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Insider and MindBehind transformed the way of communication with our customers
What do you like best about the product?
Having a single conversational entry point where customers can ask product questions, get regimen advice, and discover Bioderma, Institut Esthederm, and Etat Pur lines via WhatsApp.
MindBehind’s chatbot flows, which turn complex skincare choices (skin type, concerns, routines) into a simple guided conversation instead of long website journeys.
The ability to send targeted WhatsApp campaigns for specific concerns (acne, sensitivity, sun care, hyperpigmentation) with deep links into curated product sets.
Being able to keep everything inside WhatsApp—from discovery to browsing catalog items and adding to cart—thanks to Insider’s WhatsApp Commerce capabilities.
Strong support and best practices for the beauty category, including how often to message, how to structure consultations, and how to balance automation with human handover.
WhatsApp has become a natural extension of our ecobiology philosophy, letting customers get tailored skincare guidance in a channel they use every day. The combination of Insider’s WhatsApp marketing and MindBehind’s chatbot dramatically reduces friction between “I have a skin concern” and “I know exactly which product to buy and how to use it.”
MindBehind’s chatbot flows, which turn complex skincare choices (skin type, concerns, routines) into a simple guided conversation instead of long website journeys.
The ability to send targeted WhatsApp campaigns for specific concerns (acne, sensitivity, sun care, hyperpigmentation) with deep links into curated product sets.
Being able to keep everything inside WhatsApp—from discovery to browsing catalog items and adding to cart—thanks to Insider’s WhatsApp Commerce capabilities.
Strong support and best practices for the beauty category, including how often to message, how to structure consultations, and how to balance automation with human handover.
WhatsApp has become a natural extension of our ecobiology philosophy, letting customers get tailored skincare guidance in a channel they use every day. The combination of Insider’s WhatsApp marketing and MindBehind’s chatbot dramatically reduces friction between “I have a skin concern” and “I know exactly which product to buy and how to use it.”
What do you dislike about the product?
Designing multi-brand, multi-market conversational flows that respect our scientific positioning and regulatory requirements takes careful planning and iteration. MindBehind’s builder and templates help, but internal medical, marketing, and legal teams still need to align on guardrails and content governance.
What problems is the product solving and how is that benefiting you?
Turning WhatsApp into a scalable consultation channel where customers can receive regimen advice and product recommendations without needing a store visit.
Simplifying product discovery across three brands and many ranges by using guided conversations instead of long category trees.
Running concern-based and lifecycle WhatsApp campaigns (new routine, refill, seasonal SPF, post-peel care) that feel relevant rather than intrusive.
Connecting conversational engagement to actual sales by enabling browsing, add-to-cart, and purchase flows inside WhatsApp.
Simplifying product discovery across three brands and many ranges by using guided conversations instead of long category trees.
Running concern-based and lifecycle WhatsApp campaigns (new routine, refill, seasonal SPF, post-peel care) that feel relevant rather than intrusive.
Connecting conversational engagement to actual sales by enabling browsing, add-to-cart, and purchase flows inside WhatsApp.
Outstanding Personalization and Support Elevate Our CRM Strategy
What do you like best about the product?
The technical capabilities and new features offered by the plateform.
The speed of implementation, the reactivity of technical support.
The guidance, recommendations and ongoing support provided by our account manager.
The feeling of being supported by an ambitious company that is constantly evolving.
The speed of implementation, the reactivity of technical support.
The guidance, recommendations and ongoing support provided by our account manager.
The feeling of being supported by an ambitious company that is constantly evolving.
What do you dislike about the product?
The plateform could offer a more user-friendly experience, in line with its technical excellence.
The campaign design and configuration section, not always intuitive (e.g. the need to sometimes go directly in the html or javascript to adjust specific variables).
The campaign design and configuration section, not always intuitive (e.g. the need to sometimes go directly in the html or javascript to adjust specific variables).
What problems is the product solving and how is that benefiting you?
The extensive technical capabilities provided by Insider, such as personalized and segmented product recommendations, innovative solutions for acquiring new leads, and on-site push notifications to highlight our current offers, have allowed us to make significant progress in both our CRM strategy and e-commerce operations. The support from the Insider team has been exceptional—their consistent follow-up on our campaigns and the presence of a clear development roadmap are especially valuable for a small team like ours.
Essential Platform for Personalized, Multi-Channel Marketing Success
What do you like best about the product?
