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Building personalised experience with Insider gave us 2.8x better conversion rates
What do you like best about the product?
Insider had proven to be an effective individualised cross-channel marketing solution for our company. Having a large customer base, we found it challenging to personalise our communication. Insider's architect tool for omnichannel journey orchestration was our solution.
Service support rendered by the team is excellent.
Service support rendered by the team is excellent.
What do you dislike about the product?
It is difficult to effectively track ROI, especially for products with high value. As a solution, we are currently evaluating CPA to determine the actual ROI.
Reporting panel has room for improvement.
Reporting panel has room for improvement.
What problems is the product solving and how is that benefiting you?
We needed a platform that had cross-channel communication capability and a CDP to implement truely personalised comms, which gave us 2.8x better conversion rates.
Another key benefit is ease of use and speed to market. As marketers with limited html or programming knowledge, my team can easily setup campaigns within minutes. With the number of campaigns we've created on Insider and the frequent changes required, we do see significant cost savings in IT development hours.
Another key benefit is ease of use and speed to market. As marketers with limited html or programming knowledge, my team can easily setup campaigns within minutes. With the number of campaigns we've created on Insider and the frequent changes required, we do see significant cost savings in IT development hours.
Powerful support in supporting company's growth
What do you like best about the product?
Within two weeks of using Insider’s customer journey orchestration product, Architect, we successfully got 4% of our users to complete their first investment with us. This is an express period for customers to close on a significant process like investing, and we believe this is one of the fastest anyone in the finance industry has achieved.
Insider is a multi-purpose and hassle-free platform that supports recommended segments for which we can fine-tune personalization. Their customer support team is also to vie for, with competent service that truly stands a notch above the rest in the industry.
The gamified templates on Insider are a refreshing experience for us in the finance industry. We see how our user base has engaged better with us since we started teaching these elements into our customer experience, and it has been rewarding for us. We have achieved incremental conversions of up to 6% from using gamification provided by Insider.
Insider is a multi-purpose and hassle-free platform that supports recommended segments for which we can fine-tune personalization. Their customer support team is also to vie for, with competent service that truly stands a notch above the rest in the industry.
The gamified templates on Insider are a refreshing experience for us in the finance industry. We see how our user base has engaged better with us since we started teaching these elements into our customer experience, and it has been rewarding for us. We have achieved incremental conversions of up to 6% from using gamification provided by Insider.
What do you dislike about the product?
Our daily operation tends to get affected when the advanced analytics goes off. Additionally, aware of the heavy base that Insider occupies, which sometimes affects the long wait loading. It would be a lot better if it stayed on throughout.
What problems is the product solving and how is that benefiting you?
We wanted to reduce user abandonment after KYC, and encourage them to complete their verification and make their 1st investment with us. Insider’s customer journey flows are easy to create and personalized to generate the desired results we want. We like seamlessly communicating with our users on multiple channels automatically, simply by creating and running personalized customer journeys for different segments.
Amazing and easy to use platform
What do you like best about the product?
Everything is developed nativily understandeble due to ready-to-use templates which allow to implement all the main marketing mechanics smoothly. Also when we need something which is customized but very vital for our business the Insider team helps us to implement everything almost immediately.
What do you dislike about the product?
Due to the fact that we need to unite several data bases it takes much more time than we want to unify data. Though we understand that this is not mainly Insider responsibility, it would have been better if it was done faster.
What problems is the product solving and how is that benefiting you?
Insider is massively offloading our IT team which helps us straightfowardly implement everything we need in quite a short period of time. We use practically the whole platform. Our most persistently used product of Insider is personalization on both platforms web and mobile, moreover mostly we are focusing on mobile users that's why we are strengthen our mobile app usage. Threfore we are trying to develope mobile personlization tools such as recommendationds and Instory throughout the app for transforming our clients into loyal ones.
Insider help to boost sale
What do you like best about the product?
We are working on a AI tool for providing a solution in automobile sector but little bit confused about marketing and sales so Insider help a lot for generating new business.
What do you dislike about the product?
Currently I can't say anything which disappoint us.
What problems is the product solving and how is that benefiting you?
Generating new business.
Tech tools plus superb client support is the key to successful campaigns
What do you like best about the product?
The campaign tools and features are easy to navigate and recreate, different services are available depending on business objectives and requirements, and client support is very much key to our campaign success.
What do you dislike about the product?
Nothing to dislike. Even the help centre and tech support teams are always responsive.
What problems is the product solving and how is that benefiting you?
Reducing bounce rates, optimising customer journeys from various traffic sources.
35% CRU in less than one year of using Insider’s AI-powered Personalization Engine
What do you like best about the product?
Insider’s Smart Recommender is not the first one we’ve used to show AI-powered personalized product recommendations but is surely a good solution compared with the past we’ve used. We are able to check real-time statistics, unlike previous vendors we had. It is also unbelievably easy to implement it on our website and we don’t have to reach out to our IT department for that. We love that it is very flexible to work with, so we quite enjoy using it.
But above all, this technology delivers results that make a difference. 35% increase in conversion rate in less than one year of using it is no small feat. Among all, the revenue brought by Insider’s smart recommendations has been growing. Which means machine learning continues to optimize and has been improving over the years.
But above all, this technology delivers results that make a difference. 35% increase in conversion rate in less than one year of using it is no small feat. Among all, the revenue brought by Insider’s smart recommendations has been growing. Which means machine learning continues to optimize and has been improving over the years.
