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Curated delightful shopping experiences for our users using Insider, observed uplift in AOV and CR
What do you like best about the product?
The thing we like the most about Insider is their suite of tools that have had a significant impact on our overall marketing strategy. The Web Suite allowed us to create customer journeys that improved user engagement on our website, while the Web Push tool's powerful segmentation capabilities increased our conversion rates through targeted notifications.
Their Email tool revolutionized our email marketing efforts with customized, responsive emails, and the Architect tool helped us improve the customer experience through seamless cross-channel journeys. The AI-powered Recommendations
feature enhanced our customers' shopping experience, and their Mobile App solutions improved our mobile user engagement and retention with push notifications and in-app messages. Overall, Insider's tools have been an invaluable asset to our digital marketing efforts.
Their Email tool revolutionized our email marketing efforts with customized, responsive emails, and the Architect tool helped us improve the customer experience through seamless cross-channel journeys. The AI-powered Recommendations
feature enhanced our customers' shopping experience, and their Mobile App solutions improved our mobile user engagement and retention with push notifications and in-app messages. Overall, Insider's tools have been an invaluable asset to our digital marketing efforts.
What do you dislike about the product?
The platform can be a bit challenging for beginners due to its comprehensive features. However, Insider's customer service team is always ready to assist, ensuring a smooth onboarding process.
What problems is the product solving and how is that benefiting you?
To provide more individualized and relevant onsite experiences on the web and mobile web, we needed to segment our customers more accurately. Insider's team recommended using an onsite experiment feature to engage website visitors with the most relevant content and experiences. By customizing the homepage banner with products based on the user's previous browsing history, we were able to increase engagement.
We also faced low average order values (AOVs) on our website and mobile app and were looking for a highly engaging solution to motivate customers to add more checkout items and increase their AOV. Insider suggested implementing cart-page recommendations that targeted each user based on their unique purchasing preferences.
These recommendations showed related items and most frequently bought together items, optimizing engagement on the cart page and resulting in a significant uplift in conversion rates within a month.
Our email marketing strategy also needed improvement, as our emails were not resonating with our customers. Insider's Email tool transformed our strategy, allowing us to send personalized emails that increased open and click-through rates.
We also faced low average order values (AOVs) on our website and mobile app and were looking for a highly engaging solution to motivate customers to add more checkout items and increase their AOV. Insider suggested implementing cart-page recommendations that targeted each user based on their unique purchasing preferences.
These recommendations showed related items and most frequently bought together items, optimizing engagement on the cart page and resulting in a significant uplift in conversion rates within a month.
Our email marketing strategy also needed improvement, as our emails were not resonating with our customers. Insider's Email tool transformed our strategy, allowing us to send personalized emails that increased open and click-through rates.
More conversions from customers with short attention spans with consistent communication
What do you like best about the product?
Today an average customer uses more than 3 channels at any given point in time namely, email – social media – chat. Insider's comprehensive suite of tools has helped us communicate with customers with a multi-channel marketing strategy.
We reached out to customers on their preferred channel rather than them reaching out to us. Insider's Web Push, Mobile App, and Email tools enabled us to maintain a consistent communication with our users. Web Suite ensured we keep these communications personalized and relevant to our customers, and Recommendation ensured we only flash information the customer is genuinely interested in.
Architect played an instrumental role in automating our marketing processes and efficiently mapping customer touchpoints which ensured that messages across multiple channels (web notification, email, app notification) were consistent, relevant, and personalized and constantly nudged the buyer to take action just in time.
We reached out to customers on their preferred channel rather than them reaching out to us. Insider's Web Push, Mobile App, and Email tools enabled us to maintain a consistent communication with our users. Web Suite ensured we keep these communications personalized and relevant to our customers, and Recommendation ensured we only flash information the customer is genuinely interested in.
Architect played an instrumental role in automating our marketing processes and efficiently mapping customer touchpoints which ensured that messages across multiple channels (web notification, email, app notification) were consistent, relevant, and personalized and constantly nudged the buyer to take action just in time.
What do you dislike about the product?
Insider offers a plethora of templates across each of its tools be it emails, app notifications, or web push notifications which kind of boggled us in the beginning. However, Insider’s growth experts were quick to step in and help us pick and choose the templates most suited to our needs. The results have been indeed mind-blowing.
What problems is the product solving and how is that benefiting you?
The biggest challenge we faced was perhaps sending a consistent message across all communication channels, and Insider helped us achieve that. We can now segment, and group customers based on their likes, demographics, last purchase, etc., and then run different campaigns targeted for each customer group.
The messaging is mapped to their stage in the customer lifecycle thanks to Architect and relevant, and the same message is delivered using Mobile App, Web Push, and Emails. Recommendations are on point and help grab customers' attention with short attention spans. We have truly been successful in sending a consistent message across channels and driving more conversion and sales.
