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Stunningly effective features in a comprehensive CDP
What do you like best about the product?
Using Insider has been a very pleasant experience so far. Some of my favorite products from their offerings are Web Push, and the social proof section of their onsite suite. Both of these are such noticeably small additions to our digital marketing strategy, but have had a surprisingly amazing effect on our sales and conversions.
We have had an increased number of product page views, overall increase in traffic, and higher AOV. I could see that our customers had improved brand trust and on average, were buying more from us in one session than they were prior to implementing Insider.
We have had an increased number of product page views, overall increase in traffic, and higher AOV. I could see that our customers had improved brand trust and on average, were buying more from us in one session than they were prior to implementing Insider.
What do you dislike about the product?
We wish there was more room for experimentation with layouts and image placement on the web push and social proof tools.
What problems is the product solving and how is that benefiting you?
My main goal when we signed up with Insider was to improve our website’s conversions and engagement. Web push and social proof, along with a host of other products from Insider’s kitty came to the forefront to make a complete transformation of our website - both from the customer’s end and from ours.
For our customers, they experience a far more personalized website that really speaks to them and their needs, and for us on the marketing side, it is a breeze to carry out all kinds of marketing tasks within one platform with utmost ease.
For our customers, they experience a far more personalized website that really speaks to them and their needs, and for us on the marketing side, it is a breeze to carry out all kinds of marketing tasks within one platform with utmost ease.
Recommendations to others considering the product:
Insider is a great choice for retailers of all kinds who have a website and/or app. They really have a strong set of features that prove their worth at each and every instance, and we have noticed a consistent growth in our marketing metrics since using them.
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Increase in Email Open Rate with A/B Testing
What do you like best about the product?
We liked how multifunctional all of the tools were. We tried A/B testing for email, and not only did we see an increase in eMail open rate, but we saw an increase in mobile app new user acquisition and even revenues.
What do you dislike about the product?
We had some minor hiccups in the Architect integration, but they were resolved quickly without causing further delay. Nothing much to dislike, really, in our experience so far.
What problems is the product solving and how is that benefiting you?
Our main concern was our email communication strategies were not working, because the email opening rates were very low. After we started working with Insider, we saw an 13% increase in the email open rate, which helped us strengthen our email marketing strategies.
Recommendations to others considering the product:
If you’re looking for one service that will achieve many things, Insider is the right place.
Sophisticated multivariate testing for improved CX
What do you like best about the product?
Insider allows us to carry out meticulous A/B testing on unlimited parameters, and we are amazed by its precision with each test. The algorithm is very efficient at picking the best, winning variation, and applying that everywhere, and this has resulted in improved AOV and an increased number of orders for us, apart from a big leap in our customer experience, as well. A very useful A/B testing feature that makes things a lot easier for our team is the dynamic traffic allocation, which we found to be not so common and not so reliable in other platforms.
What do you dislike about the product?
Nothing, we like every capability delivered with the A/B testing features offered by Insider. They’re pretty incredible.
What problems is the product solving and how is that benefiting you?
We wanted a data-based approach to improving our CX. A/B testing was the obvious answer, and Insider was our paramount choice solely because of the accurate algorithm and the ease of use it provides. Using Insider has made A/B testing a breeze, and we can carry out as many tests as we want with any number of variations, and track them all in the most organized, effective way.
Recommendations to others considering the product:
If you’re looking for A/B testing software that you can completely rely on for accurate results to take decisions based on, then look no further than Insider.
Bye-bye browse abandonment, hello conversions
What do you like best about the product?
We had no idea push notifications could be so effective until we started using Insider. With this incredible technology, we sent push notifications to customers who abandoned their forms, and we were able to recover a large number of such forms, greatly contributing to improved conversion rates.
What do you dislike about the product?
Sometimes, the images we choose to show don’t display well on push notifications.
What problems is the product solving and how is that benefiting you?
Too many abandoned forms were a disappointment to our team. We took Insider’s help in reducing this and recovering customers who abandoned their forms. Using their automated, personalized push notifications, we saw a positive difference in our conversion rates from recovered forms.
