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Best integrated platform for data-driven user experiences across channels
What do you like best about the product?
To start with, Insider has allowed us to do more with our customer data across our tech stack thanks to its ease of integration. Being able to accurately identify anonymous and existing users across platforms and devices, we can gather insights via detailed unique user profiles. By being able to understand our unique users’ behaviors and intents, we are able to build and deliver very personalized user experiences across different channels like web, app, email, and SMS with Insider’s Architect. This foundation of rich user data allows us the flexibility to strive for deeper personalization that directly impacts our engagement and conversion rates.
What do you dislike about the product?
We were looking for more pre-built templates relevant to our industry and use case when it came to building cross-channel journeys. That has actually been addressed and has been a big help, allowing us to go from conceptualization to deployment much faster.
What problems is the product solving and how is that benefiting you?
Before Insider, we had access to customer data but we weren’t able to activate it effectively across channels. This resulted in siloed and often broken user experiences, impacting our user retention. With Insider in the mix, we can trigger these cross-channel experiences in real-time while also predicting what they’re likely to do next. That added layer of AI-led predictive intelligence complements our human marketing intelligence, helping us impact the conversion and retention metrics that matter the most.
All possible features that one can expect from a service provider like Insider are included.
What do you like best about the product?
Access and accuracy of the data and insights.
What do you dislike about the product?
It can be overwhelming at times. Setting up journey campaigns needs practice.
What problems is the product solving and how is that benefiting you?
User can customize the push notification in all possible ways.
Good partner to personalize the customer purchase journey and also to test hipotesys in a easy way.
What do you like best about the product?
The variety of tools to personalize the customer journey
What do you dislike about the product?
The speed to implement setups and the fact they don´t have tech support in Brazil.
What problems is the product solving and how is that benefiting you?
Insider help us to test hypotheses in a easy way. We can implement initiatives in our online environment and personalize the customer journey.
Insider’s Web Suite and Architect reduced churn rates significantly
What do you like best about the product?
There’s a lot to like about Insider’s Web Suite. We were able to improve the website experience for our customers significantly. But what we particularly liked was the recommendations feature. By being able to categorize products on our website into Trending, Most Viewed, Most Valuable, Most Discounted etc., we were able to get customers to click through to purchases.
With Insider’s own Architect, we created individualized journeys across different channels that we could A/B test and easily even duplicate across customer segments. This was another feature from Insider’s suite of tools that we liked.
With Insider’s own Architect, we created individualized journeys across different channels that we could A/B test and easily even duplicate across customer segments. This was another feature from Insider’s suite of tools that we liked.
What do you dislike about the product?
Both the Web Suite and the Architect have nothing that we do not like about them. They were just great for our use case.
What problems is the product solving and how is that benefiting you?
Our website was riddled with lower average order values, even though customers were spending some time on our website. We knew our recommendations could be better, but there was no way of course correction that we knew at the time.
Insider’s Web Suite provided the best recommendations and we were able to optimize the layout and add the banners we wanted. This will be great as we prepare for Christmas.
Our recommendations are so much better. As we gear up for the holiday season, we are looking to make an impact with our highly personalized banners and user-friendly, optimized website layout.
Insider’s Architect allowed us to use specific journey templates perfectly made for our industry. Select, drag and drop a customer journey was ready in no time. We are so happy with Insider!
As a result, we reduced churn rates and today have loyal customers who have showered us with positive reviews.
Insider’s Web Suite provided the best recommendations and we were able to optimize the layout and add the banners we wanted. This will be great as we prepare for Christmas.
Our recommendations are so much better. As we gear up for the holiday season, we are looking to make an impact with our highly personalized banners and user-friendly, optimized website layout.
Insider’s Architect allowed us to use specific journey templates perfectly made for our industry. Select, drag and drop a customer journey was ready in no time. We are so happy with Insider!
As a result, we reduced churn rates and today have loyal customers who have showered us with positive reviews.
Observed a boost in engagement rates by personalizing web push messages
What do you like best about the product?
