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External reviews

977 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Pharmaceuticals

A modern platform and high quality of customer service

  • May 19, 2022
  • Review provided by G2

What do you like best about the product?
Insider is a perfect tool allowing you to design personalized communication with the client through many channels of reaching: webpush, e-mail or banners. The most valuable tool are recommenders - they help you to carry out cross-sell and up-sell activities. Cooperation with technical support takes place via a technical ticket. On a daily basis, the project is looked after by a customer success manager who is always helpful and works very precisely and quickly.
I highly recommend Insider to every e-commerce company!
What do you dislike about the product?
Sometimes it takes too long to process more complicated tickets
What problems is the product solving and how is that benefiting you?
Thanks to Insider, constantly we increase the conversion rate and the average value of orders


    İlayda A.

Best support team we’ve ever worked with

  • May 19, 2022
  • Review verified by G2

What do you like best about the product?
We really like how Insider improved our customer experience while providing us with top-notch customer service. Their tools are extremely effective in increasing key performance metrics, and their team makes sure that our experience working with them is always smooth. We’ve had no problems with them so far, and we are very happy with the level of support they have provided us.
What do you dislike about the product?
Our only dislike when it comes to the platform is that sometimes updates can make the navigation a little confusing, but the team is always there to show us our way around.
What problems is the product solving and how is that benefiting you?
We stumbled upon Insider when we were looking for a tool to increase our conversion rate, and their technology impressed us early on. However, we were hooked when we met Insider’s team. Right from the start they were able to identify shortcomings in our website and app, and give us easy to implement solutions. On top of this, they are very responsive and they’ve helped us through every step of the process. We believe their team takes their technology to the next level, and they are an absolute pleasure to work with.
Recommendations to others considering the product:
Insider is should be your go-to if you’re looking for a great team with great results.


    Doğan T.

Anything you’re looking for in a marketing software

  • May 19, 2022
  • Review verified by G2

What do you like best about the product?
We like every feature in Insider’s products. All of them add value to your marketing strategy and take you a step further in getting closer to your customer. The system behind them tracks every action and behaviour of your customer and allows you analyse them from multiple perspectives. It’s never boring using Insider’s products and getting to discover new areas of uses for their features.
What do you dislike about the product?
We’re quite happy working with Insider and thanks to their partner success team, we never had any problems.
What problems is the product solving and how is that benefiting you?
We wanted to give our customers and visitors of our website the best customer journey that they could possibly have. We knew that the best way of doing this is through communicating and understanding the needs of customers, and we thought Insider’s products were the ideal option.
Recommendations to others considering the product:
If you want to get to know your customer and excel in your communication, go with Insider. It really pushes you toward personalization, which is the key to making success in any business.


    Nutthun P.

It’s so easy to implement with Insider’s platform

  • May 18, 2022
  • Review verified by G2

What do you like best about the product?
We have found critical tasks easy to implement with Insider’s platform. For example, The Copperwired team has a new promo every 2 weeks and we are able to change banners on the website with ease. We request the Insider Help Center to assist in changing banners with multiple calls to action buttons, allowing us to test various campaigns for optimal success.
What do you dislike about the product?
We are currently testing smart recommender & usage of the filtering options within this product aren’t exactly what we had in mind. However, as the product improves we are expecting this to get better also.
What problems is the product solving and how is that benefiting you?
Our goal with Insider was to increase conversion on the website, and we have found a significant uplift in conversion via the onsite capabilities & Smart recommender.


Insider’s Smart Recommender helped Copperwired’s brands (both dotlife & iStudio) to generate positive uplifts and it has also enabled us to increase product discovery on multiple pages, leading to better product adoption.


    Samuel V.

The power to the hand of business team !

  • May 12, 2022
  • Review provided by G2

What do you like best about the product?
The team is great and the platform powerfull. The best solution to drive additional business and engage customers
What do you dislike about the product?
The functional scope is huge ! Takes time to set up
What problems is the product solving and how is that benefiting you?
Our internal search engine was not efficient


    Retail

Great tool to set up personalisations quickly

  • May 12, 2022
  • Review provided by G2

What do you like best about the product?
Quick to setup
Easy to chat up with support
User-friendly dashboards
Good for A/B testing scenarios on site
What do you dislike about the product?
Need more editable templates for campaigns
What problems is the product solving and how is that benefiting you?
we had a challenge with lead collection & offers, put it in a certain part of the page, targeting a certain audience
So with Insider, we could easily do it
Recommendations to others considering the product:
It can help to make the site look more dynamic and lively with little effort
Yes, I'd definitely recommend Insider