Recommendations to others considering the product:
Push notifications might be simple, but they are very effective in getting customers to take action. This was made possible by an intelligent support team that helps you make the most of the product, while the tool itself is as efficient as it can get.
Sitting on 35x ROI with Insider
What do you like best about the product?
Insider has helped us significantly with powerful segmentation capabilities - we use the web push function of Insider right now.
We were bowled over by the result of hitting 35x ROI and continue to grow in a cumulative way. We appreciate Insider’s capabilities in taking us to greater heights of customer satisfaction through personalised experiences.
We were bowled over by the result of hitting 35x ROI and continue to grow in a cumulative way. We appreciate Insider’s capabilities in taking us to greater heights of customer satisfaction through personalised experiences.
What do you dislike about the product?
Difficult to create complex campaigns due to resourcing issues but working through this internally - we are currently in the process of IO integration to create more complex customer journeys (e.g. loyalty programs)
What problems is the product solving and how is that benefiting you?
We sought Insider’s expertise in helping us create a more personalised experience on the David Jones website, and to help optimise opt-in rates + grow our subscriber base.
Recommendations to others considering the product:
If personalisation is something you’re looking at improving, Insider can help you understand, navigate and successfully implement it on your website. The team has been very helpful, and we are currently running an Architect POC to build post-purchase replenishment Journeys to increase customer frequency, which looks promising.
Impressive improvement in customer satisfaction
What do you like best about the product?
Insider’s app push feature and the impressive range of use-case scenarios is what we like the most. We have been able to drastically improve our app install rates and boost the engagement on our app. Most importantly – we’ve been able to improve our lead generation thanks to insider’s predictive segmentation. With this we were able to accurate target our audience and get them to convert more effectively.
What do you dislike about the product?
Sometimes it’s difficult to visualize the campaigns on the mobile apps as different mobiles react differently. It would be nice to have more options available for these mobile app campaigns in terms of visual appeal.
What problems is the product solving and how is that benefiting you?
When we started using Insider, the main challenges that we were faced with are: improving our app push rate, increase lead generation, increasing app install rates and improving our customer satisfaction ratio. We are happy to say that insider helped us accomplish all these and improve all the metrics. With highly individualized mobile app experiences, we were able to improve our customer satisfaction score in addition to increased lead generation and app install rates.
Recommendations to others considering the product:
Go for it. Insider is more than just a platform – think of it as a one-stop solution for all your requirement. We used the platform primarily for our mobile app marketing – so we recommend talking to a sales rep to identify your challenges and understand the right solutions you need to select from Insider. They’re very helpful so you can reach out to them with confidence.
App push that instantly clicks with customers
What do you like best about the product?
With Insider’s app push, we have been able to encourage our customers, especially the new ones, to activate their membership and take the first step towards a healthy life by motivating them to go to our gyms. The push notifications are very effective in delivering this much needed virtual “push” to our customers. The customizable templates are easy to use and we can create entirely new push notifications in a matter of minutes and send them out to hundreds and thousands of customers in one go.
This is, undoubtedly, the easiest way to find our customers at the right time with just the right kind of messaging designed to convert.
This is, undoubtedly, the easiest way to find our customers at the right time with just the right kind of messaging designed to convert.
What do you dislike about the product?
We have noticed that sometimes the push notifications get delivered even when quiet hours or DND is turned on for our customers. However, we’ve been told that this is something the Insider team is working on and should be resolved soon. Otherwise, everything else works smoothly without any problems.
What problems is the product solving and how is that benefiting you?
We wanted to activate new members who had signed up but didn’t make any progress after that, and others who had downloaded our app but didn’t go through with the registration. With timely push notifications using Insider’s app push, we were able to improve our click through rates, engagement and conversion rates.
Recommendations to others considering the product:
Sometimes, the simplest solutions often turn out to be the most effective, and this has been the case for us when using Insider’s app push. We think it’s quite hard to find another app push platform as good, efficient and dependable like Insider’s.
