Smart Recommender, Web Push, Email, SMS, and WhatsApp tools. The Web Suite stood out with its journey orchestrator. It enabled us to personalize campaigns using easy pop-ups. The messages delivered by these pop-ups were used to promote our products, generate leads, and encourage users to for loyalty sign ups
What do you dislike about the product?
The Web Suite's behavioral targeting allowed us to target customers based on their behavior on our website and mobile app. This enabled us to deliver more relevant and timely messages to our customers. Initially, understanding the entire process was somewhat challenging, but Insider’s support team assisted us throughout.
What problems is the product solving and how is that benefiting you?
We wanted a tool that consolidated all marketing channels into a single panel, which was easy to use and enabled us to create cross-website customer journeys with multiple channels. Insider’s product suite became a dream come true. They provided an easy-to-use platform suitable for multiple use cases. We had all channels under one dashboard, which empowered us with efficient go-to-market strategies and improved agility.
This 360 marketing automation boosted our conversion rates, including purchases, code registrations, and sign-ups, and reduced cart abandonment and bounce rates, improving our overall gross profit margin. Thank you, Insider, for all your support.
This 360 marketing automation boosted our conversion rates, including purchases, code registrations, and sign-ups, and reduced cart abandonment and bounce rates, improving our overall gross profit margin. Thank you, Insider, for all your support.
120% Uplift in requests for Test-drive
What do you like best about the product?
A tool or a technology is only as good as the team making it work. For us the best part about working with Insider is their brilliant team who makes all the magic that these tools create possible. The automotive industry is both dynamic and competitive in equal measure. Making the customer aware of any new launch is important in our industry to ensure sales and this perhaps was a big challenge cascading to many other issues like not getting enough bookings for a test-drive and therefore low sales. With InStory we could run stories on our website and app just like Insta stories giving customers a preview of our upcoming car launch generating the right buzz and excitement. Using Smart Recommender we displayed actual user reviews about our existing cars and shared suggestions with cars and features tailored to a particular user’s interest.
Eureka made discovering a new launch very easy.
Insider helped us get a whopping 120% uplift in test-drive requisitions leading to more sales. Thank you team Insider for nailing this.
Eureka made discovering a new launch very easy.
Insider helped us get a whopping 120% uplift in test-drive requisitions leading to more sales. Thank you team Insider for nailing this.
What do you dislike about the product?
The multitude of features Insider comes with can be overwhelming to begin with, but the ever supportive Insider team makes the entire process a cakewalk.
What problems is the product solving and how is that benefiting you?
Generating awareness about new launches was a challenge, so was product discovery and navigation on our web store and mobile app. By leveraging Eureka, InStory, and Smart Recommender, product discovery and website navigation became easy and getting sign-ups for test-drive became seamless. With Insider we saw a 150% uplift in test-drive requisitions.
Achieved 10X Growth Using Customer-interest-based Personalized Offers with Insider
What do you like best about the product?
Insider’s Architect tool allowed us to craft a customer journey from scratch by integrating starter elements, conditions, and channels. The personalization capabilities made it incredibly user-friendly. We could also save templates for future reference. In addition to Architect, we chose tools like Email, WhatsApp, SMS, and Eureka. Eureka stood out and played an important role in marketing our fashion brand and attracting new customers.
Leveraging these tools, we efficiently engaged a wider customer base in a shorter time frame, marketing our supplemental products and offering highly personalized experiences to our prospective customers.
Leveraging these tools, we efficiently engaged a wider customer base in a shorter time frame, marketing our supplemental products and offering highly personalized experiences to our prospective customers.
What do you dislike about the product?
Using Insider’s product suite, we have boosted our growth tenfold compared to what it was previously. We are very happy to choose them as our growth development partner.
What problems is the product solving and how is that benefiting you?
We lacked 1:1 communication with our customers on messaging mediums. Given that we are a fashion brand, WhatsApp is the preferred platform for sharing personalized product recommendations. This limitation of not being able to use WhatsApp for interacting with our audience was impacting our sales. Insider's WhatsApp tool came to our rescue.
With Insider's Single WhatsApp Message and Triggered Messages features, we created a variety of personalized campaigns to engage our customers throughout their shopping journey on their preferred channel. This was instrumental in orchestrating 1:1 messaging experiences.
