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381% uplift in CR with Insider’s predictive segmentation
What do you like best about the product?
The biggest part of our marketing spend has always been digital ads. While they were a major driver that helped us increase website traffic, conversion had always been a challenge. By leveraging Insider's predictive segments for Facebook Ad campaigns we were able to achieve an uplift of 381% in conversion rate for the same budget spend.And, by replicating the same model we were also able to acquire new customers. The results have absolutely stunned us!
What do you dislike about the product?
While we were looking to extend this model to meet various other business goals, the process started off by being slightly tedious. But, Insider’s marketing consultants and account managers continuously made suggestions about bid management and regularly tracked to help optimize the performance of the campaign.
What problems is the product solving and how is that benefiting you?
The biggest part of our marketing spend has always been digital ads. While they were a major driver that helped us increase website traffic, conversion had always been a challenge. And, we realized we didn’t really make full advantage of our digital ad campaigns before using predictive segmentation technologies.
Designed and delivered hassle-free shopping experiences for our customers
What do you like best about the product?
Insider’s Web Suite is an extremely handy tool as it helped us create a persona-based customer journey and target our users accordingly. Insider’s Web Push offers a wide variety of segmentation capabilities that help us roll out relevant campaigns to the right audience with ease. Thanks to this platform, we have managed to alter customer behavior in our favor with pushes like price alerts and back-in-stock alerts. This has boosted our revenue and conversion rates exponentially. With Insider’s email product and Architect tool, all our campaigns performed with fewer clicks right within the right channels. We were able to create robust emails and consider customer feedback and user preference at different touchpoints to make it a one-a-kind experience. Lastly, Insider's Architect served as a valuable tool for facilitating cross-channel journey orchestration, allowing us to seamlessly design and implement our customer engagement strategy across various touchpoints.
What do you dislike about the product?
Just as we were getting started with Insider, we realized there is a learning curve involved before you are well-versed with the tools and products. We faced this problem only for a few brief moments until Insider’s top-notch support team reached out to us and offered us the assistance we needed.
What problems is the product solving and how is that benefiting you?
For a while, we were faced with high bounce rates as we were unable to offer our customers a personalized shopping experience in a seamless and creative way. Once we started using Insider’s Web Suite, we were able to customize our offerings with the tool’s highly responsive and user-friendly templates. We also leveraged Insider’s AI-backed customer journey builder, Architect, to send out the right message to our customers on the right channel at the right time. This enabled us to alert our target customers about the ongoing offers, price drops, etc., which encouraged them to purchase our products. In addition, we also implemented Insider’s Web Push to send out web push notifications to our users as soon as they leave our website. This helped us bring our users back to our website, which further improved our engagement rates and reduced the number of churn users. Another challenge that we were facing was to increase conversions through email campaigns. With Insider’s Email optimization product, we were able to incentivize the process by offering elements such as coupons and real-time timers and carousels. This further improved our conversion rates significantly.
Product recommendation engine built for scale
What do you like best about the product?
Insider’s recommendation engine has surprised us at many levels. The integration was seamless and relatively hassle-free. The panels are easy to use, the recommendation strategies are easy to set up and test across different web pages, and the analytics are insightful enough for us to understand what’s working best and which products/categories are performing better. Insider’s recommendation engine has surprised us at many levels. The integration was seamless and relatively hassle-free. The panels are easy to use, the recommendation strategies are easy to set up and test across different web pages, and the analytics are insightful enough for us to understand what’s working best and which products/categories are performing better. All this has had a direct impact on our CTRs, conversion rates, and overall revenues. Their auto-optimized recommendation strategy also helps take out the guesswork and reduce regular manual intervention.
What do you dislike about the product?
No major complaints as such. There are times where we want a little more flexibility while designing our product recommendation cards, but this is an aspect that they are already addressing as part of their roadmap. This is another example of Insider building an exceptional customer-centric product.
What problems is the product solving and how is that benefiting you?
We have a large product catalog and showcasing the most relevant recommendations to users to drive revenues and manage our inventory was challenging before Insider. Insider’s Smart Recommender has 8+ AI-led recommendation algorithms that are allowing us to do that.While this directly impacts our conversion rates, add-to-cart rates, and AOV; we are able to achieve this without breaking the entire user experience. Seamless at every stage of the buyer journey.
Easy to use, personalized web templates improves customer engagement rapidly
What do you like best about the product?
Insider’s web templates are simple and easy to use, and make campaign planning and execution a breeze. We don’t have to think too much about how to incorporate personalization. it’s quickly done with the templates that Insider offers. The gamified templates, especially, played a big role in helping us lift our conversions and engagement. They’re so fun for users to click on and get rewards from, and they always work well. We also use Insider’s web push, and we must say, it’s never been easier to send web push messages. Insider’s platform is truly made for marketers, and it eliminates all the fluff and focuses on exactly what’s needed to send great push notifications that get clicked on.
