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Reviews from AWS customer

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1,204 reviews
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External reviews are not included in the AWS star rating for the product.


    Mauro Y.

Improvement in the relationship in the last year

  • September 12, 2025
  • Review provided by G2

What do you like best about the product?
The platform has good usability, the technical part of the APIs is good, improvement in customer service in recent months.
What do you dislike about the product?
Inflexibility of the contract and delay in adjustments
What problems is the product solving and how is that benefiting you?
Improvement in the Relationship with the retailer and increase in revenue through campaign communication and automation of journeys,


    Apparel & Fashion

A friendly tool

  • September 11, 2025
  • Review provided by G2

What do you like best about the product?
I like the easy-to-use format and its integrations. In addition to the easy contact with the customer service and support team.
What do you dislike about the product?
The tool is constantly evolving and lacks notice about the changes.
What problems is the product solving and how is that benefiting you?
Insider is helping us develop the multichannel with the customer at the center.


    Andrea R.

Growth and Development

  • September 11, 2025
  • Review provided by G2

What do you like best about the product?
Inisder has been a tool that was offered, and while the beginning was difficult and it took us a long time to get started, we have no complaints about the tools provided; the campaigns are easy to create and track.
What do you dislike about the product?
The difficult oboarding and migration process, too much time lost.
What problems is the product solving and how is that benefiting you?
We are able to reach in a more personal way.


    Apparel & Fashion

Great Tool & Support Team

  • September 08, 2025
  • Review provided by G2

What do you like best about the product?
How helpful our account manager is - as I am new to browser notifications, the team have been able to guide us in a direction that is increasing our revenue YoY. The platform is easy to use and navigate.
What do you dislike about the product?
I have nothing I dislike about Insider - nothing
What problems is the product solving and how is that benefiting you?
increasing revenue on browser notifications, adding new automations to the flow, & helping us with our subscribers unsubbing


    Damla .

The unified experience drove user engagement across platforms

  • September 05, 2025
  • Review provided by G2

What do you like best about the product?
First of all, the team is able to provide consistent brand experience across web and mobile. Secondly, it has become easy for us to drive app installs and reactivations using architect tool.
What do you dislike about the product?
Initial learning curve for Architect is steep, but once familiar, it empowered our team to launch customer journeys independently.
What problems is the product solving and how is that benefiting you?
We used Insider to create unified digital experiences for our customers across all their platforms. Architect allowed our marketing team to trigger contextual journeys based on the actions a user took. This led to higher engagement rates and a seamless transition from web to app.


    Özüm A.

40% uplift in conversion rates within the messaging channels.

  • September 05, 2025
  • Review provided by G2

What do you like best about the product?
The Mobile App that enabled us to launch weekly campaigns on our app store during the all year. SMS and WhatsApp to send timely updates to customers about new product launches and offers. Our conversion rate is now up by a whopping 40% all thanks to Insider.
What do you dislike about the product?
We just learned about the SMS Explorer tool, which has made it easier for us to scale our SMS marketing. Would have been advantageous if this had been recommended to us earlier by the Insider team.
What problems is the product solving and how is that benefiting you?
With Insider's dynamic and real-time information, we were able to fine-tune our strategy and increase consumer engagement and conversion rates.
The real-time messaging support service allowed us to interact with clients in real time and offer fast assistance, which helped us retain customers and increase new insurances sales.


    Batuhan G.

Launched successful Loan Campaigns with omnichannel messaging

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
-Insider helps us to create unified messaging across email and SMS, which we felt was important for the successful campaign.
-We could target customers based on behavioural and demographic data.
What do you dislike about the product?
More advanced scheduling options would help in longer campaigns, but the current capabilities of the tool is sufficient for weekly sends.
What problems is the product solving and how is that benefiting you?
We used to run monthly campaigns promoting loan products and financial tools. Insider gave us the capability to segment our users based on eligibility and send cohesive SMS-Email journeys. This led to an increase in CTR and loan applications.


    Eylül K.

Achieved fast form fills for test drives

  • September 03, 2025
  • Review provided by G2

What do you like best about the product?
-We used WebSuite and customized pop-up campaigns to recommend the car prospects are looking for.
-Really liked their reporting feature; we were able to export campaign performance for 6 months in just 2 mins.
What do you dislike about the product?
Training is a bit time-consuming but their platform is easy to understand so some parts of training can be avoided.
What problems is the product solving and how is that benefiting you?
We were not getting test drive form fills and struggling with conversions. Insider’s team collaborated and made us familiar with their platform. We launched relevant campaigns, analyzed outcomes, and started getting responses for test drives.


    Yigithan O.

Achieved 10%+ Conversion Rate Uplift and Stronger ROI Using Insider’s Cross-Channel Orchestration

  • September 02, 2025
  • Review provided by G2

What do you like best about the product?
Robust scenario-based customer journeys with Architect enable deep personalization
Unified campaign management across web, email, and SMS drives consistent brand experience
Easy-to-use interface for segmenting audiences and setting up frequency-capped journeys
Fast recovery of abandoned carts and automated win-back for dormant customers
Highly responsive customer success team with deep industry expertise
What do you dislike about the product?
Occasionally, some advanced journey analytics take extra configuration time, but their support team is always ready to help optimize reporting. UI updates could be a bit more frequent to keep up with evolving needs—but roadmap transparency is improving.
What problems is the product solving and how is that benefiting you?
With Insider, we’ve automated recovery of high-value abandoned carts and enabled personalized messaging that increases conversion rates by over 10% in our core European markets. Targeted omnichannel engagement has helped us win back dormant customers, reactivate lapsed buyers, and boost customer lifetime value. Multi-country orchestration is now seamless, allowing us to run hyper-local campaigns at scale—from email and SMS to AI-powered website journeys—without overwhelming our team or over-communicating to customers.


    Ahmet A.

Personalized recommendations increased average order value by 18% in 2 months

  • September 02, 2025
  • Review provided by G2

What do you like best about the product?
By combining behavior-based targeting with predictive segmentation, we’ve transformed how customers interact with our website. Eureka enables us to interpret intent more accurately and surface the right results, making every search more meaningful.
What do you dislike about the product?
The detailed dashboard provides multiple sub-reports, giving us valuable insights to refine our strategies
What problems is the product solving and how is that benefiting you?
Our objective was to optimize conversion, retention, and customer satisfaction across web and mobile. We wanted to create a seamless, personalized luxury shopping journey. Insider helped us achieve these goals with Smart Recommender and AI-powered automation, enabling us to engage each customer according to their unique needs, behaviors, and preferences across the entire journey