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Insane marketing success with Insider
What do you like best about the product?
Insider has built a suite of highly powerful products that have propelled us towards great growth across all the metrics we had our eyes on - page views, new user acquisition, and clicks. All the products from Insider come in a simple, easy to use form, making it a pleasing experience for everyone on our team. Using the cart reminder function from Insider’s web suite has given us a tremendous uplift in cart recovery, while InStory has improved our product discovery by leaps and bounds. We have seen higher AOV and increased product page views since the implementation of these tools from Insider.
What do you dislike about the product?
We couldn’t find a lot of use cases and scenarios for InStory which is a stunning product. We hope to see more of those in the future.
What problems is the product solving and how is that benefiting you?
We, at IKEA, seek to elevate the personalization experience of our customers in every way possible. In Insider, we saw immense potential in this and we decided to go for them mainly for this reason. Since then, we have had improved AOV and revenue, along with the enhanced personalization we are now able to offer our digital customers. InStory has also levelled up our merchandising and our team still gets excited to see InStory on our website and app, every day.
Recommendations to others considering the product:
Insider is a worthy partner to help growing businesses grow more and faster. Their solutions are reliable, and perform as promised.
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Insider has taken our business to the next level
What do you like best about the product?
Friendly, eager, knowledgeable team
Great, innovative, flexible platform
Customer service is 100%
Team deep-dives to understand our business and provide solutions
Great, innovative, flexible platform
Customer service is 100%
Team deep-dives to understand our business and provide solutions
What do you dislike about the product?
Nothing at present, everything is 100%.
Happy with the product, results, service and team.
Happy with the product, results, service and team.
What problems is the product solving and how is that benefiting you?
We are able to target customers that we have never been able to reach previously.
Our messaging is directly going to these customers and we are seeing the results!
Our messaging is directly going to these customers and we are seeing the results!
Competent multichannel marketing platform packed with features
What do you like best about the product?
We love Insider for the many number of features it packs in a rather simple, lightweight platform that can help us manage marketing across multiple channels. For the marketing tasks so widespread and robust, Insider is a powerful yet very easy to use tool that is very clear in its usage with fast issue resolution, and plenty of consistent updates and improvements. They have a product called Architect, their cross-channel campaign management platform and this particular product has been a star for us among all the other products we have chosen to use from Insider.
What do you dislike about the product?
Some of the features were a little unnecessary for us, but that’s rather a matter of convenience than something to dislike. We don’t really have any pain points with the product, per section.
What problems is the product solving and how is that benefiting you?
We, of course, wanted to improve our conversions and gain more revenue from our digital retail channels. We also wanted to encourage and grow the sport community through personalized experiences on our website. We have been able to get good engagement from our customers with the personalized experiences we offer, and we have had a steady number of sign-ups to our web push notifications. Through those, our dreams of engaging with our user community has come true and we are quite happy with the results.
Recommendations to others considering the product:
You get a lot more than what you pay for with Insider, even if that pay seems hefty at first. So don’t let the cost discourage you from choosing one of the best marketing platforms available today.
Insider helped us optimize our sales through promotional messaging about new arrivals
What do you like best about the product?
The freedom and the lucidity provided by the platform to create campaigns that can address your unique needs. We are a marketplace tech software and it’s important for us to optimize our stocks and dropshipping. With Insider we were able to drive our value proposition to our customers effectively and with high conversion rates. This is because their platform gave us the freedom to custom design campaigns and messaging and the flexibility to engage our customers across channels. We’ve been able to increase our package-sells tremendously!
What do you dislike about the product?
We’re unable to narrow down on something to dislike, however, we feel like there are many features that can be optimized to allow us more freedom and flexibility in our campaigns. One point would be if Insider made some of its core functionality available across platforms without the need for additional buy-in.
What problems is the product solving and how is that benefiting you?
We would not say that there was any business problem as such, but we were looking for a tool that would help us optimize and refine the engagement strategy that we had in place. And Insider fit the bill. Not only have we optimized alot of our metrics, but we’ve also been able to drive greater engagement and lifetime value from our customers. Our product shipping from the US to various parts of the world option has seen significant improvements over the past quarter.
Recommendations to others considering the product:
Not many marketing platforms can make bold claims and live up to those claims every day. In our experience with Insider’s platform, we’ve observed that they go over and beyond expectations every day. Not only with the products but also in terms of the account management and the way in which they resolve our queries. Our recommendation would be - Yes, go for Insider.
Insider empowers us to deliver personalised experiences to our end-users across different channels
What do you like best about the product?
Insider empowers us to deliver a personalised shopping experience to our end users. From offsite Web Push to onsite hyper-personalize Product recommendation, the panel helps us, the marketer to drive growth on the site performance with the flexibility to individualise users experience. All these impacts are accumulated with enormous AB Test and best practices shared by the team
What do you dislike about the product?
As we are expanding more and more different modules with Insider, there is a need to have more training for us to adopt the panel better
What problems is the product solving and how is that benefiting you?
In the last 3 years, we have been optimising our online shop performances with Insider. Driving conversion rate improvement and dropoff recovery with individualising our end-users experience from onsite Web Site Personalisations to offsite remarketing channel, Web Push and A.I. backed Product Recommendation
Happy customers & happening conversions with Insider
What do you like best about the product?