The messaging is mapped to their stage in the customer lifecycle thanks to Architect and relevant, and the same message is delivered using Mobile App, Web Push, and Emails. Recommendations are on point and help grab customers' attention with short attention spans. We have truly been successful in sending a consistent message across channels and driving more conversion and sales.
We maximized our revenues by promoting seasonal offers using Insider
What do you like best about the product?
With Insider's user-friendly platform, incorporating personalized recommendations tailored to our specific goals has been seamless. Whether we wanted to increase conversions, enhance engagement, or optimize performance, Insider offered a comprehensive solution.
As a result, we have witnessed remarkable outcomes, such as significantly higher conversion rates and improved return on investment (ROI). Notably, unique campaigns like Price alerts have contributed to these impressive results.
As a result, we have witnessed remarkable outcomes, such as significantly higher conversion rates and improved return on investment (ROI). Notably, unique campaigns like Price alerts have contributed to these impressive results.
What do you dislike about the product?
The Growth Management Platform has truly played a pivotal role in driving our business’ success and revenue growth. Insider is a flawless platform, nothing really to dislike.
What problems is the product solving and how is that benefiting you?
1. Web Suite: As an e-commerce platform, we frequently run seasonal offers and promotions showcasing them effectively to our visitors is important for those campaigns to succeed. Recognizing our requirements, Insider recommended implementing an onsite overlay on our homepage to display enticing deals and coupon codes. When visitors engaged with these coupons, they would be seamlessly redirected to the corresponding product pages.
2. Smart Recommender: We also leveraged Insider's Smart Recommender tool to suggest "frequently bought together" products to our website visitors. This strategic implementation resulted in a notable increase in the likelihood of customers purchasing those recommended products, ultimately boosting our conversion rates.
2. Smart Recommender: We also leveraged Insider's Smart Recommender tool to suggest "frequently bought together" products to our website visitors. This strategic implementation resulted in a notable increase in the likelihood of customers purchasing those recommended products, ultimately boosting our conversion rates.
Enhanced mobile user engagement with Insider's Mobile App Solutions
What do you like best about the product?
Insider's tools for mobile apps have truly elevated our mobile user engagement. The dynamic templates have made the in-app experiences more immersive and engaging. The platform has allowed us to improve our mobile application experiences for our users, ensuring the content resonates with their preferences and usage patterns.
The push notifications and in-app messaging features have been a game-changer. These features, paired with the tool's advanced segmentation capabilities, have enabled us to deliver highly targeted and timely campaigns to our mobile users. This has considerably improved our mobile user engagement and retention rates.
The push notifications and in-app messaging features have been a game-changer. These features, paired with the tool's advanced segmentation capabilities, have enabled us to deliver highly targeted and timely campaigns to our mobile users. This has considerably improved our mobile user engagement and retention rates.
What do you dislike about the product?
When we first implemented the Mobile App tool, we found it challenging to replicate tthe success story we have had with our desktop success due to the unique user behavior on mobile platforms. Insider's support team was instrumental in helping us navigate this new terrain.
What problems is the product solving and how is that benefiting you?
Before we started using Insider's Mobile App solutions, we struggled with low engagement and high churn rates among our mobile app users. The dynamic in-app templates have made our mobile experiences more interactive and enjoyable for users, leading to a higher lead capture rate and improved user retention.
Furthermore, the push notifications and in-app messaging features have been instrumental in re-engaging users, even when they are not active on the app. These features have helped us to keep our users informed about updates, offers, and more, resulting in increased return visits and improved user retention.
Furthermore, the push notifications and in-app messaging features have been instrumental in re-engaging users, even when they are not active on the app. These features have helped us to keep our users informed about updates, offers, and more, resulting in increased return visits and improved user retention.
Activated new users and improved retention with Web Suite and Smart Recommender
What do you like best about the product?
The team at Insider has always gone above and beyond to provide us with the support we need to ensure our continued success. They have proactively offered guidance and expertise to help us achieve our business growth objectives. We have been delighted with the effectiveness of their products, and our experience working with them has been nothing short of working with someone within the team. They truly work as partners with us and not just as another service provider.
What do you dislike about the product?
We wanted to create a set of highly targeted triggers for use cases specifically tailored to our industry. Although it took a little time for Insider team to comprehend our unique use case fully, they helped us realize our objectives by leveraging a combination of pre-existing rules and developing custom triggers to meet our specific needs. We are now successfully running these triggers and have seen significant improvement in our results.
What problems is the product solving and how is that benefiting you?
Before we signed with Insider, our objective was to find a comprehensive all-in-one platform that could assist us in automating personalized user experiences across various channels. Simultaneously, we sought to maximize our conversion rates and return on investment with a powerful product recommendation engine that could expand our personalized strategy on a large scale.
