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Great team, efficient processes, instant difference!
What do you like best about the product?
The team at Insider are great to work with to workshop and build ideas that best suit your business needs. They take the time to understand our brand and really get to know our data to best support decision-making. The process from ideation to implementation is the quickest I have ever experienced with a tech partner, and the service and attention we receive from our CSM is extremely helpful and reliable. We love the ability to discuss new features and ideas we've seen across other sites on different platforms, and within a week or two we are experimenting and testing that experience on our site.
What do you dislike about the product?
You need someone in your internal team that can dedicate time and resource to the platform. To provide content, build and refine campaigns and track analytics. Your CSM is there for support and to help get you going, but ultimately it comes down to you as the client/brand to really utilise the data and features to its full capacity. To warrant the cost and see a significant ROI I think you need to commit to being hands on, consistently monitoring campaigns and performance and refining optimisations as you go. If you set and forget i don't think you're getting the most from the features.
What problems is the product solving and how is that benefiting you?
Insider is allowing us to run CRO experiments across the site to review, which benefits our overall development roadmap. We review campaigns and determine if we should develop natively. Insider also allows us to add layers of personalisation to our overall e-commerce experiences, such as targeting visitors with region-specific website features/messages. We also run web push through Insider which integrates into our multi-channel communication approach.
Great platform, super easy to use + great support!
What do you like best about the product?
Dashboard is simple and really easy to set up each campaign.
What do you dislike about the product?
Less options on the customer end for specific devices.
What problems is the product solving and how is that benefiting you?
After understanding our challenges, the team at Insider suggested we retarget our existing customer base in a more personalized way. Using Insider’s features we are able to track user behavior on our website and display relevant call-to-actions like “Click & Collect”. “Free Shipping”, etc on web push notifications when they are not on the website.
Great platform and onboarding team
What do you like best about the product?
It's the best actionable CDP I've come across. The amount of templates make it easy to test and deploy rapidly. Still in onboarding but the first results are promising. Quick action is taken to make it happen whenever issues or ideas come up that are not integrated in the platform yet.
What do you dislike about the product?
One thing to consider is that Insider has an extensive global team, which has many advantages but also means that many different specialists are involved, especially during onboarding. This can be a bit confusing at times.
What problems is the product solving and how is that benefiting you?
Increasing CLV, Conversion rates in a time where it is difficult to stand out from the crowd. Insider helps us to create the omni-channel workflows we've always been looking for.
An effective and easy tool to customize user experience
What do you like best about the product?
It is an easy tool that simplifies the process of customizing the user experience, adding agility to the process and allowing us to allocate our resources more efficiently. The A/B testing functionality is also exciting as it helps us, quickly and with little effort, to be more sure about the effectiveness of the content we are promoting to our customers.
What do you dislike about the product?
Analyzing our report was difficult, as was reconciling the profitability with our internal data since we use different attribution models. It would also be nice to have more sophisticated visualizations in the dashboards to better understand campaign analytics.
What problems is the product solving and how is that benefiting you?
We wanted to create a personalized experience for our clients, keeping them engaged and bringing loyalty. Using Insider’s personalization suite, we have managed to achieve just that!
Their wide range of in-built templates has proved extremely useful in helping us create campaigns easily and quickly. Hence, we needed little help from their team once we were onboarded, as their tools are pretty easy to use.
Thus we could create an effective personalization engine on our website with little effort needed from our IT team.
Their wide range of in-built templates has proved extremely useful in helping us create campaigns easily and quickly. Hence, we needed little help from their team once we were onboarded, as their tools are pretty easy to use.
Thus we could create an effective personalization engine on our website with little effort needed from our IT team.
Amazing tool
What do you like best about the product?
We mostly like their Support, interactivity , user friendly panel.
What do you dislike about the product?
I don't much to dislike,but it lakes a global report for all the panels.
What problems is the product solving and how is that benefiting you?
After a bad experience with another plateform for messaging (sms, e-mail and architect), we decided to go for insider since we already had it for all the website needs (onsite campaign, recommander) and we were very satisfied.
The goal behind our choice was to give the most personnalised experience to our customers and to reach them on all the touch points of their journey.
The goal behind our choice was to give the most personnalised experience to our customers and to reach them on all the touch points of their journey.
Insider's support and Architect's journey orchestration and automation saved the day for us
What do you like best about the product?
What we like best about Insider was the technical support we received. There was no confusion or delay from Insider when it came to how to implement a particular use case for us. They were available 24/7 too, which was just icing on the cake.
What do you dislike about the product?