What do you dislike about the product?
Some of the templates were not the most relatable ones for our brand, so we couldn’t use those.
What problems is the product solving and how is that benefiting you?
We wanted higher conversions and reduced bounce rates on our web pages. Insider’s web templates greatly helped increase conversions as they are engaging, fun, and interactive. Web push messages helped us improve the quality of traffic coming in, which led to lower bounce rates and more conversions, ultimately.
Boosted conversion rates through app push notifications based on user behavior
What do you like best about the product?
At first, we were concerned about the deliverability of our push notifications. However, since utilizing Insider's Mobile App channel, our deliverability scores and conversion rates have significantly improved. This has improved the mobile app experiences for our customers, and we have seen better engagement and conversions.
What do you dislike about the product?
Overall, we didn’t encounter any major issues. However, initially, our team required some guidance, but with Insider's exceptional support, we were able to launch our campaign quickly and efficiently. The level of assistance provided by their team was invaluable and greatly appreciated.
What problems is the product solving and how is that benefiting you?
Our goal was to enhance conversion rates through our mobile app, and to accomplish this, we turned to Insider's mobile app push notifications. This solution proved effective in efficiently conveying messages to our customers in a clear and concise manner, resulting in increased conversion rates.
Additionally, we needed a tool to track user activity within the app and automate campaigns accordingly. The Account Management team at Insider suggested their Mobile App suite, which enabled us to successfully encourage users to complete their purchases, leading to a significant improvement in our conversion rates.
Additionally, we needed a tool to track user activity within the app and automate campaigns accordingly. The Account Management team at Insider suggested their Mobile App suite, which enabled us to successfully encourage users to complete their purchases, leading to a significant improvement in our conversion rates.
Driven customer loyalty since day 1 with Insider’s messaging channels
What do you like best about the product?
The best features are self-adjustable segmentation parameters and ease of usage. We appreciate how the tool makes it easier to gather crucial customer data and build personalized campaigns across channels easily. Insider has helped us employ innovative and highly successful personalization strategies on WhatsApp, Email, and SMS.
We’ve been able to create campaigns on these platforms to drive up conversions, share order related information, boost loyalty and also get customer feedback.
Their customer support has been nothing but a delight to assist us in every step of the way. They’ve made the complete experience amazing!
We’ve been able to create campaigns on these platforms to drive up conversions, share order related information, boost loyalty and also get customer feedback.
Their customer support has been nothing but a delight to assist us in every step of the way. They’ve made the complete experience amazing!
What do you dislike about the product?
Apart from the integration initially, our interactions with Insider have been excellent. The Insider service has been nothing short of wonderful!
What problems is the product solving and how is that benefiting you?
We invested a lot of time and effort in coordinating multiple marketing efforts simultaneously. However, neither the conversion rates nor the basket's worth went up. With the help of the Insider team, we used the Conversion suite for desktop, mobile, and online push. Since we started working with Insider, we have been able to significantly enhance conversion rates thanks to their web suite and mobile applications.
Uplift in retention rates on our mobile app achieved using Insider’s Mobile App channel
What do you like best about the product?
Insider’s templates have been a game-changer for us. With no coding effort, we’re able to create interactive experiences within our mobile app. This kept our users returning to our app for more, which further improved our retention rates. One of the standout features is the ability to create scratch coupon experiences for our customers. Insider allows us to target our in-app promotions to those customers where it will create the most value, making it easy to manage our promotions in a smart way. Bulk promotions are no longer necessary, although it's still an option. With Insider, we can ensure that our promotions are tailored to the right audience, resulting in higher engagement and customer satisfaction.
What do you dislike about the product?
Initially, we faced challenges replicating our lead collection success on our mobile app due to the lack of relevant in-app templates. However, Insider has since addressed this issue by expanding their template library. This update has made it easier for us to experiment with immersive experiences like "Spin the Wheel" and other engaging tactics. Thanks to Insider's enhanced template selection, we now have the resources we need to capture leads and create successful mobile app campaigns.
What problems is the product solving and how is that benefiting you?
Although we were seeing traffic and app installs, we still needed to improve the churn rate and reduce the number of app closures on first-time launches. With the help of Insider’s recommendation to use their Mobile App too, we were able to identify unregistered users using various identifiers. By capturing leads at this crucial stage of the customer lifecycle, we were able to leverage these data points to drive deeper cross-channel personalization. Insider's expertise in this area has been invaluable as it significantly reduced our bounce rates and improved our retention rates on our mobile app.
Insider adds a contemporary touch to conventional channels
What do you like best about the product?
We have integrated Insider into every aspect of our website, from onsite campaigns to web push notifications and product recommendation bars. Using Insider is a breeze, and our campaigns have a sleek and polished appearance.