What do you dislike about the product?
Whenever we make changes to our website structure, the Smart Recommender campaigns get affected for some time before picking up again. Web push usage is under expectation, and did not bring as much business profit as predicted due to restriction.
What problems is the product solving and how is that benefiting you?
We were simply looking for a better solution than the one we were using before for product recommendations. We didn’t have the option of having real-time statistics with our previous vendor, so when we found that Insider offers the same. It performs exceedingly well and delivers results that inspire us, and it is also very thoughtfully made with marketers in mind. All in all, it has been a great product for us.
A robust tool to help improve CRO
What do you like best about the product?
The Insider Platform is a robust tool that allows companies to experiment, test, and gain valuable insights into online customer behaviour.
What I like best is the ease with which we are able to manipulate pages using the Insider Platform. Client services are also impeccable.
What I like best is the ease with which we are able to manipulate pages using the Insider Platform. Client services are also impeccable.
What do you dislike about the product?
I feel the reporting aspect of the Insider Tool can do with a bit of optimising itself. It can hard to navigate around and find what you are looking for.
What problems is the product solving and how is that benefiting you?
Insider allows us to execute online tests/experiments on our sites.
We use the data Insider provides to help improve site CRO and decide how to optimise our overall UX/CX journies for our customers.
We use the data Insider provides to help improve site CRO and decide how to optimise our overall UX/CX journies for our customers.
Great marketing tool
What do you like best about the product?
We like Insider's mobile app technologies: app pushes, in-apps and others.
It is good that Insider provides a big number of different features which help us to improve communication with our users.
We like Insider account management team.
It is good that Insider provides a big number of different features which help us to improve communication with our users.
We like Insider account management team.
What do you dislike about the product?
There is almost nothing to dislike, but since we work through API we are not able to check some key metrics on the dashboards and we can't use In-apps through API.
What problems is the product solving and how is that benefiting you?
We are mainly interested in mobile app capabilities due to the goals of our business. That's why we decided to start using Insider - they have a lot of features for mobile applications. We have set the mobile app push through API (which was not the best desicion) and integrated it with IOS and later with Android. With the help of Insider we are able to send massive pushes, advanced pushes like carousel, to trigger cart abandonment mechanics and launch in-app communications.
Solid 50% conversion rate uplift using Insider in just a few months
What do you like best about the product?
As far as our website revenue goes, Insider contributes to a large share of 15%. This is a huge percentage and the impact they've create is quite good. We switched to Insider for Smart Recommender, their personalized product recommendation engine since we found their AI algorithms extremely robust, with numerous awesome features offering a lot of flexibility in usage.
Using Smart Recommender, we have been able to show personalized product recommendations easily and they have ensured that we are getting more converions and sales. At the forefront of this is Insider's amazing Customer Data Platform (CDP) as that's the product that knits everything together.
Their CDP helps us integrate data from a variety of sources together to act on it to create engaging cross-channel campaigns. We are able to understand our customers better know since the data aren't siloed now but are in a single, centralized location. Insider's suite of products have been a big plus for us and we're glad they've made a significant change to our website experience!
Using Smart Recommender, we have been able to show personalized product recommendations easily and they have ensured that we are getting more converions and sales. At the forefront of this is Insider's amazing Customer Data Platform (CDP) as that's the product that knits everything together.
Their CDP helps us integrate data from a variety of sources together to act on it to create engaging cross-channel campaigns. We are able to understand our customers better know since the data aren't siloed now but are in a single, centralized location. Insider's suite of products have been a big plus for us and we're glad they've made a significant change to our website experience!
What do you dislike about the product?
We're quite happy with the conversion rate uplift that we've seen with using Insider's products. Since they also provide us with a solid ROI and contribute to a lion's share of our revenue, they give us no reasons to complain.
What problems is the product solving and how is that benefiting you?
We wanted an improved smart recommendation tool compared to what we were previously using. We picked Insider because it offers more flexible features along with a stronger suite of algorithms that have proven to be more effective for our business than our previous vendor. With Insider’s use, we have achieved increased CR.
The Smart Recommender's complementary recommendations are key to driving cross-sell and up-sell on our website, and these have pushed up key metrics like AOV as well. This data-driven approach to shopping directly translates to increased conversions for us. We have implemented a variety of recommendation algorithms on our website and mobile websites, and have witnessed relative improvements which are significant, even within different algorithms from Insider. In one case, we saw that on our mobile product page, the viewed together algorithm delivered a 50% higher CR uplift than the purchased together algorithm.
The Smart Recommender's complementary recommendations are key to driving cross-sell and up-sell on our website, and these have pushed up key metrics like AOV as well. This data-driven approach to shopping directly translates to increased conversions for us. We have implemented a variety of recommendation algorithms on our website and mobile websites, and have witnessed relative improvements which are significant, even within different algorithms from Insider. In one case, we saw that on our mobile product page, the viewed together algorithm delivered a 50% higher CR uplift than the purchased together algorithm.
A detailed and well rounded platform, with a high level of functionality!
What do you like best about the product?
The ease of the UI and ability to segment and personalize at a very micro level, combined with great support and help from the account managers.
What do you dislike about the product?
Occasional tracking issues and mismatch in data.
What problems is the product solving and how is that benefiting you?
Insider allows me to gather leads, create, schedule & track emails and push notifications all in one place. The biggest benefit is the architect and its ability to schedule, track and combine multiple channels together.
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