Insider’s conversion suite has been phenomenal in helping us optimize conversions across our website, and the proof is in the pudding. Our customer behavior data has revealed to us that the optimized website is now better suited to shop from, as can be seen from the increased conversion rates and engagement rates. We have been able to gain a 360-degree understanding of various customers and their profiles, and using this, we have improved the customer experience we provide them by targeting segments with relevant, personalized content. All this has been possible only because of the powerful conversion suite from Insider. This is one product that really works!
What do you dislike about the product?
There hasn’t been any major issue, except the odd slow load time that occurs once in a while. If not for that, this could be a perfect product.
What problems is the product solving and how is that benefiting you?
Engagement, conversion rates, experience - we wanted to improve all these across our website, and Insider’s conversion suite has been the most ideal product to help us achieve this. We have been met with some of the best account management and support in the industry, and that makes the whole Insider experience that much more worthwhile and commendable.
Recommendations to others considering the product:
Buy for the technology, stay for the team. Insider truly delivers peace of mind (and great results) to our marketers.
The most promising geofencing marketing platform
What do you like best about the product?
Insider came highly recommended for its segmentation abilities, and being a chain of gas stations, our most important focus was on hyperlocal targeting. Insider has a supremely reliable geofencing segment that is accurate and helps us deliver the most appropriate communication to customers in different localities. We also use their personalized gamification on our app to rejoice our customers with small coupons and offers on refueling with us, and this has helped us improve customer loyalty along with an overall enhancement of the customer experience.
What do you dislike about the product?
We would love to see more kinds of gamification options.
What problems is the product solving and how is that benefiting you?
Our requirement was for a platform to help us effectively target hyper local audiences on our digital channels to improve our brand experience and loyalty. Using Insider’s advanced segmentational abilities, we were able to narrow down our targeted messaging to different audience groups based on their location and display the most relevant content for each of them, with specialized offers and discounts. By doing this, we have achieved improved user engagement, increased conversions and customer satisfaction.
Recommendations to others considering the product:
Insider has incredible products that can be trusted to deliver results you desire. We highly recommend them for all kinds of business - from small to large scale!
Incredible predictive models for cross-selling and upselling
What do you like best about the product?
Insider’s platform offers some of the most reliable, strong features that have us recommending them to everyone who asks about how we’re able to see success with personalization on our website. Using AI-backed predictive models and behavioral targeting, our campaigns have seen a remarkable increase in conversions, and we have also observed an overall improvement in customer experience, stemming from the amazing personalization made possible by Insider. We have had faster product discovery, with relevant cross-selling and upselling that convert.
What do you dislike about the product?
We really like nearly everything about Insider, and are yet to come across something that we dislike.
What problems is the product solving and how is that benefiting you?
We wanted to improve our product recommendations and their relevancy so that our conversions increase. With AI backed algorithms, Insider’s smart recommender has facilitated faster product discovery that converts.
Recommendations to others considering the product:
Insider has been a reliable platform for engaging with our customers and managing our website from. The personalization options are plenty and they really work. They also have an amazing support team that is available whenever we need them, and it has been a very pleasant experience using Insider.
Improved ROAS with Insider’s Predictive Audience
What do you like best about the product?
Machine learning is a very powerful tech with immense potential, and Insider has created a great platform to leverage this potential. The predictive audience by Insider is a strong, competitive feature that has helped us improve our ROAS through high precision targeting from advanced segmentation of our audience. By understanding their digital behavior, we have been able to predict customers with a high likelihood to book tickets or those looking for discounted offers.
What do you dislike about the product?
We don’t really dislike anything. Insider's PA has been a reliable, powerful feature that has worked well for us.
What problems is the product solving and how is that benefiting you?
We wanted to improve our ad spending and make better use of the money spent on marketing. Insider’s Predictive Audience has been really powerful in helping us achieve this.
Recommendations to others considering the product:
Predictive Audience will help you understand your customers better and serve them tailored experiences that improve your marketing results and ROI. Insider is easily one of the best solutions available for implementing predictive analytics to understand user behavior.
Excellence in tech - perfectly fitting a luxury brand like ours
What do you like best about the product?
Our brand stands for opulence and the finest luxury that one can experience. Insider has helped us translate this quality of experience onto our digital presence as well through their remarkable products. Using interest-based personalized onsite experiences, Insider delivered high ROI for us. We were also able to build frictionless customer journeys across channels, individualized to each user’s channel preferences, using Architect. On the whole, in Insider we have found the perfect companion for our brand, helping us offer the best experience on all fronts.
What do you dislike about the product?
We are quite happy with the product and the team, and don’t have anything to dislike, just yet
What problems is the product solving and how is that benefiting you?
We wanted to provide a great customer experience on our digital touchpoints which would encourage our customers to book their stay with us to experience our quality offline. Insider has helped us achieve exactly this in the most effective way possible. We have witnessed a great improvement in our customer experience, along with a positive change in engagement rate and revenue generated from our online channels.
Recommendations to others considering the product:
Insider is a great addition to our marketing tool set and it can be for yours, as well, if you have a dedicated person to liaison with the team and who can make use of the platform to its fullest potential. The improvement brought about by Insider on our marketing numbers are highly desirable, and we think everyone ought to give them a shot.
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