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977 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Lindsay P.

All-in-one platform that offers great A/B testing and personalisation possibilities

  • March 30, 2022
  • Review verified by G2

What do you like best about the product?
We have been using Insider for about 6 months now and we have already launched several successful campaigns together. The price-saving campaign for our French speaking target audience, for example, has generated a high uplift of 67% in conversion rate on mobile.

One of the best things about Insider is that we are able to test a lot of different scenarios on our website before implementing new features permanently. The Insider team also suggests new testing ideas regularly, which has enabled us to launch functionalities that we wouldn’t have come up with if we did not work together with Insider.

We also find it very useful to have many different templates to work with for personalizing our website. Working with the Insider platform is intuitive and, to a certain extent, we can create new scenarios all by ourselves.

Overall, Insider works well for our business and we are excited to keep using it in the future.
What do you dislike about the product?
There was an issue with the executive summary dashboard and the results weren’t quite
displayed properly. Luckily, Insider reacts quickly to issues like this in order to solve them asap.
What problems is the product solving and how is that benefiting you?
We wanted to elevate our user interface and experience through website personalization. For
this, we wanted to carry out A/B tests to observe and understand user interactions and make a
call on what we should go ahead with. While Insider has made all this possible, it has also
delivered a remarkable improvement in our conversions and when looking at the results in the Insider platform, we have gained good ROI from using Insider.
Recommendations to others considering the product:
If you’re someone who values the whole experience of working with an all-in-one platform, then Insider is definitely the best bet for you. Special shoutout to our Customer Success Manager Laurie as well, because she always offers great support and comes up with new A/B-testing ideas tailored to our business.


    Leisure, Travel & Tourism

Delsey recommends Insider

  • March 25, 2022
  • Review verified by G2

What do you like best about the product?
You can easily set up some experience to generate sales. You can measure impacts directly in the platform. We are currently on Salesforce Commerce Cloud.
What do you dislike about the product?
At first, it's not very user friendly and it's only in english, could be great to choose a language.
What problems is the product solving and how is that benefiting you?
We generate incremental revenue with several experiences.
Recommendations to others considering the product:
Insider is a great platform to improve your conversion rate easily and boost your sales with a quick win!


    Huyen N.

Transform your digital transformation

  • March 24, 2022
  • Review verified by G2

What do you like best about the product?
What we like best about Insider is how easy it is to achieve results. The technology is flexible to our needs, easy to set up without too much outside help and can combine many different conditions to create the results we want. Overall, we are very satisfied with our whole journey with Insider.
What do you dislike about the product?
We just started using Facebook Messenger and haven’t been able to discover the tool enough to get the results we want. However, knowing all the other tools we used, we are sure Insider’s support team will help us achieve the results we want with Facebook Messenger.
What problems is the product solving and how is that benefiting you?
We were looking for ways to improve our digital transformation because we realized that our personalization and individualization levels were lower than our competitors. Insider’s team suggested we use their powerful segmentation capabilities to tailor our customer experience, and we were very satisfied with the results. For instance, we were able to achieve a 23% increase in CR with A/B testing. Now, we have achieved the level of segmentation we wanted to take our digital transformation to the next level.
Recommendations to others considering the product:
Insider’s clear and fast project management, and responsive support team make it one of the best platforms to work with.


    Retail

Indispensable tool for creating a consistent customer experience

  • March 15, 2022
  • Review verified by G2

What do you like best about the product?
Since the very beginning everything went great: we found the team and the product itself very helpful and almost indispensable. We mostly focused on creating mobile app experiences for our users and there is no better tool for mobile marketing than Insider.
What do you dislike about the product?
I can't say that there is nothing at all to dislike, but it is much more difficult to list it, cause overall everything works very good. And the results speak for themselves.
What problems is the product solving and how is that benefiting you?
First of all we needed a marketing tool which could help us to engage with our most loyal customers - mobile app users. We decided to try Insider because we wanted to focus on retention. With Insider we are able to launch promo activities according to the different user segments and this was and is a very important thing for the beauty retailer. We use different types of rich push notifications such as carousel push which shows different product in one push, we use In-app templates which we can customize according to our needs, we use product recommendations to increase our customers LTV and many more technologies which allow to constantly improve our main metrics. Since the very beginning everything went great: we found the team and the product itself very helpful and almost indispensable.
Recommendations to others considering the product:
​​Insider products have a lot of features and extensions if you consider them in detail. You can use Insider much more efficiently than anybody else. Just bear in mind your account manager's ideas and test them.


    EMRE G.