With Insider's Web Push solution, we got new users on our website and nudge them to engage for a longer time by showing discount coupons, check out our offerings, and eventually converting these into actual sales. We were also able to re-engage users who hadn’t checked out our website for a long time by sending out web push notifications. This helped us ensure that we retain our customers and improve our customer loyalty.
Their AI-powered segmentation capabilities are one of the best in the industry and enabled us to target the most relevant customers for our various marketing campaigns at the right time. With Insider's Send Time Optimization capabilities, we were able to send personalized web push messages to our customers at an ideal time. This ensured that customers engaged with and spent time on our messages, significantly increasing our engagement rates.
Their AI-powered segmentation capabilities are one of the best in the industry and enabled us to target the most relevant customers for our various marketing campaigns at the right time. With Insider's Send Time Optimization capabilities, we were able to send personalized web push messages to our customers at an ideal time. This ensured that customers engaged with and spent time on our messages, significantly increasing our engagement rates.
What do you dislike about the product?
No complaints as such, the journey with Insider has been pleasant, fruitful, and full of good surprises so far.
What problems is the product solving and how is that benefiting you?
Many of our old patrons were kind of disengaged and getting them back onboard was a big challenge. With Insider’s personalized web push message and predictive segments, we could target these disinterested users and manage to bring them back to our website. We were also able to identify and target users who would engage when offered discount coupons. By getting back old customers and many new ones, we were able to maximize our sales and revenues.
Best solution for A/B testing website campaigns
What do you like best about the product?
Through Insider, we were able to implement multiple A/B tests at the same time on our website without any technical requirements or problems. With the help of the A/B tests, we were easily able to understand the campaign that performed better, we got insights into our consumers’ preferences and we were able to optimize our site to meet their needs easily.
By A/B testing the campaigns we want to launch, we ensure that we are creating the right kind of website experiences as we understand the pulse of our target audience while testing it out.
By A/B testing the campaigns we want to launch, we ensure that we are creating the right kind of website experiences as we understand the pulse of our target audience while testing it out.
What do you dislike about the product?
Sometimes creating the campaigns wasn't easy and we needed help from the team to design them. It isn't as DIY (Do-it-yourself) as it initially seemed. Having said that, Insider's team is super helpful and responsive and end up solving all our headaches pretty fast.
What problems is the product solving and how is that benefiting you?
Insider's A/B testing is a really effective tool. It's so easy to set up and understand, and it doesn't take long to see the results. It gives an in-depth understanding on how your users interact with the site.
This ensures that there are minimal errors from our side when it comes to launching campaigns that engage users.
This ensures that there are minimal errors from our side when it comes to launching campaigns that engage users.
Achieved 8.29% uplift in conversion rate and 16X ROI using Insider’s Marketing Automation
What do you like best about the product?
The customer success team at Insider provided excellent training and ongoing support, making it easy for our team to adapt to the platform and fully utilize its capabilities. The combination of the omnichannel engagement solution and dedicated customer success support made Insider a valuable partner in driving business growth for us. We’ve seen massive growth in engagement, conversions, and retention since we started using Insider’s Marketing Automation solution.
What do you dislike about the product?
Nothing particularly noteworthy comes to mind, although we would like to mention that it can be challenging to adapt to the platform at first. Understanding all the aspects of the platform, however, is simple with regular training sessions from the professionals and ongoing assistance from the customer success team.
What problems is the product solving and how is that benefiting you?
We greatly appreciate the positive impact that Insider has had on our business. We operate in the high-end jewellery industry and face challenges with high abandoned rates and low basket size. However, with Insider's omnichannel engagement solution, we were able to increase their Customer Relationship Units (CRUs) and basket size significantly. Insider has enabled us to communicate with our customers through multiple channels, using a single unified customer data place and a recommendation engine that drove CRU growth. As a result, we have achieved an impressive 16X return on investment.
Increased organic discovery of the website by 40% with Insider’s Web suite
What do you like best about the product?
