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Robust tool with a focus on customization and performance in CRM
What do you like best about the product?
The Insider team and the real-time experience personalization feature, mainly based on user behavior, are extremely valuable. The variety of automation, segmentation, and A/B testing tools allows for working with great precision in CRM strategies and digital performance. Additionally, the integration with channels such as email, web push, and app is seamless and very well structured.
What do you dislike about the product?
The initial learning curve is a bit long, especially for users who are not familiar with advanced automated marketing concepts. Some reports could be more intuitive, and the technical support, although effective, could be more agile in more complex cases. The cost can also be a barrier for smaller projects.
What problems is the product solving and how is that benefiting you?
Challenge of **unifying and automating personalized communication with the user of the Minha Receita JBS website** across multiple channels (website, email, push). Previously, interactions were disconnected and required a lot of manual effort. Now, we can **segment audiences based on real-time behavior**, orchestrate intelligent journeys, and optimize digital performance with agility.
This allows us to **increase conversion**, improve **user retention**, and generate deeper insights for our CRM and media strategies. The integration with our digital ecosystem (e.g., BI Data) also reduced rework and improved data governance.
This allows us to **increase conversion**, improve **user retention**, and generate deeper insights for our CRM and media strategies. The integration with our digital ecosystem (e.g., BI Data) also reduced rework and improved data governance.
my experience using insider
What do you like best about the product?
I'm satisfied with their service. The team handled the issue quite quickly and didn’t hesitate to give clear guidance.
What do you dislike about the product?
sometimes it's quite difficult to set the campaign, or a survey. Especially for the logic, and time for testing, we need to wait for 5 minutes.
What problems is the product solving and how is that benefiting you?
We analyze consumer behavior to tailor our offerings in line with their preferences and routines, while continuously working to identify and acquire quality leads.
Insider is a customer journey platform that helps brands personalize website experiences using AI
What do you like best about the product?
What I like best about Insider is its ability to create personalized, data-driven customer journeys with minimal effort.
What do you dislike about the product?
One downside of Insider is that it can be overwhelming at first due to its wide range of features.
What problems is the product solving and how is that benefiting you?
Insider helps solve the challenge of delivering personalized user experiences at scale
Powerful personalization tool with great potential
What do you like best about the product?
Insider offers robust personalization capabilities, especially in audience segmentation and cross-channel journey orchestration. The interface is fairly intuitive and easy to navigate. Features like AI-powered recommendations and the journey builder help create more dynamic and relevant campaigns tailored to each user.
What do you dislike about the product?
Some integrations require fairly technical configurations, and the documentation can be lacking in detail for more complex cases. Performance improvements and more structured implementation guides would be very helpful.
What problems is the product solving and how is that benefiting you?
Insider helps solve the challenge of delivering personalized experiences at scale across multiple digital channels. By enabling advanced audience segmentation and real-time behavioral targeting, it allows us to create highly relevant and timely campaigns. This has improved customer engagement, reduced bounce rates, and contributed to higher conversion rates—without needing to rely heavily on IT or development resources.
A platform to leverage sales performance
What do you like best about the product?
Tools for assistance like WhatsApp, and integration with our databases. Easy and intuitive to use, just like the Dashboard with campaign and dispatch data;
What do you dislike about the product?
It is necessary to improve the report on unsubscribed users with the possibility of including the date and time of unsubscription. Another point is to make it easier to generate reports for export with the columns we need, such as sending date, clicks, and email openings.
What problems is the product solving and how is that benefiting you?
Insider brings us tools that have improved the reach of our clients and thus increase sales performance. We are still in the process of creating a single database that, once integrated, will provide the possibility to automate our deliveries without the need to upload static databases.
Omnichannel Retargetting Revs Up Conversions
What do you like best about the product?
We like the fact that now we can generate dynamic web content and app content updates according to the user behaviour. We also like Email and SMS retargeting, which closed the loop across channels for us.
What do you dislike about the product?
Some of the SMS features could use more templates, but manual customization did allow for deeper personalization.
What problems is the product solving and how is that benefiting you?
We needed to streamline our brand’s retargeting efforts across the web, mobile, email and SMS channels. If a user explored a vehicle but it did not convert, Insider triggered a personalized email or SMS, bringing them back into our funnel. This omni-channel approach has increased our lead-to-conversion ratio significantly. Insider has also strengthened our digital sales process.
Successfully onboarded Insider for marketing automation across channels
What do you like best about the product?
We’ve just about finished our onboarding successful. Insider’s onboarding team was extremely supportive. Onboarding was also easy through the Onboarding wizard. We like all of the products - Web Suite, Web Push, Email, Whatsapp, SMS, Architect, upsert API
What do you dislike about the product?
Too early for complaints. We had a good onboarding experience and are yet to encounter any challenges.
What problems is the product solving and how is that benefiting you?
We are utilizing Insider as a multichannel marketing automation tool to help us engage users across all touchpoints. Right from initial and successive interactions via web and web push, to constantly sending users offers, promotions, latest updates, and personalized notifications across messaging channels, Insider is helping us.
Easy to use with great multi-channel integration
What do you like best about the product?
The platform is easy to use and integrates smoothly with multiple touchpoints like email and SMS. I also appreciate how well it connects with our existing data sources.
What do you dislike about the product?
The reporting is detailed, but sometimes it lacks flexibility when we need custom views or metrics.
What problems is the product solving and how is that benefiting you?
Insider helps us unify customer data and easily run cross-channel campaigns. It simplifies connecting with users through email, SMS, and other touchpoints, which improves engagement and saves us time.
Reliable Partner for Personalized Messaging at Scale
What do you like best about the product?
Insider's messaging capabilities have helped us drastically improve the performance of our promotional campaigns. The ability to create targeted WhatsApp broadcasts and track conversions in real time has been a game changer. The local support team is also very responsive and helps us optimize our use of the product regularly.
What do you dislike about the product?
The reporting dashboard could be a bit more customizable. It would be great to have more flexibility in how we visualize campaign data, especially when comparing performance across different channels or timeframes.
What problems is the product solving and how is that benefiting you?
We were struggling to engage users in a more personalized and scalable way. Insider’s messaging solution enabled us to reach our audience on channels they actually use—like WhatsApp and SMS—with timely, relevant content. As a result, our click-through and conversion rates have improved significantly, and we’re seeing better ROI on our marketing efforts.
Accelerated Test Drive Bookings and Service Reminders via WhatsApp
What do you like best about the product?
The combined power of WhatsApp and SMS allowed us to engage customers at critical decision points—whether it’s nudging them to book a test drive, sending personalized offers, or reminding them about service appointments. The automation capabilities of both products are robust, with tailored messaging flows that adapt to user responses, ensuring a seamless and conversational experience.
What do you dislike about the product?
It would be great to see more synergy between both channels in a unified dashboard for easier reporting. Additionally, approval times for some WhatsApp campaigns were longer than anticipated during peak promotional periods.
What problems is the product solving and how is that benefiting you?
We were looking to modernize our customer communication strategy across sales and after-sales touchpoints. Using WhatsApp and SMS, we significantly improved conversion rates on test drive bookings and service reminders. One campaign achieved a 45% response rate for WhatsApp-led appointment scheduling and a 3x increase in engagement compared to email. This helped reduce showroom no-shows and boosted service center footfall while lowering dependence on call center follow-ups.
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