Furthermore, by utilizing the Opt-in Templates feature, we crafted interactive opt-in templates that facilitated our customers' subscriptions to our WhatsApp messaging list. This ensured we communicated only with those customers who had given us their consent, thereby significantly enhancing our customer lifetime value.
With Insider's Single WhatsApp Message and Triggered Messages features, we created a variety of personalized campaigns to engage our customers throughout their shopping journey on their preferred channel. This was instrumental in orchestrating 1:1 messaging experiences.
Furthermore, by utilizing the Opt-in Templates feature, we crafted interactive opt-in templates that facilitated our customers' subscriptions to our WhatsApp messaging list. This ensured we communicated only with those customers who had given us their consent, thereby significantly enhancing our customer lifetime value.
12X ROI and Increase in bookings from Insider’s messaging channels re-engagement
What do you like best about the product?
Not just one, there are couple of things that we liked about this platform:
1. The integration was not at all challenging. In fact, the customer support and account management team made the process hassle free.
2. To every marketing and growth related business problem, Insider has got a solution.
3. Understanding each product might take a while in the beginning but one can easily get a hang of it once they start using it.
1. The integration was not at all challenging. In fact, the customer support and account management team made the process hassle free.
2. To every marketing and growth related business problem, Insider has got a solution.
3. Understanding each product might take a while in the beginning but one can easily get a hang of it once they start using it.
What do you dislike about the product?
Our journey with Insider has been exceptionally smooth, seamless, and successful. While we initially thought that the integration process would be time-consuming, with the support and guidance of Insider’s growth managers and customer support team, we were able to integrate all the channels quickly. We are delighted that we chose Insider as our growth partner. It has truly helped us provide our customers with an experience that boosted our conversion rates and enhanced our business's bottom line
What problems is the product solving and how is that benefiting you?
Given that the travel industry is highly competitive, our primary aim was to win the price war and bring back churned users to our website, transforming them into paying customers. After understanding our core objective, the account managers at Insider suggested we use their Architect tool, an AI-backed customer journey orchestration tool that could help us identify the best communication channel to reach a particular target customer and engage them.
As recommended by Insider’s growth consultants, we also utilized this channel to notify our target customers about offers, discounts, and add-ons at discounted rates, leading to increased conversions, Average Order Value, and enhanced business profitability.
The team also advised us to leverage other channels such as Email, WhatsApp, and SMS to re-engage churned and existing customers respectively through personalized yet promotional messaging across multiple channels, including sending exciting coupon codes. This strategy helped us upsell related add-on products to users who had booked a flight ticket with us.
With these implementations, we observed a 10.4% spike in the conversion rate and a 12X boost in overall business ROI.
As recommended by Insider’s growth consultants, we also utilized this channel to notify our target customers about offers, discounts, and add-ons at discounted rates, leading to increased conversions, Average Order Value, and enhanced business profitability.
The team also advised us to leverage other channels such as Email, WhatsApp, and SMS to re-engage churned and existing customers respectively through personalized yet promotional messaging across multiple channels, including sending exciting coupon codes. This strategy helped us upsell related add-on products to users who had booked a flight ticket with us.
With these implementations, we observed a 10.4% spike in the conversion rate and a 12X boost in overall business ROI.
4.5X ROI and 28% uplift in CR - All thanks to Insider’s CDP
What do you like best about the product?
Since we had a vast volume of customer data available with us, we were on the lookout for a tool that’s capable of unifying data on a single level. That’s when we got to know about Insider as a solution that’s capable of solving all the problems that marketers and growth managers face. After using Insider’s tools like CDP, Architect, etc for some time now, we are happy that these tools offer marketers the ease to collect and collate data on one platform, providing them the convenience of reaching out to a wide set of audience in a short span of time. From integration and implementation to execution and result monitoring, we’ve been impressed with every aspect of Insider.
What do you dislike about the product?
We understand that a single tool isn’t just enough to cover everything. However, when we came across Insider, we were blown away with the remarkable capabilities of its growth management platform. While initially, it did take some time to understand and integrate different tools and channels, it wasn’t too challenging or time consuming because Insider’s support team was readily available to guide us at every step.
What problems is the product solving and how is that benefiting you?