Improved product visibility, higher conversions with InStory

  • March 15, 2022
  • Review verified by G2

What do you like best about the product?
Insider offers one of the most exciting ways of displaying product recommendations - InStory. Since integrating it into our mobile website and app, we have seen a positive improvement in conversions, by nearly 10%. We have also seen an overall enhancement of customer engagement with our brand after their interactions through InStory. We enjoy being able to provide a highly personalized product discovery experience in a tried and tested way that’s known to work well. Insider’s story feature is definitely one of the best offered by any such platform available today.
What do you dislike about the product?
We have been rather pleased with the product in all aspects and haven’t found a reason to be unhappy or dislike something so far.
What problems is the product solving and how is that benefiting you?
InStory has helped us solve the biggest pain point facing our customers that we weren’t able to crack - improving product discovery. Our team wanted a new, exciting way to gather customers’ attention and convince them to check out our recommendations. InStory is a highly efficient solution that has been successful far more than we thought it would be.
Recommendations to others considering the product:
Insider has truly innovated its offerings to fit the latest developments in customer experience, and InStory is a great example of that. We would highly recommend a company like this that takes the time and puts in the effort to understand the market and create a remarkable product like InStory that fills a gap in an effective way.


    Alberto R.

The real deal growth experience: Powerful suite + Ongoing/real time support

  • March 10, 2022
  • Review provided by G2

What do you like best about the product?
Insider has become one of the pillars of our growth marketing strategy. It allows us to inject steroids into our websites and complementary channels so we can constantly over archive our acquisition and engagement goals. No brainer.
What do you dislike about the product?
it has everything we were looking for...
What problems is the product solving and how is that benefiting you?
improved acquisition and engagement in our website, email marketing efforts and 360 digital marketing campaigns. Also, it helps us target a lot more accurately through their LTP audiences and the intelligence (AI) behind it.


    Kittinon O.

Empowerd onsite marketing in a minute.

  • February 28, 2022
  • Review verified by G2

What do you like best about the product?
Insider software can be installed and deployed in a variety of ways. Easy to bring to improvement
What do you dislike about the product?
New feature updates that may be less than expected.
What problems is the product solving and how is that benefiting you?
Managing campaigns can be done without internal technical departments. variety of applications that are ready to use.
Recommendations to others considering the product:
If marketers are looking for tools to reach specific customers, Personalization. Insider is a powerful tool to do the job. that can expand the limitation of various features in the system without having to take it from the Internal technical.


    Hue B.

Boost in email success with Insider's Email product

  • February 26, 2022
  • Review verified by G2

What do you like best about the product?
We really liked the simplicity of Insider’s platform. Before working with Insider, we were having trouble with analysing the data from our customers and applying that to improve our communication channels. Insider’s tools helped us collect data on our communication efforts, understand what was working, and strategize to increase our engagement. Now, we are able to generate more successful email and mobile app campaigns with less effort.
What do you dislike about the product?
We really like Insider's email solution because it has improved our email deliverability. Along with it, our email open rates and click rates have also increased. So no reasons to complain.
What problems is the product solving and how is that benefiting you?
Our email communication was getting very low engagement, so we were having trouble announcing new products and updates to our customer database. After working with Insider, we were able to craft more interesting emails that resonated with our customers, and in turn we saw a huge increase in email open rates, email click rates and a decrease in unsubscribe rates.
Recommendations to others considering the product:
If you are looking for ways to reach your customers through email, Insider’s tools can help you make engaging email communications.


    Anh N.

Insider’s Support Team and the Products are the best out there

  • February 26, 2022
  • Review verified by G2

What do you like best about the product?
We met with a lot of different companies before working with Insider, but no support team came close. Insider’s support team is attentive, has global experience and also local expertise, which is exactly what we needed. In addition to this, the technology is easy to use and integrate, and meets all of our needs. We can say that Insider won our heart as the best platform with the most amazing team. 80% of my work is with Insider’s email solution.
What do you dislike about the product?
We wanted to integrate multiple templates at once but we weren’t able to do so. Campaigns creation took sometime due to this. We hope to see an improvement here soon.
What problems is the product solving and how is that benefiting you?
We wanted to take the customer service of our company to the next level and Insider helped us achieve our goal. The support team gave us a very detailed analysis of our customer base, and recommendations based on that analysis. As a result, we saw increased engagement, sign up rates and transactions. Overall, we were able to raise our customer experience to the level we wanted.
Recommendations to others considering the product:
We would recommend Insider to companies who want to improve their customer service but are struggling to find a good starting point. Insider’s team is very supportive and experienced, so they are able to help each and every company that is looking to improve their strategies.


    Retail

Great recommendation strategy for user journey engagement

  • February 25, 2022
  • Review provided by G2

What do you like best about the product?
We really like the ease of integration of the tools and also their effectiveness. Other products we’ve used before were easy to set up at first, but ran into some problems in further stages. Insider’s tools are easy to integrate and are easy to use in all pages, including 404, Search, Cart and more. In addition to the ease of use the products are very effective and provide a considerable increase in click rates, engagement and conversion rates.
What do you dislike about the product?
We would appreciate a local language panel. Also sometimes, the customized feature or template would take a while for Insider to respond. Other than that we are happy with Insdier's service and product provided.
What problems is the product solving and how is that benefiting you?
We started using Insider’s Smart Recommender to create more individual journeys for our customers and increase engagement. The tool provided tailored recommendations that attracted our customers, and we were able to see a 10% increase in conversion rates and 12% increase in website revenue.