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External reviews

973 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Alex H.

Insider’s smart recommendation allows us to see transparent and real-time results

  • November 30, 2021
  • Review provided by G2

What do you like best about the product?
We really enjoyed Insider’s panel as it allowed us to see real time and transparent results for our business. We are able to A/B test and now truly understand the behaviour of our onsite customers and visitors, insights we did not previously have. For instance, we learned that most of our mobile users actually enjoy looking at product recommendations, and 20% of them would scroll through till the end of the page. We then modified the page to never ending product recommendations along with Insider’s smart recommendation engine. After testing this out, we are extremely happy with the result, that is, a 44% conversion rate uplift.
What do you dislike about the product?
The Insider Taiwan team tries to provide A-class support as fast as they can, but the time difference from the overseas engineering team is a bit inconvenient.
What problems is the product solving and how is that benefiting you?
We enjoy the flexibility that the Insider’s smart recommendation engine has brought to our ecommerce platform. After 6 months of investment, we’ve been able to achieve more than we have in the past few years. With over 100 templates and playbooks they have already created on their platform, we are able to kick off a new campaign easily with 0 IT support. Insider allows us to move faster and achieve more!


    Mustafa C.

The best product for building impactful customer journeys, the new design system is amazing.

  • November 29, 2021
  • Review verified by G2

What do you like best about the product?
Architect by Insider is an incredible tool for helping brands build seamless customer journeys across different channels. From website to mobile app to off-site communication, Architect analyzes user behavior and creates the most effective journeys designed to take a user to the end of the sales funnel. It is a very powerful tool and one that has quickly become indispensable to our business. Since we have been working on the new design system we had a chance to use live chat. And the new system
What do you dislike about the product?
We are yet to come across something that we dislike about Insider. Everything works perfectly so far and if we have any concerns the Partner Success Team at Insider is very prompt at getting back to us.
What problems is the product solving and how is that benefiting you?
We wanted to enhance our customer experience through improved customer journeys. Architect has been the perfect solution for this, and the team at Insider is a great value add when purchasing the product. They help us at all points to make the most of the product and achieve the best results possible.
Recommendations to others considering the product:
If you’re looking to improve your customer journeys, look no further than Insider’s Architect. You’ll be surprised by how capable it is.


    Ünsal .

Insider goes beyond clicks and conversions - delivering true individualization at scale

  • November 25, 2021
  • Review verified by G2

What do you like best about the product?
Insider’s personalization abilities are remarkable and more importantly, their conversion suite is very effective — offering the fastest time to value, at less than 6 months. We improved our onsite engagement, conversions, and AOV and our customer retention have never looked better.

This means that in just two quarters we were able to optimize a lot of our metrics including our ROI.
What do you dislike about the product?
We’re happy with the Insider experience - we haven’t come across any glaring negatives
What problems is the product solving and how is that benefiting you?
We were looking for ways to engage with our visitors more effectively, we have a lot of traffic but we lack the tools to segment and target our visitors with personalized onsite experiences. That’s where Insider came in. they helped us effectively segment our target audience based on various attributes. We then made use of the Insider platform to run personalized website experiences such as banners, recommendations and web push notifications.
We were also able to create custom journeys for each segment which led to higher conversion and retention. Overall we saw a significant uplift in our ROI in less than 6 months.
Recommendations to others considering the product:
Take it from the experience of many customers who have left amazing reviews over here - Insider is the tool that the enterprising marketer must have to drive growth for their brand.


    Food & Beverages

Personalized approached towards partnership and great product

  • November 24, 2021
  • Review verified by G2

What do you like best about the product?
It is very comfortable to work with Insider team, and we immediately receive detailed answers to all our questions. The team also analyzed our work and goals, realized that they could propose an alternative approach.
What do you dislike about the product?
It would be good to get more industry-based use-cases as ideas to be tested or implemented, but on the whole, everything is quite good, and we are waiting to get great results.
What problems is the product solving and how is that benefiting you?
We are a fast-food delivery service. Good communication with users from the start of the project gives an excellent fuse for the proper development of the client base and increasing users' LTV. That is why we want to implement cascading customer journeys with users in our mobile application based on RFP segmentation. We chose Insider as a platform for the implementation of our business plan.
Recommendations to others considering the product:
I would recommend getting more profound in the product from the very beginning to understand the capabilities and launch faster.


    Sara A.

Insider is a great tool for uplifting conversion rates

  • November 24, 2021
  • Review provided by G2

What do you like best about the product?
I like how there are tools for segmentation and personalization. Also, some features help us track our customers and convert them along their journey
What do you dislike about the product?
We need to optimize the code as sometimes the website gets slow.
we need to see more detailed analytics
What problems is the product solving and how is that benefiting you?
we have now more segmented communication with our customers
We like the features of the trigger; it has allowed us to retain our customers
The smart recommendation features are great as you target the customers with their preferences which results in conversions
Recommendations to others considering the product:
It is an excellent tool if you utilize it properly and efficiently


    Serhat .