We were looking for a platform that could automate cross-channel marketing efforts and help us streamline and personalize our CX. Since we were struggling with data silos across different platforms, we needed a solution that could unify our data and enable us to build 1:1 experiences for our target customers. That’s when we found Insider, a Growth Management Platform that’s CDP tool offered us the fastest TTV without the support of IT teams. As suggested by team Insider, we also leveraged their Architect tool, an AI-powered customer journey builder that helped us track journeys for each customer throughout the browsing session. These tools empowered us to reach out to all our customers on a more personalized level across channels including SMS, WhatsApp, etc. at the best time. Within a few days of implementation, we were able to migrate entire data to a single platform and create individualized customer experiences, which further resulted in 4.5x ROI and 28% increase in conversion rates.
Improved CLTV by 2.5X using Architect’s cross-channel journey orchestration
What do you like best about the product?
Insider customer support team is always responsive and supportive. Based on their suggestions, we chose the Architect, Email, WhatsApp, SMS, and Eureka tools. These tools entirely transformed our marketing strategy.
Personalized cross-channel marketing automation became straightforward and could be easily managed by our team.
By tailoring our customer experiences throughout the customer lifecycle, our loyal customer base expanded significantly.
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Our traffic rose, user base expanded, and customers visited our platform more frequently, finding greater value through these personalized campaigns. Thanks to Insider for making all of this possible.
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Personalized cross-channel marketing automation became straightforward and could be easily managed by our team.
By tailoring our customer experiences throughout the customer lifecycle, our loyal customer base expanded significantly.
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Our traffic rose, user base expanded, and customers visited our platform more frequently, finding greater value through these personalized campaigns. Thanks to Insider for making all of this possible.
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What do you dislike about the product?
Within a few weeks of implementing Insider’s product suite, our customer click-through rates and lifetime time value were at an all-time high. We can confidently recommend Insider as the best growth development partner in the market.
What problems is the product solving and how is that benefiting you?
We weren't able to effectively leverage cross-channel marketing automation for our campaign growth. However, with Architect's cross-channel journey orchestration, we easily engaged our customers. The Architect tool was straightforward to use due to its intuitive UX and dashboard, allowing us to map our engagement plan for different customer touchpoints seamlessly.
Furthermore, Insider's A/B testing enabled us to use machine learning algorithms to determine and direct customers to the winning path variation over a specified time duration automatically. This became a turning point in enhancing our CLTV. Thanks to all these efforts, our customer numbers and sales grew beyond our expectations.
Furthermore, Insider's A/B testing enabled us to use machine learning algorithms to determine and direct customers to the winning path variation over a specified time duration automatically. This became a turning point in enhancing our CLTV. Thanks to all these efforts, our customer numbers and sales grew beyond our expectations.
Observed a 25% uplift in conversions with Insider’s WhatsApp, SMS, and email marketing
What do you like best about the product?
As a travel business, our primary goal has always been to drive higher conversions through our website rather than simply obtaining clicks. Before using Insider, reaching a larger user base was challenging. However, after onboarding Insider, their account managers and growth team recommended that we utilize their WhatsApp marketing solution. And guess what? We succeeded in delighting our customers with superlative experiences.
By using their WhatsApp tool, we were able to send out promotional messages on one of the most-loved messaging platforms, alerting customers to discounts and offers on travel. While we recognized that WhatsApp is a crucial communication channel in today's times, to ensure that we don't miss any of our customers, we decided also to use their SMS and Email channels to provide discount updates. These strategies boosted our on-site conversions by 25% and ultimately increased our revenue and growth.
By using their WhatsApp tool, we were able to send out promotional messages on one of the most-loved messaging platforms, alerting customers to discounts and offers on travel. While we recognized that WhatsApp is a crucial communication channel in today's times, to ensure that we don't miss any of our customers, we decided also to use their SMS and Email channels to provide discount updates. These strategies boosted our on-site conversions by 25% and ultimately increased our revenue and growth.
What do you dislike about the product?
In the beginning, the platform seemed a bit difficult to understand since there are a number of products in their product suite. But their support team is super helpful and enables us tailor our marketing strategy to ensure positive business outcomes.
What problems is the product solving and how is that benefiting you?
Insider proved to be quite useful for us. With just one platform, we got everything we needed in terms of acquiring, engaging, and retaining our customers while also generating greater return on investment. When we decided to choose Insider, we were a little skeptical about our decision but after witnessing significant improvements in our travel business’ metrics, we found it to be one of the wisest choices as with changing customer needs, preferences, and demands, the platform helped us optimize our user experiences and achieve desired business outcomes.