The standout feature of Insider for us is the ability to deliver tailored experiences to our customers, such as personalized purchase triggers. We particularly appreciate the push notifications with product recommendations, which serve as a gentle reminder to shoppers to return to our online store.
The standout feature of Insider for us is the ability to deliver tailored experiences to our customers, such as personalized purchase triggers. We particularly appreciate the push notifications with product recommendations, which serve as a gentle reminder to shoppers to return to our online store.
What do you dislike about the product?
Insider's platform is user-friendly, but becoming proficient in its use takes practice. Fortunately, our account managers are always available to assist us.
What problems is the product solving and how is that benefiting you?
Prior to partnering with Insider, we recognized the untapped potential of our website and sought a capable ally to help unlock its full capabilities. Since implementing interest-based personalized onsite experiences for our customers, we have observed a considerable increase in conversion rates and customer retention. Moreover, we have seen a significant reduction in bounce rates as customers are now presented with relevant screens that capture their attention.
We were also hesitant about using web push as a marketing channel due to opt-in requirements and other concerns. However, since partnering with Insider, we have gained confidence and are extremely satisfied with our decision. Their web push platform provides exceptional features that allow us to manage opt-ins and optimize campaigns for maximum engagement without overwhelming our users with spam. We can confidently say that we have found the ideal product for our web push needs.
We were also hesitant about using web push as a marketing channel due to opt-in requirements and other concerns. However, since partnering with Insider, we have gained confidence and are extremely satisfied with our decision. Their web push platform provides exceptional features that allow us to manage opt-ins and optimize campaigns for maximum engagement without overwhelming our users with spam. We can confidently say that we have found the ideal product for our web push needs.
Reached users across the buyer journey on multiple channels and created personalized experiences
What do you like best about the product?
What we liked the most about Insider is that their Web Push channel comes equipped with an intuitive analytics dashboard that makes campaign performance tracking an effortless task. With detailed insights into each campaign's effectiveness, we were able to tailor our strategies accordingly, which further improved our engagement and conversion rates.
What do you dislike about the product?
We have had no issues with Insider thus far. Their team has been consistently supportive, providing optimized strategies and potential solutions in the event that we encounter any challenges during implementation.
What problems is the product solving and how is that benefiting you?
Insider's partnership has been instrumental in addressing our low engagement and conversion rates by streamlining our marketing efforts. Their Web Push channel helped us track campaign performance and optimize them for better results. We also utilized their Mobile Web platform that offered multiple templates to personalize pages based on user preferences, resulting in a significant increase in product information page views.
Additionally, the SMS channel allowed us to connect with our target users on a personalized level by sending out promotional offers at the right time. With these tools, we experienced improved engagement rates and increased purchases, ultimately enhancing customer experiences and driving business growth.
Additionally, the SMS channel allowed us to connect with our target users on a personalized level by sending out promotional offers at the right time. With these tools, we experienced improved engagement rates and increased purchases, ultimately enhancing customer experiences and driving business growth.
10% conversion rate uplift and 4.3X ROI achieved with Insider’s Web Push and Mobile App
What do you like best about the product?
We’re happy with Insider's mobile web and web push tools! They have completely changed the way we interact with our customers. The ability to send personalized and targeted messages in real-time has not only boosted customer engagement but also resulted in a significant increase in our sales. The interface is so easy to use, and we were able to create and manage campaigns without any hassle. Plus, the analytics helped us understand the impact of our campaigns and improve our strategy. We highly recommend Insider's tools to any business looking to improve their customer experience and grow their business.
What do you dislike about the product?
There's nothing that we dislike about Insider so far. We didn't face any challenges while using their products, and the implementation process was quick and easy. Moreover, whenever we needed assistance, the Insider team was readily available to support us.
What problems is the product solving and how is that benefiting you?
Using Insider's Mobile Web tool, we were able to provide our users with captivating web experiences. Furthermore, Insider's Web Push messages allowed us to efficiently target and re-engage inactive users who had not visited our website for a considerable duration. Through personalized messaging, we successfully enticed them to revisit our website, leading to the acquisition of new users within just a few months.
Despite having a wide range of products, we recognized the need to improve user engagement and expand our customer base. To achieve this, we wanted to collect visitor information. The Insider team recommended that we request visitors to subscribe to our newsletter, which we were able to effectively communicate through Web Push.
This allowed us to interact with our customers and redirect them to our website to make a purchase. Within just a few weeks, we observed a significant increase in conversion rates of 10% and a 4X ROI.
Despite having a wide range of products, we recognized the need to improve user engagement and expand our customer base. To achieve this, we wanted to collect visitor information. The Insider team recommended that we request visitors to subscribe to our newsletter, which we were able to effectively communicate through Web Push.
This allowed us to interact with our customers and redirect them to our website to make a purchase. Within just a few weeks, we observed a significant increase in conversion rates of 10% and a 4X ROI.
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