To our surprise, Insider’s Web Suite and Smart Recommeder helped us achieve this goal by providing us with an extremely flexible, user-friendly platform that has had a remarkable impact on our crucial metrics. With these tools, we are able to personalize our customer experience as well as showcase our products aptly, to increase conversions and sales.
To our surprise, Insider’s Web Suite and Smart Recommeder helped us achieve this goal by providing us with an extremely flexible, user-friendly platform that has had a remarkable impact on our crucial metrics. With these tools, we are able to personalize our customer experience as well as showcase our products aptly, to increase conversions and sales.
Created great customer personalization using Insider's user friendly platform
What do you like best about the product?
The dedicated hands-on support from our Account manager made implementing Insider's product easy. The Insider team is also great at constantly recommending improvements and changes to the campaigns that we are running.
What do you dislike about the product?
In the beginning, we experienced some issues with the onboarding of a few products. The Insider team was always available to guide and support us, the implementation didn’t seem difficult. Overall, we like the products and their functionalities, but their Messaging channel didn’t bring results as expected, especially in terms of revenue. But this is not much of a problem because we have observed great improvements in other key metrics.
What problems is the product solving and how is that benefiting you?
Our primary focus has always been on providing our customers with a personalized, excellent, and omnichannel experience. Therefore, we wanted a Unified Customer Platform that can enable us to unify all our customer data in one single platform. During our search for a platform that can allow us to get a unified view of our customer’s data, we got to know about Insider. After getting to know about their innovative technologies, we realized that Insider can be our ideal solution.
As we wanted to deliver excellent stellar CX, the Growth Management Team at Insider suggested we use their Web and Mobile Personalization tool so as to make product discovery easier and seamless for our web or mobile users. The team also advised us to take advantage of their AI-backed customer journey builder, Architect, to track customer behavior across various touch points, and create advanced customer segments to target customers on the right channel, at the right time, with the right messaging using Email and Web Push suite. Within just a few weeks, we were able to drive more conversions.
As we have numerous products listed on our website and mobile app, finding relevant products was a big hassle for our customers. To improve product discovery, the Insider team suggested we use their Smart Recommendation Engine and with this implementation, we observed a massive boost in engagement and conversion rates, which further increased the incremental revenue many folds.
As we wanted to deliver excellent stellar CX, the Growth Management Team at Insider suggested we use their Web and Mobile Personalization tool so as to make product discovery easier and seamless for our web or mobile users. The team also advised us to take advantage of their AI-backed customer journey builder, Architect, to track customer behavior across various touch points, and create advanced customer segments to target customers on the right channel, at the right time, with the right messaging using Email and Web Push suite. Within just a few weeks, we were able to drive more conversions.
As we have numerous products listed on our website and mobile app, finding relevant products was a big hassle for our customers. To improve product discovery, the Insider team suggested we use their Smart Recommendation Engine and with this implementation, we observed a massive boost in engagement and conversion rates, which further increased the incremental revenue many folds.
Digital presence revolutionalized with Insider's comprehensive Growth Management Platform
What do you like best about the product?
Insider's suite of tools helped us approach our digital marketing strategy with a fresh perspective. The Web Suite has facilitated the creation of personalized, interest-based onsite experiences that have led to a better ROI. Insider's gamified templates and InStory played an instrumental role in driving ROI growth. We also liked their Mobile App channel as it is enriched with Insider’s predictive segmentation that hyper-targets our users, enhancing engagement and retention rates. The Web Push and Email tools have enabled us to leverage dynamic content, user attributes, and product attributes for individualized customer journeys. Insider's Mobile App functionality has given us an edge by allowing us to engage with our mobile users effectively. The features like push notifications and in-app messages have significantly improved our mobile app user engagement and retention.
What do you dislike about the product?
As we were getting started, we needed a little bit of assistance with Web Push notifications and the tool’s segmentation capabilities. Insider’s team was extremely helpful and provided clear guidance, making the process smoother. We look forward to leveraging their other tools in future.
What problems is the product solving and how is that benefiting you?
Insider has played a crucial role in resolving several critical challenges that we were facing. The Web Suite has helped us provide highly tailored experiences to our website visitors and improve onsite conversions by implementing tools such as Smart Banners to drive more conversions during special campaigns. Additionally, we were finding it challenging to categorize our vast range of products on our own. With the help of the Insider's team, we implemented their Dynamic Category Optimizer and AI-backed Smart Recommendation engine on our website, which made product discovery easy and relevant for our users. Within a few weeks, we were able to enhance the overall layout of our website, resulting in higher engagement and increased conversions. As we were struggling with improving engagement and retention rates on our mobile application, Insider suggested we leverage their Mobile App channel, enablinling us to deliver a stellar experience to our app users. Bringing back churned users to our website and mobile application was a challenge, using Insider's Email channel to send out automated email campaigns helped us overcome this issue in a short span of time. We were particularly impressed with drag-and-drop elements such as real-time timers and coupons, which increased conversion rates as well.
