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External reviews

974 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Alper K.

Insider has helped us build trust and grow our business

  • February 23, 2022
  • Review provided by G2

What do you like best about the product?
There are all kinds of customers with a variety of different requirements when they’re buying a car, especially a second hand one. And it also requires a lot of trust and confidence in the dealer one buys from. Insider’s conversion suite has enabled us to build dependable relationships with our customers by making sure we display unique content and take them on their own journeys to different goals when they’re on our website. By providing a personalized experience, Insider has helped us build trust with our customers, leading to more form fill ups, larger lead collection, and ultimately, purchases.
What do you dislike about the product?
While we love the product for all its abilities right now, we would also like to see more use cases and ways to make the most of the conversion suite.
What problems is the product solving and how is that benefiting you?
Our main goal was to increase lead generation. As an added benefit of deploying Insider and providing delightful personalized experiences through the conversion suite, we have also been able to improve customer engagement and their overall experience with us. Lead generation has also picked up very well and we are happy with the sustained amount of leads we are able to collect with Insider.
Recommendations to others considering the product:
Insider provides amazing tools and technology to help our business achieve its full potential through sensitive, personalized experiences that customers seek today. It has been a great marketing choice for us, and based on all the good things we’ve heard about Insider from our marketing friends elsewhere, we believe this is a great choice for almost all kinds of digital businesses.


    Ali S.

Insider delivers extraordinary revenue and conversion uplifts

  • February 18, 2022
  • Review provided by G2

What do you like best about the product?
Insider delights us with the ability to create as many campaigns as we want, at any time, each with different goals. The best part about this is that it often takes us only a matter of minutes to set up a campaign and get it going. We have created seasonal campaigns with different themes, discount campaigns for various segments of our users, and a lot more. All these campaigns have given phenomenal conversions and using the able help of the account management team from Insider, we are able to constantly keep tweaking our campaigns for changes and improving them.
What do you dislike about the product?
We would love to see more detailed reporting for our web push campaigns.
What problems is the product solving and how is that benefiting you?
Largely, our goal was to increase conversions and revenue. We have achieved precisely that using Insider’s dependable technology with the help of their team. We also have a better customer experience after we implemented Insider’s hyper-personalized elements on our channels, and this has led to improved engagement rates, as well.
Recommendations to others considering the product:
For stellar marketing automation that you can completely lean on without any concerns, Insider should be the go-to product. We have used a number of different platforms over the years, but there’s something special about Insider that truly sets it apart from others.


    Ali D.

Segmented data for powerful campaigns

  • February 17, 2022
  • Review provided by G2

What do you like best about the product?
In our experience with Insider, we have found their user segmentation to be one of the best in class. Their algorithm is pretty incredible, and we have had great success in using their segmentation feature to divide and target our users for maximum efficiency of our marketing campaigns.

We have also witnessed amazing conversion uplift on our website using their web suite with its many different types of personalized content we are able to display our users. Another thing we enjoy is the usabili
What do you dislike about the product?
Their web push is decent, but easily gets eclipsed behind their other products. It would be good to see some innovation from Insider there.
What problems is the product solving and how is that benefiting you?
We wanted to improve the adaptation of our app, including user acquisition. Along with this, we also hoped to sharpen our marketing campaigns by targeting the right audience with the most ideal message for them. Using Insider’s platform has helped us fulfill these needs of ours perfectly.
Recommendations to others considering the product:
Insider is a stunning platform that works wonderfully whether you choose just one product or a bunch of them. We think choosing the right products makes all the difference, because you don’t want to be spending money on something that might not be right for your business. The team from Insider is great at suggesting the ones most apt, so we suggest having a thorough discussion with them and picking what is best suited for your business goals.


    Cem B.

