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977 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Larissa G.

Insider is the best solution for segmented web push notifications

  • July 20, 2022
  • Review provided by G2

What do you like best about the product?
Insider’s web push tool is easily one of the bests in the category, having given us a great opt-in rate of 21%. We were able to broaden the conversation with our non-logged-in customers.
In one specific campaign for car loans, we were able to send 4.3M pushes, and achieved a CR of 2.39% from those. We love that with Insider’s web push, doing very little can deliver great results.
What do you dislike about the product?
We have been struggling to include Insider’s Web Push into our CRM journey, which the support team is working hard to help us out with. In the beginning, we believed that the configurations of segmentations and automations would be more easily implemented, however, as the Webmotors business is not a standard e-commerce, it was not that simple.
What problems is the product solving and how is that benefiting you?
We were looking for lead generation, and to improve our marketing and business growth through digital efforts. Insider’s web push was a small addition to this effort of ours, and it has proven to be quite useful for us. We have seen higher click-through rates with their push notifications, and an overall increase in customer engagement rates as well since the contextual messages have led to higher opt-ins.


    Can G.

Easiest way to take your website personalization to the next level

  • July 20, 2022
  • Review verified by G2

What do you like best about the product?
What we like most about Insider is how easy it is to create individualized experiences and achieve substantial results. Their AI-backed algorithms give very accurate personalization tactics that always perform well with our customers. All we have to do is talk with the Insider team and get their recommendations, and then they help us implement their tools and we immediately see results. Overall, we are very satisfied with our experience.
What do you dislike about the product?
There is nothing we dislike, but there are a lot of different templates to choose from, so initially we were overwhelmed with the choices. However, Insider’s team helped us find the most suitable templates for us, so now we don’t experience any issues.
What problems is the product solving and how is that benefiting you?
We were looking for a way to personalize our website and create individualized customer experiences so that we could increase onsite engagement. After looking at alternatives, we started using Insider’s web suite and we were very satisfied with the results. By tracking user behavior on our website, we were able to create personalized campaigns for each customer based on persona, purchase affinity, behavior, onsite actions, etc which increased engagement by 50%.


    Luxury Goods & Jewelry

Great personalization tool that allows to support commercial activities in a very limited timeframe

  • July 19, 2022
  • Review verified by G2

What do you like best about the product?
High-quality and efficient service from Insider's customer support team, a large variety of experiences, Architect module
What do you dislike about the product?
A lot of the experiences are not suitable for luxury brands due to them being very promotional.
What problems is the product solving and how is that benefiting you?
Limited capacities in terms of web development -> Insider compensates for that allowing to launch new experiences in a very limited time-frame


    Pongsathorn (Pomme) S.

Achieved 15X ROI using Insider’s strong suite of products

  • July 12, 2022
  • Review provided by G2

What do you like best about the product?
Insider has allowed us to personalize our website across all pages with their incredible Smart Recommender. This product has, almost single handedly, elevated the shopping experience on our website by providing personalized product recommendations driven by data. We really enjoy using their web and mobile suite as well to personalize other aspects of our website such as banners. In one campaign with a cart reminder banner, we were able to achieve a conversion rate of 33%. This was a pretty exciting result for us.

We especially benefited from Insider’s highly capable predictive segmentation feature that enabled us to target our customers better based on behavioral data and flexible trigger rules. Another thing worthy of mention about Insider as a platform is the easy-to-use editor that allows us to quickly edit templates and create the content we want.

Special mention should also be made for their support interface - Insider Help Centre contained everything we needed to know to set up a campaign and go live with it, while chat support was available at any time when we had questions about the product.
What do you dislike about the product?
We have signed up for many products of Insider, so when we had a change in our team, it was just a little challenging for the incoming person to come up with new campaign ideas. But we find this to be a challenge to improve towards rather than something to dislike.
What problems is the product solving and how is that benefiting you?
We wanted to personalize our shopping experience and deliver relevant recommendations to our wide variety of users, based on their specific requirements, past searches, and so on. Insider has been a great platform that has taken care of this whole thing for us through auto-optimized recommendations. We barely have to do anything. We also enjoy the number of templates available when it comes to creating web and mobile personalized elements.
Recommendations to others considering the product:
When signing up for Insider, it will save you a lot of time and help you get the most out of your investment, as well.


    Retail

Best mobile marketing tool for the best CX

  • July 11, 2022
  • Review verified by G2

What do you like best about the product?
The thing I really love concerning Insider is their customer service. We like how all the processes are built: we don't need to push them, we receive immediate answers whenever a question appears, we can always ask for help, almost 24/7. The platform itself is also great and very easy to use. It is full of different templates and useful mechanics.
What do you dislike about the product?
It is a difficult question, because from my point of view everything works at its best. The only problem we face is that due to the lack of time and person dedicated specifically to the platform we can't realize Insider's full potential.
What problems is the product solving and how is that benefiting you?
We started working with Insider many years ago. We work in two main areas: mobile app and web. These products fulfill our main objectives. We use these tools as part of outreach goals and increasing brand loyalty. We primarily use web products to notify users about what is happening with us, what promotions and special offers we have. With the help of Insider segmentation, we personalize the entire process of communication with users. We are also launching segmented push notifications for different regions, cities, etc.
As part of the mobile app product, we've tried just about everything Insider has to offer. In addition to single push, we work with some much more complex mechanics, such as conversion pushes, in order to reach and work with the audience in the most targeted way. In addition to interacting with loyal users of the mobile application through mobile app pushes and in-apps, we use various on site communications .
Recommendations to others considering the product:
You should think of having a person who will be dedicated specifically to the platform , then you can reach all your goals with Insider.