We loved the Insider experience overall, but we still feel that the panel speed can be faster, enabling us to reach our objectives a lot faster. Apart from that, no complaints.
What problems is the product solving and how is that benefiting you?
We had no automated tool for interacting with users and meeting them at the touchpoints they were available on in the customer journey. No advice could be found for any scenarios that could be enabled the customers to convert them. When Insider entered the picture, Eatsy was transformed. We saw a 50% to 70% increase in the number of signups once we started using automatic scenarios in Insider's Architect after pushing content to the user's mobile using Insider's very own App push. The combination of App push and Architect is working wonders for our marketing campaign.
Insider helped us discover our perfect customers from the big audience
What do you like best about the product?
The best thing about our Insider experience was the segmenting capability present in the Web Suite. The ability to connect with our users online and get to know them better through Architect and tailoring customer journeys that led to conversion was very satisfying as well. The technical support we received from Insider was remarkable and helped us solve the problems that lay ahead of us, enabling us to succeed in lead generation and improve our sales too.
What do you dislike about the product?
Not really a con, but worth mentioning that if the user cannot be identified, then the online and offline efforts of converting leads would become difficult. Improvement here will be great.
What problems is the product solving and how is that benefiting you?
The bounce rates on our website were low. We could see that the users were interested in our blogs but weren't purchasing much. Our business happens offline, but because we couldn't identify or target individual users, our campaigns were largely unsuccessful. It was also very difficult for us to A/B test the scenarios on the web. By leveraging Insider's Web Suite and the Architect tool, we were able to collect the leads that matter and contact them offline. The conversion rate also improved by 33%, which led to a corresponding increase in our ROI for the year. Thanks to Insider, we now know exactly who among the users engaging online are interested to buy from us, and we can target them accordingly using Architect.
Great tool and good team
What do you like best about the product?
Product: The product helps personalizing a lot of scenarios targeting different segments.
Service: Support team is really supportive and they try their best to meet the expectations.
Service: Support team is really supportive and they try their best to meet the expectations.
What do you dislike about the product?
Reporting can be much better and more detailed.
What problems is the product solving and how is that benefiting you?
Targeting different segments with p ersonalized mesages and promotions.
14x ROI using Insider’s CDP
What do you like best about the product?
We love being able to easily and quickly implement new campaigns whenever we want
We are able to carry out many different onsite experimentation campaigns that give us a lot of perspective into what kind of elements and features on our website our customers like and respond to
Campaign analysis offered by the platform is to the point and insightful
Insider, as a CDP, has helped us gain an overall improved understanding of our customers, empowering us to offer better services and features that they look for
We are able to carry out many different onsite experimentation campaigns that give us a lot of perspective into what kind of elements and features on our website our customers like and respond to
Campaign analysis offered by the platform is to the point and insightful
Insider, as a CDP, has helped us gain an overall improved understanding of our customers, empowering us to offer better services and features that they look for
What do you dislike about the product?
One issue that we had in our initial days of using Insider was the complexity of the dashboard which made it a little difficult to understand. But over time, we have gotten the hang of it well and it is no longer an issue.
What problems is the product solving and how is that benefiting you?
Insider has been beneficial to our business and helped us improve conversions across different touch points with various campaigns. We are very happy with the platform’s technical abilities and the team’s support offered. We have achieved impressive results in our different A/B test campaigns, and being able to test our campaigns allows us to be most effective when we put out the finalized campaigns that win the test. This has been a great advantage for us when using Insider.
Apart from the 14x ROI from using Insider, we have also achieved an uplift in conversions of 10%. Insider’s Web Push has also been significantly contributing to an improvement in conversions and it has been a pleasant surprise to see such effective push campaigns.
Apart from the 14x ROI from using Insider, we have also achieved an uplift in conversions of 10%. Insider’s Web Push has also been significantly contributing to an improvement in conversions and it has been a pleasant surprise to see such effective push campaigns.
M·A·C Cosmetics and Insider
What do you like best about the product?
I love the vast variety of support from the Insider team, from being able to raise tickets on different panels to implement enhancements that improve customer journeys, to getting cool ideas from Account Management Team about implementing Memory Game.
What do you dislike about the product?
Currently, I wish that Insider had the ability to duplicate WebPush templates to different countries as it would save us time.
What problems is the product solving and how is that benefiting you?
We are working with Insider frequently to implement stickers for our promotion, which as we have seen recently helps us greatly to increase our conversion rate. Furthermore, we have also succesfully trialled the Memory Game for the first time in December which was a fun and interactive element that was implemented to engage with our consumers more.
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