Apart from the work we do, we hold communications and support in high regard. This was the main reason why we loved working with Insider. The UI is smooth and the support staff was wonderful. We got prompt replies to any queries we had. And this is just the tip of the ice-berg. We look forward to continuing our collaboration with Insider.
What do you dislike about the product?
While the experience with Insider was quite fulfilling, a little room to wiggle would have been more appealing. Having an option for custom rules and attributes without having to create a new ticket would have been helpful. Still, the Insider team accommodated our customizations with speed and efficiency.
What problems is the product solving and how is that benefiting you?
Our offline experience has always been the pride of our organization. It has always been unique for every customer, and so we wanted to translate the same onto our website by mapping out different customer journeys tailored to each visitor. We also wanted to provide our customers with an omnichannel experience. That’s where Insider came into the picture and suggested us solutions like Web and Mobile Web Suite.
With the help of the Insider team, we implemented strategies like Social Proof, Hello Bar, and Countdowns on our website that resulted in increased customer engagement and higher conversion rates. In addition, we used their Web Push channel to alert our customers with discounts and offers in real-time. This strategy helped us drive customers to our website and make a purchase. In a short span of time, we observed a massive boost in our revenue.
With the help of the Insider team, we implemented strategies like Social Proof, Hello Bar, and Countdowns on our website that resulted in increased customer engagement and higher conversion rates. In addition, we used their Web Push channel to alert our customers with discounts and offers in real-time. This strategy helped us drive customers to our website and make a purchase. In a short span of time, we observed a massive boost in our revenue.
Leveraging Insider for personalizing campaigns is a game changer
What do you like best about the product?
Insider has been a great partner for us. Their team of Growth Consultants have helped us with the ideation, creation, and execution of campaigns after we completed the integration.
One of the best things that we liked the most about Insider is that the Growth Management Platform offers a variety of predefined templates that not only saves time and effort but also allows us to run a number of campaigns simultaneously.
One of the best things that we liked the most about Insider is that the Growth Management Platform offers a variety of predefined templates that not only saves time and effort but also allows us to run a number of campaigns simultaneously.
What do you dislike about the product?
We’ve loved utilizing the tool so far and there’s nothing that we dislike so far. In the beginning, we needed a little hand-holding to get started. But the Account Management team has cooperated with us enthusiastically throughout, from implementation to execution. Overall, we’re happy with the results we’ve achieved.
What problems is the product solving and how is that benefiting you?
We observed that a significant proportion of our website users would add products to their cart but didn’t complete their purchase. Therefore, we needed an innovative and automated solution that could help us turn our visitors into paying customers. Having understood our core needs, the Growth Consultants at Insider recommended we leverage their Web Suite channel to create personalized experiences for our customers. This enabled us to increase our website traffic and generate more leads.
In addition, the team suggested we use their web push channel to send out notifications to those who already had products in their cart. This implementation helped us remind our users to complete their purchase. In a short span of time, we observed that there was a spike in Average Order Value (AOV) and a significant increase in conversion rates.
In addition, the team suggested we use their web push channel to send out notifications to those who already had products in their cart. This implementation helped us remind our users to complete their purchase. In a short span of time, we observed that there was a spike in Average Order Value (AOV) and a significant increase in conversion rates.
Boosted activation + LTV across 4 countries
What do you like best about the product?
We recently started using Insider Saas, and the results are impressive. The activation ratio has significantly increased, resulting in better lifetime value and lower customer acquisition costs. What we love about this platform is the complete automation of growth marketing activities. It is easy to use, and it helped us grow into more countries with minimal effort. I highly recommend this platform if you want a reliable solution to maximise your growth.
What do you dislike about the product?
The platform is feature-rich and can be overwhelming at first, but the onboarding team has been incredibly supportive, helping us to make the most of the solution. With their assistance, we have been able to quickly become familiar with all of the features and functions available.
What problems is the product solving and how is that benefiting you?
Deploying Insider helped us improve the activation ratio and increasing lifetime value, thanks to a well-structured customer journey and campaign automation, while maintaining a superior visibility on our engagement & conversion kpis
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