Increased conversions, enhanced customer experience, and more

  • February 16, 2022
  • Review verified by G2

What do you like best about the product?
Insider has turned out to be quite the all-rounder for us. The products don’t just serve one specific goal or purpose, but rather, they drive overall performance improvement across various indicators. They have helped us lift up a number of different metrics such as conversions, engagement, and even the time spent on our website.
What do you dislike about the product?
We would like to see the push notifications product become more flexible when it comes to image uploads.
What problems is the product solving and how is that benefiting you?
We wanted to improve conversions across the board, and also push for customer engagement on our website. By personalizing countless aspects of the customer’s experience, Insider has helped us achieve remarkable results that are positive, with great insights to direct our future campaign planning.
Recommendations to others considering the product:
If you’re looking for a solution that will offer great results in the shortest time possible, Insider should be the one to get the job done.


    Yukyung S.

30x boost in CR AND 20% uplift in AOV - we are mind blown

  • February 16, 2022
  • Review provided by G2

What do you like best about the product?
Insider’s push messaging and gamification set the platform wide apart from others in their range. These two features have performed phenomenally for us, with gamified experiences leading to a 20% uplift in AOV, and app push messaging delivering a stunning 30x ROI that took us by surprise. We haven’t worked with another platform that has the same caliber, enabling immense growth, the way Insider and its wonderful team does.

We love having an exhaustive list of templates for customization which make our jobs easier by many counts. We also really appreciate the account manager who helped us customize segments and rules that we were able to apply to unique use cases and scenarios, effectively.
What do you dislike about the product?
While the web suite has a large set of templates, the app doesn’t have as many. Would love to see some more options for the same.
What problems is the product solving and how is that benefiting you?
Our overall app engagement needed an overhaul, and we also wanted to be able to better highlight promotional campaigns on our website. The app engagement got a great boost from Insider’s app push messaging, and the insights from these features enabled us to further correct and improve our campaigns to be as successful as they can be.
Recommendations to others considering the product:
Insider is a brilliant platform that has worked incredibly well for us, and with a stellar account management team, they have the capability of adapting this platform to all business’ needs and goals.


    Arda K.

Most effective Onsite Personalization

  • February 15, 2022
  • Review verified by G2

What do you like best about the product?
Insider’s Support Team is very helpful. They helped us pick the right product, and assisted us all throughout the integration process. We were very pleased with the level of support we got from them.
What do you dislike about the product?
We are still in the onboarding process, but so far we like everything.
What problems is the product solving and how is that benefiting you?
We were struggling with personalising the content on our website for each of our customers, which resulted in low page visits and low engagement. Insider recommended Onsite Personalization, which helped us update our website so that it would appeal to our customers individually. As a result, we were able to see higher engagement on our website.
Recommendations to others considering the product:
We would recommend Insider to companies who are struggling with personalization.


    Retail

Everything you need for building a great communication with your users across all channels

  • February 15, 2022
  • Review verified by G2

What do you like best about the product?
Insider is the tool we use every day, and it is difficult to imagine a campaign we launch without Insider. We like almost everything: the platform itself, their account management team, and especially personalization and mobile app products.
What do you dislike about the product?
It takes longer to launch customized campaigns compared to ordinary ones, but we are still glad that we can use customization. We want to have more gamification scenarios and more templates in the mobile app. And we want to get more details on reporting.
What problems is the product solving and how is that benefiting you?
I guess we've already gone through everything together with Insider during the last five years. We wanted to unify our customer data and build communication across all channels. We wanted to create accurate segments and personalize our website and mobile app according to our customers' needs. With Insider, we were able to do that. We went deep into Insider's product and found many functions that are not visible at a glance. For example, Mobile App API push. Concerning our mobile app, the integration took two weeks to a month, and it was required only once. Since that moment, we have launched an average of 100 campaigns per year in Sportmaster's mobile app. With Insider, we have an excellent opportunity to test all the campaigns and elements even in our mobile app, which is our primary communication channel. We can use gamification and mobile app templates, which no one else has.
Recommendations to others considering the product:
With this platform, you can communicate with your user in a channel this user prefers most, so test different Insider's products to find the ones you need. And it is essential to work closely with Insider's consultants not to miss all the product opportunities.