Insider helped improve our conversion rates by 50%
What do you like best about the product?
Insider's support teams are the most humble, knowledgeable, and proactive individuals we've ever worked with. Based on their suggestions, we opted for the Web Suite, Mobile App, and Recommendation tools. The personalized recommendation engine enabled our business to offer suitable products, content, and experience suggestions to our customers across all channels.
Using artificial intelligence and machine learning, the system analyzed customer data, including browsing history, purchase history, and demographics, to understand their preferences and interests. We used this data to better understand our customers' behaviors and recommend relevant home and furniture products to them. This positively impacted our items sales.
Using artificial intelligence and machine learning, the system analyzed customer data, including browsing history, purchase history, and demographics, to understand their preferences and interests. We used this data to better understand our customers' behaviors and recommend relevant home and furniture products to them. This positively impacted our items sales.
What do you dislike about the product?
We are more than happy to recommend Insider to brands looking to improve their marketing campaigns. We're very satisfied with our choice to go with Insider.
What problems is the product solving and how is that benefiting you?
Our customer conversion rates were not satisfactory. We couldn't convert our website visitors into customers. We reached out to the Insider team and explained the problem. Their response was both immediate and impressive with their actions. The Web Suite, Mobile App, and recommendation engine all worked seamlessly together.
Before partnering with Insider, our mobile website was underutilized because we couldn't capitalize on its traffic. But using Insider's personalization capabilities, we have improved the user experience, which in turn has seen an improvement in the conversion rates. Thanks to Insider for making this possible.
Before partnering with Insider, our mobile website was underutilized because we couldn't capitalize on its traffic. But using Insider's personalization capabilities, we have improved the user experience, which in turn has seen an improvement in the conversion rates. Thanks to Insider for making this possible.
18% Revenue uplift with Insider
What do you like best about the product?
The ability to deliver personalized experiences across channels based on unified customer data and AI. The powerful segmentation allows us to target different user personas throughout their journey. Insider's intuitive journey across Web, Mobile, Email, Push and WhatsApp makes engagement seamless.
The highly accurate product recommendations optimized by AI have significantly grown our cross-sell/upsell revenue and reduced cart abandonments. We're able to optimize campaigns using Insider's detailed analytics and attribution reporting which provides a 360-degree customer view.
The highly accurate product recommendations optimized by AI have significantly grown our cross-sell/upsell revenue and reduced cart abandonments. We're able to optimize campaigns using Insider's detailed analytics and attribution reporting which provides a 360-degree customer view.
What do you dislike about the product?
The initial learning curve in navigating the platform due to its vast capabilities was quite hard at the beginning. However, Insider's customer success team ensured we overcame this quickly through training and support. The only other aspect is the lack of more out-of-the-box messaging templates, but their template editor makes customization easy.
What problems is the product solving and how is that benefiting you?
The key problems Insider has helped solve is low website conversion rates and high cart abandonment. Their website personalization improved the on-site experience and helped us influence visitors better. Insider's exit-intent and gamified opt-in templates also helped drive subscriber conversions. The unified customer data and ability to send contextual 1:1 journeys across channels has boosted revenue and loyalty. We can now engage users seamlessly throughout their lifecycle leading to 18% revenue growth.
Increased customer lifetime value using Insider’s email tool
What do you like best about the product?
Insider's email tool is the best in the market. It's super convenient now for us to create email campaigns using the tool's modular email editor. It's just dragging and dropping elements like coupons, real-time timers, and recommendations. Apart from the email tool, we also used Insider's SMS and Mobile app. Both devices are working great, and we are delighted with the way we can send personalized messages to our customers across messaging channels.
What do you dislike about the product?
Insider is our trusted partner at every step of our journey, and we are very impressed by the way they assisted us.
What problems is the product solving and how is that benefiting you?
Though generating traffic wasn't a significant issue, we struggled to gain quality leads and subscribers. However, using Insider's mobile app gamification templates boosted our user registration experience. It gave us visitors to register with us in a concise span. Also, the other tools, email and SMS, played an essential role in enhancing our user experiences. We regularly use single SMS feature to target specific audiences for our products.These practices have helped us to increase our customer lifetime value and engagement rates.
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