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Top platform for website personalization and cross-channel communication
What do you like best about the product?
Our website is able to take on entirely new looks with just a few clicks using Insider’s highly effective platform. With the banner management tool especially, one of the biggest spaces on our website can be personalized to different customers’ shopping behaviors like it’s no big deal at all. It is quite amazing how easily Insider helps us implement big changes across our website in the quickest, easiest way.
We also really like using their Smart Recommender for automated product recommendations on different pages of our website. There are many different algorithms we can deploy for this, and they are all so effective in increasing sales and order values.
Another point to be mentioned is how all the features have cross-device templates which ensure a smooth, consistent brand experience and aesthetic on all the channels we wish to reach our customers on.
We also really like using their Smart Recommender for automated product recommendations on different pages of our website. There are many different algorithms we can deploy for this, and they are all so effective in increasing sales and order values.
Another point to be mentioned is how all the features have cross-device templates which ensure a smooth, consistent brand experience and aesthetic on all the channels we wish to reach our customers on.
What do you dislike about the product?
The data reporting panel gets a little slow at times.
What problems is the product solving and how is that benefiting you?
We aimed for our website to be flexible, to easily be able to add and remove elements from it, make changes as and when needed, create campaigns on the go, and execute personalization without heavy coding. The web suite from Insider has proven to be the most adept solution for all our requirements. Our average session durations have become longer, conversions have increased, and we have achieved significant ROI from using the platform to its full potential.
Engaging features for effective customer retention
What do you like best about the product?
Customer retention has improved manifold for our business ever since we started using Insider’s mobile app suite. Our app is very important in our marketing strategy to grow and build lasting relationships with our customers, and with Insider’s help, we are able to achieve this with satisfaction.
We have many options to peruse, such as gamified lead collection templates to reward our customers and get their contact information, interactive and flexible templates for opt-ins that help us have an on-brand presence everywhere. We also really like the ability to ask feedback and conduct in-app surveys that help us improve our features and offerings, which sends the message to our customers that we are listening to them and we want to give them what they look for.
We have many options to peruse, such as gamified lead collection templates to reward our customers and get their contact information, interactive and flexible templates for opt-ins that help us have an on-brand presence everywhere. We also really like the ability to ask feedback and conduct in-app surveys that help us improve our features and offerings, which sends the message to our customers that we are listening to them and we want to give them what they look for.
What do you dislike about the product?
We don’t dislike anything. The only thing we would like to see would be more template updates.
What problems is the product solving and how is that benefiting you?
Insider is working like CRM software in our company. We are using architecture products and combining offline and online journey.
A great experience with a great team
What do you like best about the product?
the abillity to innovate and offer a highly personalized product to our needs
What do you dislike about the product?
Few things, perhaps that would need greater customization capacity by segments.
What problems is the product solving and how is that benefiting you?
Previously I had to do very massive campaigns and place them by hand one by one on the web, currently I can do very personalized campaigns.
Insider helped us transform customer experience seamlessly across channels
What do you like best about the product?
Insider makes it super easy to add personalized recommendations optimized for conversion, engagement, and performance depending on our requirements. We’ve achieved amazing results like higher AOV, higher conversion rates, and better ROI through some unique campaigns like Price alerts, back-in-stock alerts, and cart reminders.
What do you dislike about the product?
We were initially finding it difficult to bring into play different use cases across channels. However, with the introduction of more and more pre-defined templates we are able to launch complex user journeys across channels based on user’s affinity to engage, truly with just a few clicks. This has been game changing for us, so no complaints at this point.
What problems is the product solving and how is that benefiting you?
Before Insider, our experiences were siloed and not tailor-made for different types of audience. With the inflow of more mobile-first users and audiences looking for us on different channels, we had to reimagine customer engagement and make it truly seamless across channels. That's where Insider came in. After Insider, marketing automation across channels has been a cake-walk. We can create automated campaigns in minutes, both with simple triggers like subscribed and complex triggers like browse
Insider’s Architect helped us engage our customers better than ever before
What do you like best about the product?
With Insider's AI-backed cross-channel journey orchestration solution, Architect, we were able to gain a deeper understanding of our customers' interests and choices based on their product viewing, purchasing, and more. This gave us helpful insights that helped us to understand more about our customer’s preferences.
With Insider’s Customer Data Platform (CDP), we have been able to consolidate data from different channels into a single location from where we could create cross-channel marketing campaigns. We were able to personalize experiences across the website, web push, and email easily.
With Insider’s Customer Data Platform (CDP), we have been able to consolidate data from different channels into a single location from where we could create cross-channel marketing campaigns. We were able to personalize experiences across the website, web push, and email easily.
What do you dislike about the product?
Until now the tool worked flawlessly and Insider’s Architect tool has no known drawbacks.
What problems is the product solving and how is that benefiting you?
Our brand was facing the problem of low customer retention as we weren’t able to recommend the best preferences to our customers but Insider’s marketing solution, Architect, helped to completely abolish this issue from our platform.
In terms of understanding customer behavior, the tool's AI is quite precise about recommending to them the products they are most likely to be interested in. By showing only those products that our customers are interested in, our brand has been able to increase sales more quickly than ever before.
In terms of understanding customer behavior, the tool's AI is quite precise about recommending to them the products they are most likely to be interested in. By showing only those products that our customers are interested in, our brand has been able to increase sales more quickly than ever before.
A very important tool to reduce friction from the customer journey with an amazing RoI
What do you like best about the product?