Email Suite with dynamic, open-time recommendations and behavioral triggers that feel much closer to 1:1 conversations than batch newsletters.
Web Suite that lets us personalize home, category, and product pages based on browsing behavior and interest in specific Shark Ninja brands.
SMS as a fast, high-visibility channel for drops, back-in-stock alerts, and time-sensitive promos, all orchestrated from the same platform.
For a business that launches many new appliances and accessories each year, Insider makes it much easier to put the right product in front of the right customer at the right time, whether that’s in the inbox, onsite, or via SMS. The platform has become a core part of how SharkNinja runs always-on growth programs around launches, replenishment, and cross-sell.
Web Suite that lets us personalize home, category, and product pages based on browsing behavior and interest in specific Shark Ninja brands.
SMS as a fast, high-visibility channel for drops, back-in-stock alerts, and time-sensitive promos, all orchestrated from the same platform.
For a business that launches many new appliances and accessories each year, Insider makes it much easier to put the right product in front of the right customer at the right time, whether that’s in the inbox, onsite, or via SMS. The platform has become a core part of how SharkNinja runs always-on growth programs around launches, replenishment, and cross-sell.
What do you dislike about the product?
Because there are so many options across Email, Web, and SMS, the initial setup of journeys and experiments can feel a bit overwhelming. Once our core playbooks were in place, though, the ability to duplicate and adapt them for new campaigns made ongoing work much easier.
What problems is the product solving and how is that benefiting you?
Increasing D2C revenue per visit by using personalized email and onsite recommendations to surface the most relevant products and accessories.
Supporting frequent new product launches with fast, multi-channel campaigns that don’t depend heavily on IT.
Improving retention through lifecycle programs coordinated across email and SMS.
Giving a single view of performance across email, web personalization, and SMS, so marketing can clearly see which touchpoints drive incremental sales.
Insider helps SharkNinja turn its growing product catalog and strong brand demand into structured, measurable, and scalable growth across owned channels.
Supporting frequent new product launches with fast, multi-channel campaigns that don’t depend heavily on IT.
Improving retention through lifecycle programs coordinated across email and SMS.
Giving a single view of performance across email, web personalization, and SMS, so marketing can clearly see which touchpoints drive incremental sales.
Insider helps SharkNinja turn its growing product catalog and strong brand demand into structured, measurable, and scalable growth across owned channels.
Moving from disconnected campaigns to more relevant, customer-centric journeys with Insider
What do you like best about the product?
What we appreciate most is having a single place where customer data and engagement come together. The Customer Data and Experience Platform helps us understand user behavior, purchase history, and interactions in one view, which makes decision-making much easier.
What do you dislike about the product?
Because the platform and Orchestration Suite offer many advanced capabilities, there is a learning curve at the beginning, especially when working with more complex conditions and journey logic. That said, onboarding support, documentation, and templates make it easier to get comfortable and start seeing value.
What problems is the product solving and how is that benefiting you?
Insider helps us break down data silos and create a more complete view of our customers. This allows us to build lifecycle journeys such as welcome, replenishment, win-back, and loyalty flows that feel more relevant.
We are also able to improve product discovery and basket value by using personalization at key moments, such as on exit intent or basket pages. Campaigns can be launched faster, with less dependency on development teams, and our marketers can test and iterate more freely.
Overall, Insider has helped us move away from one-size-fits-all campaigns toward more personalized experiences that better reflect customer intent.
We are also able to improve product discovery and basket value by using personalization at key moments, such as on exit intent or basket pages. Campaigns can be launched faster, with less dependency on development teams, and our marketers can test and iterate more freely.
Overall, Insider has helped us move away from one-size-fits-all campaigns toward more personalized experiences that better reflect customer intent.
Centralizing CRM for Better Engagement and Conversion
What do you like best about the product?
A very comprehensive platform, with several new guidelines for the consumer sector, which is very broad. In addition, the implementation team truly delivers and provides strong support. It is also a very user-friendly platform.
What do you dislike about the product?
I believe Insider needs to further develop its commercial processes, as there is a lot of misalignment of information regarding sales and contracts.
What problems is the product solving and how is that benefiting you?
Insider One has helped us centralize and organize our CRM actions into a single platform, making it easier to manage journeys, segmentations, and activations across different channels. This improves operational efficiency, increases the accuracy of customer communications, and directly contributes to better engagement and conversion results. Additionally, the platform supports more strategic decision-making through better-structured data and automations.
Boosts Engagement with Localized Promotions and Customer Insights
What do you like best about the product?
