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977 reviews
from G2

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    Amna S.

Digital Marketing Executive

  • September 19, 2022
  • Review verified by G2

What do you like best about the product?
The customer support team is so ardent and responsive, which is actually a cherry on top.
What do you dislike about the product?
I dislike the website integration feature as sometimes, while I'm trying automation for the website, the integration crashes and doesn't happen altogether, so I am unable to move forward with the task at hand.
What problems is the product solving and how is that benefiting you?
Insider is a multipurpose platform which allows us to send push notifications as well as weekly newsletters via one platform. Therefore, we do not have to rely on more than one platform. To top it all, Insider offers various problem-solving automations that prove fruitful in terms of revenues and sales.


    Łukasz S.

Quick solutions - Insider!

  • September 16, 2022
  • Review verified by G2

What do you like best about the product?
In my opinion, the biggest advantage is the possibility of quick changes to the website and the multitude of scenarios that we can use
What do you dislike about the product?
The company I work for uses only the web part and if we want to make some custom changes, they are very expensive compared to market prices.
What problems is the product solving and how is that benefiting you?
Recently, we had a problem with selling the newly introduced category to the site. Despite the wonderfully prepared website, no one was interested in this type of product. We came up with the idea to add a contact form. Users began to leave a contact, thanks to which the sale was started. As it turned out, this is a product that requires consultation. It took a few hours to implement the solution and it was effective immediately.


    Nikita M.

Good tool for creating meaningful customer journey

  • September 14, 2022
  • Review verified by G2

What do you like best about the product?
Starting from the onboarding we had great support from both product onboarding specialists and customer success manager, and it helped us learn and adapt to the products and easily use the panel later on. Insider panel is already user-friendly, but support from product onboarding team is very valuable.
What do you dislike about the product?
now I understand that we need more user attributes, as well as events to do deeper user segmentation and triggers for user journeys. If we would have integrated all these events and attributes in the beginning, it would help me as digital marketing manager with user journeys now. But I undertand that IT-processes-wise it's not possible. So, my suggestion / idea is to make much deeper product training before IT starts integration, so that the marketer could prioritise some points knowing products possibilities in advance. Just an idea
What problems is the product solving and how is that benefiting you?
We have been working with Insider already for quite a long time in different regions. But here we implemented Insider a bit less than 1 year ago. Our main goal was to build a constent communication with our customers. With the help of Insider we onboard and retain users to become our loyal customers. We use Architect Journey builder with email, web push and app push channels to build customer journey from the moment a user first land on our website. The platform helps us to build meaningful journeys and interact with multi-channel users easily and quickly. Next move - adding SMS via call an API to user journeys


    Sher L.

134% increase in session duration with Insider’s mobile banner overlay

  • September 13, 2022
  • Review verified by G2

What do you like best about the product?
Insider offers a diverse range of flexible, easy-to-use templates to make our website more interactive for our users. We use web push, the spinning wheel, and their banner overlay templates to build a completely engaging website experience for our users. With the banner overlay, for instance, we were able to achieve a significant increase in session duration of 134%.

We have observed that using Insider, web push has become an important channel for us which enables us to re-engage our website visitors and bring them back. By being able to automate our push notifications, Insider has helped us become more efficient than ever, while also delivering results that are promising. Using their web push, too, we got some desirable campaign results, contributing to almost 2% of our total traffic.
What do you dislike about the product?
Insider's panel show's real time results and data from each campaign. However, the data is a bit hard to understand without further information or explanation on the panel. Most of the time we rely on the consultant to help us understand where the numbers coming from. Would appreciate if the panel is a little easier to decipher for ourselves so we can be more self served.
What problems is the product solving and how is that benefiting you?
We wanted to increase and improve the traffic and its quality coming into our website. We also needed solutions to help us increase the exposure for our marketing campaigns and better user engagement. Insider’s web push solved the problem of traffic for us, and their onsite templates like the banner overlay and spinning wheel solved the problem of improving user engagement and retention.


    chonticha n.

Massive 240X ROI from using Insider’s suite of products along with a 42% CR uplift

  • September 12, 2022
  • Review verified by G2

What do you like best about the product?
All of Insider’s tools have been incredibly effective for our business, especially their web suite and onsite experimentation features. They offer a large number of templates which are flexible for usage and we can customize them however we like.