    Pharmaceuticals

Insider’s segmentation makes personalization easier than ever

  • May 05, 2022
  • Review provided by G2

What do you like best about the product?
We love how Insider’s Instory helped us categorize our large variety of products based on customer profiles. For example, we created categories for the elderly, pregnancy, kids, office workers & more. Our customers can click on their persona, and view the most relevant products using Instory. This has removed friction by helping us lower the customer’s product discovery time significantly. We've also seen 4x conversion with customers who've interacted with Instory.
What do you dislike about the product?
We are enjoying Insider’s powerful platform with over 100+ templates and 20+ algorithms so far. However, sometimes the panel gets slower when we edit bigger or more complicated campaigns. Hoping this can be improved in the near future.
What problems is the product solving and how is that benefiting you?
We are one of the biggest online pharmacies in Taiwan with over 1000+ different products. It is very important for us to provide necessary product information to customers when they come to our website. With Insider’s comprehensive products, we are able to segment them clearly and have a personalized user experience tailored for them. Since Insider’s implementation, we have seen an increase in AOV and conversion in the overall performance by using Insider’s smart recommendations.


    Retail

Best mobile hacking tool for building a personalized communication with users

  • April 28, 2022
  • Review verified by G2

What do you like best about the product?
We like that Insider platform covers all our needs regarding our mobile app priorities by providing us with ready to use strategies and templates which we can easily implement. Moreover we find it very convenient that every single step of our communication strategies is located in one place where we can easily engage and simply track our results.
What do you dislike about the product?
We have been working with Insider for 5 years already and we were always satisfied with their accounting system, but recently they restructurized it a bit and for nowon it is not so handy to use in comparison with what we had before.
What problems is the product solving and how is that benefiting you?
Currently we are using Insider to provide an effective engagement across the funnel in order to collaborate with our returning customers. We use almost the whole Insider platform such as desktop web, mobile web, personalization etc. but as far as our main focus is mobile app we concentrated mostly on Mobile app product capabilities such as mobile push notifications and In-apps. We are satisfied with our conversion pushes roadmap which recently improved our main matrics drastically. For our latest marketing campaign the engagement rate uplift currently shows the number strongly above the benchmarks that makes us the leaders of the industry in our segment.
Recommendations to others considering the product:
I recommend to focus on your mobile app customers where you can get the most out of your loyal clients with the help of Insider's mobile app product.


    MARC Fashion V.

20% uplift in conversions with smart recommendations using Insider

  • April 20, 2022
  • Review verified by G2

What do you like best about the product?
Using Insider’s Smart Recommender on our website feels like we have used a powerup to enhance it. The product discovery experience has been overhauled completely and the AI-powered recommendations are doing a great job of increasing conversions and overall AOV. We have had a 20% uplift in conversions since we started using Insider. The account management team must also be mentioned here for the great support that they have consistently provided.
What do you dislike about the product?
Like any other technology, the Smart Recommender also has its small share of bugs. However, these are regularly and quickly resolved.
What problems is the product solving and how is that benefiting you?
We wanted to facilitate better product discovery that will encourage users to go all the way through to making a purchase without dropping off. We also wanted to improve the engagement on our website. With Insider’s Smart Recommender, these goals were fulfilled, and we also had upliftment in conversions and sales along with an enhanced overall website experience.
Recommendations to others considering the product:
Insider has a great product and an equally great support team. Make good use of them so that your experience is better on many counts. This is a great choice of software to use for businesses of all sizes.


    Arda K.

Uplift on ROI with omnichannel customer journeys

  • March 31, 2022
  • Review verified by G2

What do you like best about the product?
Insider offers a SaaS experience where you can create on-site widgets and send multiple types of messages to customers.
We have had the challenge in the early days to get comebacks from Insider.After integrations and getting more paid traffic
we get more benefits from Insider
What do you dislike about the product?
We find the reporting a little complicated, and often need to turn to Insider’s support team to
help us understand the performance metrics. We would like to be able to do this ourselves.
What problems is the product solving and how is that benefiting you?
We have never worked with multiple channels in the past, and we realized this was something
we had to pay attention to. Insider has been a great choice for us as first-timers in the space of
omnichannel marketing. It’s been a great experience creating a connected experience for our
customers with Insider. We have also found Insider very useful to strengthen our product detail
pages and make our user funnels more efficient.
Recommendations to others considering the product:
Omnichannel marketing doesn’t have to be daunting and difficult. Insider makes it effortless by
being a platform that is easy to understand and execute, and delivers great ROI and
improved sales. Omnichannel marketing is the future, and Insider is the best option available to
help you with it.