Insider helped reduce customer churn and build loyalty
What do you like best about the product?
When customers fail to find what they are looking for, they don’t come back resulting in customer churn. However the conversion suite by Insider helped us achieve the impossible, we were not only able to significantly reduce and prevent customer churn but we were also able to reactivate customers who had stopped engaging with us. Conversion suite helped us identify the reasons for the churn which helped us design appropriate campaigns which we could then run in an automated and timely manner. The insights that we gathered using the suite helped us run recommendations using Insider’s smart recommender, InStory, and Emails. In short we were able to nudge our customers at multiple touchpoints and show them what they wanted to see.
What do you dislike about the product?
Understanding Insider tools and utilizing them to their full potential takes time given the plethora of features they come loaded with. However, the growth team at Insider understands what we need and proactively recommends what needs to be done to realize the full potential. I will happily recommend Insider to others.
What problems is the product solving and how is that benefiting you?
In the last six months or so we saw customer churn at an unprecedented rate. The Insider team suggested we use their conversion suite to identify where the leak is and plug it. We are happy to report that the insider's conversion suite turned tables around within a few days and there has been no looking back since.
Customer Engagement Boosted across the Messaging Channels
What do you like best about the product?
We have been using Insider's suite of marketing tools, including email, SMS, and mobile app marketing, for quite some time now, and the impact on our overall business has been quite positive. We love how easy it is to create and send personalized messages to our customers based on their behavior and interests. The drag-and-drop email builder has made creating visually appealing emails a cakewalk.
At the same time, the SMS and mobile app messaging capabilities have allowed us to reach customers on-the-go and in real-time. The data analytics and reporting features have also been incredibly helpful in tracking engagement and ROI.
At the same time, the SMS and mobile app messaging capabilities have allowed us to reach customers on-the-go and in real-time. The data analytics and reporting features have also been incredibly helpful in tracking engagement and ROI.
What do you dislike about the product?
So far there have been no major issues with Insider's email, SMS, and mobile app marketing tools. Getting a hang of some of their more advanced features is a steep learning curve, but the support team has been responsive and helpful in guiding us through any questions or issues we have encountered.
What problems is the product solving and how is that benefiting you?
Before using Insider's email, SMS, and mobile app marketing tools, we were finding it difficult to engage our customers across multiple channels effectively. With these tools, we have created personalized and targeted campaigns that have increased customer engagement and loyalty. The real-time messaging capabilities have been especially effective in driving immediate actions, such as purchases or sign-ups. Additionally, the data analytics and reporting features have helped us optimize our campaigns and improve ROI.
2.7X higher add-to-carts on our website and 1.4X higher add-to-carts on our mobile website
What do you like best about the product?
The Insider team is extremely quick in actioning any new campaign developments and campaign modifications while consistently providing regular updates. They’ve always provided amazing support and we have a strong relationship with the Account Management team, who provide strategic recommendations and are always happy to assist when facing any technical issues.
We’ve managed to utilise the advanced A/B testing technology provided by Insider, we are empowered to rigorously validate website developments, establish a compelling case for future enhancements, and effectively identify areas of concern and underperforming functions within our website.
We are really impressed with all their products and their capabilities. SMS - we’ve not leveraged through Insider yet but keen to trial!
We’ve managed to utilise the advanced A/B testing technology provided by Insider, we are empowered to rigorously validate website developments, establish a compelling case for future enhancements, and effectively identify areas of concern and underperforming functions within our website.
We are really impressed with all their products and their capabilities. SMS - we’ve not leveraged through Insider yet but keen to trial!
What do you dislike about the product?
We encountered some technical issues with reporting and campaign goals, usually when our website goes through deployments. It takes a bit of time to restore it back to normalcy.
There are some restrictions in developing more complex designs/campaigns.
Certain pop-ups on the site may interfere with the user journey if navigating too quickly.
There are some restrictions in developing more complex designs/campaigns.
Certain pop-ups on the site may interfere with the user journey if navigating too quickly.
What problems is the product solving and how is that benefiting you?
Displaying personalised dynamic content for loyalty members and their status.
Creating visually engaging campaigns to prompt users to log in.
Prompting customers to use our Truefit tool to provide buyers confidence and reduce returns.
This has helped us create consistent and personalized user experiences. We’ve been able to increase the number of logged-in users and known customer data
This has led to an Increase in the number of users engaging/creating profiles with True Fit tool
Creating visually engaging campaigns to prompt users to log in.
Prompting customers to use our Truefit tool to provide buyers confidence and reduce returns.
This has helped us create consistent and personalized user experiences. We’ve been able to increase the number of logged-in users and known customer data
This has led to an Increase in the number of users engaging/creating profiles with True Fit tool
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