One thing that we were most impressed about is that their AI-powered smart recommender was integrated into our website with simply one line of code! We were amazed by how fast it happened and how smoothly we were able to carry out a pretty big change such as adding the smart recommender, without any hassle. And the product has been doing a great job serving our customers highly personalized product recommendations, resulting in an overall increase in conversions and average cart value. One of the smart recommendations - recently viewed items on the cart page, was able to generate a 42% uplift in CR for us, and we have been mighty impressed by these results.
What do you dislike about the product?
It takes a little time to update and fix system rules whenever we have website updates.
What problems is the product solving and how is that benefiting you?
We wanted a tool to help us personalize our website experience by segmenting the audience on many levels. Insider works as a brilliant customer data platform that brings in customer data from many different sources to aid advanced segmentation that is accurate, granular and very useful for marketing campaigns. We have been able to target our audience with very relevant, highly precise content for each segment, only because of how neatly Insider has helped us segment our customer data. It is no surprise at all that since we started using Insider, we have achieved a 240X ROI.


    Leah T.

Best Partners I've ever worked with.

  • September 12, 2022
  • Review provided by G2

What do you like best about the product?
Not only does the tech work, and works exceptionally well. Their communication, support, and solutions have made our job much more manageable.
They continue to come to us with unique ideas to execute, which has generated a significant growth in CR Uplift
What do you dislike about the product?
We haven't had anything we dislike with Insider. The team (Yas, Trent, Shasti) have been super impressive. Their advise and tools work extremely fast and are adequate for our needs. Our business is very agile and needs the ability to shift and change very quickly.
What problems is the product solving and how is that benefiting you?
Personalisation of the "Unknown" user. These customers are just as valuable as a "Subscribe" user. They purchase from us on a regular base. Therefore we have the tools to communicate to them in the way they want us to.


    Lourdes F.

Working with a partner that feels like part of your team

  • September 07, 2022
  • Review verified by G2

What do you like best about the product?
What I like best from working with Insider is without any doubt, how they commit to my business as if it was theirs, even pushing my team to do more . Having them so close motivates us and makes them have push impacts as part of their daily marketing routines.
What do you dislike about the product?
I don't like as much the UX of the tool, not on the part of creating a campaign but on the part of organizing campaigns. It makes us spend more time than necessary. Also, in the past we had tech issues related to custom rules that made us lose a lot of time. I hope things improve when we go back to implementing new Insider products.
What problems is the product solving and how is that benefiting you?
We are being able to cover customer behaviour and impact them with promotions on an easy way without needing resources from our tech team.
Recommendations to others considering the product:
If you're looking to move ahead on the path of personalization with a partner that works close to you, Insider can be a good fit


    Quoc Viet V.

More member acquired, more abandoned cart bought

  • September 05, 2022
  • Review verified by G2

What do you like best about the product?
It is one of the most comprehensive customer data platforms available today. Not only does it help consolidate data but we’re also able to use the insights gathered effectively by orchestrating cross-channel customer journeys.
It is easy to use with a host of features that are exciting when applied on the website
The platform is very flexible and allows us to personalize campaigns to the smallest elements
Great customer support along with a smooth onboarding and integration process
What do you dislike about the product?
Like any technology, Insider too gets the occasional bug at times. However, they are also promptly squashed by their dev team so we’ve got no complaints.
What problems is the product solving and how is that benefiting you?
We wanted a simple solution to run personalized campaigns on website that don’t require coding. Insider is a great choice and has given 10x Conversion Rate with personalization


    İnci P.

Several solutions to choose from

  • September 02, 2022
  • Review provided by G2

What do you like best about the product?
UI is good and user-friendly. Product training was organized quickly for the new team members to be onboarded. You could have the chance to see your uninstall numbers in the dashboard.
What do you dislike about the product?
Support team was slow when you faced a problem and had to wait for it to be solved. They should have prioritization marking for highlighting urgent matters at least.
What problems is the product solving and how is that benefiting you?
A/B testing, web pop-ups, push notification launch (launching them in buckets, too), and being able to schedule the communication contents based on the users' time zone.


    Shabrina A.

4.3x increase in active users by sending push notifications using Insider

  • August 31, 2022
  • Review verified by G2

What do you like best about the product?
Their architect journey builder is phenomenal! Sending push notifications using Insider has been incredibly successful for us, with the number of active users on our app increasing 4.3x times. The push campaigns have all generated high engagement and conversions for us. We also really like being able to easily duplicate the best versions of these into another funnel and do it all without a hitch. All in all, Insider is a phenomenal performer when it comes to marketing technology, and we are convinced this is the best choice available today.
What do you dislike about the product?
They are still working on their WhatsApp product, but the other channels are superb!
What problems is the product solving and how is that benefiting you?
Experimentation is one of the most important things for us as a growing sharia fintech startup. Through Insider, we can do AB Tests on our users easily & which helped us automate high-performing campaigns that were fruitful to our objectives, not only in terms of increasing users but also in terms of increased transaction volume generated from the same.