MindBehind helps Carrefour meet customers on their preferred messaging channel and deliver localized promotions tied to zip code or nearest store. The result is higher engagement and richer insight into what customers actually browse, which feeds back into commercial and assortment decisions.
What do you dislike about the product?
Because WhatsApp is so immediate and personal, Carrefour needs a clear strategy for frequency, opt-in, and escalation to human agents to avoid fatigue. MindBehind provides guidance and controls here, but internal teams still need to invest time in defining rules and governance.
What problems is the product solving and how is that benefiting you?
Increasing engagement with promotions by swapping generic emails and paper catalogs for interactive WhatsApp experiences.
Giving customers quick access to store locations, hours, and deals through a single, easy-to-use conversational entry point.
Collecting behavioral data on which offers and categories customers actually explore, which helps optimize retail campaigns.
Giving customers quick access to store locations, hours, and deals through a single, easy-to-use conversational entry point.
Collecting behavioral data on which offers and categories customers actually explore, which helps optimize retail campaigns.
All-in-One WhatsApp Business Solution with Powerful Personalization
What do you like best about the product?
Deep, native WhatsApp Business capabilities, from opt-in growth and template approval to analytics, all managed in one place.
MindBehind’s conversational flows layered over Insider’s segmentation, so each WhatsApp experience feels tailored to the user’s behavior and interests.
Ability to run both rich promotional broadcasts and 1:1 conversational journeys that handle FAQs, recommendations, and even cart and payment actions.
Being an official WhatsApp Business Solution Provider means faster, more reliable delivery and access to the latest WhatsApp features.
MindBehind’s conversational flows layered over Insider’s segmentation, so each WhatsApp experience feels tailored to the user’s behavior and interests.
Ability to run both rich promotional broadcasts and 1:1 conversational journeys that handle FAQs, recommendations, and even cart and payment actions.
Being an official WhatsApp Business Solution Provider means faster, more reliable delivery and access to the latest WhatsApp features.
What do you dislike about the product?
Setting up advanced conversational flows and aligning them with multiple brands and markets requires careful planning, governance, and ongoing optimization.
What problems is the product solving and how is that benefiting you?
With Insider’s WhatsApp Marketing and MindBehind, we can meet consumers in their favorite messaging app and guide them from curiosity to purchase through seamless, two-way conversations.
Insider tools turn insurance into simple steps from quote claim
What do you like best about the product?
Architect simplifies creating journeys focused on insurance events—quote, policy issuance, renewal, claim—ensuring customers consistently understand the next step and where to navigate.
Email and SMS collaborate for alerts and reminders whereas WhatsApp is utilized for more detailed interactive support when customers seek answers or express concerns.
The Mobile App channel utilizes the data and logic ensuring that, in-app messages correspond with what customers receive via email or WhatsApp minimizing confusion.
The Conversational Support Suite enables agents to intervene whenever a bot or flow requires human assistance maintaining context and history centralized.
Email and SMS collaborate for alerts and reminders whereas WhatsApp is utilized for more detailed interactive support when customers seek answers or express concerns.
The Mobile App channel utilizes the data and logic ensuring that, in-app messages correspond with what customers receive via email or WhatsApp minimizing confusion.
The Conversational Support Suite enables agents to intervene whenever a bot or flow requires human assistance maintaining context and history centralized.
What do you dislike about the product?
Organizing journeys, for product lines (auto, health, property, etc.) requires initial effort but once foundational templates are established, customizing flows for each product and segment becomes far easier.
What problems is the product solving and how is that benefiting you?
Insider helps us reduce drop‑offs in key flows (quote, payment, renewal) by reacting to behavior in real time and nudging customers on the channel they’re most likely to see. It also supports a better service experience by combining proactive notifications with two‑way WhatsApp and chat support, so customers can resolve small issues quickly without calling a call center.
Exceptional Support from the Insider Team
What do you like best about the product?
Great support from the Insider team on a daily basis
What do you dislike about the product?
Lack of a deeper analytical vision.
What problems is the product solving and how is that benefiting you?
Customization in the customer journey
Powerful Segmentation Tools and Personalized Impact
What do you like best about the product?
The segmentation tools and multiple ways to impact the user.
What do you dislike about the product?
The analytical part of the platform. They could have more data and reports.
What problems is the product solving and how is that benefiting you?
Insider is helping us communicate in a segmented way with our users and perform customizations in our digital journey.
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