    Alper e.

User Experience enhanced with Insider's Web Suite and Web Push

  • February 15, 2022
  • Review verified by G2

What do you like best about the product?
Insider's user-friendly interface, extensive feature set, dynamic personalization options, and efficient customer support have given us the power to optimize our onsite experience and achieve extraordinary results. With this platform, we effortlessly create personalized Web Push notifications, employ advanced segmentation techniques, conduct A/B test campaigns, and utilized real-time behavioral triggers. The outcomes delivered by this platform have been nothing short of outstanding propelling our business to success.
What do you dislike about the product?
The impressive results more than made up for the initial hiccups we faced during WebSuite's integration and configuration. Insider's account manager helped us navigate through the initial learning phase seamlessly and helped us leverage the features to their full potential.
What problems is the product solving and how is that benefiting you?
We were struggling big time in promoting our products and getting good conversions despite numerous marketing campaigns. The Growth Consultants at Insider proposed we use their Web Suite to improve the layout of our website which led to a great browsing experience to our customers. The team suggested we optimize our website’s layout to improve its UI. To further engage our lost or distracted users who had abandoned their carts, we decided to explore Insider’s Web Push Notifications. This implementation of Insider’s product uplifted our conversion rates in the first month itself.
Recommendations to others considering the product:
We looked at a lot of different companies, but we were most interested in Insider because of the variety and efficiency of their tools. We truly believe that they have the technology to provide the best data analysis and give the best strategies.


    Selim G.

Improved Seasonal Campaigns

  • February 15, 2022
  • Review verified by G2

What do you like best about the product?
We were looking for ways to improve our campaigns, and Insider’s tools helped us achieve our goals. We especially enjoyed using Web Suite, which was very easy to integrate and use. By using Web Suite we were able to achieve an increase in revenue, conversion rates and overall better campaign performance.
What do you dislike about the product?
We have experienced some glitches on the platform, however, they were solved immediately so we did not have any long-term problems.
What problems is the product solving and how is that benefiting you?
Our main goal was to increase campaign conversions by finding new ways to improve our seasonal and discount promotions. We were trying to run too many campaigns at once, which decreased their effectiveness, however, after working with Insider we were able to understand the strategies that worked best, and improve those.
Recommendations to others considering the product:
Insider is really good at collecting and analysing data, which is very helpful when it comes to improving marketing strategies. With their help, we were able to increase our efficiency and let go of the campaigns that weren’t working. We would recommend Insider to companies who are looking to work more efficiently and achieve better results.


    PHANTHILA T.

25% uplift in conversion rate with Insider’s exit intent triggers

  • February 08, 2022
  • Review verified by G2

What do you like best about the product?
We use a combination of some amazing products from Insider and one of the most successful ones for us has been the exit intent triggered cart reminder in their web suite. It resulted in a 25% uplift in CR for us. We also used their A/B testing feature and observed a 14.43% CR uplift from those campaigns. In addition to all this, their smart recommender is another great product that displays auto-optimized recommendations on all of our pages using AI. These recommendations help us with behavioral targeting, which have improved our AOV because of their relevancy to each user’s preferences and behavior.
What do you dislike about the product?
We would love to see more templates being constantly added to the suite, so that we would be able to try out new ones every quarter.
What problems is the product solving and how is that benefiting you?
We wanted to enhance our website using personalized experiences. We hoped for this to contribute to an increase in our CR and AOV. We were also keen on carrying out A/B tests to help us understand with data what works and what doesn’t on our website. With Insider’s wide set of tools that we signed up for, all of our problems have been addressed, with remarkable uplifts in CR as mentioned above, and an overall improvement in our website. Product discovery is also faster and we are very pleased with these outcomes.
Recommendations to others considering the product:
For remarketing across multiple platforms and channels, Insider is the most useful, robust solution out there. They have an incredible set of features supported by a truly wonderful account management team that is available at all points in time. Insider is a great choice for all businesses to take their marketing to the next level.