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External reviews

943 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Zeynep E.

30% hike in conversion rates using Insider messaging products - Email and SMS

  • February 29, 2024
  • Review verified by G2

What do you like best about the product?
Insider’s Email marketing and SMS solution helped us create automated and responsive email and SMS campaigns.
The user interface helped deliver hyper-personalized experiences to the customers.
The quick and easy integration of Insider with its AI-powered customer journey designer, Architect, was another feature we enjoyed.
What do you dislike about the product?
Insider has truly helped boost our business. The Insider support team is very knowledgable and quick to respond.
What problems is the product solving and how is that benefiting you?
Architect’s cross-channel orchestrations allowed us to create custom journeys from scratch by adding the starter element, conditions, and channels, and setting them up as desired.
Architect, SMS and Email combined helped us get a 30% hike on the conversion rates.
Better customer engagement.


    Supavadee S.

Very easy to use product that helps achieve business goals.

  • February 29, 2024
  • Review verified by G2

What do you like best about the product?
Products we’re using - Email, Architect, Onsite, Web Push
- Easy to setup journeys across all products.
- Support team is responsive.
- Product is easy to use for example, there is drag&drop tool so we can easily create attractive email template.
- UX/UI team setup many onsite experiment campaigns.
- Features like Next Best Channel and Generative AI in Architect is interesting.
What do you dislike about the product?
We’d like to have faster resolution for tech concerns.
What problems is the product solving and how is that benefiting you?
- Lead collection to increase Email Subscribers
- Being able to run automations, recommendation and also personalization on App
- Conversion rate UPLIFT.


    Mustafa E.

Enhanced our web customer experience after using Insider

  • February 28, 2024
  • Review verified by G2

What do you like best about the product?
Insider's array of tools, which includes WhatsApp, Email, Web Push provides a variety of channels for efficient communication.
Insider gives a consistent user journey through the seamless integration of desktop and mobile web.
Notifications that are pertinent and timely, help increase our user engagement.
What do you dislike about the product?
Implementing and using Web Push was challenging at first, but we got a hang of it thanks to Insider's support team
What problems is the product solving and how is that benefiting you?
By combining desktop and mobile technologies, Insider resolves fragmented experiences. Web Push fills in communication gaps in a strategic way, increasing our engagement and conversions. Insider's multichannel strategy addresses the issue of widely-varying audience tastes, enhancing our brand recognition.


    Özer E.

Love the interactive capabilities of Eureka and WhatsApp products

  • February 28, 2024
  • Review provided by G2

What do you like best about the product?
Eureka’s action builder makes it easy for us to setup the campaigns
What do you dislike about the product?
The ease of use of Insider tools is amazing. Campaigns can be quickly launched without any technical assistance. We’d like it if the individual messaging products can be combined with Architect’s messaging channels.
What problems is the product solving and how is that benefiting you?
The filter capabilities on Eureka improves the product discovery for our customers.


    Farizcan G.

Mobile campaigns made easy with Insider

  • February 28, 2024
  • Review verified by G2

What do you like best about the product?
The intuitive design of Insider’s Mobile App helped improve user experience by facilitating smooth interactions.
Architect’s cross-channel marketing capabilities offer a stable base on which customized campaigns can be effectively optimized.
Insider's mobile solutions offer deep analytics that yield insightful information for well-informed decision-making and strategy optimization
What do you dislike about the product?
When we first encountered issues, the Insider staff was incredibly helpful in getting things fixed. At every point, they paved the road for us.
What problems is the product solving and how is that benefiting you?
By streamlining mobile campaign administration, Architect increases productivity and saves time.
Insider's customized promotional messaging and automated programs raised our CTRs.
Enhances overall marketing strategy by offering profound insights for strategic planning.


    Felat K.

Insider’s Tool suite helped us craft an effective multichannel marketing strategy

  • February 27, 2024
  • Review verified by G2

What do you like best about the product?
-Creative templates to attract customer’s attention
-Scheduling features for emails and SMS - Send Time optimization
-Web push improved our engagement with users on desktop even when they exited our website
What do you dislike about the product?
Can’t think of anything that caused any inconvenience. Keep it up Insider.
What problems is the product solving and how is that benefiting you?
-We were struggling to reach customers at the right time. The scheduling feature solved this for us.
-We lacked intuitive design for email campaigns, Insider helped us overcome this with its vast pool of templates


    Koray C.

Hike in conversion rate for website visits via web pushes and collecting leads.

  • February 27, 2024
  • Review verified by G2

What do you like best about the product?
We don’t need tech capabilities to manage our shopping app and web store. Insider provides the ability to customise user experience at every stage - website, SMS, E-Mail, Whatsapp and Web Push.
What do you dislike about the product?
We faced some challenge adapting to Insider’s product initially but the Support team was always around to help whenever it was required.
What problems is the product solving and how is that benefiting you?
We were looking for a product discovery solution. Instory worked amazingly well for us as we were able to show the vehicles better. We were able to engage customers in a better way on mobile and desktop Managed to successfully promote new inventory in the showroom with storytelling formats across web.


    Nimet S.

Insider ideal for web engagement - Web suite and web push

  • February 26, 2024
  • Review verified by G2

What do you like best about the product?
We can inform customers about back-in stock items and offer them fantastic discounts on their preferred snack bundles using Web Push.
The pop-up windows in Web Suite proved to be very interactive and significantly enhanced our engagement rates.
Architect helped in creating engaging and consistent messaging for clients across many channels in addition to tracking their activity.
What do you dislike about the product?
We have been able to achieve a lot more than we expected with Insider, so we are extremely happy with this.
What problems is the product solving and how is that benefiting you?
After implementing Insider's tools, including Architect, Web Suite, and Web Push, we observed significant improvements.
Web Push has made personalized suggestions for the customers.
Due to the combined efforts, our ROI increased by 6x.


    Ali T.

Insider's Architect - Best for Cross-Channel Marketing Automation

  • February 26, 2024
  • Review verified by G2

What do you like best about the product?
The intuitive journey builder canvas and 70+ pre-built templates for various use cases.
Ability to easily create custom journeys from scratch and save templates for future reuse.
The built-in A/B testing to auto-select the best-performing variation.
AI feature which automatically chooses the most optimal channel and time for each user.
What do you dislike about the product?
The vast capabilities of the Architect tool meant we required a lot of training to help us get in tune with the campaigns
What problems is the product solving and how is that benefiting you?
Insider’s Architect helped us take a unified approach to craft consistent cross-channel journeys customized to user lifecycle stage and channel preference.
We activated campaigns across web, mobile, email, SMS, push, etc. in minutes using templates and real-time data.
Detailed analytics provided clear visibility into channel performance boosting conversions by 40% and ROI by 5X within 2 months.
The AI-led predictive intelligence helped engage users contextually at the right moments to influence purchase behavior.


    Esra O.

5X revenue contribution from messaging solutions - SMS & WhatsApp

  • February 26, 2024
  • Review verified by G2

What do you like best about the product?
Using their opt-in templates and tailored WhatsApp promotions, we recovered our possible lost sales.
Decreased our cart abandonment rate by 35%
Increased our revenue by 5X through bulk SMS campaigns on our produc
What do you dislike about the product?
Dynamic segmentation and proactive messaging helped us to provide an enhanced customer shopping experience. But understanding the segmentation options that are possible for us took some time and we are actually yet to fully utilize the benefits of it.
What problems is the product solving and how is that benefiting you?
Insider’s targeted promotional messages and automated campaigns increased our CTRs.
We saw a 23.4% spike in conversion rate with their interactive opt-in templates.
WhatsApp and sms increased mobile engagement - and boosted retention.