    Apparel & Fashion

A great experience with Insider team!

  • July 01, 2022
  • Review verified by G2

What do you like best about the product?
Insider offers a range of solutions for website customizations, A/B testing, email marketing, push notifications and a lot more! Their customer service team is also very helpful and promptly responds to all queries.
What do you dislike about the product?
The reporting dashboard could be made more user friendly.
What problems is the product solving and how is that benefiting you?
1) Its an all in one solution - we no longer need to have different apps/platforms for website customizations, newsletters etc, which used to be costly for us.
2) So far we're getting good incremental revenue from e-comm customizations recommended by Insider team.
Recommendations to others considering the product:
Improve the reporting dashboard and make them a bit more user friendly


    Food & Beverages

Remarkable increase in AOV of 16.22% and an uplift in CR of 66.46% using Insider’s personalization

  • June 29, 2022
  • Review verified by G2

What do you like best about the product?
Insider’s segmentation is our favorite feature, something that we have immensely benefited
from. We cater to different kinds of customers, and this feature has been crucial in helping us
target the audience effectively to personalize the onsite experience for each type of customer.
Their web suite is geared for growth, and we achieved an AOV uplift of 16.22%. This was an
exciting result for us to achieve, because it is a pretty big margin by which we have increased
our sales. This was achieved by adding a sticky bar menu on our desktop website when visitors
were navigating and browsing on our platform. In another instance, we had displayed an exit-intent triggered cart-reminder overlay which
delivered a whopping 66.46% uplift in CR. That was truly phenomenal.
What do you dislike about the product?
When we need to make custom segments, we always need to turn to the help center. We would
like to be able to do this otherwise also. We would also like to see personalized
recommendations being added to InStory.
What problems is the product solving and how is that benefiting you?
We wanted to personalize our website for different segments of our customers and offer a
relevant experience to them according to the segment they are in. With Insider, we have
achieved this because their segmentation feature is top-notch and we can
rely on the platform to take care of the process on its own.


    Paul M.

The Ferrari of CRO tools

  • June 29, 2022
  • Review verified by G2

What do you like best about the product?
When choosing a data tool, Insider is the one you need to look at. With Insiders help, we can communicate with customers and organize them into segments based on their interests. We can test different variations of our website and see which works best. Also, it's great that we don't have to import any data because the templates make it easy to change the designs on our website. If we don't understand something about our results, the support team always helps us solve our questions without a fuss.
What do you dislike about the product?
The Insider interface is not very intuitive.
What problems is the product solving and how is that benefiting you?
We wanted to drive more sales through a better customer conversion rate. Thanks to Insider's conversion suite and web push notifications tools, we implemented a campaign on our web homepage that displayed personalized recommendations. This campaign significantly increased our customer conversion rate, which means more purchases and good sales. We also wanted to ensure that visitors didn't leave the site without seeing all of our products, so Insider's scroll tracking tool helped us track where visitors did and didn't scroll down.


    Phoebe L.

Quick solutions to take UX experience in next level

  • June 28, 2022
  • Review provided by G2

What do you like best about the product?
Without any system coding development, INSIDER provides us the quick solutions and we can see the customized campaing instantly.
Based the real KPI result on GA, INSIDER share us instant reponse and quick fix to maximize conversation result. With INSIDER regular share new successful show cases, it keep our website up to newest with animation and provide eye catching elements to highlight rewards to customers.
What do you dislike about the product?
A more simply ticket platform with consolidation wuold help clients to be more time efficiency to manage running animations on site.
What problems is the product solving and how is that benefiting you?
Time consuming on creating system change request for UX animation supporting brand marketing campaign.


    Onder C.

Insider is a good all channel solution

  • June 27, 2022
  • Review verified by G2

What do you like best about the product?
It is a very easy and do it yourself tool for a/b tests and small customizations on our website. Also ready templates are very helpful for us to use on our website.
In addition to website customization, personalized communication is another big part of insider. We can contact with our customers from all channels like app push, email, sms and organize them easily in architect tool. If we need a support, we can contact with support and our tasks solved quickly.
What do you dislike about the product?
It is really hard to select from custom segments if you didn't name them clearly. There can be an explanation for them and groupimg can be a good idea.
As an improvement app segments and events should be managed more flexable. It is not easy to delete collected datas.
What problems is the product solving and how is that benefiting you?
Sending event or rule based pushes instead of sending bulk pushes. Thus we decrease our uninstall rates with extra revenue to touch customers correct time with correct communication.