25% growth on both Net Revenue & Gross Profit vs 2020

  • November 18, 2021
  • Review verified by G2

What do you like best about the product?
Insider is helping us to communicate with our customers based on customer demands.
Insider is the solution to one of the most common, yet difficult challenges in the fashion industry: relevant product discovery. The Smart Recommender is one of the best-of-its-kind products that is powered by a really strong AI technology that makes the recommendations really work. "UPT" is the most valuable KPI for Levi's Turkey and Insider is helping to boost our UPT with Smart Recommender. By taking stock of user behavior and past data, Insider is able to help us show the aptest products to our customers that make them want to click and shop more. We also use Social Proof which does a splendid job in encouraging users to purchase from us.
What do you dislike about the product?
It took us a while to get familiar with Insider’s dashboard to obtain reports.
What problems is the product solving and how is that benefiting you?
We wanted to facilitate better conversions by improving product discovery. Smart Recommender has been a great fit for us and coupled with Social Proof, we have seen a significant increase in CTRs for a number of our products.
Recommendations to others considering the product:
Insider might seem a little expensive but trust us, it is definitely worth the money. The ROI is great and it provides sustained growth, as well.
"we are not rich enough to buy cheap things!!"


    Taila C.

Insiders push notification tools are seamless and easy to use

  • November 18, 2021
  • Review provided by G2

What do you like best about the product?
I mostly use the web and app push notification tools on Insider. Campaigns are easy to set up and monitor, reporting is also made simple with Insiders’ statistics panel. Not only has this provided us with an additional communication channel, it has also allowed us to broaden our messaging to users on their smartphones by using app push notifications and other InApp pop-ups. Insiders’ support channels are phenomenal and help is always available.
What do you dislike about the product?
There is very little not to like, however if there was one thing I would change, it would be a slight tweak to the functionality of the app push set up. Once a campaign has been created, there is no way to edit a scheduled app push or view a completed app push without cloning the entire campaign. Editing is possible for web push notifications, so I would like to see this functionality introduced to app push notifications as well.
What problems is the product solving and how is that benefiting you?
Insider has helped us improve customer engagement by sending communication to both potential and current customers. We are also able to ensure brand awareness is top of mind with recurring communication, we use push notifications for cart abandonment, as watchlist reminders and many other retention tactics ultimately resulting in more sales for our platform.
Recommendations to others considering the product:
Not only has this provided us with an additional communication channel, it has also allowed us to broaden our messaging to users on their smartphones by using app push notifications and other InApp pop-ups.


    Utku O.

Intelligently converting customers with Insider

  • November 10, 2021
  • Review verified by G2

What do you like best about the product?
The Smart Recommender is a star performer in our marketing tools list. We love the relevancy of the recommendations it shows our users, and we’re impressed by the technology that powers it. Insider has created a rockstar product with this one.
What do you dislike about the product?
Honestly, there’s been nothing to dislike about this, so far.
What problems is the product solving and how is that benefiting you?
Product discovery on our website was a cumbersome process, and we wanted to improve it. Smart Recommender has been the best solution for us. One simple product that does all the work for you, and brings in improved conversions.
Recommendations to others considering the product:
Our recommendation is to choose Insider for your product recommendations! The Smart Recommender is amazing.


    형일 .

Finally, a CDP and marketing software that really works!

  • November 09, 2021
  • Review provided by G2

What do you like best about the product?
Insider’s products are packed full with many powerful, highly capable features that allow us to operate and execute campaigns at high speed, with agility and great flexibility. With the help of Insider’s team, we were able to implement marketing personalization very easily and smoothly. In one campaign with the Web Suite, for example, we displayed personalized welcome pop-ups for our customers and saw a click rate of 37.9% and a download rate of 26.5% on the coupon. This was very effective in driving conversions.

Insider’s Predictive Audience is another potent product that enables us to build high precision, targeted strategies by intelligently segmenting the users. We love being able to do this. Insider has truly levelled up our marketing strategy.
What do you dislike about the product?
Using the dashboard was a little inconvenient for us when reviewing the campaign and analyzing the results.
What problems is the product solving and how is that benefiting you?
Better product recommendations, improved personalization on our website are the areas we wanted Insider’s help with. The team helped us pick the right set of products best suited for our requirements and we have been successfully able to achieve the results we expected.


    Selçukhan .

Improved customer engagement with Insider’s web and mobile suite. Increase our revenue.

  • November 03, 2021
  • Review verified by G2

What do you like best about the product?
Engagement on our website and mobile app has shot up greatly since we started using Insider. We have been using a great number of templates for different purposes and they’re all extremely effective in helping us build a connection with our customers. With interactive surveys, we’ve been able to understand what’s working and not working for them, and make changes and decisions accordingly. On the whole, Insider has been a great boon for our customer experience.
What do you dislike about the product?
While the templates are great, they don’t always fit our requirements. However, we’re able to customize them, so we can make do. But we sure would love to see more templates being constantly added.
What problems is the product solving and how is that benefiting you?
Customer engagement has been a challenge for us for the longest time. We did not have effective means of interacting with them pre and post sales. Insider’s mobile and web suite came to our rescue and we can now confidently say that our engagement has improved significantly since then.
Recommendations to others considering the product:
A great set of tools with an amazing support team. Insider offers everything you need to market successfully to your audience exactly where they are.