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1,185 reviews
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    Şeyda İrem T.

Increase in ROI by 7X in the Last Quarter

  • June 27, 2025
  • Review provided by G2

What do you like best about the product?
-It is easy to create a seamless engagement strategy using insider tools.
-Pre-defined web templates are very useful and save time.
-Interactive, dynamic elements of users helped us increase conversion.
What do you dislike about the product?
The platform can be more intuitive. Additionally, Insider has several solutions so sometimes it becomes difficult to draw the full potential of the tools.
What problems is the product solving and how is that benefiting you?
Skelt products were browsed but we were missing opportunities to convert the prospects into customers. The opt-out rate was high for various pages. Using insider solutions, we built a comprehensive strategy to draw new customers and retain existing customers. We attracted customers using predictive behavior. In the last quarter, we increased our ROI by 7x.


    Ahmet .

Accelerated user booking with price alert web push notifications

  • June 27, 2025
  • Review provided by G2

What do you like best about the product?
-We love Insider’s plug-and-play templates.
-We also like how Insider has reduced our marketing efforts by automating cross-channel engagement.
What do you dislike about the product?
The tool’s capabilities are vast, so at the time of training, Insider introduced us to many trainers. It would have saved us time if we could have had only one person giving us the overview.
What problems is the product solving and how is that benefiting you?
Our focus was to bring back customers to complete their bookings. We also wanted to further engage them with flight add-ons. We consulted Insider’s team to implement web push and web suite tools. It gave us the perfect strategy to bring them back to book tickets with personalized campaigns. The marketing team is now able to launch a campaign much faster with customized and interactive templates.


    Financial Services

Our company improved digital acquisition by 35% with web personalization

  • June 27, 2025
  • Review provided by G2

What do you like best about the product?
We feel Insider is really helpful while personalizing content blocks based on user segments. We are smoothly running geo-targeted campaigns on landing pages.
What do you dislike about the product?
Some of the complex A/B tests required intervention from Insider’s support team, but the results justified the effort completely.
What problems is the product solving and how is that benefiting you?
For us, increasing leads for savings and credit card products was important. By tailoring the homepage content to user interests and locations, we were able to reduce bounce rates. It also drove an almost 35% lift in conversion rates across financial product pages.


    Busra S.

WebSuite Got us 8x ROI in the last 6 Months

  • June 27, 2025
  • Review provided by G2

What do you like best about the product?
We love Insider’s gamified and responsive templates for our campaigns. These templates for web and mobile added a lot of weightage to our upsell strategy.
-Web push notification gave us positive results in 2024.
What do you dislike about the product?
We have seen difficulty using segmentations, and the results do not match GA4.
What problems is the product solving and how is that benefiting you?
Our aim was to improve user experience and leads. We used a single responsive banner for both mobile and web which allowed us to launch multiple campaigns simultaneously. We personalized push notifications to target customers. It made our campaign successful and improved our ROI by 8x.


    Tiffany L.

Generated over 400K TWD revenue per month on average

  • June 26, 2025
  • Review provided by G2

What do you like best about the product?
We like Insider’s Architect tool. We used it to deliver personalized messages tailored to different membership levels and purchase stages. It has significantly improved the efficiency and precision of marketing campaign planning.
What do you dislike about the product?
Sometimes the panel feels slow, the API calls to enter the script are taking a little bit long.
What problems is the product solving and how is that benefiting you?
The team was looking for a tool that could automate the communication with the customers. With Insider, we ran a campaign to reach out to customers on their birthdays with discount offers. We executed this campaign using Architect and sent notifications to members with birthdays that month. It generated over 400K TWD in revenue per month on average.


    Pharmaceuticals

Great solution for efficient and effective CRM communication.

  • June 26, 2025
  • Review provided by G2

What do you like best about the product?
It's user-friendly, reliable, and offers great segmentation and automation features.
What do you dislike about the product?
We’d love more advanced reporting features.
What problems is the product solving and how is that benefiting you?
It solves the challenge of sending targeted, personalized messages at scale.


    Alexandro O.

Robust tool with a focus on customization and performance in CRM

  • June 26, 2025
  • Review provided by G2

What do you like best about the product?
The Insider team and the real-time experience personalization feature, mainly based on user behavior, are extremely valuable. The variety of automation, segmentation, and A/B testing tools allows for working with great precision in CRM strategies and digital performance. Additionally, the integration with channels such as email, web push, and app is seamless and very well structured.
What do you dislike about the product?
The initial learning curve is a bit long, especially for users who are not familiar with advanced automated marketing concepts. Some reports could be more intuitive, and the technical support, although effective, could be more agile in more complex cases. The cost can also be a barrier for smaller projects.
What problems is the product solving and how is that benefiting you?
Challenge of **unifying and automating personalized communication with the user of the Minha Receita JBS website** across multiple channels (website, email, push). Previously, interactions were disconnected and required a lot of manual effort. Now, we can **segment audiences based on real-time behavior**, orchestrate intelligent journeys, and optimize digital performance with agility.

This allows us to **increase conversion**, improve **user retention**, and generate deeper insights for our CRM and media strategies. The integration with our digital ecosystem (e.g., BI Data) also reduced rework and improved data governance.


    angel c.

my experience using insider

  • June 26, 2025
  • Review provided by G2

What do you like best about the product?
I'm satisfied with their service. The team handled the issue quite quickly and didn’t hesitate to give clear guidance.
What do you dislike about the product?
sometimes it's quite difficult to set the campaign, or a survey. Especially for the logic, and time for testing, we need to wait for 5 minutes.
What problems is the product solving and how is that benefiting you?
We analyze consumer behavior to tailor our offerings in line with their preferences and routines, while continuously working to identify and acquire quality leads.


    Reindinaldo K.

Insider is a customer journey platform that helps brands personalize website experiences using AI

  • June 26, 2025
  • Review provided by G2

What do you like best about the product?
What I like best about Insider is its ability to create personalized, data-driven customer journeys with minimal effort.
What do you dislike about the product?
One downside of Insider is that it can be overwhelming at first due to its wide range of features.
What problems is the product solving and how is that benefiting you?
Insider helps solve the challenge of delivering personalized user experiences at scale


    Financial Services

Powerful personalization tool with great potential

  • June 26, 2025
  • Review provided by G2

What do you like best about the product?
Insider offers robust personalization capabilities, especially in audience segmentation and cross-channel journey orchestration. The interface is fairly intuitive and easy to navigate. Features like AI-powered recommendations and the journey builder help create more dynamic and relevant campaigns tailored to each user.
What do you dislike about the product?
Some integrations require fairly technical configurations, and the documentation can be lacking in detail for more complex cases. Performance improvements and more structured implementation guides would be very helpful.
What problems is the product solving and how is that benefiting you?
Insider helps solve the challenge of delivering personalized experiences at scale across multiple digital channels. By enabling advanced audience segmentation and real-time behavioral targeting, it allows us to create highly relevant and timely campaigns. This has improved customer engagement, reduced bounce rates, and contributed to higher conversion rates—without needing to rely heavily on IT or development resources.