Excellent tool for understanding customer behavior
What do you like best about the product?
Insider is super easy to use. The platform is intuitive and guides you through its features. I especially like how I don’t have to rely on a team of developers to build segments or launch personalized customer journeys. Insider’s customer support is unmatched. Not only do I get all my questions answered, I get unique insight into the fashion industry and deep expertise on what’s resonating with customers in my vertical.
What’s more, onboarding was a breeze. Our workflows weren’t disrupted and because the platform is so easy-to-use, user adoption is at an all-time high.
What’s more, onboarding was a breeze. Our workflows weren’t disrupted and because the platform is so easy-to-use, user adoption is at an all-time high.
What do you dislike about the product?
I’d love to see even more in-depth reporting. Insider gives us a window into so much of customer behavior, I’d love even more ways to visualize and share that knowledge with other stakeholders in my company.
What problems is the product solving and how is that benefiting you?
Our primary goal was to increase conversions and gain deeper insight into who customers are and what matters to them. With Insider’s customer feedback collection tools and journey orchestration capabilities, we’ve not only been able to better understand our customers as individuals, but tailor our offerings in ways that matter to them. Beyond higher conversions, we’ve created more meaningful connections with our customers, which translates into higher customer satisfaction and lifetime value.
Recommendations to others considering the product:
If you’re looking for a solution that can unify customer data and stitch it into actionable customer profiles, you can’t go wrong. Insider gives you so many easy-to-use tools that help you build the cross-channel experiences today’s customers expect. What’s more, it’s a self-guided tool supported by a world-class team that’s committed to our success. I love the transparency and the way our support team communicates next steps and recommendations. As a result, we’ve grown substantially since the beginning of our partnership and have received positive feedback from our customers.
Impeccable user segmentation from Insider has improved our conversions
What do you like best about the product?
Insider offers real-time segmentation with dynamic attributes which have done wonders in improving our marketing spends and kpis. We are no longer wasting money on guesswork audiences. With Insider’s precise segments, we are able to target the right group with the ideal messaging for them, and our conversions have improved, and we’re gaining better ROI than ever before. Using Insider’s predictive AI, our ability to hyper-target audiences has really amped up the experience our users have, and all stakeholders are absolutely happy and satisfied with the things made possible by Insider
What do you dislike about the product?
The panel sometimes gets stuck after taking a long time to load and filtering
What problems is the product solving and how is that benefiting you?
We wanted to be able to segment users based on a number of factors and hyper target them for maximum efficiency on spending. Insider has been impeccable in helping us achieve this. Not only have our conversion rates, and funnel drop offs improved, there is an uptick in CLTV.
Recommendations to others considering the product:
Insider will help you spend your marketing budget efficiently, delivering good ROI and enabling high sales and revenue. All you have to do is let the products do their work with a little oversight once in a while. Their amazing team is very helpful and available to clear our doubts or suggest new ideas to us whenever we’re stuck somewhere.
Maximized conversion rates using Insider’s InStory by creating Instagram experiences on website
What do you like best about the product?
All our campaigns look more beautiful, sophisticated, and straight out of an Instagram story thanks to Insider. Features like personalized purchase triggers, push notifications with product recommendations nudge the customer right on time urging them to complete their purchase. With InStory we have been able to make them aware of our products in an engaging manner which has ultimately led to better conversions.
What do you dislike about the product?
Insider has so many tools which we can put to good use to drive more sales. Tapping the complete potential and leveraging all benefits that Insider has to offer will take some time.
What problems is the product solving and how is that benefiting you?
We have a wide range of products, and discovering the exact product a potential buyer was looking for was a major challenge. This was significantly impacting our conversion rates. With Insider, product discovery became very easy for our customers leading to a significant reduction in bounce rates and high conversions.
Recommendations to others considering the product:
From our experience with Insider, we know that the company has something to offer for everyone - whether it’s a big multinational business or a small local store gaining their bearings on the digital medium. And what they offer are products that work well beyond expectations. Insider has propelled us towards achieving our marketing goals faster than we thought we would.
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