One of the main reasons we picked Insider was the speed of integration, which allowed us to quickly see the true ROI on our investment.
The flexibility and extensive capabilities of the platform allowed the team to innovate and deliver onsite experiences that are really relevant and engaging for our customers by using pre-built templates or innovating to build our own.
The flexibility and extensive capabilities of the platform allowed the team to innovate and deliver onsite experiences that are really relevant and engaging for our customers by using pre-built templates or innovating to build our own.
What do you dislike about the product?
Switching email providers is always a nerve-cracking experience, and we experienced the same when we were moving to Insider. But we've been really pleased to see the results there after which made it all completely worth it.
What problems is the product solving and how is that benefiting you?
We looking to onboard a partner, rather than just a peer solution. We wanted a company that would work with us to achieve our goals. And, make complete use of the customer information and the data that we have to deploy a more relevant onsite experience that would give our customers what they're after. And, that's exactly what Insider helps us achieve.
Personalized customer journeys boosted engagement by 3x
What do you like best about the product?
1. Creating unified customer profiles for precision targeting becomes easy with CDP. It gives us a 360-degree view of consolidated user data across web and mobile.
2. For us the best part is that we can deliver consistent and hyper-personalised experiences for our customers with the Mobile App.
2. For us the best part is that we can deliver consistent and hyper-personalised experiences for our customers with the Mobile App.
What do you dislike about the product?
Setting up the initial data pipelines took some time, but once integrated, the CDP streamlined campaign execution and audience segmentation.
What problems is the product solving and how is that benefiting you?
We struggled with fragmented customer data, making it hard to create seamless experiences across channels for our users. With the help of Insider, consolidated the data which simplified the creation of unified experiences across mobile. It enabled us to personalize customer journeys effectively so that customers could revive tailored recommendations and messages on any platform. This contributed to an increase in engagement by 3X and also increased conversions.
Data-backed customer journeys that work
What do you like best about the product?
Insider’s customer journey orchestration tool is the best in class that I have come across. It is so comprehensive and covers a wide range of channels used by most marketers worldwide. It brings together everything you need under one roof in an easy-to-use interface.
Backed by Insider’s strong capabilities as a customer data platform, the journey builder tool is a winner all the way. We have consistently built customer journeys based on the data we have which shows the next best channel, and the best time, too, to ensure that the customer engages with us.
Backed by Insider’s strong capabilities as a customer data platform, the journey builder tool is a winner all the way. We have consistently built customer journeys based on the data we have which shows the next best channel, and the best time, too, to ensure that the customer engages with us.
What do you dislike about the product?
The tool presents a wide range of possibilities that my team needed a little time to simply wrap their heads around everything that we can do using it.
What problems is the product solving and how is that benefiting you?
We have multiple channels of communication with our customers and it is important for us to maintain brand coherence and consistency across these, while also being there just enough and not overwhelming our customers. Insider’s data-powered customer journey orchestration tool is the most thoughtfully created technology that makes it possible to create experiences that are enjoyable for our customers and prove beneficial for us.
Improved ROI with Insider's Web Suite and Web Push
What do you like best about the product?
Our favorite aspects have been Web Suite's ability to customize recommendations and Web Push's success in re-engaging customers. We had customers who were making purchases but a focus areas was getting them to purchase more often and we managed to pull back users more often to our website through web push messages.And once on the website, we were able to show personalized experiences to push them towards purchase.
By increasing conversions and decreasing customer churn, these solutions have helped us increase ROI.
By increasing conversions and decreasing customer churn, these solutions have helped us increase ROI.
What do you dislike about the product?
Our experience with Web Suite and Web Push has been flawless so far. Even the integrations were seamless. We haven't encountered any major issues or concerns, and the tools have been instrumental in optimizing our website and increasing conversions.
What problems is the product solving and how is that benefiting you?
Our website had a high bounce rate and low conversion rates before using Web Suite and Web Push. However, by offering personalized experiences through Web Suite and leveraging Web Push notifications to nudge users towards making purchases, we have been able to significantly increase engagement rates and the likelihood to purchase. Additionally, we have seen improvements in our Average Order Value, and the cart abandonment rates dropped significantly. Thanks to these tools, we have been able to provide our customers with a better experience and keep them engaged with our brand, resulting in improved customer retention and revenue growth.
Achieved 4X ROI with Insider's cross-channel marketing campaigns
What do you like best about the product?
We believe that Insider is the best product in the market for personalized cross-channel marketing automation. We started with website personalization as we thought that it would be less complex compared to using a multitude of channels right from the start. And that itself was a surprise as we were able to integrate swiftly and get started. This was the confidence we needed to take a step up and explore other channels. We heard about Architect, their cross-channel personalization solution to create campaigns on multiple channels at the same time. We have now started engaging our users across channels like on-site, web push, email, and WhatsApp. Their CDP has been incredibly useful in consolidating data from all these channels to help us create personalized campaigns together.
What do you dislike about the product?
When we started working with Insider, the capabilities of WhatsApp and Email weren't good. But they've scaled up now and it's at the level that you'd expect it now.
What problems is the product solving and how is that benefiting you?
Insider has helped us segment our customers better and reach them at the right time on the right channel and this has led to a 20% uplift in conversions.
The use of web push, email, and WhatsApp have been extremely useful in bringing disengaged users back onto our website. This has helped us arrest customer churn and extract maximum value from our hard-earner customers.
The use of web push, email, and WhatsApp have been extremely useful in bringing disengaged users back onto our website. This has helped us arrest customer churn and extract maximum value from our hard-earner customers.
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